Name

Boulder County Fair

Legal name

Boulder County Fair, Livestock Show & Rodeo

Website

https://bouldercountyfair.org

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Fair Events

NAICS

Amusement, Gambling, and Recreation Industries (713), Arts, Entertainment, and Recreation (71), Other Spectator Sports (711219), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Family, Kids & Education Fairs (MPAGAFAH), Fairgrounds & Expo Parks (THAHAAAH), Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• County fair events
• Livestock exhibitions
• Rodeo entertainment
• Agricultural education
• Community festivals

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grandstand Event Tickets: Ticket sales for major events including CPRA Rodeo, Tractor Pull, Demo Derby, Mexican Rodeo Fiesta, and Goat Yoga. Advanced and day-of pricing available with discounts for early purchase.
2. Carnival Revenue: Carnival wristbands ($35/day unlimited rides) and single ride tickets ($4-$8) sold on-site. Operated by Amusement Midway Providers.
3. Vendor Fees: Food, merchandise, educational, and other vendor fees for booth space at the fair. Non-refundable deposit of $100 required with full fees due by June 1st.
4. Sponsorship Packages: Sponsorship investment opportunities ranging from $100 minimum to $100,000 maximum. Includes Base, Grandstand, and Title sponsor tiers with various perks including VIP access, banner placement, and complimentary tickets.
5. Donations: Tax-deductible donations accepted as a 501(c)(3) organization. Donations can be directed to specific events or competitions such as 4-H & FFA livestock groups. Minimum donation $10, maximum $100,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Boulder County Fair operates a 5-day annual community fair (August 5-9, 2026) at the 130-acre Boulder County Fairgrounds in Longmont, CO, offering ticketed grandstand events (CPRA Rodeo, Truck and Tractor Pull, Demolition Derby, Mexican Rodeo Fiesta, Goat Yoga & Mimosas), a carnival midway with unlimited ride wristbands, free live music at the Stapp Interstate Toyota Fair Garden, 4-H/FFA livestock shows and auctions, open creative living exhibits, youth royalty and Queen for a Day programs, and a community Kickoff Parade. General admission to the fairgrounds and parking are free, while revenue is generated through ticket sales, carnival wristbands, vendor booth fees, corporate sponsorships, and tax-deductible donations to the 501(c)(3) non-profit.

Product overview

The Boulder County Fair is a 501(c)(3) nonprofit organization operating the oldest county fair in Colorado. The fair offers a diversified portfolio of products and services organized around five core areas: (1) Ticketed Grandstand Events including the CPRA Rodeo, Truck and Tractor Pull, Demolition Derby, Mexican Rodeo Fiesta, and Goat Yoga experiences; (2) Carnival Attractions operated by Amusement Midway Providers featuring unlimited ride wristbands; (3) Live Music programming at the Stapp Interstate Toyota Fair Garden with 20+ free performances; (4) Competition Programs encompassing 4-H & FFA Livestock Shows, Bucket Calf Program, Royal Critter Contest, Open Creative Living Exhibits, and 4-H General Projects; and (5) Community Programs including the Royalty Program, Kickoff Parade, Queen for a Day Clinic, Mutton Bustin', and the 4-H Product Sale auction. Registration for exhibitions and exhibitors is managed through FairEntry (boco.fairentry.com). The organization also offers sponsorship packages, vendor applications, and volunteer opportunities as engagement programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CPRA Rodeo Award-winning professional rodeo event held during the annual Boulder County Fair, featuring bull riding and mutton bustin' with general admission seating. Recognized by the Canadian Professional Rodeo Association (CPRA) as an award-winning event. Advanced General Admission $25.00; Day of General Admission $29.00.
• Truck and Tractor Pull Weight loading loud engine entertainment event held at the outdoor arena with general admission and pit pass options for front-row viewing. Advanced General Admission $17.00; Day of General Admission $22.00; Pit Pass Advanced $28.00; Day of Pit Pass $35.00.
• Demolition Derby Modern Day Gladiator Productions demolition derby at the outdoor arena featuring car crash entertainment. Advanced General Admission $32.00; Day of General Admission $37.00; Pit Pass Advanced $47.00; Day of Pit Pass $52.00. Drivers can register through the Demo Driver Registration portal.
• Mexican Rodeo Fiesta Vibrant cultural event showcasing the skill and grace of horses and riders in a traditional Mexican rodeo format. Advanced General Admission $22.00; Day of General Admission $27.00.
• Goat Yoga & Mimosas Guided yoga experience with baby goats plus one complimentary mimosa for adults 21+, held in the Stapp Toyota Fair Garden and instructed by E8 Yoga Studio. General Admission $40.00.
• Carnival Rides Family carnival with unlimited ride wristbands ($35/day) and single-ride tickets ($4-$8), operated by Amusement Midway Providers with 100+ years of combined experience. Uses Magic Money RFID cards/bands reloadable via app, kiosks, or midway stations. Kid's Day discounted wristbands available Noon-4pm.
• Stapp Interstate Toyota Fair Garden Live Music Outdoor entertainment area featuring 20+ free performances from local, regional, and national musical artists throughout the 5-day fair, named after sponsoring partner Stapp Interstate Toyota.
• Royalty Program Royalty program featuring the Fair Queen and Lady-in-Waiting who represent the fair at events and parades, including Queen for a Day clinic and mutton bustin' activities. The 2026 Queen is Anna Fott and Lady-in-Waiting is Caroline Block.
• Mutton Bustin' Children's sheep riding competition where riders under 55 lbs compete on sheep during rodeo events. Part of the Royalty Program.
• Queen for a Day Clinic Hands-on rodeo-royalty experience for ages 4-10 featuring makeovers, photo shoots, stick horse rodeo, and western-style activities.
• 4-H & FFA Livestock Shows Junior livestock exhibitions including beef, dairy cattle, dairy goats, market/breeding goats, utility goats, sheep, swine, poultry, rabbits, cavies, dogs, cats, and horse shows. Open to 4-H and FFA members actively enrolled in St. Vrain Valley FFA and Boulder Valley FFA.
• Bucket Calf Program Youth livestock program sponsored by the Lee Gould Family for 35+ years, where children care for and show bucket calves with interview-based judging.
• 4-H Product Sale Annual auction where 4-H youth members sell year-long projects including non-livestock items such as baked goods, preserves, and crafts.
• Open Creative Living Exhibits Open-to-public competitive exhibits including home flowers, garden vegetables, pantry store (canning, cheese, honey), bake shop, fiber arts, quilts, woodworking, metalwork, ceramics, glass art, photography, and youth/adult art. Registration managed through FairEntry (boco.fairentry.com).
• 4-H General Projects Competitive exhibits covering animal science, communications/arts, family consumer science, mechanical science, and natural resources projects for enrolled 4-H members.
• Royal Critter Contest Contest where 4-H and FFA youth submit their project animals for a chance to be crowned Critter King or Queen of the fair, with $100 cash prize.
• Kickoff Parade Annual parade held the first Saturday of the fair, sponsored by Kiwanis Club of Longmont since 1961, featuring floats, bands, horses, and tractors down Main Street in Longmont.
• Vendor Application Rolling vendor application for food, merchandise, educational, and other vendors to participate in the fair, with booth space selection and requirements. Non-refundable $100 deposit required with full fees due by June 1st.
• Sponsorship Packages Partnership and sponsorship opportunities with investment levels from $100 to $100,000, offering brand alignment with 300,000+ attendees and VIP experiences. Includes Base, Grandstand, and Title sponsor tiers with perks including VIP access, banner placement, and complimentary tickets.

Quantifiable outcome

• 150,000+ attendees annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

22 partnerships are on record, tiered minor and core.

• CinchminorGTM or Marketing PartnerRoyalty sponsor for Boulder County Fair Royalty Program, providing sponsorship support for the Queen and Lady-in-Waiting royalty program including clothing and accessories.
• Greeley Hat WorksminorGTM or Marketing PartnerRoyalty sponsor providing western headwear for Fair Royalty program participants.
• Arapahoe Meat CompanyminorGTM or Marketing PartnerRoyalty sponsor providing food products or services for the Fair Royalty program.
• Longmont FloristminorGTM or Marketing PartnerRoyalty sponsor providing floral arrangements for Fair Royalty events and appearances.
• Tape and TwineminorGTM or Marketing PartnerRoyalty sponsor supporting the Fair Royalty program.
• 99 Bar SaloonminorGTM or Marketing PartnerRoyalty sponsor and food vendor partner. Sponsors Queen for a Day Clinic lunch for young participants.
• Ron R's Fine JewelryminorGTM or Marketing PartnerRoyalty sponsor providing jewelry for Fair Royalty program awards and recognitions.
• Randy Kneebone Excavating and TruckingcoreGTM or Marketing PartnerMajor event sponsor for the 2026 Boulder County Fair, supporting demolition derby and other grandstand events.
• Murdoch's Ranch and Home SupplycoreGTM or Marketing PartnerMajor event sponsor providing ranch and home supply products and sponsorship support for fair events.
• Northside TowingcoreGTM or Marketing PartnerEvent sponsor providing towing services and sponsorship support for the 2026 fair.
• Ward Electric CompanycoreGTM or Marketing PartnerEvent sponsor providing electrical services and sponsorship for fair operations.
• Kiwanis Club of LongmontcoreGTM or Marketing PartnerLong-standing community partner sponsoring the Kickoff Parade since 1961, demonstrating over 60 years of continuous support.
• Stapp Interstate ToyotacoreGTM or Marketing PartnerNaming sponsor of the Stapp Interstate Toyota Fair Garden entertainment venue, hosting 20+ free live music performances during the fair.
• Modern Day Gladiator ProductionscoreStrategic or Co-development PartnerProduction partner for the Demolition Derby event at the Boulder County Fair on August 8, 2026.
• Amusement Midway ProviderscoreStrategic or Co-development PartnerCarnival operator partner with over 100+ years of combined experience providing safe family fun and entertainment. Operates rides, games, and food booths in the carnival midway.
• E8 Yoga StudiominorGTM or Marketing PartnerPartner providing guided yoga instruction for the Goat Yoga & Mimosas event at the Fair Garden.
• Boulder County GovernmentcoreStrategic or Co-development PartnerPrimary institutional partner. Boulder County owns the fairgrounds facilities and is the main sponsor supporting 4-H and open events during the fair. The fair operates as an independent 501(c)(3) non-profit that rents grounds and facilities from the county.
• Colorado State University Extension - Boulder County 4-HcoreStrategic or Co-development PartnerKey partner for youth development programs. 4-H extension consultants and staff support livestock shows, general projects, and youth leadership development activities at the fair.
• St. Vrain Valley FFAcoreStrategic or Co-development PartnerFFA chapter partner whose members actively enrolled in the program are eligible to exhibit and show in 4-H/FFA Junior Fair classes.
• Boulder Valley FFAcoreStrategic or Co-development PartnerFFA chapter partner whose members actively enrolled in the program are eligible to exhibit and show in 4-H/FFA Junior Fair classes.
• Lee Gould FamilyminorGTM or Marketing PartnerHas been sponsoring the Bucket Calf program at Boulder County Fair for over 35 years, providing children with hands-on livestock responsibility experience.
• Lee Gould FamilyminorGTM or Marketing PartnerSponsoring the Bucket Calf program in Boulder County for over 35 years, giving children a sense of responsibility caring for their calves.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• National Western Stock Show: Denver-based livestock show and rodeo with similar 4-H/FFA heritage and rodeo programming; comparable in agricultural-heritage positioning though larger in scope and ticketed throughout.
• State Fair of Texas: Texas state fair with livestock shows, auto events, live music, and a major midway; comparable in community-fair positioning but operates at a dramatically larger attendance scale.
• Houston Livestock Show and Rodeo: Major livestock exposition and rodeo combining junior livestock auctions, agricultural exhibits, carnival, and concert grandstand events — directly comparable programming to Boulder County Fair at a much larger scale.
• Colorado State Fair: State-level fair in Pueblo, Colorado that overlaps significantly with Boulder County Fair on livestock shows, rodeo, grandstand events, and carnival programming, but operates at a larger scale with broader geographic draw.
• San Diego County Fair (Del Mar Fairgrounds): Large-scale county fair offering livestock competitions, grandstand events, carnival, and exhibition halls; comparable in product mix though materially larger in attendance and revenue.

Direct peers

• Cheyenne Frontier Days: Wyoming's premier rodeo and western heritage event combining PRCA rodeo, livestock exhibitions, carnival midway, and live music — closely aligned with Boulder County Fair's rodeo and western-tradition positioning.
• Larimer County Fair: Neighboring Colorado county fair in Loveland with a similar mix of livestock shows, carnival, grandstand events, and 4-H/FFA programming. Comparable in scale, non-profit status, and community fair positioning.
• Weld County Fair: Greeley, Colorado-based county fair with parallel offerings including livestock exhibitions, rodeo, carnival, and free general admission — directly comparable in geography and product mix to Boulder County Fair.

Others

• National FFA Organization: National youth agricultural education organization whose local chapters participate in the Boulder County Fair; adjacent in mission and audience rather than a competing event operator.
• Colorado 4-H (CSU Extension): Youth development program and direct institutional partner of the Boulder County Fair; comparable in audience base and agricultural-education programming though not a competing event.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoulderCountyFair
• LinkedInlinkedin.com/company/boulder-county-fair
• Instagraminstagram.com/bouldercountyfair
• TikToktiktok.com/@bocofair

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder County Fair