Brafoer

What Brafoer does

Brafoer is a privately held Dutch restaurant group operating two casual dining locations in Beverwijk (Halve Maan 2, the original site) and Heemskerk (Burgemeester Nielenplein 44, opened September 29, 2021), both in the Randstad region of North Holland. Each restaurant operates 7 days per week from 09:30 to 21:30 and serves breakfast, lunch, dinner, and drinks (borrel), with a menu built around fresh, regional (streek) ingredients, rotisserie chicken, steaks, pasta, fish, and vegetarian options, complemented by a dedicated kids menu and an extensive cocktail, gin & tonic, beer, and wine list. The company caters to local consumers, families, and groups seeking group arrangements (High Tea, High Beer, High Wine, High Cocktail, Baby Shower) as well as walk-in and reservation-based dining.

The technology footprint is minimal and operationally focused: an Untill POS system powers order management and table reservations, while a WooCommerce-based storefront on the company's website handles take-away ordering with iDEAL payment processing. The company also sells gift cards (€5–€250) with online balance checking, and maintains a YouTube channel for vlog content alongside Facebook and Instagram social presence. No delivery service is offered and no public APIs, mobile apps, or AI/ML capabilities are disclosed.

Brafoer's revenue is generated through several streams: dine-in food and beverage sales (the primary driver), take-away/online ordering, gift card sales, and group event arrangements priced per person (€30–€50). Pricing is unit-based across lunch (€8.50–€22), dinner mains (€18–€41), cocktails (€10–€14), and bar snacks (€8–€26). The company appears to be independent and owner-operated with no disclosed parent, holding structure, or external investors, employing approximately 30 staff across the two locations.

Name

Brafoer

Legal name

Brafoer

Website

https://brafoer.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brafoer is a privately held Dutch restaurant group operating two casual dining locations in Beverwijk and Heemskerk, serving local consumers, families, and groups with all-day dining, take-away, gift cards, and packaged event arrangements such as High Tea and High Cocktail.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Casual dining restaurant
• European cuisine
• High tea arrangements
• Online food ordering
• Restaurant gift cards

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Brafoer generates primary revenue from food and beverage sales at their two restaurant locations in Beverwijk and Heemskerk. The menu features European cuisine with a modern twist, including rotisserie chicken, steaks, pasta, fresh fish, and vegetarian options. The bar offers cocktails, gin & tonic, beers, and wines.
2. Take-away and Online Ordering: Customers can order food for pickup through the website. Orders can be placed for at least 30 minutes after ordering, with payment via iDEAL. Categories include voorgerechten (starters), hoofdgerechten (mains), and extras.
3. Gift Cards: Brafoer sells gift cards at both locations ranging from €5 to €250. Gift cards can be redeemed at any Brafoer location and do not expire. Cards are not exchangeable for cash.
4. Event Arrangements: Brafoer generates revenue from special dining arrangements including High Tea (€30/p.p.), High Wine, High Beer (€40/p.p.), High Cocktail (€50/p.p.), and Baby Shower (€30/p.p.). These are booked in advance for groups of 2 or more persons, lasting 2.5 hours each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brafoer is a Dutch casual dining restaurant group operating two physical locations in Beverwijk and Heemskerk that serve fresh, locally-sourced European dishes across all dayparts — from breakfast and lunch through dinner and cocktails. The restaurants also offer an online take-away ordering system for food pickup, gift cards redeemable across locations, and bookable special group arrangements (High Tea, High Wine, High Beer, High Cocktail, and Baby Shower) priced per person.

Product overview

Brafoer is a Dutch restaurant group operating two locations (Beverwijk and Heemskerk) offering a unified hospitality concept built around fresh, regional dishes with a distinctive twist. The core offering centers on dine-in restaurant service spanning breakfast through dinner service, complemented by an online take-away ordering system and a gift card program. The product portfolio includes multiple themed dining experiences: the High Tea, High Beer, High Wine, and High Cocktail arrangements as premium bundled experiences, plus a Baby Shower package. The menu ecosystem encompasses a full dinner menu, lunch menu, Barfoer bar snacks, cocktails/G&T selections, and an extensive beer and wine list, with a dedicated kids menu. Table reservations and special event hosting (Bottomless Spritzen summer event) round out the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service All-day casual dining service at two restaurant locations (Beverwijk and Heemskerk) offering breakfast, lunch, borrel, and dinner with a fresh regional European menu including rotisserie chicken, steaks, pasta, fish, and vegetarian options. Open 7 days a week from 09:30 to 21:30.
• Take-away Ordering

Quantifiable outcome

• Kitchen open 7 days per week from 09:30 to 21:30

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Bakkerij SchooneminorOthersLocal bakery supplying bread for sandwiches and toast dishes. Mentioned on the lunch and dinner menus as the source of bread products including white and brown bread.
• Van Der Linde (Banketbakkers)minorOthersConfectionery supplier from Amsterdam supplying banketbakkers mergpijp (custard pastry) and slagroomtruffel (cream truffles) for the bar/dessert menu.
• Dilvis AkerslootminorOthersLocal supplier of smoked eel (gerookte paling) from Akersloot, featured on the Barfoer menu.
• ScheybeeckminorOthersSupplier of the Scheybeeck burger featured on the menu. The burger is named after the supplier/location.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Humphrey's Restaurants: Dutch casual-dining chain operating multi-location restaurants with European menus, full bar programs, and event/arrangement offerings comparable to Brafoer's High Tea/Wine/Beer/Cocktail experiences.
• Loetje: Iconic Dutch casual-dining steakhouse chain with multiple locations serving a European menu of steaks, sides, and cocktails at similar mid-market price points; directly comparable in concept, daypart coverage, and Dutch regional footprint.
• New York Pizza: Large Dutch casual quick-service restaurant chain combining dine-in and delivery; compares to Brafoer on multi-site Dutch casual-dining footprint and digital/online ordering infrastructure.
• Roadhouse: Dutch casual-dining/grill chain with multiple physical locations and an à la carte menu of grills, burgers, and cocktails; operates in a similar mid-market, all-daypart casual dining category.
• De Beren: Dutch grill-casual restaurant chain across multiple cities offering ribs, steaks, burgers and beer; comparable in casual-mid-market positioning, multi-site Dutch footprint, and bar-led experience.
• Wagamama Netherlands: International casual-dining chain with multiple Dutch locations offering a full bar, fresh ingredients, and modern all-day service; comparable to Brafoer on casual full-service, bar-driven experience, and multi-site Dutch presence.
• Apenkooi Restaurants: Dutch casual all-day-dining restaurant group with multiple locations serving breakfast, lunch, dinner, and drinks; directly comparable to Brafoer's daypart breadth and event-hosting model.

Broad incumbents

• Van der Valk: Major Dutch hospitality group combining hotels with restaurants and bars across the country; relevant broad incumbent for its casual dining, F&B, and themed-event capabilities competing in overlapping Dutch regional markets.
• La Place: Established Dutch all-day casual dining/family-restaurant brand with broad national footprint; overlaps with Brafoer's breakfast-through-dinner European menu but operates at significantly larger scale as a broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwzbAhkbMmTdwhuY1MBhVlQ
• Facebookfacebook.com/brafoer
• Instagraminstagram.com/brafoer
• LinkedInlinkedin.com/company/brafoer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brafoer