What Bounce Forward does

Bounce Forward is a UK registered Charitable Incorporated Organisation (Charity Number 1170591) that designs and delivers evidence-based psychological fitness programmes to children, young people, parents, schools, and sports clubs. The curriculum is built on five named competencies — Hope & Optimism, Flexible & Realistic Thinking, Self-Awareness & Compassion, Self-Regulation, and Human Connection — and is grounded in established psychological frameworks including post-traumatic growth, self-efficacy theory, hope theory, and the VIA character strengths classification by Peterson and Seligman.

The product portfolio spans twelve named offerings segmented by audience: Teach Mental Resilience (KS2), Healthy Minds (KS3-KS4), Resilient Futures (post-16, including a sport variant and a train-the-trainer track), Healthy Minds for Parents, Raise Resilience, Anxiety Unravelled, Navigating Transitions, In Your Corner: Parents, Whole Staff Groups, Trainee Teachers, and a published Routledge book. Distribution operates through self-serve online resource libraries, direct school membership engagement, commissioned parent groups delivered via local authorities and partner charities, and bespoke professional-services training funded by corporate partners.

Revenue is generated across a hybrid charitable model: one-time and recurring donations (from £5/month), annual school membership subscriptions, individual parent programme subscriptions, commissioned training on professional-services terms, and one-time digital and book sales. Founded by Lucy Bailey, who serves as CEO, the organisation reports 14 employees across a London headquarters and a Roydon, Essex communications office, and reinvests surpluses into mission delivery rather than distributing them to shareholders.

Name

Bounce Forward

Legal name

Bounce Forward

Website

https://bounceforward.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bounce Forward is a UK registered charity that delivers evidence-based psychological fitness programmes to children, young people, parents, schools, and sports clubs through curricula organised around five core competencies for mental resilience.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

akta.pro primary industry

School Success & Academic Habits Coaching (Motivation, Goal-Setting, Mindset) (EDANADAJ)

akta.pro secondary industries

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Youth resilience programmes
• School wellbeing education
• Psychological fitness training
• Parent mental health support
• Character strengths curriculum

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from individuals and organisations supporting the mission to build psychological fitness in young people. Gift Aid scheme available for UK taxpayers.
2. School Membership Subscriptions: Annual membership (12 months) providing access to teaching and learning resources, training videos, webinar recordings, and downloadable resources through a members area. Auto-renews annually.
3. Parent Programmes: Healthy Minds for Parents - individual online parent programme. Raise Resilience for Parents - commissioned/funded closed group sessions delivered by Bounce Forward Associate Trainers.
4. Training Courses and Development Opportunities: Online and in-person training courses for whole staff groups, trainee teachers, and organisations. Bespoke development opportunities. Invoicing available with 30-day payment terms.
5. Digital Resources and Books: Sale of books (e.g., Raise Resilience: Teach Your Teenager Well) and digital learning packs, activities, and classroom displays through the resource library.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bounce Forward is a UK charity that designs and delivers evidence-based psychological fitness programmes for children, young people, parents, and educators. Its core products are curriculum-aligned resilience programmes for primary schools (Teach Mental Resilience), secondary schools (Healthy Minds), and post-16 learners (Resilient Futures), alongside parent-facing digital programmes, sports-club adaptations, and a published book. The programmes are built on a proprietary Five Competencies Framework drawn from positive psychology and are sold both to schools/clubs and directly to parents.

Product overview

Bounce Forward is a UK-based charity providing psychological fitness and mental resilience programmes for children, young people, and the adults around them. The organisation operates across four main channels: Schools (Teach Mental Resilience for KS2, Healthy Minds for KS3-4, and Resilient Futures for 16+), Families/Parents (Healthy Minds for Parents online programme, and funded closed-group programmes including Raise Resilience, Anxiety Unravelled, and Navigating Transitions), Sports Clubs (Resilient Futures: Sport and In Your Corner: Parents), and Adults (Whole Staff Groups and Trainee Teachers training). The company also publishes a book and offers a free resources library. Services are delivered through membership subscriptions, per-booking training, and funded partner arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Minds for Parents: Online psychological fitness programme for parents and carers
• Raise Resilience
• Teach Mental Resilience
• Healthy Minds
• Resilient Futures
• Anxiety Unravelled
• Navigating Transitions
• In Your Corner: Parents
• Resilient Futures: Sport
• Whole Staff Groups
• Trainee Teachers

Products and services

• Teach Mental Resilience (KS2) Curriculum-aligned resilience programme for UK primary school pupils (Key Stage 2), built on Bounce Forward's Five Competencies Framework and designed to be delivered by school staff as part of PSHE/Wellbeing teaching.
• Healthy Minds (KS3-4) Curriculum-aligned resilience and wellbeing programme for UK secondary school pupils (Key Stage 3 and 4), based on the Five Competencies Framework and taught within PSHE/Wellbeing time.
• Resilient Futures (16+) Post-16 psychological fitness programme for sixth-form, college and other learners aged 16+, designed to support transitions into adulthood, further study or work.
• Healthy Minds for Parents Digital programme for parents of school-age children that teaches the Five Competencies Framework and Five Daily Habits so families can build psychological fitness at home.
• Raise Resilience (parent groups) Group-based parent resilience programme (delivered as workshops and as a digital course) that equips parents with practical tools to support their children's mental fitness.
• Anxiety Unravelled Short digital course aimed at parents and individual adults that unpacks anxiety in children and adults and teaches practical resilience-based responses.
• Navigating Transitions Short digital course for parents and children focused on managing key educational transitions (e.g. starting school, moving up, exam stages) using the Five Competencies Framework.
• Resilient Futures: Sport Sport-specific adaptation of Bounce Forward's resilience programmes for youth sports clubs and academies, supporting the psychological fitness of young athletes alongside their physical development.
• In Your Corner: Parents Parent-facing programme that helps parents support children facing specific challenges by applying Bounce Forward's psychological fitness tools at home.
• Whole Staff Groups Training and development offer for whole school staff teams to build shared understanding of psychological fitness and embed the Five Competencies Framework across the school.
• Trainee Teachers Training offer for trainee teachers that introduces the Five Competencies Framework and equips them to teach psychological fitness in their future schools.
• Raise Resilience (book) Book published with Routledge that presents Bounce Forward's psychological fitness approach for parents, carers and educators.

Quantifiable outcome

• 10 children taught psychological fitness for a year with £5/month donation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• Harry Kane FoundationmajorGTM or Marketing PartnerCharitable foundation partnership supporting the national movement to build psychologically fit young people. Foundation focuses on helping children and young people build skills for life.
• Carlsberg BritvicminorGTM or Marketing PartnerCorporate partnership providing funding and advocacy support for Bounce Forward's charitable mission in youth psychological fitness.
• Big ChangemajorGTM or Marketing PartnerCharitable trust partnership supporting young people's mental resilience and emotional wellbeing programmes. Big Change funds initiatives that help young people thrive.
• PGL BeyondcoreStrategic or Co-development PartnerEducational travel and outdoor learning provider partnership delivering psychological fitness in experiential settings. Integrates Bounce Forward programmes with PGL's residential and adventure learning environments.
• North Northamptonshire CouncilmajorGTM or Marketing PartnerLocal authority commissioning psychological fitness programmes for schools and families across North Northamptonshire. Supports reach into council-funded educational settings.
• Oldham CouncilmajorGTM or Marketing PartnerLocal authority partnership delivering psychological fitness programmes to schools and communities within Oldham. Council funds and supports programme delivery.
• London School of Economics (LSE)majorStrategic or Co-development PartnerAcademic partnership bringing research credibility and evidence-based methodology to Bounce Forward's psychological fitness programmes.
• BounceTogethercoreStrategic or Co-development PartnerResource library platform partner (tools.bouncetogether.co.uk) providing the digital infrastructure for accessing and purchasing Bounce Forward teaching resources, training videos, and downloadable materials.
• KJ SmithminorGTM or Marketing PartnerCorporate partnership supporting Bounce Forward's charitable work through funding and promotional advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NSPCC: UK children's charity running Childline and school-facing programmes including mental wellbeing and safeguarding. Comparable as a large incumbent in child welfare that overlaps in school engagement and parent-facing resources.
• Mind: UK-wide mental health charity providing information, support and resources across all age groups. Comparable as a much larger incumbent that Bounce Forward competes with for individual donations, school referrals and broader mental health mindshare.
• Mental Health Foundation: UK charity focused on prevention and public mental health, with programmes in schools and communities. Comparable as a larger, broader charity addressing youth mental resilience that overlaps with Bounce Forward's preventive framing.
• Headspace: Global mental health and mindfulness platform with consumer subscriptions and employer partnerships, including youth-focused content. Comparable as a broader, well-capitalised incumbent that competes for parent and young-person mindshare and digital subscriptions.

Direct peers

• YoungMinds: UK charity advocating for and supporting children and young people's mental health, providing resources for parents, schools and young people. Comparable as a national youth mental health awareness and school-facing charity with overlapping audience.
• Kooth: Digital mental health and wellbeing platform for children and young people in the UK, providing online counselling, self-help and parent resources. Comparable as a youth-focused, digitally delivered mental wellbeing service competing for the same school commissioning and parent subscriptions.
• Thrive Approach: UK social enterprise providing relationship-based emotional health and wellbeing programmes, training and software to schools. Comparable as a school-embedded, training-led wellbeing programme targeting similar pupil and staff outcomes.
• Place2Be: UK children's mental health charity delivering counselling, training and mental health resources directly into schools. Most directly comparable as a UK school-based youth mental health non-profit with overlapping school commissioning and parent engagement.
• Anna Freud Centre: UK children's mental health charity delivering evidence-based programmes, training and resources in schools and across communities. Comparable for its research-led, school-focused youth mental health programmes and training offer.

Regional players

• Jigsaw: Irish youth mental health charity delivering school-based programmes, parent supports and public campaigns. Comparable as a near-identical model operating in a different geography, useful for benchmarking expansion or licensing potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bounceforward
• YouTubeyoutube.com/channel/UCipo1xT_Tz5KlV5ZhtuLIcQ
• Facebookfacebook.com/bounceforward1
• LinkedInlinkedin.com/company/bounceforward
• Instagraminstagram.com/_bounceforward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounce Forward