Brazos Braces

What Brazos Braces does

Brazos Braces is a privately held orthodontic practice founded in 1999 by Dr. Bryan Taylor and headquartered in Woodway/Waco, Texas. The practice delivers comprehensive orthodontic care to children, teenagers, and adults across three physical office locations in Waco, Gatesville, and China Spring, employing 8 staff and operating as a partnership between Dr. Taylor and Dr. Danielle Geshay, an American Board of Orthodontics board-certified orthodontist.

The core service offering spans traditional 3M metal braces, Clarity ceramic clear braces, and Invisalign clear aligners (including the Invisalign Teen sub-brand), supported by diagnostic technology including the iTero Element digital intraoral scanner and an array of orthodontic appliances (Temporary Anchorage Devices, Forsus, palatal expanders, Twin Block, MARA, retainers, and separators). The practice has extended beyond orthodontics into oral and maxillofacial surgery services including corrective jaw surgery, wisdom teeth removal, dental implants, and TMJ surgery. Treatment is delivered in-person at the three clinics with no native mobile or digital-first patient application.

The business model is fee-for-service orthodontic treatment with a subscription-like monthly payment plan structure, complemented by insurance claims processing and a complimentary initial consultation as the customer acquisition entry point. Go-to-market is sales-led and referral-driven, combining direct-to-consumer channels (website, Instagram, complimentary consultations), patient referral programs, and inbound referrals from general dentists and specialists. Customer relationships are transactional-per-case with no enterprise or recurring institutional contracts, and geographic reach is bounded to the central Texas region. The practice is independently owned with no disclosed private equity, venture, or parent-company backing.

Name

Brazos Braces

Legal name

Brazos Braces

Website

https://brazosbraces.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazos Braces is an independently owned orthodontic practice serving children, teens, and adults across three central Texas locations (Waco, Gatesville, China Spring), offering metal braces, ceramic braces, Invisalign aligners, and oral surgery on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Group Practices (HLABAKAC), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic services
• Teeth straightening
• Clear aligners
• Braces treatment
• Orthodontic appliances

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces installation, adjustments, and removal. Treatment costs vary based on individual needs and treatment complexity. Payment plans and financing options are available to make treatment affordable.
2. Invisalign Treatment: Clear aligner treatment services using Invisalign system. Cost determined by extent of issues, treatment duration, and specific treatment details. Positioned as affordable with payment as low as a monthly cell phone bill.
3. Insurance Processing: Practice accepts most major insurance plans and assists with claims processing for orthodontic coverage
4. Patient Payment Plans: Flexible payment arrangements including courtesy discounts for cash/check payments in full, credit card payments, and Flex Plan alignment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brazos Braces is a multi-location orthodontic practice serving central Texas from offices in Waco, Gatesville, and China Spring. The practice provides orthodontic diagnosis and treatment including traditional metal braces, Clarity clear ceramic braces, Invisalign and Invisalign Teen clear aligners, and a range of functional appliances, with related oral and maxillofacial surgery services and early Phase One treatment for children.

Product overview

Brazos Braces is an orthodontic practice offering a unified portfolio of treatment products and services centered on teeth straightening and jaw correction. Their core offerings include traditional metal braces (3M), Clarity™ ceramic clear braces, and Invisalign® clear aligners—all supported by diagnostic technology including the iTero® Element™ digital scanner. They provide a comprehensive range of orthodontic appliances (TADs, Forsus™, palatal expanders, retainers, Twin Block, MARA) and oral surgery services. The practice serves patients of all ages with treatments for conditions including crowding, open bite, deep overbite, underbite, spacing issues, and missing teeth. Treatment is delivered at three office locations in Waco, Gatesville, and China Spring, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces

Quantifiable outcome

• Treatment times typically range from 12-30 months depending on individual needs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationBrazos Braces is a certified provider of Invisalign clear aligners. The practice uses Align Technology's proprietary SmartTrack material and 3D imaging for creating custom aligners. The partnership enables the practice to offer virtually invisible orthodontic treatment options.
• iTero (Align Technology)coreTechnology or IntegrationThe practice owns and uses the iTero Element digital intraoral scanner. iTero is a division of Align Technology and provides advanced 3D dental imaging technology that eliminates the need for traditional impressions.
• 3M Oral CarecoreTechnology or IntegrationThe practice uses 3M high-grade stainless steel metal braces for traditional orthodontic treatment.
• 3M ClaritycoreTechnology or IntegrationThe practice offers Clarity clear ceramic braces as a less visible alternative to traditional metal braces.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Byte: Direct-to-consumer clear aligner brand offering at-home orthodontic treatment with teledentistry oversight. Comparable in the clear-aligner orthodontic category, though targets mild cases via a DTC remote model rather than Brazos Braces' comprehensive in-person practice.
• Candid: Direct-to-consumer clear aligner brand offering at-home orthodontic treatment. Comparable in delivering clear-aligner orthodontic treatment, though uses a remote model versus Brazos Braces' in-person comprehensive orthodontic practice.

Broad incumbents

• Western Dental: Multi-state DSO offering general dentistry plus orthodontic services including braces and clear aligners. Comparable in offering orthodontic treatments within a multi-location practice model, though broader in service mix and primarily serves a value-oriented patient demographic.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting hundreds of dental offices including some with orthodontic offerings. Comparable as a multi-office dental practice operator with overlapping patient base, though broader in scope than Brazos Braces' orthodontic-only focus.
• Aspen Dental: Large multi-location dental services organization with orthodontic offerings as part of broader general dentistry services. Comparable in operating multi-office dental practices, but serves a much broader dental services portfolio than Brazos Braces' orthodontic-only model.
• Smile Brands: Multi-brand dental support organization operating hundreds of affiliated dental practices with orthodontic offerings. Comparable as a multi-location dental services operator, though broader in scope than Brazos Braces' specialty orthodontic-only positioning.

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intraoral scanners — both core technologies used by Brazos Braces. Comparable as a key supplier/ecosystem participant rather than a direct competitor; Align's commercial terms and innovation roadmap directly shape Brazos Braces' service offering.
• Solventum (3M Oral Care): Provider of 3M Oral Care orthodontic products including Clarity ceramic braces and metal bracket systems used by Brazos Braces. Comparable as a key orthodontic supplies vendor and ecosystem participant rather than a competitor.

Direct peers

• Smile Doctors: The largest orthodontic-focused DSO in the United States, operating hundreds of orthodontic offices. Highly comparable to Brazos Braces as a multi-location orthodontic provider serving children, teens, and adults, but operating at vastly greater scale with a roll-up acquisition model.
• U.S. Orthodontic Partners: Orthodontic-focused DSO that partners with independent orthodontic practices across multiple U.S. states. Directly comparable as a multi-location orthodontic services provider with a partnership/affiliation model targeting independent practices like Brazos Braces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brazosbraces
• LinkedInlinkedin.com/company/brazos-braces

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazos Braces