bp pulse
bp pulse is BP's US EV charging division operating public ultrafast charging stations and fleet electrification solutions for transit agencies, commercial fleets, and individual drivers across the United States.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What bp pulse does
bp pulse is the EV charging brand and operating division of BP Products North America Inc., a subsidiary of London-listed BP plc. The company originated as Amply Power (founded 2018), was acquired by BP in 2021, and rebranded to bp pulse in 2022. It operates a dual-segment business: (1) public ultrafast EV charging (150kW to 400kW) for individual drivers, accessed via mobile app (iOS/Android), tap-to-pay, or partner locations including airports (LAX, ORD, IAH), TravelCenters of America sites, Simon shopping destinations, Waffle House, and LAZ Parking locations; and (2) fleet electrification solutions for enterprise and government customers including transit agencies, foodservice distribution, goods movement, rental car, and education sectors.
The technical stack centers on Omega, a cloud-based charge management software platform with 99.9% uptime guarantee that automates charging based on time-of-use rates, integrates with vehicles, chargers, telematics (Geotab), utilities, and DER/BESS systems, and supports V2X capability. Supporting modules include Omega Microgrid (energy storage integration), Omega Site Controller (edge control and metering), Elevate (multi-OEM maintenance service), and Inrush (non-permanent containerized, mobile, and surface-mount charging solutions). Hardware includes the bp pulse 300 (300kW DC fast charger) and Gigahub destinations such as the 48-stall LAX hub.
bp pulse generates revenue through five streams: per-kWh usage fees on public charging networks; software subscriptions for Omega; Charging as a Service (CaaS) multi-year managed contracts priced per kWh or per mile; one-time Turnkey deployment project fees; and ancillary LCFS carbon credit monetization. Pricing varies by location and time of use, with pre-authorization holds of $35 ($20 for app members). bp pulse serves its enterprise fleet customers through direct field sales with dedicated experts and business inquiry forms, while individual drivers are acquired through the mobile app, digital content marketing, and location partnerships.
bp pulse firmographics
Firmographics- Name
- bp pulse
- Legal name
- BP Products North America Inc.
- Website
- https://bppulse.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- bp pulse is BP's US EV charging division operating public ultrafast charging stations and fleet electrification solutions for transit agencies, commercial fleets, and individual drivers across the United States.
- Ownership category
- akta.pro rank
bp pulse industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)
Keywords
bp pulse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Public EV Charging Sessions: Revenue generated from EV drivers paying per kWh to charge at bp pulse ultrafast charging stations. Pricing varies by location, charging speed, and time of use rates in some states. Standard pre-authorization hold of $35 per transaction (or $20 for app members).
- Omega Charge Management Software: Cloud-based software subscription for fleet operators to manage EV charging operations, automate charging schedules, and optimize energy costs. Includes 99.9% uptime guarantee.
- Charging as a Service (CaaS): Comprehensive bundled solution combining site design, infrastructure deployment, intelligent software, and maintenance. Bundles CapEx, OpEx, energy costs, and incentives into fixed rate per kWh or per mile driven. Includes 99.9% uptime guarantee.
- Turnkey Infrastructure Deployment: One-time project-based service for fleet electrification including site design, hardware procurement, construction management, and commissioning. Covers stages from planning through to operational charging depot.
- bp pulse Mobile App: Free mobile application providing charger location, real-time availability, payment processing, and charging history. Revenue indirectly generated through app-mediated charging sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Pay-Per-Use Public Charging |
| Freemium | Pay-as-you-go | bp pulse App Members |
| Hybrid | Multi-year contract | Charging as a Service (CaaS) |
| Subscription | Annual | Omega Charge Management Software |
| Usage-based | Pay-as-you-go | Plug & Charge (400kW) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
bp pulse product offering
Product offeringCore offering
bp pulse operates a US network of ultrafast public EV charging stations for individual drivers and sells comprehensive fleet electrification services to commercial and government operators, including the Omega cloud charge-management platform, Turnkey site design and deployment, fully-managed Charging as a Service (CaaS), Elevate maintenance, and non-permanent Inrush charging solutions.
Product overview
bp pulse is bp's EV charging brand offering a comprehensive portfolio of EV charging solutions spanning public charging, fleet electrification, and charging infrastructure services. The offering is structured as a platform-plus-modules architecture, with Omega charge management software as the central software platform that automates and optimizes fleet charging operations. Supporting this core platform are add-on modules including Microgrid (for DER/BESS integration), Site Controller (for edge control), and Elevate (for maintenance services). The product suite also includes Turnkey (site design and deployment) and Charging as a Service (CaaS) for fully-managed solutions. For hardware, bp pulse operates public ultrafast charging stations including the 300kW bp pulse 300 units and Gigahub destinations, while also offering non-permanent charging solutions under the Inrush brand for fleets with deployment constraints. The bp pulse mobile app provides driver access to the network. The company also provides charging infrastructure estimator tools and collaborates with fleet telematics platforms like Geotab.
Differentiator
Problem solved
Functional benefit
Brands
- Omega: Cloud-based charge management software that automates charging for when energy costs are lower, with 99.9% platform uptime and real-time monitoring capabilities.
- Charging as a Service (CaaS)
- Inrush
- Elevate
Products and services
- Public EV Charging Public-facing ultrafast EV charging service (150–400kW) accessible to individual EV drivers across the US at airports, travel centers, retail sites, and urban locations, paid via the bp pulse app or tap-to-pay.
- Omega Charge Management Software Cloud-based charge management software that automates EV fleet charging by prioritizing off-peak energy, provides real-time monitoring and fault alerts, and integrates with vehicles, chargers, telematics, and utility systems for fleet and transit operators.
- Turnkey Deployment Service End-to-end site design and deployment service for fleet electrification covering infrastructure site analysis, engineering drawings, vehicle route analysis, charger procurement, installation, permitting, and construction management.
- Charging as a Service (CaaS) Fully-managed EV charging solution that bundles 100% of charging infrastructure costs, including CapEx, OpEx, energy, and incentives, into a fixed per-kWh or per-mile rate with a 99.9% uptime guarantee for enterprise and public-sector fleet customers.
- Elevate Maintenance Service Charger maintenance service that goes beyond OEM warranties, handling all sub-suppliers in securing repair or replacement, including triage, troubleshooting, and remote or onsite repair with real-time issue management.
- bp pulse Mobile App Free mobile application for iOS and Android that enables individual EV drivers to locate bp pulse chargers, view real-time availability, filter by speed or connector type, save favorites, manage payment, and review up to 90 days of charging history and receipts.
- Inrush Non-Permanent Charging Solutions Suite of non-permanent charging solutions including containerized charging (upcycled 20'/40' shipping containers with exterior charger mounts), mobile charging (battery-supported portable trailer/skid units), and surface-mount charging (above-ground cable raceways and portable transformers) that require no trenching.
- bp pulse 300 DC Fast Charger 300kW ultra-rapid DC charging station for public and depot use, providing high-power EV charging capability with the bp pulse hardware platform.
- Gigahub Charging Destination High-power multi-stall EV fast charging hub destinations (e.g., LAX hub with 48 ultrafast chargers) offering lounge access and dedicated high-volume capacity for ride-hail and rental car drivers, deployable at airports, travel centers, and other host sites.
Quantifiable outcome
- Up to 40% energy cost savings vs unmanaged charging through automated off-peak charging
- +5 more outcomes
Companies that use bp pulse
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
bp pulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
bp pulse partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- UbercoreStrategic partnership for driver charging solutions as EV momentum builds. bp pulse provides charging infrastructure and solutions tailored to Uber driver needs, including ride-hail-specific charging hubs.
- Waffle HousecoreStrategic agreement to expand ultrafast EV charging network at Waffle House locations, providing convenient charging access for drivers along major travel corridors.
- Simon (Simon Property Group)corePartnership to expand ultra-fast EV charging network across Simon's premium shopping destinations, bringing charging to high-traffic retail locations.
- LAZ ParkingcoreCollaboration to bring ultra-fast EV charging hubs to 20 cities, leveraging LAZ's parking infrastructure and urban presence.
- TravelCenters of AmericaflagshipFlagship partnership to build publicly accessible truck charging stations at TravelCenters of America locations. First major step in US electrification via EV acquisition. Includes deployment of bp pulse Gigahubs at TA sites.
- HertzflagshipCollaboration to accelerate EV charging in North America for Hertz's expanding EV rental fleet. bp pulse identifies, installs, and manages infrastructure and software to support Hertz EV operations.
- Geotabcorebp pulse joined Geotab Marketplace and Sustainability Alliance, enabling integration between Omega charge management software and Geotab fleet telematics for mutual customers.
- Purchasing Cooperative of Americacorebp pulse awarded contract with Purchasing Cooperative of America to provide EV charging solutions to PCA member organizations.
- Palermo Union Elementary School DistrictminorEducation customer example: contracted $0.10/kWh rate through bp pulse's fully-managed CaaS solution, achieving cost parity with liquid fuel.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
bp pulse competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint operates the largest networked EV charging portfolio in North America, spanning Level 2 workplace, fleet, and DC fast charging — directly competing with bp pulse across both public and fleet segments, with comparable software-led managed services.
- EVgo: EVgo is a US public DC fast-charging pure-play with a comparable ultrafast network footprint and similar fleet/consumer dual GTM, making it the closest like-for-like competitor to bp pulse's public charging business.
- Electrify America: Electrify America operates one of the largest US ultrafast DC charging networks, backed by Volkswagen. It competes head-to-head with bp pulse on highway-corridor public fast charging for both consumer and fleet customers.
- Blink Charging: Blink Charging is a publicly-traded EV charging hardware and network operator offering Level 2 and DC fast chargers across public, fleet, and multifamily segments — overlapping with bp pulse's hardware-led deployment strategy.
- Allego: Allego operates a pan-European public and ultrafast charging network with a similar asset-light managed services model, providing peer comparability on CaaS-style fleet offerings and network operations outside the US.
Regional players
- IONITY: IONITY is a European ultrafast charging joint venture (BMW, Mercedes, Ford, VW, Hyundai) operating a pan-European HPC corridor network — comparable to bp pulse's US ultrafast highway strategy but on the European side of the Atlantic.
- FLO: FLO is a Canadian-headquartered EV charging network operator with strong North American presence in workplace, public, and fleet charging — directly comparable in product offering but primarily competing in Canada rather than the US.
Broad incumbents
- Tesla Supercharger: Tesla's Supercharger network is the dominant US ultrafast charging network by density and reliability, now opening NACS to non-Tesla vehicles — making it the broadest incumbent competitor across all consumer-facing bp pulse public charging sites.
- Shell Recharge: Shell Recharge is the EV charging arm of Shell plc, an oil-major peer to BP that operates public and fleet charging globally with comparable brand-driven site partnerships (gas stations, retailers) to bp pulse.
Emerging players
- SemaConnect: SemaConnect (now part of Quest Renewables) is a workplace and multifamily EV charging specialist that overlaps with bp pulse's fleet and commercial real estate segments but at a smaller scale and narrower product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
bp pulse social profiles
Digital presencebp pulse compliance and trust
Trust signalCompliance1 record
bp pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
bp pulse leadership team
Management profileNumber of profiles
bp pulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bp pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bp pulse
What does bp pulse do?
bp pulse operates a US network of ultrafast public EV charging stations for individual drivers and sells comprehensive fleet electrification services to commercial and government operators, including the Omega cloud charge-management platform, Turnkey site design and deployment, fully-managed Charging as a Service (CaaS), Elevate maintenance, and non-permanent Inrush charging solutions.
Is bp pulse a public or private company?
bp pulse is a private company. It is classified as corporate owned and is currently operating.
When was bp pulse founded?
bp pulse was founded in 2022. It employs 501 to 1,000 people.
How does bp pulse make money?
Five revenue lines are on record. Public EV Charging Sessions are the primary driver. The others are omega Charge Management Software, charging as a Service (CaaS), turnkey Infrastructure Deployment and bp pulse Mobile App.
Who are bp pulse's main competitors?
Direct peers on record are ChargePoint, EVgo, Electrify America, Blink Charging and Allego. Regional players are IONITY and FLO. Broad incumbents are Tesla Supercharger and Shell Recharge. SemaConnect is listed as an emerging player.
Does bp pulse have an API?
No public API is recorded for bp pulse.
What industry is bp pulse in?
bp pulse's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 221122 and its SIC code is 4911.