Stichting Bospop

What Stichting Bospop does

Stichting Bospop is a Dutch foundation (KvK 41067254) that operates Bospop, an annual three-day outdoor rock and alternative music festival held at Evenemententerrein Noord in Weert, Limburg, Netherlands. The 2026 edition (the festival's 44th) runs July 10–12 across three stages — Mainstage, the Harley-Davidson Tentstage, and the indoor Nocturna stage — and features 46 acts including Lenny Kravitz, Volbeat, Moby, ZZ Top, and Within Temptation. The organization partners with MOJO Concerts for artist bookings and co-presents off-season programming such as the 2027 Weerter Tribute Festival.

The core product is the festival itself, supported by a digital operations stack: an iOS/Android mobile app (line-up, personalized schedule, time alerts, locker reservations), exclusive online ticketing via Ticketmaster (regular €117.50/€260, Lounge1981 €180/€420, TRIBE Security Skydeck €359/€859), QR-based vouchers and consumption tokens (€3.85 each) for on-site F&B, online locker and powerbank reservations, and an Eleven Travel bus partnership for regional transport. Accommodation products include regular tent camping (€55), camper/motor stands (€85), and Easy & Comfort pre-pitched tents via FestiTent. Revenue derives from one-time ticket and camping sales, on-site token-based F&B concessions, ancillary rentals (lockers, parking, bicycle storage), and a diversified sponsorship book anchored by flagship partners Harley-Davidson and TRIBE Security alongside beverage brands (Hertog Jan, BeatBox, STËLZ), Vodafone, and Radio Veronica.

The go-to-market motion is event-driven: tickets sell exclusively online through Ticketmaster, promoted via the official website, Facebook, Instagram, Bospop TV (YouTube), Flickr photo galleries, and earned media. The customer base is two-segment — individual festival-goers (16+, including youth tickets for under-18 visitors) and corporate sponsors seeking brand exposure to a captive rock-music audience. A volunteer crew program with a Crew Coin reward system supplements a lean 40-person team.

Name

Stichting Bospop

Legal name

Stichting Bospop

Website

https://bospopfestival.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Bospop is a Dutch foundation that operates Bospop, a 44-year-old annual three-day rock music festival in Weert, Netherlands, serving individual festival attendees and corporate sponsors with ticketing, camping, and sponsorship packages sold primarily via Ticketmaster.

Ownership category

akta.pro rank

Product category

Live Music Festival Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live music festival
• Music event organization
• Festival ticketing services
• On-site camping accommodation
• Event sponsorship packages

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Festival Ticket Sales: Primary revenue stream. Tickets sold exclusively online via Ticketmaster across multiple tiers: Regular day and weekend passes, Lounge1981 premium tickets, and TRIBE Security Skydeck VIP tickets. No physical tickets issued; collector cards available for €8.50. Group discounts (10 tickets = 1 free) for regular tickets.
2. Camping & Accommodation: Revenue from camping tickets (€55 per person), camper stand tickets (€85), and Easy & Comfort camping pre-pitched tent reservations (via FestiTent partner). Camping tickets are separate from festival tickets.
3. Parking: Day parking tickets at €25 and weekend parking tickets at €40, sold through Ticketmaster. MIVA parking uses regular parking tickets with prior arrangement.
4. Sponsorship & Partnership Packages: Diverse range of sponsorship packages offered to businesses, from consumptiemunten (consumption tokens at €3.85 each), banners, T-shirts, video projections, and stage naming rights. Customized packages designed for each sponsor.
5. Ancillary Services: Revenue from locker rentals, powerbank rentals (€30 deposit, with rental fee deducted upon return), and fietsenstalling (bicycle storage at €3/day or €7 for 3 days).
6. Food & Beverage Concessions: On-site food and beverage sales managed through consumption tokens (consumptiemunten) at €3.85 each, purchased with cash or PIN. Multiple food trucks and bars operate on-site. Partners include BeatBox, STËLZ, and Hertog Jan.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Stichting Bospop organizes and operates the annual three-day Bospop outdoor rock music festival held at Evenemententerrein Noord in Weert, Netherlands. The foundation sells festival tickets (Regular, Lounge1981 VIP lounge, TRIBE Security Skydeck), camping accommodations, parking, on-site lockers with powerbank rentals, food and beverage via consumption tokens, and secures corporate sponsorship packages to fund the event. Co-presented with MOJO Concerts, the 2026 edition marked the festival's 44th year, featuring 46 acts across three stages.

Product overview

Stichting Bospop operates Bospop, an annual three-day outdoor rock music festival in Weert, Netherlands. The product portfolio centers on the Bospop Festival (core product) with three stages: Mainstage, Harley-Davidson Tentstage, and Nocturna. Supporting services include the Bospop App for real-time scheduling and personal planning, plus accommodation options (Reguliere Tent Camping, Camper & Motor Camping, and Easy & Comfort Camping via partner FestiTent). Premium experiences include Lounge1981 VIP lounge and TRIBE Security Skydeck with unlimited drinks and catering. Additional services encompass parking, locker/powerbank rental, MIVA accessibility facilities, volunteer program with Crew Coin rewards, press accreditation, and sponsor packages. Tickets and camping sold exclusively via Ticketmaster, with Eleven Travel as official transport partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Bospop Festival Annual three-day outdoor rock, metal, blues, and alternative music festival at Evenemententerrein Noord in Weert, Netherlands, featuring 46 confirmed acts across three stages (Mainstage, Harley-Davidson Tentstage, Nocturna) with international headliners. For music fans aged 16+.
• Regular Festival Tickets Standard festival admission tickets providing access to all performances and stages. Day ticket €117.50, 3-day weekend ticket €260 (both incl. service costs). Youth discount €30 for under-18 accompanied by an adult. Group discount: 10 regular tickets = 1 free. Sold exclusively via Ticketmaster.
• Lounge1981 VIP Experience VIP lounge experience with atmospheric seating, waiter service, and elevated terrace with Main Stage view. Day ticket €180, 3-day weekend ticket €420. Partially covered outdoor seating. Food and drinks not included.
• TRIBE Security Skydeck Premium experience with unlimited drinks, all-day snacks and live-cooking catering, top view of Main Stage (accessible via stairs), and free parking. Day ticket €359, 3-day weekend ticket €859.
• Regular Tent Camping

Quantifiable outcome

• Camper Camping and Easy & Comfort Camping sold out months in advance, indicating high demand and strong brand loyalty.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Harley-DavidsonflagshipGTM or Marketing Partner · 1 January 2026Main sponsor with stage naming rights. The Harley-Davidson Tentstage is one of Bospop's three main stages, hosting acts including ZZ Top. Partnership reflects shared values of freedom, experience, and unforgettable moments.
• MOJO Concerts / MOJOcoreStrategic or Co-development PartnerCo-presenter and bookings/mede-organizer of Bospop. MOJO is a major Dutch concert and festival promotion company responsible for booking national and international artists and co-organizing the festival alongside Stichting Bospop.
• TicketmastercoreChannel Partner/ Reseller/ DistributorExclusive online ticketing partner for all Bospop tickets including festival passes, camping tickets, parking, and VIP upgrades (Lounge1981, TRIBE Security Skydeck). Ticketmaster is the sole authorized sales channel.
• Eleven TravelcoreChannel Partner/ Reseller/ DistributorOfficial Travel Partner for landelijk busvervoer (national bus transport) and regionale snelbussen (regional express buses) from Eindhoven, Venlo, Roermond, and Sittard. Also supports organizers in setting up their own bus trips. Provides non-stop bus connections to the festival grounds.
• KWF Kankerbestrijding (KWF Dutch Cancer Society)minorGTM or Marketing PartnerCharitable partnership with the Dutch Cancer Society. KWF receives a presence at Bospop to raise awareness and collect donations under the 'Ik geef voor…' (I give for…) campaign, sharing personal stories of those affected by cancer. No hard campaigning; personal and sincere approach.
• VodafoneminorGTM or Marketing PartnerTechnology sponsor offering Vodafone Switch service: visitors can exchange their own phone for a Vodafone camera to capture festival moments while their device is charged. Vodafone Switch stand on-site; visitors retrieve their charged phone and photos after the event.
• BeatBoxminorGTM or Marketing PartnerBeverage partner. BeatBox fruit-flavored party punches (Blue Razzberry, Juicy Mango) available at all bars. Special BeatBox bar offers additional flavors (Orange Blast, Fruit Punch).
• STËLZminorGTM or Marketing PartnerBeverage partner. STËLZ Hard Seltzer and Hard Iced Tea available at all bars as a refreshing option for festival-goers.
• Hertog JanminorGTM or Marketing PartnerBeer sponsor. Hertog Jan branded beverages served at festival bars alongside BeatBox and STËLZ products.
• Radio VeronicaminorGTM or Marketing PartnerRadio partner providing broadcast exposure and cross-promotion. Listed as a partner/sponsor on the festival website.
• TRIBE SecurityflagshipGTM or Marketing PartnerNaming rights sponsor for the TRIBE Security Skydeck VIP experience, offering premium terrace access with unlimited drinks, live-cooking catering, and free parking. Also provides event security services for the festival.
• FestiTentminorChannel Partner/ Reseller/ DistributorAccommodation partner providing pre-pitched tent rentals for the Easy & Comfort Camping. FestiTent handles reservation and setup of easy and comfort tent accommodations. Sold out for 2026.
• INTERminorStrategic or Co-development PartnerAccessibility partner specializing in event accessibility. INTER provides assistance on the MIVA camping, at the wheelchair podium, and at entry gates and the festival grounds. Supports guests with disabilities throughout the event.
• Landal WeerterbergenminorGTM or Marketing PartnerHoliday park partner located 5.5 km from the festival grounds. Bospop shuttle buses operate between Landal Weerterbergen and the festival site. An alternative accommodation option for festival-goers.
• MOJO (magazine)minorGTM or Marketing PartnerMOJO magazine logo appears on the festival website. Likely a media partnership providing editorial coverage and promotional support in exchange for branding visibility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zwarte Cross (Feestfabriek): Largest Dutch four-day festival in Lichtenvoorde combining music, motocross and theatre. Comparable scale and rock/alternative audience overlap with Bospop.
• Down the Rabbit Hole (Mojo): Dutch multi-day indie/rock camping festival in Beuningen co-organized by MOJO. Comparable audience, MOJO booking pipeline and three-day multi-stage format, though younger-genre positioning.
• Parkpop (Stichting Parkpop): Large single-day Dutch outdoor music festival in The Hague, also operated as a Stichting (foundation) non-profit. Comparable governance, non-profit structure and Dutch outdoor festival operations.
• Best Kept Secret (Friendly Fire): Dutch three-day rock/indie camping festival in Hilvarenbeek operated by Friendly Fire, ~30-40k/day. Closely comparable in scale, multi-stage outdoor rock/alternative positioning and camping-centric model.
• Pinkpop Festival (Mojo): The Netherlands' largest and longest-running rock/pop festival (~60k/day over 3 days at Landgraaf), also co-organized by MOJO Concerts. Directly comparable as a multi-day, multi-stage Dutch outdoor rock festival with shared booking partner and similar ticket/camping mechanics.
• Lowlands (Mojo): Major Dutch three-day camping festival (~60k/day at Biddinghuizen) operated by MOJO Concerts with multi-stage programming and broad music coverage. Comparable in format, scale and MOJO co-production model, though broader in genre than Bospop.

Broad incumbents

• ID&T (Live Nation): Largest Dutch festival/electronic events promoter (now under Live Nation). Comparable end-to-end festival operations (ticketing, camping, F&B, security) but operates multiple events at larger scale; useful comp for operational benchmark rather than direct lineup match.
• Rock Werchter (Live Nation): Belgium's flagship four-day rock festival (~85k/day) operated by Live Nation. Comparable multi-stage rock headliner proposition and camping/lodging model across the Benelux region.

Others

• MOJO Concerts (CTS Eventim): The Netherlands' largest concert/festival promoter (parent CTS Eventim), and Bospop's named co-presenter and bookings partner. Included as an enabler/strategic partner rather than a direct competitor — its reach and artist relationships directly shape Bospop's lineup quality.

Emerging players

• Awakenings (ID&T): Major Dutch electronic music festival operated by ID&T across multiple weekends. Adjacent in scale and Dutch festival infrastructure but different genre — a useful comp for production scale and sponsor packaging rather than head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bospopweert
• Facebookfacebook.com/bospopweert
• Instagraminstagram.com/bospop.festival
• LinkedInlinkedin.com/company/bospop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Bospop