Bráz Elettrica

What Bráz Elettrica does

Br\u00e1z Elettrica is a Brazilian premium pizzeria chain operating as the innovative sibling concept of Br\u00e1z Pizzaria, branded as 'the B side of Br\u00e1z'. The company runs four restaurant locations in S\u00e3o Paulo (Augusta, Centro, Pinheiros, Vila Leopoldina) serving individual-sized neo-Neapolitan pizzas baked in electric ovens using premium ingredients. Beyond dine-in, the company operates delivery through a proprietary app (Cia Tradicional) and the iFood marketplace, with delivery footprint extending to Campinas and Rio de Janeiro. The Pinheiros flagship has been reformatted in 2025 into a pizza-bar concept with table service, cocktail bar, and DJ entertainment. Additional offerings include event catering, birthday celebration services, and the Elettrica&Co limited-edition chef collaboration series (featuring Rodrigo Oliveira of Mocot\u00f3, Shihoma, and LosDos Cantina in 2025). Br\u00e1z Elettrica is wholly owned (no franchise model) and was ranked 4th best pizzeria in the world by World Pizza Rankings, the only Brazilian pizzeria in the top 10.

The underlying technology stack is operational rather than algorithmic: electric-oven neo-Neapolitan baking method, a reservation widget (Tagme), a Spotify-curated in-store playlist, WhatsApp Business for customer inquiries, and standard delivery marketplace integration. No AI/ML, API, or developer-facing capabilities are disclosed. Marketing relies on Instagram organic social, email newsletter, blog content, and earned media coverage in outlets such as Veja SP, Estad\u00e3o, Guia da Folha, ELLE, and S\u00e3o Paulo Secreto.

Revenue is generated through four streams: in-restaurant sales (table service, cocktails), proprietary direct-order delivery with exclusive customer benefits, third-party iFood marketplace delivery, and ancillary services (event catering, birthday packages). Pricing is unit-based per individual pizza (4 slices) and is not publicly disclosed; the company accepts debit/credit cards, meal vouchers (VR, Alelo, Sodexo, Ticket), and PIX. The customer base consists of urban consumers in S\u00e3o Paulo plus delivery customers across S\u00e3o Paulo, Campinas, and Rio de Janeiro, with pet owners as a defined secondary persona served by outdoor seating.

Name

Bráz Elettrica

Legal name

Bráz Eléttrica

Website

https://brazelettrica.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Br\u00e1z Elettrica operates four premium neo-Neapolitan pizzerias in S\u00e3o Paulo and delivers via a proprietary app and iFood to Campinas and Rio de Janeiro. It serves urban consumers seeking innovative individual pizzas, cocktail-bar dining, and chef-collaboration menu items under the Br\u00e1z sister-brand umbrella.

Ownership category

akta.pro rank

Product category

Pizzeria / Casual Dining Restaurant

NAICS

Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Neo-neapolitan pizza
• Pizzeria dining
• Pizza delivery
• Restaurant bar service
• Chef collaboration pizzas

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Physical restaurant locations offering table service with pizza and cocktails, serving customers at their premises
2. Delivery and Takeout: Pizzas sold through proprietary delivery app and iFood marketplace for home delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bráz Elettrica is a casual-dining pizzeria brand that sells individual-sized neo-Neapolitan pizzas baked in electric ovens across four restaurant locations in São Paulo. The brand combines pizza service with a cocktail bar, DJ-driven atmosphere, pet-friendly dining, and curated chef collaborations (Elettrica&Co). It also operates a proprietary delivery application alongside iFood for off-premises consumption.

Product overview

Bráz Elettrica is a neo-Neapolitan pizzeria chain operating as the innovative sibling brand ('the B side') of Bráz Pizzaria. The company operates four restaurant locations in São Paulo (Augusta, Centro, Pinheiros, Vila Leopoldina) offering individual-sized neo-Neapolitan pizzas baked in electric ovens. The core product portfolio centers on premium pizzas available through multiple channels: dine-in with table service and cocktail bar at reformatted locations, proprietary in-house delivery with exclusive benefits, and third-party iFood marketplace delivery. Additional offerings include event catering, birthday celebrations, and the Elettrica&Co. chef collaboration series featuring limited-edition pizzas with guest chefs.

Differentiator

Problem solved

Functional benefit

Products and services

• Neo-Neapolitan Pizzas Individual-sized neo-Neapolitan pizzas baked in electric ovens, sold for dine-in consumption at Bráz Elettrica restaurants in São Paulo. Targeted at urban consumers seeking a premium yet casual pizza meal.
• Proprietary Delivery Service Direct-to-consumer pizza delivery operated through Bráz Elettrica's own branded delivery application, available to individual consumers in São Paulo for off-premise consumption.
• iFood Marketplace Delivery Distribution of Bráz Elettrica pizzas through the third-party iFood delivery marketplace, extending reach to São Paulo consumers who order via the iFood platform.
• Cocktail Bar & Table Service On-premise cocktail bar service and full table service offered at select Bráz Elettrica restaurant locations, complementing the pizza menu with a bar-driven social dining atmosphere.
• Elettrica&Co Chef Collaboration Pizzas Limited-time collaborative pizza creations developed with guest chefs under the Elettrica&Co program, offered to dine-in and delivery customers as rotating specialty menu items.
• Restaurant Table Reservations Restaurant table reservation service allowing customers to book seating in advance at Bráz Elettrica locations for dine-in occasions.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Rodrigo Oliveira (Chef - Mocotó)coreStrategic or Co-development PartnerElettrica&Co collaboration featuring Rodrigo Oliveira creating pizza with Northeastern Brazilian ingredients (smoked pork and requeijão from the North). This is the first collaboration in the Elettrica&Co program promoting Brazilian chef participation.
• ShihomacoreStrategic or Co-development PartnerChef collaboration through Elettrica&Co program creating exclusive pizza flavors.
• LosDos CantinacoreStrategic or Co-development PartnerChef collaboration through Elettrica&Co program creating exclusive pizza flavors.
• iFoodminorChannel Partner/ Reseller/ DistributorThird-party food delivery marketplace for distributing Bráz Elettrica pizzas to customers
• App Cia TradicionalminorChannel Partner/ Reseller/ DistributorProprietary delivery platform for direct pizza delivery with exclusive customer benefits

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Madero: Brazilian premium casual-dining chain known for high-quality burgers and a premium experiential positioning. Comparable as a Brazilian premium casual-dining brand pursuing urban, experience-oriented consumers, even though the core menu is not pizza.
• Pizza Hut Brasil: Largest pizza chain brand in Brazil, offering dine-in and delivery across the country. Comparable as a pizza offering targeting Brazilian consumers, though positioned at a different (mass-market) price point and scale.
• Domino's Pizza Brasil: Major delivery-led pizza chain in Brazil with national iFood-style operations. Comparable as a pizza brand competing for the same urban Brazilian delivery customer, though at a different scale and price tier.
• Outback Steakhouse Brasil: Large Brazilian casual-dining chain with full bar service and experiential positioning. Comparable in dine-in experience model (full table service, bar, evening out) for urban Brazilian consumers, though offering a different core cuisine.

Direct peers

• Taberna da Pizza: Brazilian pizzeria brand focused on premium casual pizza experiences with dine-in and delivery across major cities. Comparable on pizza product, urban Brazilian customer, and multi-channel distribution.
• Bráz Pizzaria: Sister brand and parent concept of Bráz Elettrica; operates multiple acclaimed pizza restaurants in São Paulo with a traditional wood-fired approach. Highly comparable in target customer, menu core, and Brazilian premium pizza positioning.
• Veridiana Pizza: Long-standing São Paulo pizzeria known for individual-style pizzas in a fast-casual setting. Closely comparable on product format (individual pies), urban São Paulo customer, and dine-in plus delivery model.
• Forno Bravo: Brazilian artisanal pizzeria chain with a similar premium positioning and multiple locations in São Paulo. Directly comparable on product (artisanal pizza), target customer (urban premium casual), and channel mix (dine-in plus delivery).
• Leggera Pizza: São Paulo-based pizzeria concept serving individual-style pizzas with a focus on lighter, premium ingredients. Comparable in target customer, individual-pizza format, and fast-casual premium positioning.

Others

• iFood: Brazil's dominant food-delivery marketplace, used by Bráz Elettrica as a third-party distribution channel. Relevant as a channel partner and competitive force shaping off-premise pizza economics in Brazil, though not a direct pizza brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brazelettrica
• LinkedInlinkedin.com/company/br%C3%A1z-elettrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bráz Elettrica