Brave New
Brave New is a Kraków-based boutique WordPress and WooCommerce development agency serving end-clients and agencies across ~10 countries via custom builds, e-commerce stores, e-learning platforms, API integrations, white-label subcontracting, and AI-engine optimization services.
- Company typePrivate
- Founded2018
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brave New does
Brave New is a Kraków-based WordPress and WooCommerce development boutique operating as Brave New Sp. z o.o., founded in early 2018 through the merger of Studio Kmin and MelonStudio. The firm delivers custom website, e-commerce, and e-learning builds — plus ongoing maintenance, API integrations, audits, and AI-engine-optimization (AEO) services — for end-clients and on a white-label basis for marketing, creative, and software agencies across roughly 10 countries in EMEA, the US, the Middle East, and Australia. Its proprietary Berka WP Starter Theme (with ACF Pro integration, 20+ pre-built Gutenberg blocks, multilingual support, and 90+/100/100/100 PageSpeed/Accessibility/Best Practices/SEO scores) underpins project delivery alongside 50+ completed third-party API integrations spanning HubSpot, MailerLite/Klaviyo, Tutor LMS, payment gateways, and recruiting platforms.
The company bills through fixed-price projects (landing pages from $950, WordPress sites from $1,600, WooCommerce from $3,800, e-learning from $4,000–$23,000), hourly services at $38–$64/hour, monthly maintenance retainers from $300, and white-label subcontractor engagements. Its go-to-market combines direct sales (quote-based, with dedicated project managers) and an agency white-label channel where Brave New operates anonymously under the agency's brand. Primary customer segments span marketing/creative agencies (the largest channel), technology companies and SaaS/startups, law firms, FMCG brands, educators/training providers, and software houses, with 120–200+ cumulative clients and named enterprise logos including KLM, Capgemini, Bausch + Lomb, and the National Archives in Krakow. AI offerings — chiefly third-party-LLM-powered chatbots, predictive analytics, sales-process automation, and AEO optimization for ChatGPT/Gemini/Perplexity — sit on top of the core WordPress competency.
Brave New firmographics
Firmographics- Name
- Brave New
- Legal name
- Brave New Sp. z o.o.
- Website
- https://bravenew.agency
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brave New is a Kraków-based boutique WordPress and WooCommerce development agency serving end-clients and agencies across ~10 countries via custom builds, e-commerce stores, e-learning platforms, API integrations, white-label subcontracting, and AI-engine optimization services.
- Ownership category
- akta.pro rank
Brave New industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
- akta.pro secondary industry
- Learning Management (LMS) & Talent Development (BPACAPAG)
Keywords
Where Brave New is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Brave New business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Project-based Development: Fixed-price projects for website development, WooCommerce stores, e-learning platforms, and web applications. Pricing varies by project complexity and scope. Landing pages from $950, WordPress websites from $1,600, WooCommerce stores from $3,800.
- Hourly Development Services: Hourly billing for ongoing support, maintenance, and development work. Rate of $38-$64 per hour depending on package. Clients can purchase hourly blocks or subscribe to monthly retainer packages.
- Website Maintenance & Support Retainers: Monthly retainer packages for ongoing website administration, updates, security, and development. Packages range from $300/month for basic maintenance to custom arrangements for 30+ hours per month. Includes regular backups, plugin updates, and performance monitoring.
- White Label Services: Subcontractor services for agencies where Brave New works under the agency's brand. Agencies pay for development services which they then resell to their end clients with markup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Landing Page / Simple WordPress from $950 |
| One time/ perpetual license | Pay-as-you-go | WordPress Website Development from $1,600 |
| One time/ perpetual license | Pay-as-you-go | WooCommerce Development from $3,800 |
| One time/ perpetual license | Pay-as-you-go | E-learning Platform from $4,000 |
| Subscription | Monthly | Hourly Development from $38/hour |
| Subscription | Monthly | Support & Maintenance Package $300/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brave New product offering
Product offeringCore offering
Brave New provides custom WordPress and WooCommerce development services, building websites, online stores, e-learning platforms, and bespoke web applications for agencies and direct clients. The agency also delivers API integrations with CRM/ERP/marketing systems, ongoing website maintenance and support retainers, white-label subcontracting for creative agencies, and AI-powered services including chatbots and AEO (Answer Engine Optimization) for AI search visibility.
Product overview
Brave New is a WordPress development agency offering a comprehensive suite of web development services. The core offering centers on WordPress Development and WooCommerce Development for websites and online stores. These are complemented by specialized solutions including E-learning Platforms (using Tutor LMS), API Integration Services, and Web Support & Maintenance. The company also provides White Label Development for agencies as a subcontractor service. A notable proprietary product is Berka WP Starter Theme, a developer-focused WordPress starter theme. AI-powered offerings include AI for Business (chatbots, data analysis, automation) and AI Search Engine Optimization (AEO) services. Specialized vertical solutions include Law Firm Websites and FMCG eCommerce Solutions. All services are delivered with a focus on high-quality code, SEO optimization, and European timezone collaboration.
Differentiator
Problem solved
Functional benefit
Brands
- Berka WP: A fast, accessible, SEO-friendly WordPress Starter Theme created by developers for developers
Products and services
- WordPress Development Custom WordPress website development including PSD/Figma to WordPress conversion, UX/UI design, and optimization. Delivers clean, high-quality code with full editability and mobile responsiveness for businesses and agencies.
- WooCommerce Development E-commerce store development using WooCommerce for WordPress, including payment gateway integration, delivery configuration, customer zones, and ERP/CRM integrations for turnkey online stores.
- E-learning Platform on WordPress Online course platform built on WordPress using Tutor LMS, supporting course sales (one-time, subscription, or mixed), video hosting, quizzes, certificates, and integration with iOS/Android mobile apps.
- API Integration Services WordPress API integrations connecting websites with CRM platforms, recruiting systems, marketing automation tools, newsletter applications, and e-commerce platforms for real-time data and workflow automation.
- Web Support & Maintenance Ongoing website administration, plugin and WordPress updates, security backups, and continuous improvement services, with packages ranging from basic maintenance to 30+ hours per month of development time.
- Audits and Consulting Website auditing services including bug detection, UX/UI evaluation, speed testing, and comprehensive optimization recommendations for existing WordPress sites.
- White Label Development for Agencies Subcontractor WordPress and WooCommerce development for agencies, delivered under the agency's own brand. Includes code delivery, direct client communication, project meetings, and technology-department support.
- Berka WP Starter Theme A fast, accessible, SEO-friendly WordPress starter theme for developers and agencies that reduces project coding time by 30%, with 20+ ready-made Gutenberg blocks, ACF Pro integration, multilingual support, and 90+ Google PageSpeed performance scores.
- AI for Business AI solutions including 24/7 intelligent chatbots, data analysis and report generation, sales process automation, AI-powered web applications, and automated content and offer updates integrating with CRM, analytics, and existing business systems.
- AI Search Engine Optimization (AEO) Optimization services for AI search engines (ChatGPT, Gemini, Perplexity) including Schema.org implementation with JSON-LD, E-E-A-T content strategy, Core Web Vitals optimization, and LLM visibility audits.
- Law Firm Website Development High-converting websites for attorneys and legal firms with WCAG 2.1 accessibility compliance, ADA and Equality Act compliance, multilingual support, client portals, automated booking, and secure payment integration.
- FMCG Website and eCommerce Solutions Website and e-commerce solutions for FMCG brands including WooCommerce stores with quick payments, multilingual support, ERP integration, contest and lottery pages, and store locator functionality.
- Tech Company Website Development Website development for tech companies and startups featuring block-based architecture for easy content modification, API integrations with CRM and marketing tools, and landing page creator functionality.
Quantifiable outcome
- 93% of clients recommend Brave New's services to partners and friends (9.39/10 recommendation score)
- +4 more outcomes
Companies that use Brave New
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
Brave New technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability8 records
Feature3 records
Brave New partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HubSpotcoreCRM integration partner. WordPress websites integrated with HubSpot for automatic lead capture, contact management, and sales process automation. When users submit forms on WordPress sites, they are automatically added to HubSpot databases.
- TraffitcoreRecruiting platform integration partner. Automatic job ad display on websites, resume collection sent directly to recruiting application via API. Enables agencies to manage job postings from one platform.
- WooCommercecorePrimary e-commerce platform for building online stores. Brave New specializes in WooCommerce development, configuration, and integration with payment gateways, delivery systems, and ERP/CRM platforms.
- Tutor LMScorePrimary learning management system platform for e-learning implementations. Brave New implements Tutor LMS for course selling, subscription platforms, and corporate training portals.
- Mastermind IT (UK)minorMember of Mastermind IT community from the United Kingdom, providing access to specialist groups in positioning, law, accounting and other professional services.
- IT KrakowminorMember of IT Krakow business group, providing access to specialist services and industry networking.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Brave New competitors and assessment
Company assessmentDirect peers
- Codeable: WordPress-focused outsourcing marketplace that matches vetted developers with agencies needing white-label WP work — essentially the closest business model analog to Brave New's white-label agency offering.
- 10up: Tier-1 WordPress agency building large-scale content platforms for major brands; directly comparable as a higher-end WordPress services peer competing for similar enterprise web-build work.
- Human Made: Enterprise WordPress agency focused on large publishers and platforms; comparable in serving complex WordPress builds with high code-quality and content-platform requirements.
- Multidots: WordPress and WooCommerce agency serving enterprise and mid-market clients globally; overlaps with Brave New on custom WP development, e-commerce builds, and agency partnerships.
- XWP: WordPress VIP agency partner focused on enterprise publishing and content platforms; comparable as a higher-end, partnership-driven WordPress services firm.
- rtCamp: Specialized WordPress and WooCommerce engineering agency with deep platform expertise, enterprise clients, and India/US delivery — directly comparable in technology stack and service depth to Brave New.
Emerging players
- Delicious Brains: WordPress plugin and developer-tools company (e.g., WP Offload Media, WP Migrate DB); adjacent to Brave New's Berka WP Starter Theme as a developer-focused productizer within the WP ecosystem.
Regional players
- Monterail: Wrocław-based Polish web and mobile development agency; comparable as a regional peer competing for similar European clients and Polish engineering talent.
- Netguru: Kraków/Poznań-based Polish software and digital product agency — same regional talent market as Brave New, but broader scope covering custom software beyond WordPress.
Broad incumbents
- WP Engine: Largest managed WordPress hosting platform with an agency partner program; an incumbent in the broader WordPress ecosystem whose partner program overlaps with where Brave New competes for agency business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Brave New social profiles
Digital presenceBrave New financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brave New leadership team
Management profileNumber of profiles
Profiles4 records
Brave New funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brave New M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brave New
What does Brave New do?
Brave New provides custom WordPress and WooCommerce development services, building websites, online stores, e-learning platforms, and bespoke web applications for agencies and direct clients. The agency also delivers API integrations with CRM/ERP/marketing systems, ongoing website maintenance and support retainers, white-label subcontracting for creative agencies, and AI-powered services including chatbots and AEO (Answer Engine Optimization) for AI search visibility.
Is Brave New a public or private company?
Brave New is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brave New founded?
Brave New was founded in 2018. It employs 11 to 50 people.
Where is Brave New based?
Brave New is headquartered in Kraków, Poland, in the Europe region.
How does Brave New make money?
Four revenue lines are on record. Project-based Development is the primary driver. The others are hourly Development Services, website Maintenance & Support Retainers and white Label Services.
Who are Brave New's main competitors?
Direct peers on record are Codeable, 10up, Human Made, Multidots, XWP and rtCamp. Delicious Brains is listed as an emerging player. Regional players are Monterail and Netguru. WP Engine is listed as a broad incumbent.
Does Brave New have an API?
No public API is recorded for Brave New.
What industry is Brave New in?
Brave New's product category is Web Development Services. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders, with a secondary code of BPACAPAG, Learning Management (LMS) & Talent Development. Its NAICS code is 541511 and its SIC code is 7371.