boostCX
boostCX is a SaaS customer experience management platform founded in 2001, serving enterprise and mid-market customers across automotive, financial services, healthcare, hospitality, retail, utilities, and other verticals with multi-channel surveys, AI-generated scorecards, social reputation monitoring, and engagement services.
- Company typePrivate
- Founded2001
- HeadquartersBurlington, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What boostCX does
boostCX, legally Goal Line Surveys Ltd., is a Burlington, Ontario-based SaaS provider of customer experience management (CXM/CEM) software serving enterprise and mid-market customers across at least eight verticals including automotive, financial services, healthcare, hospitality, retail and eCommerce, utilities and telecommunications, travel, and lifestyle/fitness. Founded in 2001 as GoalLine Solutions, the company was acquired by Banyan Software in November 2023 and rebranded to boostCX in March 2024 to align its corporate identity with the platform brand.
The core platform combines a customizable survey builder, AI-generated scorecards, text analytics, social media monitoring, and closed-loop feedback, with multilingual survey delivery across SMS, email, phone, and in-app channels. The product portfolio includes a modular CXM suite, Engagement Services providing live and virtual agent support, Social Reputation Management, the RevUp fixed-operations analytics platform for automotive dealerships, and a Custom CXM Development offering for bespoke integrations. AI capabilities span NLP, sentiment analysis, predictive analytics, anomaly-driven alerting, and the Sara AI CX Specialist chatbot. The platform holds ISO 27001 certification and aligns with GDPR, CCPA, and PIPEDA.
Commercially, boostCX generates revenue primarily through annual SaaS subscriptions on a quote-based enterprise pricing model, supplemented by managed engagement services and custom development work. Distribution is dual-track: a consultative direct sales motion targeting enterprise buyers via demo-led engagement, complemented by a global value-added reseller (VAR) partner network covering North America, Europe, Latin America, Asia-Pacific, and Australia/New Zealand.
boostCX firmographics
Firmographics- Name
- boostCX
- Legal name
- Goal Line Surveys Ltd.
- Website
- https://boostcx.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- boostCX is a SaaS customer experience management platform founded in 2001, serving enterprise and mid-market customers across automotive, financial services, healthcare, hospitality, retail, utilities, and other verticals with multi-channel surveys, AI-generated scorecards, social reputation monitoring, and engagement services.
- Ownership category
- akta.pro rank
boostCX industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where boostCX is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
boostCX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: boostCX operates as a Software-as-a-Service (SaaS) customer experience management platform, generating recurring subscription revenue from enterprises and mid-market customers. Pricing is likely tiered based on survey volume, channels, and feature access, though exact tiers are not publicly disclosed.
- Engagement Services: Live agent and virtual agent support services, including customer care, back-office support, and contact center augmentation — provided as an extension of the customer's team.
- Custom CXM Development: Custom-built CXM solutions including custom survey design, software, and reporting features tailored to unique organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing — no public tier listing |
Distribution channels2 records
Marketing channels10 records
boostCX product offering
Product offeringCore offering
boostCX sells a SaaS Customer Experience Management (CXM) platform that captures multi-channel customer feedback via SMS, email, phone and in-app surveys, applies AI-generated scorecards and text analytics, and drives closed-loop action across the customer journey. The platform is bundled with Engagement Services (live and virtual agent customer care support) and Social Reputation Management (review aggregation and sentiment alerting), and is sold primarily to enterprise and mid-market customers through direct consultative sales and a global VAR partner network.
Product overview
boostCX is a SaaS-based Customer Experience Management (CXM) platform offered as a unified solution with modular components. The core boostCX Platform provides customizable CXM functionality, supplemented by three primary modules: Customer Experience Management (survey and feedback collection), Engagement Services (live agent support and AI automation), and Social Reputation Management (social media monitoring and review management). Additional offerings include RevUp (automotive-specific analytics) and Custom CXM Development for bespoke solutions. The platform was formerly known as GoalLine Solutions before rebranding to boostCX in March 2024, following acquisition by Banyan Software in November 2023. The company has been operating since 2001.
Differentiator
Problem solved
Functional benefit
Brands
- RevUp: Fixed Operations Analytics platform for dealerships
- boostCX Platform
- Sara
Products and services
- boostCX Platform A customizable, SaaS-based Customer Experience Management (CXM) solution that captures multi-channel customer insights (web, social, mobile, contact center) and applies AI-driven intelligence to boost customer satisfaction, loyalty and retention. Sold to enterprise and mid-market customers in automotive, financial services, healthcare, hospitality, retail, utilities, travel and lifestyle verticals.
- Customer Experience Management Module Feedback-collection module of the boostCX Platform providing an intuitive survey builder, multi-channel delivery (SMS, email, phone, in-app), multilingual support and AI-generated scorecards with actionable insights across the customer journey.
- Engagement Services Live agent, intelligent automation and conversational AI engagement services providing customer care, back-office support and complaint monitoring as an extension of the customer's team across every channel.
- Social Reputation Management Reputation management module of the boostCX Platform that aggregates social reviews and comments from multiple review sites, monitors brand mentions and sentiment, engages with at-risk customers, and triggers alerts on poor reviews, keywords or negative sentiment.
- RevUp Fixed Operations Analytics platform purpose-built for automotive dealerships to drive customer satisfaction and operational efficiency across fixed-operations departments such as service, parts and body shop.
- Custom CXM Development Bespoke CXM development service building custom survey, software and reporting features tailored to an organisation's unique needs, with options to integrate existing systems or build new functionalities as the business scales.
Quantifiable outcome
- boostCX customers achieve immediate ROI compared to prior CXM platforms because the platform identifies trends that dealers can take immediate action on
- +1 more outcomes
Companies that use boostCX
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles6 records
boostCX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature11 records
boostCX partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ClarifycoreClarify is listed as a boostCX partner, indicating a value-added reseller or consulting partner relationship focused on customer experience consulting and platform resale.
- Delta SwancoreDelta Swan is listed as a boostCX partner on the partner page, indicating a CX consulting and platform resale relationship.
- CX JourneycoreCX Journey is listed as a boostCX partner, indicating a customer experience consulting and platform resale partnership.
- rethinkCXcorerethinkCX is listed as a boostCX partner, indicating a CX consulting and platform resale relationship.
- CXCcoreCXC is listed as a boostCX partner, indicating a CX consulting and platform resale relationship.
- Seaton CXcoreSeaton CX is listed as a boostCX partner, indicating a CX consulting and platform resale relationship.
- Melanie Disse ConsultingcoreMelanie Disse Consulting is listed as a boostCX partner, indicating a CX consulting and platform resale relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
boostCX competitors and assessment
Company assessmentBroad incumbents
- SurveyMonkey: SurveyMonkey is a broad survey and feedback platform that has expanded into enterprise CX and market research. It competes with boostCX in survey-based CX feedback collection, though it spans a much wider set of use cases beyond CXM.
- Verint: Verint provides enterprise customer engagement, voice of customer, and workforce engagement solutions. It competes with boostCX in CX analytics and customer feedback but operates as a much larger, broader incumbent platform.
- NICE (CXone): NICE's CXone suite is a large contact-center and customer experience platform with survey, analytics, and engagement capabilities. It overlaps with boostCX's Engagement Services and CXM modules but is bundled into a much broader enterprise platform.
Direct peers
- AskNicely: AskNicely is a frontline-focused CX platform for collecting NPS and customer feedback across multi-location businesses. It is comparable to boostCX in survey-driven CX measurement and serves similarly distributed enterprises (automotive dealers, retail, services).
- InMoment: InMoment offers a CX platform combining surveys, social listening, text analytics, and industry-specific solutions for automotive, financial services, healthcare, and retail. It is a direct competitor to boostCX in multi-vertical enterprise CXM deployments.
- Reputation.com: Reputation.com provides social reputation management, review monitoring, and CX feedback primarily for multi-location businesses. It directly overlaps with boostCX's Social Reputation Management module and similar customer segments.
- CustomerGauge: CustomerGauge focuses on account-level customer experience, B2B NPS, and customer loyalty/retention programs. It overlaps with boostCX's CX and loyalty offerings, especially in mid-market and B2B enterprise segments.
- Qualtrics: Qualtrics is the largest SaaS customer experience management platform, offering surveys, text analytics, and CX programs to enterprise customers. It directly competes with boostCX across the same CXM, voice-of-customer, and engagement use cases, with a much broader feature set and brand.
- Medallia: Medallia is an enterprise CXM platform providing experience management, text analytics, and engagement tools across web, social, and contact-center channels. It targets similar enterprise verticals (automotive, financial services, retail, hospitality) with overlapping capabilities to boostCX's core platform.
Emerging players
- SentiSum: SentiSum is an AI-first text analytics platform for customer feedback and CX insight. It overlaps with boostCX's text analytics and sentiment capabilities but is positioned as a niche, AI-native challenger rather than a full CXM suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
boostCX social profiles
Digital presenceboostCX compliance and trust
Trust signalCompliance4 records
boostCX financial estimates
Financial estimateRevenue estimate
Valuation estimate
boostCX leadership team
Management profileNumber of profiles
Profiles1 record
boostCX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
boostCX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about boostCX
What does boostCX do?
boostCX sells a SaaS Customer Experience Management (CXM) platform that captures multi-channel customer feedback via SMS, email, phone and in-app surveys, applies AI-generated scorecards and text analytics, and drives closed-loop action across the customer journey. The platform is bundled with Engagement Services (live and virtual agent customer care support) and Social Reputation Management (review aggregation and sentiment alerting), and is sold primarily to enterprise and mid-market customers through direct consultative sales and a global VAR partner network.
Is boostCX a public or private company?
boostCX is a private company. It is classified as private equity controlled and is currently operating.
When was boostCX founded?
boostCX was founded in 2001. It employs 51 to 100 people.
Where is boostCX based?
boostCX is headquartered in Burlington, Canada, in the North America region.
How does boostCX make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are engagement Services and custom CXM Development.
Who are boostCX's main competitors?
Broad incumbents on record are SurveyMonkey, Verint and NICE (CXone). Direct peers are AskNicely, InMoment, Reputation.com, CustomerGauge, Qualtrics and Medallia. SentiSum is listed as an emerging player.
Does boostCX have an API?
Yes. boostCX supports OAuth 2.0 for authentication to APIs. Information in transit is encrypted with TLS for all services (HTTPS, SFTP).
What industry is boostCX in?
boostCX's product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 513210 and its SIC code is 7372.