Brasserie Artisanale du Luberon

What Brasserie Artisanale du Luberon does

Brasserie Artisanale du Luberon ('La BAL') is an independent, founder-owned craft brewery established in 2011 in Pertuis, in the Provence-Alpes-Côte d'Azur (PACA) region of France. Founded by Jean-Barthélémy Chancel, who originates from the winegrowing family behind Château Val Joanis, the brewery produces and sells artisanal beers through a hyper-local, direct-to-consumer model that includes a physical taproom (open Thursday and Friday afternoons), a Click & Collect online ordering service, and limited B2B delivery to restaurants, bars, and event venues within a 40km radius. No shipping is offered.

The product range consists of six year-round permanent beers (Blonde, Blanche, Ambrée, Brune, IPA, Session IPA) supplemented by seasonal and numbered ephemeral recipes (e.g., Triple, WHPA, Milk Stout, DDH IPA, Witbier, hybrid beer-wine). Production relies on 95% French malt, organic certification ambition, wild/foraged ingredients, and a gravity-based conditioning system designed to reduce CO2 emissions; spent grain is recycled through a local pig farmer, supporting a circular waste model. Strategic sourcing partnerships with local beekeepers, cereal producers, and a winemaker enable distinctive beer-wine hybrids.

The business model combines unit-priced bottle and case sales (€2.90-€4.00 per 33cl bottle; €33-€84 per 12-bottle case; €7-€8 per 75cl), event-driven taproom traffic, a monthly community event series ('Les Jeudis de la BAL'), and event tap-rental services. All five employees are on permanent (CDI) contracts. There is no institutional funding, no parent company, and no geographic expansion beyond the Luberon region.

Name

Brasserie Artisanale du Luberon

Legal name

Brasserie Artisanale du Luberon

Website

https://brasserie-luberon.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Artisanale du Luberon is an independent craft brewery founded in 2011 in Pertuis, France, producing artisanal beers for direct-to-consumer sale through a Pertuis taproom, Click & Collect, and local B2B delivery within a 40km radius.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Artisanal brewery
• Organic beer brewing
• Local ingredient sourcing
• Provence craft brewing

Headquarters

HQ city

Pertuis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Beer Sales: Direct-to-consumer sales of artisanal beers through the brewery taproom/store and Click & Collect service. Products sold in individual bottles (33cl, 75cl) and multi-packs/cartons. No shipping mentioned - customers pick up orders at the brewery.
2. Event Services: Tap rental service for events (location de tireuses) as an additional revenue stream. Monthly community events at the brewery ('Les jeudis de la BAL') with food trucks and entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brasserie Artisanale du Luberon is an independent craft brewery that produces artisanal beers in Pertuis, France. Its portfolio includes six permanent year-round beers (Blonde, Blanche, Ambrée, Brune, IPA, Session IPA) plus seasonal and ephemeral limited-edition creations brewed with organic and locally foraged ingredients. Sales are conducted directly via a brewery taproom, Click & Collect pickup, and local delivery to nearby restaurants, bars, and event venues within a 40km radius.

Product overview

Brasserie Artisanale du Luberon (BAL) is an independent craft brewery founded in 2011 in Pertuis, France, in the Provence region. The company produces a portfolio of artisanal beers organized into three main categories: six permanent beers (BAL Blonde, Blanche, Ambrée, Brune, IPA, and Session IPA) available year-round; seasonal beers (Triple, Wet Hops Pale Ale) brewed once annually; and ephemeral beers (Milk Stout Chocolat, DDH IPA, Witbier, Milkshake Abricot, and past creations including Double IPA, Red Ale, Black IPA, Stout Impérial, Hybride Bière & Vin, Blonde à la Griotte, Potimarron, Pêche, Babe Ale, Grape Ale, IPA Smash Sabro Coco, and Pils) brewed only once in limited quantities. In addition to its core beer products, the company operates a taproom and retail store for direct sales, offers Click & Collect online ordering for pickup, and hosts monthly 'Les Jeudis de la BAL' event evenings with food trucks and live music. Beers are sold in 33cl and 75cl bottles, and 30L kegs, with mix-and-match and full-case purchasing options.

Differentiator

Problem solved

Functional benefit

Products and services

• BAL Blonde (Pale Ale) Year-round pale ale (5.5% ABV, IBU 20, EBC 5): a light, refreshing tasting beer balancing bittering and aromatic hops.
• BAL Blanche (Wheat Ale) Year-round wheat ale (IBU 15): light and refreshing with lemon notes punctuated by coriander. Brewed with local petit épeautre.
• BAL Ambrée (Amber Ale) Year-round amber ale: rich and spicy with a balanced structure of malted flavors and alcohol. Made with local honey.
• BAL Brune (Brown Ale) Year-round brown ale (EBC 200): rich and heady with chocolate and coffee aromas.
• BAL IPA (India Pale Ale) Year-round IPA (IBU 22, EBC 6.3): generous and uninhibited with hoppy, floral aromas and subtle tropical fruit notes.
• BAL Session IPA Year-round Session IPA (IBU 35): light, spring-like with exotic notes and persistent floral bitterness.
• BAL Triple Seasonal Belgian-style Triple (9% ABV, IBU 24, EBC 11): a high-fermentation blonde ale assembled from multiple malts.
• BAL WHPA (Wet Hops Pale Ale) Annual Wet Hops Pale Ale (EBC 18): refreshing and very aromatic, brewed with fresh locally foraged hops.
• Brewery Taproom & Store Direct retail outlet at the brewery in Pertuis, open Thursday and Friday from 2pm to 5pm for bottle sales and beer tasting.
• Click & Collect Ordering Online ordering service where customers place orders for pickup at the brewery on Thursday or Friday afternoons (2pm–5pm). No shipping available.
• Les Jeudis de la BAL (Community Events) Monthly Thursday evening events with live music, food trucks, games (pétanque, darts, beer pong), and brewery tours. Beer tap rental service (location de tireuses) available for events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jean Louis Bremont (Vigneron)coreStrategic or Co-development PartnerLocal winemaker who provides muscat à petits grains and chardonnay grapes for the brewery's unique beer-wine hybrid creations. The collaboration enables the innovative beer-wine fermentation crossover products.
• Florence et Thierry Rumeau-Schurch (Beekeepers)coreStrategic or Co-development PartnerLocal beekeepers with 400 hives providing honey used in the brewery's Ambrée beer. Supports local ecosystem and provides authentic regional ingredients.
• Eric Bonnet (Cereal Producer)coreStrategic or Co-development PartnerLocal cereal producer providing small spelt (petit épeautre) used in the Blanche beer. Supports the ultra-local sourcing commitment.
• Alain dit 'Papy Drêche'minorOthersLocal farmer who collects spent grains (drêches) from the brewery to feed his free-range Bigorre pigs and chickens. Part of the brewery's waste reduction and circular economy approach.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fischer: Established regional brewery in Alsace (part of HEINEKEN group) producing traditional lagers and craft-adjacent beers for French national markets. Comparable industry vertical (French brewing) but operates at much larger scale with macro-brewer distribution, contrasting with BAL's microbrewery positioning.
• Brasserie Meteor: Long-established independent brewery in Alsace, France (founded 1924), producing traditional pils and craft-style beers with national distribution. Comparable as a French independent brewery producing a broad beer portfolio with permanent + specialty SKUs, though at significantly larger scale and broader distribution.

Direct peers

• Brasserie de Sutter: Independent family-run craft brewery in Alsace, France, producing organic artisanal beers with strong commitment to local sourcing and eco-responsibility. Highly comparable to BAL's positioning: small independent French brewery, organic credentials, local sourcing story, and direct-to-consumer sales.
• Brasserie du Mont Salève: Small independent French craft brewery in Haute-Savoie producing artisanal beers with organic and local ingredient focus. Comparable as a small-scale French craft brewery with similar eco-responsible, locally-sourced positioning and artisanal production approach.
• Brasserie Pietra: Independent craft brewery in Corsica, France, known for using regional ingredients (chestnut flour) and producing terroir-driven artisanal beers. Comparable to BAL as a French regional craft brewery leveraging local agricultural heritage and unique ingredient profiles to differentiate.
• Brasserie Castelain: Independent French craft brewery founded in 1966 in northern France (Ch'ti brand) producing traditional and craft-style artisanal beers with national distribution. Comparable as a French independent brewery with a portfolio of artisanal styles including specialty and seasonal releases and on-premise presence.
• Brasserie du Pays Flamand: French craft brewery in Nord-Pas-de-Calais producing artisanal beers with creative limited editions and local distribution focus. Comparable as a small independent French craft brewery operating with a permanent core range plus creative seasonal/ephemeral releases.
• Brasserie Ninkasi: Independent French craft brewery founded in Lyon in 1997, producing a wide range of artisanal beers with taproom venues and direct-to-consumer distribution. Comparable as a similarly-positioned French independent craft brewery operating its own taprooms and a broad permanent + limited release portfolio, though Ninkasi operates at significantly larger scale.
• Brasserie Gallia: Paris-based independent French craft brewery founded in 2010 producing artisanal beers with creative, terroir-driven recipes and direct-to-consumer sales. Comparable as a similarly-positioned independent French craft brewery with creative limited releases and taproom/retail operations, though with Paris urban distribution rather than rural hyper-local.

Regional players

• Brasserie Artisanale de Rulles: Independent craft brewery in Belgium producing artisanal beers with creative seasonal and limited editions using local ingredients. Comparable in artisanal philosophy, creative portfolio approach, and small-scale independent craft model, though operating in Belgium rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brasserie-artisanale-du-luberon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Artisanale du Luberon