BrainMarket.cz

What BrainMarket.cz does

BrainMarket.cz is a Czech direct-to-consumer e-commerce platform operating under BRAINMARKET s.r.o. (legal entity registered in Ostrava) that sells dietary supplements, organic foods, and natural cosmetics primarily to health-conscious consumers across Central, Southern, and Eastern Europe. The platform is built on Shoptet and supports 10 country-specific storefronts (Czechia, Slovakia, Hungary, Poland, Romania, Bulgaria, Italy, Slovenia, Croatia) with multi-currency functionality in CZK and EUR. The company's proprietary brand portfolio includes BrainMax (dietary supplements covering vitamins, minerals, probiotics, adaptogens, amino acids, mushroom extracts, and specialty formulations such as Sleep Magnesium, Vitamin D3+K2, Liposomal Vitamin C, and Creatine), BrainMax Pure (organic foods under CZ-BIO-001 certification), and WellMax (natural cosmetics), supplemented by third-party brands such as Swanson, NOW Foods, and Nordic Naturals, plus a co-branded FUELIX hydration line with MGFitman.

The business operates a unit-pricing model with one-time purchases ranging from 33 Kč to 2,499 Kč across categories such as supplements, organic foods, cosmetics, sports nutrition, and athletic apparel (LAUF sub-brand). Revenue is generated through the owned e-commerce storefront, company-operated physical retail stores in Czechia, and 500,000+ lifetime customers. Marketing is multi-channel, combining the BrainPedia educational content platform, YouTube, Instagram, TikTok, Facebook, email newsletter, podcasts, and a portfolio of Czech sports club sponsorships (Baník Ostrava, SK Slavia Praha, Zbrojovka Brno, Oceláři Třinec, Verva Litvínov) plus the 2026 Beskydská sedmička mountain race partnership.

The company is founder/owner-operated with no disclosed external funding, parent company, subsidiaries, M&A activity, or executive leadership changes. Brand reputation is evidenced by 4.9/5 on Heureka (5,854 reviews), 98% on Zbozi.cz (865 reviews), and features in Forbes and CNN Prima News. Headcount stands at 27 employees. Certific

Name

BrainMarket.cz

Legal name

BRAINMARKET s.r.o.

Website

https://brainmarket.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements & Organic Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Specialty Food Retailers (44529), Health and Personal Care Retailers (456)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Dietary supplements retail
• Organic food ecommerce
• Natural cosmetics online
• Sports nutrition supplements
• Wellness products retail

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of proprietary BrainMax products (dietary supplements, BIO foods, cosmetics) and third-party brands through owned e-commerce platform and physical retail stores. Revenue generated through one-time product transactions with varying price points from budget to premium segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BrainMarket.cz is an online and physical retailer of dietary supplements, organic (BIO) foods, and natural cosmetics, operating proprietary brands BrainMax (supplements), BrainMax Pure (organic foods), and WellMax (cosmetics), alongside distributed third-party supplement brands. The platform serves individual health-conscious consumers across 10 European countries through localized e-commerce storefronts and physical retail stores in the Czech Republic.

Product overview

BrainMarket.cz is a Czech e-commerce platform operating as a multi-brand marketplace for dietary supplements, organic foods, and natural cosmetics. The core proprietary brands include BrainMax® dietary supplements (vitamins, minerals, probiotics, adaptogens, amino acids, mushroom extracts, and specialty formulations), BrainMax Pure® organic food products (vegan foods, gluten-free products, superfoods, beverages), and WellMax® natural cosmetics. The company also distributes third-party international supplement brands including Swanson, NOW Foods, Life Extension, Garden of Life, Nordic Naturals, and others. The platform serves consumers across 10 European countries with localized storefronts. Products target various health goals including immunity, sleep, energy, sports performance, hormonal balance, digestive health, and longevity. BrainMarket also operates its own brick-and-mortar retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• BrainMax®: Proprietary brand of dietary supplements, organic foods (BrainMax Pure), and natural cosmetics (WellMax). BrainMax celebrated 10 years with an updated brand identity.

Products and services

• BrainMax® Dietary Supplements Proprietary brand of dietary supplements including vitamins, minerals, probiotics, adaptogens, amino acids, mushroom extracts, proteins, herbal tinctures, and specialty formulations targeting immunity, sleep, energy, mental performance, sport performance, hormonal balance, fertility, and longevity. For health-conscious consumers across Europe.
• BrainMax Pure® Organic Foods Organic food product line including vegan foods, gluten-free products, nut butters, cereals, oils, snacks, beverages, and superfoods certified under CZ-BIO-001 organic certification. For consumers seeking organic and plant-based food options.
• WellMax® Natural Cosmetics Natural cosmetics line including deodorants, sunscreens, body care, and facial skincare products. For consumers seeking natural personal care alternatives.
• LAUF Sports Apparel & Gear Sports nutrition and athletic gear line for running and endurance sports, including sportswear and accessories for athletes and fitness enthusiasts.
• Fuelix Hydration & Functional Drinks Functional sports drinks and hydration products including HYDRO+ electrolyte powder and FUELIX DRINK vitamin beverages. Co-branded with MGFitman for athletes and active consumers.
• Third-Party Supplement Brand Distribution Distribution of third-party international supplement brands including Swanson, NOW Foods, Life Extension, Garden of Life, and Nordic Naturals through the BrainMarket.cz platform alongside proprietary BrainMax products.

Quantifiable outcome

• 500,000+ satisfied customers across European markets
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beskydská sedmička (B7)coreGTM or Marketing Partner · 1 January 2026BrainMarket.cz is a proud partner of the B7 (Beskydská sedmička) 2026 race, a mountain running event. The partnership provides athletic sponsorship and fuel for participants' performance.
• FC Baník OstravaminorGTM or Marketing PartnerSports club sponsorship partnership with FC Baník Ostrava, one of the major Czech football clubs.
• Zbrojovka BrnominorGTM or Marketing PartnerSports club sponsorship partnership with Zbrojovka Brno football club.
• Oceláři TřinecminorGTM or Marketing PartnerSports club sponsorship partnership with Oceláři Třinec ice hockey team.
• Verva LitvínovminorGTM or Marketing PartnerSports club sponsorship partnership with Verva Litvínov ice hockey club.
• SK Slavia PrahaminorGTM or Marketing PartnerSports club sponsorship partnership with SK Slavia Praha football club.
• MGFitman (FUELIX products)minorStrategic or Co-development PartnerCo-branding partnership for FUELIX branded products including FUELIX HYDRO+ electrolytes, FUELIX DRINK, and FUELIX Sport Active Hydration. Joint product development and branding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilulka.cz: Czech online pharmacy and health product retailer selling supplements, OTC medicines, and natural cosmetics to consumers across CEE. Direct competitor in the same geographic and category overlap as BrainMarket.cz, with overlapping proprietary brands and a similar e-commerce-plus-pharmacy GTM.
• Notino: Czech-founded European online beauty and health retailer operating in 25+ markets. Overlaps BrainMarket on the natural cosmetics (WellMax) and supplement categories and serves many of the same 10 European countries with localized storefronts.
• GymBeam: Slovak-founded European DTC retailer of sports nutrition, supplements, and health food with proprietary brands across CEE and the EU. Directly comparable on sports nutrition, BrainMax-style proprietary supplement lines, and pan-European shipping from Central Europe.
• Valosun: Long-running Czech e-commerce retailer focused on supplements, vitamins, sports nutrition, and natural cosmetics with proprietary brands. Closely comparable to BrainMarket in assortment mix, home market, and DTC positioning.

Broad incumbents

• Holland & Barrett: Largest UK/EU specialty health and wellness retailer with extensive own-brand supplement ranges. Comparable assortment, mission (science-backed wellness), and omni-channel footprint, though concentrated in Western Europe.
• iHerb: Global online retailer of vitamins, supplements, and natural products shipping to 180+ countries including all of BrainMarket's CEE/SEE markets. Sets the price-discovery benchmark BrainMarket competes against on assortment, shipping cost, and review depth.
• DocMorris: Pan-European online pharmacy and health retailer operating across the same CEE/SEE geographies BrainMarket serves. Comparable because it combines supplements, OTC health, and beauty on a regulated multi-country e-commerce platform.

Others

• NOW Foods: US-based global supplement manufacturer whose own-brand SKUs (alongside Swanson, Life Extension, Garden of Life, Nordic Naturals) BrainMarket distributes on its marketplace. Comparable as a peer set BrainMarket uses for assortment depth and pricing benchmarks.
• Zboží.cz (Zbozi.cz): Czech price-comparison and reviews platform (98% rating source cited in BrainMarket's data) that drives significant CEE supplement traffic. Operates as a discovery/acquisition channel rather than a seller, but materially shapes competitive positioning for BrainMarket and its peers.

Emerging players

• Zinzino: European direct-sales health and wellness brand selling supplements and omega-3 products through a partner/membership model. Comparable on cross-border supplement selling and a science-backed value proposition, though the GTM (MLM-style) differs from BrainMarket's owned-DTC approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainmarketc
• YouTubeyoutube.com/@BrainMarket
• Facebookfacebook.com/brainmarketcezet
• Instagraminstagram.com/brainmarket_cz
• TikToktiktok.com/@brainmarket_cz
• LinkedInlinkedin.com/company/brainmarket-cz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainMarket.cz