Boote Pfister - GmbH

What Boote Pfister - GmbH does

Boote Pfister GmbH is a privately held, family-owned boat dealership headquartered in Schwebheim, Bavaria, Germany, founded in 1967 and currently managed by Joachim Pfister and Dennis Pfister as Managing Directors (Geschäftsführer). The company operates Southern Germany's largest permanent exhibition for new and used motorboats — a 17,000+ m² site with over 5,000 m² of indoor exhibition halls, on-site workshop facilities, a 20-ton crane, storage areas, and one of Germany's largest boat parts warehouses. It maintains a permanent inventory of more than 150 boats and currently lists 239 active offerings.

The core business is multi-brand retail of motorboats, personal watercraft (jet skis / WaveRunners), inflatable boats, outboard motors, and trailers, drawing on authorized-dealer relationships with 40+ brands including Sea Ray, Bayliner, Jeanneau, Cobalt Boats, Saxdor, Four Winns, Quicksilver, Scarab, Yamaha, Mercury, and Sea-Doo. A dedicated Yamaha subdomain supports sales of Yamaha outboard motors (2.5–450 hp), WaveRunners, and inflatable boats. Around the transactional sale, the company operates an integrated service ecosystem: boat trade-in purchase, third-party-financing referral via Go Boating, insurance referral, year-round and winter boat storage (Stellplätze), 20-ton crane service, professional workshop repair and maintenance, and charter referral.

The go-to-market is sales-led and showroom-centric, with a flagship physical exhibition as the primary bottom-of-funnel channel complemented by phone/email inside sales, a WordPress-based website with inventory search, a Yamaha-branded subdomain, social media on Facebook/YouTube/Instagram, and an email newsletter. Geographic reach is concentrated in Southern Germany, with cross-border customer-service touchpoints at Marina Punat on Krk Island, Croatia (since 2000) and at Moniga Porto on Lake Garda, Italy. The business model is one-time retail sales (boat/unit pricing from €1,000 to €1,000,000) plus recurring parts, accessories, workshop, storage, and crane-service revenue, with no disclosed external funding, subsidiaries, or M&A activity.

Name

Boote Pfister - GmbH

Legal name

Boote Pfister GmbH

Website

https://bootepfister.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Boote Pfister GmbH is a family-owned motorboat dealership in Schwebheim, Bavaria, founded in 1967, operating Southern Germany's largest permanent boat exhibition with 150+ boats across 40+ brands and full-service capabilities including financing, parts, storage, and workshop services for individual and SMB consumers.

Ownership category

akta.pro rank

Product category

Marine Dealership & Boat Sales

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Yacht & Recreational Boat Service & Refit (TLAKAKAD), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Motorboat dealership
• Boat sales showroom
• Marine accessories retail
• Boat workshop services
• Personal watercraft sales

Headquarters

HQ city

Schwebheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Motorboat Sales: Primary revenue from selling new and used motorboats, jet skis, inflatable boats, engines, and trailers. The company maintains a large inventory of over 150 boats on-site across various brands.
2. Parts and Accessories: Sale of marine accessories, boat parts, and motors through dedicated shops including a watersports shop, boat and yacht accessories shop, and motorboat spare parts shop with one of Germany's largest parts warehouses.
3. Workshop and Service: Workshop services including repairs, maintenance, and a 20t crane for boat loading/unloading. Also offers boat storage (Stellplätze) and winter storage services.
4. Financing Services: Facilitates boat financing through a third-party provider (Go Boating Finanzierungsmakler GmbH) and refers customers to boat insurance providers.
5. Boat Purchase Services: Buys used boats from customers ( Baujahr 2005 onwards), and facilitates boat chartering through partner companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boote Pfister GmbH operates Southern Germany's largest exhibition for new and used motorboats, maintaining over 150 boats on-site across more than 17,000 m² of grounds. The company sells new and used motorboats, jet skis (WaveRunners), inflatable boats, outboard motors, and trailers from major brands, supplemented by a parts warehouse, accessories shop, workshop, boat storage facilities, and a 20-ton crane service.

Product overview

Boote Pfister GmbH operates as a motorboat dealership in Schwebheim, Germany, offering Süddeutschlands größte Ausstellung (Southern Germany's largest exhibition) for new and used motorboats. The company maintains over 150 boats on display across 17,000+ m² of facilities with 5,000+ m² of indoor exhibition space. The core product portfolio includes motorboats from multiple international brands (Sea Ray, Bayliner, Jeanneau, Cobalt Boats, Saxdor, Four Winns, Quicksilver, Scarab, RYCK, DELPHIA Yachts, Salpa, Buster), personal watercraft (Sea-Doo, Yamaha WaveRunner), trailers, and comprehensive services (financing, insurance, storage, crane service, workshop/maintenance). Additionally, the company operates a dedicated Yamaha subdomain (yamaha.bootepfister.de) for Yamaha outboard motors (2.5hp to 450hp), Yamaha WaveRunners (Cruising, Recreation, Sport models), and Yamaha inflatable boats. Services include boat sales, boat buying, financing through Go Boating partnership, insurance, storage facilities, 20-ton crane service, and professional workshop services.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Motorboats (Motorboote) New and used motorboats from brands including Sea Ray, Bayliner, Jeanneau, Cobalt Boats, Saxdor, Four Winns, Scarab, Quicksilver, DELPHIA Yachts, RYCK, Salpa, and Buster. Over 150 boats are kept on display at the Schwebheim exhibition for individual customers seeking recreational powerboats.
• Yamaha Outboard Motors Yamaha outboard motors ranging from 2.5hp portable models up to 450hp V8 premium engines, including electric drive options, sold through the Yamaha-specific subdomain (yamaha.bootepfister.de).
• Yamaha WaveRunners (Personal Watercraft) Yamaha personal watercraft including Cruising, Recreation, and Sport models such as FX Cruiser SVHO, Jetblaster, GP HO, GP SVHO, and SuperJet for individual recreational users.
• Yamaha Inflatable Boats (Schlauchboote) Yamaha inflatable boats including YAM series and Air series models (e.g., 200T, 240T, 350TAf, 420S) suitable as tenders or recreational craft.
• Sea-Doo Jet Skis Sea-Doo brand personal watercraft (jet skis) from Bombardier offered as part of the dealership's brand portfolio.
• Boat Trailers (Trailer) Trailers for transporting motorboats, inflatable boats, and jet skis, sold alongside the dealership's main inventory.
• Motorboat Workshop and Repair Service Professional workshop offering maintenance, repairs, and spare parts ordering for motorboats and yachts. Workshop hours: Monday–Friday 8:30–17:00, Saturday 9:00–12:00.
• Boat Storage Facilities (Stellplätze) Year-round on-site boat storage including winter storage at the company's Schwebheim premises.
• Boat Crane Service (Kranservice) On-site 20-ton crane for boat loading and unloading, supporting sales and service operations.
• Boat Financing Service (Bootsfinanzierung) Financing facilitation for new and used boat purchases in partnership with Go Boating Finanzierungsmakler GmbH, including an online financing calculator.
• Boat and Yacht Insurance Referral Insurance referral service connecting boat buyers with partner insurance providers for hull and liability coverage.
• Used Boat Purchase (Boot Ankauf) The company buys used motorboats (model year 2005 onwards) from owners as trade-in or outright purchase.
• Boat Charter Referral Service Referrals to partner charter companies for customers seeking to charter motorboats and yachts.
• Boat and Yacht Accessories Shop (Boot- und Yachtzubehör) Extensive on-site accessories shop including one of Germany's largest spare parts warehouses for boats and yachts.
• Watersports Shop (Wassersport) Dedicated watersports retail shop offering marine and water sports gear.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Yamaha Motor EuropecoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer operating a dedicated Yamaha subdomain (yamaha.bootepfister.de) for selling Yamaha outboard motors, WaveRunners (jet skis), and inflatable boats. The partnership includes access to Yamaha product catalogs, technical data, and sales support materials.
• Go Boating Finanzierungsmakler GmbHminorChannel Partner/ Reseller/ DistributorThird-party financing partner providing boat financing solutions to Boote Pfister customers. Referenced on product pages as the financing provider with online calculator functionality.
• Marina Punat (Kroatien)minorStrategic or Co-development PartnerPartnership since 2000 for customer service support. Marina Punat on Krk Island, Croatia provides boat servicing and customer care for Boote Pfister customers in the Adriatic region.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Mercury dealer offering Mercury outboard motors and MerCruiser sterndrive engines. Mercury products are featured in boat configurations including the Zodiac X10CC with dual Mercury R400 engines.
• Sea RaycoreChannel Partner/ Reseller/ DistributorAuthorized Sea Ray dealer with 36 boats in current inventory. Sea Ray is one of the most prominently featured brands in their portfolio.
• JeanneaucoreChannel Partner/ Reseller/ DistributorAuthorized Jeanneau dealer with 21 boats in inventory. Jeanneau is a key brand representing quality French motorboats.
• BaylinercoreChannel Partner/ Reseller/ DistributorAuthorized Bayliner dealer with 19 boats in inventory. Bayliner represents an important volume brand in their portfolio.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• West Marine: Major North American marine retail chain focused on parts, accessories, and technical services, with a smaller new-boat brokerage offering. Comparable to Boote Pfister on the parts/accessories side of the business and on multi-channel marine retail, but with a different geographic footprint and a smaller new-boat franchise.
• MarineMax: Largest publicly traded recreational boat and yacht retailer in the United States, operating a multi-location dealership model selling new and used powerboats, engines, and marine parts. Comparable to Boote Pfister as a multi-brand boat retail business, though materially larger, geographically diversified, and listed.

Others

• Yamaha Motor: Manufacturer of outboard motors (2.5hp–450hp XTO V8), WaveRunners, and inflatable boats — all stocked at Boote Pfister via a dedicated Yamaha subdomain. Comparable as Boote Pfister's most strategically important OEM partner (core-tier channel relationship) and as a recreational marine competitor at the brand level.
• Bénéteau Group: French parent group of Jeanneau — one of Boote Pfister's core OEM partners with 21 boats in inventory. Comparable as the upstream OEM whose dealer network includes Boote Pfister; also operates its own multibrand retail and boat-sharing initiatives in Europe that overlap with dealership business models.
• Volvo Penta: Marine propulsion OEM (diesel and gasoline sterndrives, IPS systems) competing head-to-head with Mercury Marine for dealer adoption in premium European powerboats. Comparable as an adjacent propulsion brand Boote Pfister's customers evaluate, and as part of the broader OEM ecosystem shaping dealer economics.
• Azimut Benetti Group: Italian luxury yacht builder with an established global dealer network including German partners. Comparable as an OEM competing for ultra-premium buyers in the same segment as Boote Pfister's highest-priced offerings.
• Sunseeker International: UK luxury motor yacht manufacturer with an exclusive global dealer network. Comparable as an OEM whose premium positioning competes for the high-end buyers Boote Pfister cultivates, and whose dealer economics provide a benchmark for premium-segment marine retail.
• Brunswick Corporation: US-listed marine conglomerate and parent of Mercury Marine, one of Boote Pfister's key propulsion OEM partners (dual Mercury R400 configurations featured on premium inventory). Comparable as the OEM ecosystem player whose brands and dealer economics shape Boote Pfister's product range and margins.
• Princess Yachts: British luxury motor yacht builder operating an exclusive dealer network across Europe including Germany. Comparable as an OEM competing for the same high-net-worth buyers Boote Pfister targets with its premium inventory (e.g., Sea Ray, Cobalt).
• Bavaria Yachts: German-volume sailboat and motorboat manufacturer with a strong domestic dealer footprint. Comparable as a Germany-based OEM whose dealer network overlaps Boote Pfister's addressable buyer base and whose product mix competes for mid-market powerboat shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5BKtddfdww5u9DB2njDtXQ
• Facebookfacebook.com/bootepfister.de
• Instagraminstagram.com/bootepfister
• LinkedInlinkedin.com/company/boote-pfister---gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boote Pfister - GmbH