Breadbelly
Breadbelly is a San Francisco artisan bakery and cafe founded in 2018 that operates two storefronts and serves Asian-American inspired cafe fare, pastries, and subscription meal kits to Bay Area consumers, wholesale buyers, and event clients.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Breadbelly does
Breadbelly is a privately held artisan bakery and cafe founded in 2018 in San Francisco by fine-dining trained chefs James Wong, Clement Hsu, and Katherine Campecino-Wong. The company operates two physical storefronts — the original Clement Street cafe in the Richmond District and the larger Breadbelly B12 at Pier 70 in Dogpatch — both open daily from 8am to 2pm and serving Asian-American inspired cafe fare including signature kaya toast on house-baked milk bread, gourmet sandwiches, pastries, and ceremonial-grade matcha drinks with house-made Okinawan black sugar syrup.
The business operates a diversified multi-channel revenue model spanning dine-in and take-out sales at both locations, order-ahead pick-up via ToastTab, a wholesale program (minimum $500 orders) distributing bread and pastries to other cafes and shops, full-service catering for corporate and private events, and two subscription products — the Fluffy Bread Club via Third Place and the Breadbelly Bakery + Provisions Club via table22. The Pier 70 B12 location, opened in 2025, houses a production kitchen four times larger than the original and serves as the operational backbone for wholesale, catering, and subscription fulfillment.
The company has earned significant third-party validation, including a 2022 James Beard Award nomination for Outstanding Baker, a No. 7 ranking on the SF Chronicle Top 100 Restaurants 2026 list, and a Best Bakery designation from the SF Chronicle. Breadbelly remains bootstrapped with no disclosed external institutional funding and operates with a lean team of 7 employees.
Breadbelly firmographics
Firmographics- Name
- Breadbelly
- Legal name
- Breadbelly
- Website
- https://breadbellysf.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Breadbelly is a San Francisco artisan bakery and cafe founded in 2018 that operates two storefronts and serves Asian-American inspired cafe fare, pastries, and subscription meal kits to Bay Area consumers, wholesale buyers, and event clients.
- Ownership category
- akta.pro rank
Breadbelly industry classification
Industry- Product category
- Cafe and Bakery
- NAICS
- Restaurants and Other Eating Places (72251), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bread & Rolls Wholesale (AFAIAFAA)
Keywords
Where Breadbelly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Breadbelly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and Take-out Sales: Physical cafe locations serving breakfast and lunch, with items like kaya toast, gourmet sandwiches, pastries, matcha and egg coffee. Open 8am-2pm daily.
- Online Ordering: Order-ahead pick-up service via ToastTab platform at both Clement St Cafe and Dogpatch B12 locations.
- Wholesale: Selling bread, pastries, and beverages to other cafes, restaurants, or shops with minimum $500 orders.
- Catering and Events: Corporate events, weddings, celebrations, festivals, and private parties. Contact via catering form.
- Fluffy Bread Club Subscription: Monthly subscription box of pastries delivered to Bay Area customers. Available as one-off, gift, or recurring subscription.
- Breadbelly Bakery + Provisions Club: Meal kit partnership with table22 featuring seasonal experiments, sweet and savory pastries, and chef-crafted provisions delivered monthly. Limited spots available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale minimum order |
| One time/ perpetual license | Pay-as-you-go | Abaca x Breadbelly Collaboration Dinner |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Breadbelly product offering
Product offeringCore offering
Breadbelly operates two San Francisco cafe storefronts (Clement St. in Richmond and B12 at Pier 70/Dogpatch) selling house-baked pastries, breads, and Asian-inspired breakfast and lunch fare. The company extends its offering through order-ahead pickup via ToastTab, a wholesale program for other cafes and shops (minimum $500 orders), full-service catering for events, and two recurring monthly subscription/meal kit programs (Fluffy Bread Club via Third Place and Breadbelly Bakery + Provisions Club via table22).
Product overview
Breadbelly is a San Francisco bakery and cafe offering Asian-inspired and New American cafe fare. The company operates two physical cafe locations (Clement Street in Richmond District and B12 in Dogpatch/Pier 70), with the second location serving as the primary production kitchen. The product portfolio includes dine-in/out service at both locations, two subscription meal kit programs (Fluffy Bread Club via Third Place and Breadbelly Bakery + Provisions Club via table22), wholesale distribution to other cafes and shops, full-service catering for events, and collaboration dinners with other chefs.
Differentiator
Problem solved
Functional benefit
Brands
- Fluffy Bread Club: Monthly subscription box delivering pastries and shelf-stable accompaniments to Bay Area customers
- Breadbelly Bakery + Provisions Club
Products and services
- Breadbelly Cafe — Clement St. Original Breadbelly cafe in San Francisco's Richmond District serving Asian-inspired breakfast, lunch, pastries, matcha and egg coffee, with limited indoor seating, a sunny parklet, and order-ahead pickup. Open daily 8am-2pm.
- Breadbelly B12 — Dogpatch Second Breadbelly location at historic Pier 70 in Dogpatch with a larger industrial/warehouse setting and open indoor space. Houses the main production kitchen (four times larger than original) and supports wholesale, catering, and events operations. Open daily 8am-2pm.
- Fluffy Bread Club Monthly subscription box delivering curated Breadbelly pastries and shelf-stable accompaniments to Bay Area customers. Features seasonal specials exclusive to subscribers, with one-off, gift, or recurring subscription options and box sizes for solo/small or larger households.
- Breadbelly Bakery + Provisions Club Monthly meal kit partnership with table22 featuring seasonal experiments, sweet and savory pastries, and chef-crafted provisions including milk bread, kaya toast kits, yuzu blueberry preserves, hemp seed chili crisp, and members-only exclusives. Limited spots available.
- Catering Services Full-service catering for corporate events, weddings, celebrations, festivals, markets, and private parties, including team breakfasts, office lunches, client meetings, brunch receptions, bridal showers, rehearsal dinners, pop-ups, and community events. Full refund available with 10 days notice.
- Wholesale Program Wholesale distribution program for cafes, restaurants, and shops to carry Breadbelly bread, pastries, and beverages. Minimum $500 orders with flexible timing.
- Collaboration Dinners Special ticketed collaboration dinners with partner chefs and restaurants (e.g., Abaca x Breadbelly 4-course Filipino-inspired benefit dinner at $153 per person).
Quantifiable outcome
- No. 7 on SF Chronicle Top 100 Restaurants 2026
- +1 more outcomes
Companies that use Breadbelly
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Breadbelly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Breadbelly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Abaca RestaurantminorCollaboration benefit dinner on July 9, 2026 at Abaca/Kimpton Alton Hotel in support of Philippines earthquake relief efforts. Two chefs collaborating on Filipino-inspired menu.
- 3rd St Creative ArteryminorPartner for Paper Airplane Day event at Pier 70, a community celebration featuring paper airplane making, contests, and family activities.
- Standard Deviant BrewingminorPartner for Paper Airplane Day event at Pier 70, providing beer flights starting at noon for the event.
- Table22corePartnership with table22 to launch The Breadbelly Bakery + Provisions Club, a meal kit service delivering seasonal pastries and chef-crafted provisions to Bay Area customers monthly.
- Third PlacecoreThird Place platform hosts the Fluffy Bread Club subscription service, the only way to get Breadbelly pastries delivered to door in the Bay Area.
- The Matcha FactorycoreOakland-based matcha company sourcing ceremonial-grade matcha directly from a single farm in Japan using regenerative practices for Breadbelly's matcha drinks.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Breadbelly competitors and assessment
Company assessmentDirect peers
- Neighbor Bakehouse: SF craft bakery with retail storefronts and wholesale accounts serving cafes and restaurants. Directly comparable to Breadbelly on retail-cafe, in-house bread and pastry production, and B2B wholesale distribution.
- Craftsman and Wolves: SF cafe-bakery hybrid with inventive pastry program and savory brunch fare. Shares Breadbelly's cafe-plus-craft-pastry model and Bay Area fine-dining-influenced creative approach.
- Starter Bakery: Berkeley-based artisan bakery producing breads and viennoiserie with retail and wholesale channels. Comparable to Breadbelly on craft production, Bay Area wholesale accounts, and small-batch Asian-influenced specialties.
- Mr. Holmes Bakehouse: San Francisco cult bakery-cafe known for the 'cruffin' and Instagram-driven pastries. Operates multiple SF locations with a similar cafe-bakery hybrid model and Asian-influenced and creative pastry innovation comparable to Breadbelly's kaya toast and milk bread.
- Café Réveille: Multi-location SF cafe with a strong in-house pastry and breakfast program. Comparable to Breadbelly on neighborhood cafe-bakery model, breakfast-and-lunch daypart focus, and Bay Area retail expansion playbook.
- B Patisserie: San Francisco French-Asian bakery and cafe known for kouign-amann and viennoiserie. Comparable to Breadbelly as a craft bakery-cafe with European/Asian technique crossover, neighborhood retail presence, and James Beard recognition.
- Arsicault Bakery: Acclaimed SF bakery with a tightly focused croissants-and-bread menu, multiple locations, and major press recognition. Compares to Breadbelly on craft bakery fundamentals, neighborhood retail, and press-driven traffic.
- Saint Frank Coffee: SF specialty coffee bar with an in-house pastry offering. Comparable to Breadbelly on cafe format, daypart operations, and the coffee-plus-pastry bundle that defines the Bay Area cafe experience.
Broad incumbents
- Blue Bottle Coffee: Large specialty coffee operator with cafes serving in-house pastries and a national footprint. Comparable to Breadbelly on cafe-pastry model, daypart-driven revenue, and premium positioning, though at vastly greater scale.
- Tartine Bakery: Iconic SF bakery and James Beard-recognized brand with multiple locations and a wider distribution footprint. Compares to Breadbelly on craft bread and pastries, cafe service, and Bay Area cult following, but operates at significantly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Breadbelly social profiles
Digital presenceBreadbelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breadbelly leadership team
Management profileNumber of profiles
Profiles3 records
Breadbelly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breadbelly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breadbelly
What does Breadbelly do?
Breadbelly operates two San Francisco cafe storefronts (Clement St. in Richmond and B12 at Pier 70/Dogpatch) selling house-baked pastries, breads, and Asian-inspired breakfast and lunch fare. The company extends its offering through order-ahead pickup via ToastTab, a wholesale program for other cafes and shops (minimum $500 orders), full-service catering for events, and two recurring monthly subscription/meal kit programs (Fluffy Bread Club via Third Place and Breadbelly Bakery + Provisions Club via table22).
Is Breadbelly a public or private company?
Breadbelly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breadbelly founded?
Breadbelly was founded in 2018. It employs 1 to 10 people.
Where is Breadbelly based?
Breadbelly is headquartered in San Francisco, United States, in the North America region.
How does Breadbelly make money?
Six revenue lines are on record. Dine-in and Take-out Sales are the primary driver. The others are online Ordering, wholesale, catering and Events, fluffy Bread Club Subscription and breadbelly Bakery + Provisions Club.
Who are Breadbelly's main competitors?
Direct peers on record are Neighbor Bakehouse, Craftsman and Wolves, Starter Bakery, Mr. Holmes Bakehouse, Café Réveille, B Patisserie, Arsicault Bakery and Saint Frank Coffee. Broad incumbents are Blue Bottle Coffee and Tartine Bakery.
Does Breadbelly have an API?
No public API is recorded for Breadbelly.
What industry is Breadbelly in?
Breadbelly's product category is Cafe and Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 72251 and its SIC code is 5810.