Breathe Massage

What Breathe Massage does

Breathe Massage is a privately-held, bootstrapped massage therapy and skincare studio operating since April 1, 2011, from a single brick-and-mortar location at 48 Hudson Avenue in Delmar, New York. The studio is co-owned by April Ashbee and Michelle Sanders, who have worked together in the massage therapy field since 2004 before opening their physical studio. The business serves individual wellness consumers, expectant mothers, couples, and skincare clients in the Northeast US market (specifically the Albany/Capital Region of New York), operating exclusively as a domestic, single-jurisdiction practice under the legal entity Breathe Massage Therapy PLLC.

The studio delivers ten distinct service lines spanning five massage modalities (Deep Tissue, Swedish, Hot Stone, Prenatal, and Ashiatsu), three skincare treatments (Facials, Microdermabrasion, Dermaplane), and energy work (Reiki). Services are delivered by 11 licensed staff comprising two co-owners, six or more Licensed Massage Therapists, one Reiki Master, and two Licensed Estheticians, all cross-trained across multiple modalities. Notable technical specializations include the Prego-Pillow system enabling face-down positioning throughout pregnancy, and Ashiatsu foot-pressure techniques. Operational infrastructure consists of a WordPress website (breathemassagedelmar.com), the Vagaro third-party booking platform for appointment scheduling, and PayPal for missed-appointment invoicing.

The business runs on a direct-to-consumer, pay-as-you-go service model with no subscription product, no recurring contracts, and no publicly disclosed pricing. Revenue is generated through one-time sessions paid at the time of service or via pre-purchased packages. Customer acquisition relies on local word-of-mouth, organic search, and the studio's 14-year local presence rather than paid digital marketing or channel partners. The business is bootstrapped with no external funding, no institutional investors, no parent company, and no patents, trademarks, or industry awards disclosed. Adherence to the Associated Bodywork and Massage Professionals (ABMP) Code of Ethics is the sole documented compliance posture.

Name

Breathe Massage

Legal name

Breathe Massage Therapy

Website

https://breathemassagedelmar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Massage is a privately-held, bootstrapped massage therapy and skincare studio in Delmar, New York, founded in 2011 by April Ashbee and Michelle Sanders, serving individual wellness consumers, expectant mothers, couples, and skincare clients through 11 licensed professionals across ten service modalities.

Ownership category

akta.pro rank

Product category

Therapeutic Massage and Skincare Services

NAICS

Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Swedish Massage (HSALAEAA)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Therapeutic massage services
• Licensed massage therapists
• Prenatal massage therapy
• Facial skincare treatments
• Wellness studio services

Headquarters

HQ city

Delmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Massage and Skincare Services: The company generates revenue through one-time service sessions for massage therapy (Swedish, Deep Tissue, Hot Stone, Prenatal, Ashiatsu) and skincare treatments (Facials, Microdermabrasion, Dermaplane, Reiki). Payment is due when services are rendered or in advance with packages. No recurring subscription model is offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Breathe Massage Therapy operates a brick-and-mortar therapeutic massage and skincare studio at 48 Hudson Ave, Delmar, NY, delivering one-time paid service sessions including Deep Tissue, Swedish, Hot Stone, Prenatal (with prego-pillow), and Ashiatsu massage, as well as Facials, Microdermabrasion, Dermaplane skincare treatments, and Reiki energy work. Services are performed in-person by 11 licensed practitioners (LMTs, estheticians, a Reiki Master, and two co-owners) and booked via the Vagaro platform, by phone, or in person.

Product overview

Breathe Massage Therapy is a massage therapy studio offering a comprehensive portfolio of therapeutic massage and skincare services. The core offerings include five distinct massage modalities (Deep Tissue, Swedish, Hot Stone, Prenatal, and Ashiatsu), complemented by skincare treatments (Facials, Microdermabrasion, Dermaplane) and energy work (Reiki). Services are delivered by Licensed Massage Therapists (LMTs) and Licensed Estheticians. The studio also offers Couples Massage for multiple clients simultaneously. All services can be booked online through the Vagaro platform or scheduled by phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Tissue Massage Therapeutic massage technique using friction and deep muscle and tendon tissue work to alleviate stubborn pain in target areas; delivered by Licensed Massage Therapists for individual clients seeking chronic pain relief.
• Swedish Massage Traditional full-body massage using long, gentle strokes with light to medium pressure to relax, comfort, and soothe sore muscles and joints; delivered by LMTs for relaxation and stress relief.
• Hot Stone Massage Massage variation using heated smooth, flat stones placed on key points of the body; therapists may also hold and use the stones to massage specific areas for enhanced relaxation.
• Prenatal Massage Specialized massage for pregnant women using a Prego-Pillow designed for belly-down positioning at all stages of pregnancy, addressing lower back pain and aching feet.
• Ashiatsu Massage Japanese massage technique providing deep, gliding strokes over the entire body using foot pressure to address chronically tight muscles.
• Facials Customized facial treatments including cleansing, toning, exfoliation, steam, gentle extractions, and mask application, tailored by estheticians to individual skin types.
• Microdermabrasion Exfoliation treatment that dissolves dull-looking skin and improves cellular turnover to reveal brighter, healthier, younger-looking skin.
• Dermaplane Exfoliative technique using a scalpel moved at an angle along the skin surface to smooth, exfoliate, and remove fine facial hair.
• Reiki Energy channeling practice that supports balance within the body, mind, and spirit, with practitioners serving as calm conduits for energy flow.
• Couples Massage Massage service for two people scheduled by phone, allowing couples, friends, or family members to receive treatments simultaneously in shared studio space.

Quantifiable outcome

• Clients experience long-term therapeutic benefits rather than temporary relief

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Elements Massage: Multi-location boutique massage studio franchise offering Swedish, deep tissue, prenatal, and other therapeutic modalities with licensed therapists. Closely comparable studio-based service model targeting similar individual wellness consumers.
• The NOW Massage: Boutique massage studio concept focused on relaxation and therapeutic services in a designed retail environment. Comparable studio format, customer experience, and service mix to Breathe Massage.
• Massage Heights: Membership-based massage and facial therapy studio franchise with a similar boutique retail model. Comparable service mix, target customer, and therapist-led delivery model.

Others

• Burke Williams Spa: Premium urban day spa offering therapeutic and relaxation massage among broader wellness services. Adjacent competitor for premium wellness clients in the same category.

Broad incumbents

• Spavia Day Spa: Day spa franchise offering massage, facials, and body treatments in a resort-like setting. Overlaps with Breathe's therapeutic massage and facial offerings but extends into broader spa experiences.
• Massage Envy: Largest U.S. massage and skin care franchise with subscription-based membership model. Dominant chain competitor in the same therapeutic massage and skincare category.
• Woodhouse Spas: Upscale day spa chain offering therapeutic massage alongside broader spa, body, and skincare services. Comparable massage modalities but anchored in a full-service spa format.
• Hand & Stone Massage and Facial Spa: National chain offering therapeutic massage, facials, and skincare with walk-in availability and membership pricing. Directly overlaps with Breathe's service portfolio and target demographic at greater scale.

Emerging players

• Soothe: On-demand massage and wellness service app delivering licensed therapists to homes, hotels, and offices. Alternative delivery model for the same underlying therapeutic massage services Breathe offers.
• Zeel: On-demand massage platform connecting clients with licensed therapists for in-home and in-office sessions. Competes for the same therapeutic massage demand via a mobile, technology-led model rather than a physical studio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/breathe-massage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Massage