BRIGHT FUTURES

What BRIGHT FUTURES does

Bright Futures Training & Coaching Ltd is a UK-based, founder-led private company incorporated in 2020 (company number 12298096) and operating from Taunton, Somerset. Founded by Laura Rigby in 2015 after an interaction with a disengaged young woman at the Princes Trust, the company delivers Mental Fitness coaching grounded in Neuro-Linguistic Programming and neuroscience, translated into accessible tools for non-specialists. Its core offering is one-to-one and group mental fitness coaching for teenagers (in secondary schools, colleges, universities, and alternative/NEET provisions), complemented by bespoke teacher training and professional development programmes for educators and senior leadership teams, including a 'Leaders Lounge' for senior staff.

The product surface comprises signature teen coaching programmes, educator training and keynote speaking engagements, an online Mental Fitness Membership delivered through Kajabi, and free guided meditation content (under 10 minutes each) for teens and professionals used as top-of-funnel community-building tools. The underlying technology is primarily a content-and-methodology stack (Kajabi-hosted courses, workbooks, meditations) rather than a software platform; there is no AI/ML component, no mobile app, and no public API. Bright Futures operates virtually and delivers both online virtual and in-person at client sites across the UK.

Revenue is generated through three streams: professional-services fees for bespoke coaching and training programmes, fees for keynote speaking and group workshops, and recurring subscription revenue from Mental Fitness Memberships. Pricing is quote-based with multi-year contracts and waitlist gating rather than publicly listed tiers. Go-to-market is sales-led and multi-channel: direct outreach to Head Teachers, SLT and Pastoral Teams, referral pathways from Education Authorities, councils, charities and the Home Office, event-driven awareness via speaking engagements, and content/email marketing through free resources. The company is bootstrapped with 33 employees, no external funding, no M&A history and no disclosed financials.

Name

BRIGHT FUTURES

Legal name

Bright Futures Training & Coaching Ltd

Website

https://brightfutures.me.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bright Futures Training & Coaching Ltd is a UK-based, founder-led coaching company delivering NLP- and neuroscience-based Mental Fitness coaching to teenagers and educators in schools, colleges, universities and alternative provisions, via professional services, keynote speaking and online memberships.

Ownership category

akta.pro rank

Product category

Mental Fitness Coaching Services

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Intellectual & Developmental Disabilities (IDD) Schools & Life Skills Programs (EDAKAAAD)

Keywords

• Youth mental fitness coaching
• Educator wellbeing training
• NLP coaching services
• Teen resilience programmes
• School mental health support

Headquarters

HQ city

Taunton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Mental Fitness Coaching Services: One-on-one and group coaching sessions for teens and teachers, delivered both online and in-person. Revenue generated through service fees for bespoke training and coaching programmes.
2. Group Training & Speaking Engagements: Keynote speaking and group training for educational staff and organisations. Includes team wellbeing support, communication enhancement workshops, and professional development training.
3. Mental Fitness Memberships: Online membership subscriptions providing ongoing access to mental fitness tools, meditations, and resources for sustained engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bright Futures provides Mental Fitness coaching and training for teenagers and educators, primarily serving UK schools, colleges, universities, and alternative provisions. The methodology is inspired by Neuro-Linguistic Programming (NLP) and neuroscience, translating mental wellbeing awareness into practical, accessible tools. Services are delivered one-to-one, in group settings, via keynote speaking, and through online Mental Fitness Memberships.

Product overview

Bright Futures offers a unified mental fitness coaching service for teenagers and educators, grounded in Neuro-Linguistic Programming (NLP) and neuroscience. The core offering is Mental Fitness Coaching for teens, supplemented by Teacher Training programs for professional development. Additional offerings include free guided meditation services for both teens and professionals, along with enquiry and referral support tools. The company operates on a Kajabi platform delivering both online virtual and in-person coaching, workshops, and keynote speaking engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Fitness Coaching for Teens A bespoke Mental Fitness coaching programme for teenagers delivered one-on-one or in group settings, online or in-person, designed to build courage, resilience, self-esteem, self-awareness and confidence for secondary school, college and university students, including specialised NEET provisions.
• Teacher Training & Professional Development A coaching and training programme for educators covering communication enhancement, intrinsic motivation, mental fitness competencies, staff wellbeing support and a bespoke Leaders Lounge for senior leadership, delivered online and in-person for schools, colleges, universities and alternative provisions.
• Mental Fitness Memberships Recurring online membership delivering continued access to Mental Fitness tools, guided meditations, coaching content and resources for teens and educators through the Kajabi platform.
• Keynote Speaking & Group Training Engagements Live keynote speaking and group training sessions on Mental Fitness, communication and wellbeing for educational institutions and organisations, delivered in-person or online as standalone engagements or as part of broader programmes.
• Professional Guided Meditations Library of free guided meditations under 10 minutes each (e.g. Relax Your Mind, Body Audit, Winding Down) created for teachers and professionals to reduce overwhelm and build mental fitness habits.
• Teen Guided Meditations Library of free guided meditations under 10 minutes each designed for teenagers, covering exam preparation, anger release, and relaxation techniques.

Quantifiable outcome

• Thousands of teens helped to create their own bright future through the signature mental fitness programme
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Princes TrustfoundationalStrategic or Co-development Partner · 1 January 2015The Princes Trust was the organisation where Founder Laura Rigby was coaching in 2015 when she met the young woman whose statement 'I do NOT have a Bright Future!' inspired the creation of Bright Futures. While this was a formative experience rather than an ongoing formal partnership, it represents the foundational origin story of the organisation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kooth: Digital mental health platform providing anonymous online counselling and wellbeing support for young people in the UK. Comparable end-user (UK teens) but a digital-first, scaled model rather than coaching-led.
• Suit Your Mind: UK-based coaching and training provider focused on mental fitness and mindset work for schools and young people. Closely comparable methodology (mindset/mental fitness) and customer base (UK schools and pupils).
• Bounce Forward: UK provider of resilience, wellbeing, and mental health training and resources for schools. Comparable in delivering CPD and pupil-facing programmes to UK schools with a similar growth-stage profile.

Broad incumbents

• YoungMinds: UK charity focused on youth mental health, providing resources, training, and advocacy for schools and parents. Overlaps with Bright Futures on teacher/student-facing wellbeing content and school engagement, but operates at a much larger scale and broader remit.
• Anna Freud Centre (Schools in Mind): Leading UK mental health research and training organisation offering evidence-based programmes, CPD, and resources for schools. Comparable on the teacher training and pupil mental wellbeing axis, with stronger academic credibility.

Direct peers

• Place2Be: UK charity providing in-school mental health counselling and emotional support for children and young people. Directly comparable in serving UK schools with mental wellbeing services for pupils and staff.
• Thrive Approach: Provider of social and emotional development programmes for schools, with trained practitioner networks. Comparable in delivering structured wellbeing coaching/training to UK schools with a similar pupil-and-teacher focus.
• Coram Life Education: UK charity delivering PSHE and wellbeing programmes to schools, including life skills and emotional literacy. Comparable in serving UK schools with structured wellbeing/life-skills curriculum and teacher resources.
• Jigsaw (Jigsaw PSHE): Provider of PSHE and mental health curriculum, training, and resources for primary and secondary schools. Comparable in delivering structured wellbeing content and teacher CPD into UK schools.

Others

• Better Yourself Today: UK-based coaching and personal development provider operating in adjacent mindset/life-skills territory. Comparable methodology (personal development coaching) and adjacent end-customer (educators and individuals), but less education-channel focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bright-futures-training-coaching-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGHT FUTURES