Eleven Travel

What Eleven Travel does

Eleven Travel is a Netherlands-based, privately-held bus transport operator that specializes in festival and large-event travel across the Netherlands, with growing cross-border operations into Belgium. The company runs a two-sided platform: a self-serve consumer booking channel (Busreis Boeken) for individual festival-goers to reserve seats on existing routes or designated pickup points, and a community-driven "bus organizer" channel (Busreis Organiseren) where individuals promote and fill buses within their social networks in exchange for cash and ticket rewards, with Eleven Travel absorbing all logistics and financial risk. The technology layer is a proprietary ticketing and booking platform that produces custom web pages per bus trip, real-time digital passenger lists, automated route planning, and a centralized portal for managing 100+ bus partner operators. Eleven Travel transports passengers in either partybuses (with JBL sound systems and lighting) or luxury touringcars (with toilets and BYOB), and offers Combitickets bundling bus and event entry, Eleven Coins loyalty (5 coins per euro spent, redeemable for merchandise), and a dedicated B2B "Zakelijk" line for large-scale enterprise events.

Revenue is generated primarily through transaction fees on per-passenger ticket sales and group-organized trips, complemented by Combitickets, merchandise upsells, and a loyalty subscription component. The go-to-market mixes direct-to-consumer self-serve booking via the website with community-led distribution through bus organizers, plus a separate direct-sales channel for corporate/event clients. Customer segments fall into three groups: individual festival-goers (the primary persona), social bus organizers (a primary persona who functions as a de facto reseller), and corporate events & festival organizations (enterprise accounts such as Tomorrowland and Defqon.1/Superstruct). The company holds "Official Travel Partner" status with a wide roster of Dutch festival organizers — Q Dance, Intents, Rebirth, Shockerz, B2S, Bassevents, and Matrixx Events brands — and operates 250+ pickup locations nationwide from Limburg to Friesland, with an HQ in Venray and additional offices in Groningen, Hengelo, and Rotterdam. Total headcount is approximately 11, supporting a small, festival-oriented, operational team supplemented by active internship hiring.

Name

Eleven Travel

Legal name

Eleven Travel V.

Website

https://eleventravel.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eleven Travel is a Netherlands-based bus transport platform that runs direct-to-consumer and bus-organizer-driven festival travel, operating 250+ pickup locations and 100+ bus partners across the country with Official Travel Partner status for major Dutch festivals and selected Belgian shuttle routes.

Ownership category

akta.pro rank

Product category

Festival & Event Bus Transportation

NAICS

Charter Bus Industry (48551), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (48799), Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Charter & Tour Coach Operators (TLAFAFAB)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Intercity Coach & Bus Operators (TLAFAAAH), Small-Group Escorted Tour Operators (THAKADAB), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Festival bus travel
• Event transportation services
• Combiticket bundles
• Bus organizer program
• Partybus and touringcar hire

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Individual Bus Ticket Sales: Direct ticket sales to individual festival-goers booking seats on scheduled bus routes. Customers select events and pickup locations, paying per person for round-trip transport.
2. Group Bus Trip Organization: Facilitates group organizers who collect bookings from friends. Eleven Travel handles logistics, payments, and bus provision while organizers promote and fill buses.
3. Combitickets: Bundle sales combining bus transport with event entry tickets, offering discounted pricing compared to separate purchases.
4. Merchandise and Upsell Products: Physical merchandise products sold through the loyalty program (Eleven Coins) and direct upsell during booking process.
5. Eleven Coins Loyalty Program: Earn coins (5 per euro spent) redeemable for merchandise rewards. Creates customer retention and repeat booking incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Eleven Travel operates bus travel services to festivals and events across the Netherlands, offering individual ticket booking on existing routes, a bus organizer program where individuals arrange group trips, combitickets bundling transport with event entry, and B2B event transport for large-scale festival organizers. Vehicles include Partybuses with JBL sound systems and Touringcars with luxury seating and onboard toilets.

Product overview

Eleven Travel operates a two-sided platform for festival bus travel in the Netherlands. The core offering consists of Busreis Boeken (individual ticket booking) and Busreis Organiseren (bus leader program), which together provide both consumer direct bookings and group organizer models. Customers can choose between Partybus (sound/light-equipped party vehicles) or Touringcar (luxury coaches with comfort features). The platform also offers Combitickets bundling bus travel with event entry, a Zakelijk (B2B) enterprise tier for large-scale event transport, an Eleven Coins loyalty program, and merchandise upsell products.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreis Boeken (Individual Bus Ticket Booking) Individual bus ticket booking service allowing customers to book bus travel to festivals and events in existing routes or from specific pickup locations. Customers select events, choose pickup locations, and complete booking online without needing an account. Round-trip transport is provided.
• Busreis Organiseren (Bus Organizer Program) Bus leader program enabling customers to organize their own bus trip for a group of friends. Organizers promote and fill the bus via social media while Eleven Travel handles logistics, payments, and financial risks. Rewards include cash (€33 base + €1 per passenger), free bus travel, and/or festival tickets.
• Combitickets Combined bus and event entry ticket packages offering discounted pricing for customers purchasing both travel and festival admission together.
• Zakelijk (Business Event Transport) B2B transport solutions for organizations including event transport, shuttle services, hotel transfers, and large-scale passenger transport. Features include registration systems, project management, customer service, and digital passenger lists. Clients include Tomorrowland and Superstruct Travel & Stay (Defqon.1).
• Partybus Travel Festival buses equipped with JBL sound systems, lighting installations, and party atmosphere for pre-festival celebrations. Some include turntable connections and onboard drink sales.
• Touringcar (Luxury Coach) Luxury touring coaches offering comfortable seating, onboard toilets, and the ability to bring personal beverages. Designed for customers preferring comfort over party atmosphere.
• Merchandise / Upsell Products Physical merchandise products available as add-on purchases during booking and via the Eleven Coins loyalty program. Delivered via external delivery service within 5 business days. Subject to 14-day return policy for unopened items.

Quantifiable outcome

• Zero financial risk for bus organizers - Eleven Travel absorbs all financial risk for trip cancellation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Superstruct Travel & Stay B.V. (SS T&S)coreStrategic or Co-development PartnerJoint controller arrangement for processing personal data of festival attendees. Shares data including name, date of birth, address, and email for ticket registration and travel services. Primary partner for Defqon.1 transport operations.
• TomorrowlandcoreGTM or Marketing PartnerTwo-year partnership transporting 1,350 guests per weekend between Amsterdam RAI and Belgium. Full service including planning and hospitality support.
• Matrixx EventscoreGTM or Marketing PartnerOfficial travel partner with close relationship enabling free ticket allocation for bus organizers. Organizers of Dreamfields, Decibel, and other festivals.
• 100+ Bus PartnersminorChannel Partner/ Reseller/ DistributorProfessional bus companies throughout Netherlands executing transport services. Managed through Eleven Travel's proprietary portal with centralized communication and quality checks.
• Shockerz EventsminorGTM or Marketing PartnerOfficial Travel Partner status for event transport services.
• Intents FestivalminorGTM or Marketing PartnerOfficial Travel Partner providing dedicated bus services and exclusive campsite access.
• Rebirth FestivalminorGTM or Marketing PartnerOfficial Travel Partner for festival transport.
• Q DanceminorGTM or Marketing PartnerOfficial Travel Partner for Q-dance events.
• B2SminorGTM or Marketing PartnerOfficial Travel Partner for B2S events.
• BasseventsminorGTM or Marketing PartnerOfficial Travel Partner for Bassevents festivals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Uber: Global ride-hailing platform with event- and festival-specific offerings (e.g., Uber to festivals). While not a direct bus competitor, it represents an alternative transport mode for festival-goers and could capture share of last-mile or smaller group trips.
• Q-dance: Hard dance festival organizer and Eleven Travel's Official Travel Partner. While primarily an event organizer (not a transport competitor), Q-dance is an important ecosystem partner whose strategic direction influences Eleven Travel's festival pipeline.

Broad incumbents

• Connexxion: Major Dutch public transport operator with bus and coach services. Operates in the same Dutch bus market and could compete for festival event transport contracts, though primarily focused on scheduled public transit.
• FlixBus: Large European intercity coach operator with an extensive network. While focused on scheduled routes, FlixBus overlaps in coach-based passenger transport and has begun targeting event/festival travel as a vertical.
• Eurolines: European long-distance coach network with cross-border routes. Comparable in coach-based passenger transport, although its scheduled service model differs from Eleven Travel's charter/festival focus.
• Eventim: Europe's largest ticketing platform with growing travel packages. Eventim's move into bundled event+travel solutions makes it a strategic competitor/supplier to Eleven Travel's Combiticket model.

Emerging players

• Festicket: European festival travel platform bundling tickets, accommodation, and transport. Comparable in packaging festival travel experiences, though more international and accommodation-focused; Eleven Travel is more bus-centric.

Direct peers

• BusforFun: Dutch company specializing in bus travel to festivals and events, with self-service booking and group trip organization. Operates in the same Dutch festival-bus market with comparable offerings and target audience.
• MEYP (Mondial Events & Partybus): Partybus and event transport provider in the Netherlands offering themed buses to festivals and events. Same customer segment (festival-goers) and similar product (partybus hire) as Eleven Travel.

Regional players

• Festival Travel (UK): UK-based festival travel specialist offering coach packages to European festivals. Directly comparable business model (charter coaches to festivals) but operating in the UK rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Eleven-Travel-112672444392741
• Instagraminstagram.com/eleventravelnl
• TikToktatrck.com/h/0Hu30uVO0x7R?url=https%3A%2F%2Fwww.tiktok.com%2F%40eleventravel
• LinkedInlinkedin.com/company/eleven-travel-nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleven Travel