BP Amoco Marketers Association (BPAMA)

What BP Amoco Marketers Association (BPAMA) does

BP Amoco Marketers Association (BPAMA) is a US-based nonprofit trade association founded in 1974 (originally as the Southern Gulf Oil Distributor's Association, renamed in 1999 following the BP–Amoco merger) that represents BP-branded petroleum marketers and the BP corporate principal. Headquartered in Mt Juliet, Tennessee with a 23-person staff led by an Executive Director reporting to an 18-member National Leadership Board (14 marketers and 4 BP senior managers), the association covers over 136 marketer members representing more than 80% of branded BP marketers and 85% of branded BP volume in the United States, spanning 6,000+ BP retail sites across 28+ states east of the Rockies.

BPAMA does not operate proprietary technology products. Its service portfolio is built around a member portal and website, an annual Convention & Trade Show, regional Lunch & Learn meetings, an operational excellence webinar series led by Key Preferred Partners, a searchable Affiliate Member directory, a member swap market, and a member chat room. Underlying member-facing infrastructure is delivered through standard association-management tooling (MemberLeap/Vieth MMS). The association's products and services function as the connective tissue between BP's brand strategy and its jobber channel of trade, channeling affiliate vendor solutions — including EMV forecourt technology, equipment financing, loyalty platforms, and RFS compliance — directly into the BP marketer base.

The revenue model is subscription-recurring with episodic transaction fees. Marketer membership dues are tiered by BP light oil volume, ranging from $990/year (under 10M gallons) to $3,900/year (over 200M gallons). Affiliate/vendor membership is priced at $750/year at Sponsor level, with multi-year options at $625/year and a convention-year-only option at $725/year. A third revenue stream comes from convention sponsorships, premium sponsorship tiers, banner ads, webinars, and NLB/Working Committee meeting attendance. The organization runs as a private nonprofit (legal name: BP Amoco Marketers Association, Inc., EIN 62-0917531) with no parent company, no public funding, and no disclosed revenue figures.

Name

BP Amoco Marketers Association (BPAMA)

Legal name

BP Amoco Marketers Association, Inc.

Website

https://bpama.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

BP Amoco Marketers Association (BPAMA) is a US nonprofit trade association, founded in 1974, that represents over 136 BP-branded petroleum marketers covering 80%+ of branded BP marketers and 85% of branded BP volume in the US. It facilitates collaboration between BP and its jobber channel through membership dues, an annual convention, regional Lunch & Learn meetings, and an affiliate vendor program.

Ownership category

akta.pro rank

Product category

Petroleum Trade Association Services

NAICS

Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

Keywords

• Petroleum trade association
• Fuel marketer membership
• BP branded network
• Association conventions webinars
• Loyalty program support

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketer Membership Dues: BPAMA generates revenue through annual membership dues from BP branded marketers. Dues are calculated based on BP light oil volume (gasoline and fuel oils) with tiered pricing ranging from $990/year for volumes under 10 million gallons to $3,900/year for volumes over 200 million gallons.
2. Affiliate/Vendor Membership Dues: Vendor membership (Affiliate Members) provides revenue through annual dues of $750 per year at Sponsor level, with additional premium sponsorship opportunities available at multiple tiers. Multi-year memberships billed at $625/year or $725/year for convention year.
3. Convention & Sponsorship Revenue: Revenue generated through convention sponsorships, vendor booth fees, and premium sponsorship packages at the annual BPAMA Convention & Trade Show. Sponsorships include banner ads, website articles, webinars, and NLB/WC meeting attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BPAMA is a nonprofit trade association that provides membership, networking, advocacy, and educational services to BP's branded petroleum marketers (jobbers) and their affiliate vendors in the United States. Its offerings include tiered membership dues, a national convention, regional meetings, webinars, a membership directory, and a forum for collaboration between BP and its marketer network. The association does not sell physical products or proprietary software; it operates as a member-driven industry body.

Product overview

BPAMA is a trade association for BP branded petroleum marketers, not a technology product company. It does not offer a software platform or product suite. BPAMA provides member services including an annual Convention & Trade Show, Lunch & Learn regional meetings, operational webinars, a membership directory, swap market, and chat room functionality through its website. BPAMA members also have access to BP Driver Rewards loyalty program. The association facilitates collaboration between BP and its branded marketers through the National Leadership Board and Working Committees.

Differentiator

Problem solved

Functional benefit

Products and services

• BPAMA Convention & Trade Show Annual in-person convention and trade show exclusively for BPAMA members, bringing together BP Marketers, BP executives, industry experts, and Affiliate Members for networking and business development. Only BPAMA members can participate as exhibitors.
• Lunch & Learn Program One-day regional meetings held across various US states that provide relevant information and education to marketers, share National Leadership Board updates, and spotlight industry best practices. Each session includes an NLB member, the Executive Director, and guest speakers.
• Webinar Series on Operational Excellence Series of 1-hour educational webinars for BPAMA members covering operational topics such as 401(k) fiduciary responsibility and EMV upgrade planning, led by Key Preferred Partners.
• Membership Directory Searchable directory on BPAMA's website that lists Affiliate Members with their products, services, and contact information, allowing Marketers to search by name as well as goods and services.
• Swap Market Online marketplace where BPAMA members can post items they want to buy, sell, or trade with other members.
• Chat Room Member-only online discussion forum where members can post issues they want to discuss with other members.

Quantifiable outcome

• Over 80% of branded BP marketers are BPAMA members, representing over 85% of branded BP volume in the US
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gilbarco Veeder-RootcoreStrategic or Co-development Partner · 6 December 2016Gilbarco Veeder-Root is a Key Preferred Partner presenting at BPAMA webinars on EMV migration and forecourt solutions. They are an industry-leading provider of retail fueling technology serving major petroleum brands.
• The Lewer AgencyminorStrategic or Co-development Partner · 6 December 2016The Lewer Agency hosted BPAMA's webinar on Fiduciary Responsibility for 401(k) Plans as part of the Operational Excellence webinar series.
• Allied Brand Capital (ABC)coreStrategic or Co-development Partner · 9 February 2016Allied Brand Capital became an Affiliate Partner under BPAMA's Affiliate Member Program. ABC provides equipment financing solutions including EMV migration financing, UST/AST financing, LED lighting, and capital equipment leasing for BPAMA member marketers.
• Kinder MorgancoreStrategic or Co-development Partner · 23 October 2015BP formed a joint venture with Kinder Morgan to operate fuel storage terminals across the US. BP sold 15 terminals to Kinder Morgan and obtained 25% ownership stake in the newly formed company.
• Synchrony FinancialcoreStrategic or Co-development Partner · 18 May 2015Synchrony Financial became BP's loyalty platform partner (replacing Chase), launching BP Visa card, BP card, and Driver Rewards. Synchrony also sponsored activities at BPAMA conventions, including slot car racing competitions.
• Patriot Capital CorporationcoreStrategic or Co-development Partner · 17 February 2015Patriot Capital provided equipment financing for retail and commercial fueling industry, including EMV upgrades, underground storage tanks, and related equipment. In 2015, the company was acquired by State Bank and Trust Company, forming the Patriot Finance Division. Patriot was recognized by PMAA as 'Best in the U.S.' in January 2015.
• RINAllianceminorStrategic or Co-development Partner · 26 June 2013RINAlliance is a compliance program for qualified blenders and marketers registered under the EPA's Renewable Fuel Standard (RFS). BPAMA partnered with RINAlliance to provide RFS compliance solutions for members.
• BP ( plc )coreStrategic or Co-development PartnerBP is the parent brand and supplier partner. The collaborative relationship between BPAMA and BP is described as unlike any other brand, with BP actively engaging its distributors through BPAMA to shape the direction of the brand in the US. BP provides strategic direction, programs, and brand support.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• American Petroleum Institute (API): API is the broad US trade association for the oil and gas industry, spanning upstream through downstream. It is comparable to BPAMA as an industry association serving petroleum stakeholders but operates at a much wider industry-wide scope rather than the BP-branded marketer niche.
• National Association of Convenience Stores (NACS): NACS is the leading US trade association for the convenience and fuel retail industry, representing c-store operators that sell fuel. It is comparable to BPAMA as a broader incumbent serving the same fuel retail ecosystem, but at a wider industry-wide scope rather than BP-branded specificity.

Direct peers

• Society of Independent Gasoline Marketers of America (SIGMA): SIGMA represents independent gasoline marketers across the US, providing advocacy, education, and member services comparable to BPAMA. While SIGMA focuses on independent (non-branded) marketers, its programmatic scope and member service model closely mirror BPAMA's offerings to BP branded jobbers.
• Energy Marketers of America (EMA): EMA represents oilheat and propane marketers across the US. It is a direct peer to BPAMA in the downstream energy marketing trade association space, offering similar advocacy, education, and member service programs to a different but functionally analogous marketer base.
• Petroleum Marketers Association of America (PMAA): PMAA is the national trade association representing petroleum marketers in the US. It is the closest functional peer to BPAMA, providing similar advocacy, education, networking, and convention programming to a broader multi-brand base of fuel marketers.
• NATSO (Travel Plaza and Truckstop Association): NATSO represents truckstop and travel plaza operators that retail motor fuels. It is comparable to BPAMA as a trade association serving fuel retailers with advocacy, education, networking, and convention programming, though focused on the truckstop segment rather than BP-branded jobbers.

Regional players

• Texas Oil & Gas Association (TXOGA): TXOGA is a state-level petroleum industry association serving Texas oil and gas operators. It is comparable to BPAMA as a petroleum trade association but operates at a regional (Texas) level across the full oil and gas value chain rather than BP-branded retail fuel nationally.

Others

• Fuels Institute: Fuels Institute is an industry research and education organization focused on vehicle fuels and retail energy. It is adjacent to BPAMA as a fuel-industry ecosystem participant providing research and education to petroleum marketers, but is not a direct competing trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bpama39
• LinkedInlinkedin.com/company/bp-amoco-marketers-association-bpama-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BP Amoco Marketers Association (BPAMA)