AFFCatalog

What AFFCatalog does

AFFCatalog is a B2B directory platform founded in 2024 that aggregates, verifies, and indexes entities across the affiliate marketing and iGaming ecosystems. The platform's core offering is a web-based directory covering 14+ modules including affiliate programs (1,400+), CPA networks (351), affiliate teams, individual experts (2,257+), iGaming brands (1,554), industry events (188), payment solutions, trackers, BI tools, app services, content services, link building, and casino platform providers. The product supports advanced multi-criteria filtering across industry vertical, target GEO, commission model, traffic source, payout frequency, software, and special features, and is localized into English, Ukrainian, Portuguese, and Russian for reach across Europe, LATAM, North America, the Middle East, and Asia.

The technology stack is a multi-language web application with a curated content backbone; the platform does not expose a public API or SDK and has no documented AI/ML components. Proprietary assets center on the verified contact database and the breadth of curated listings across verticals. The company is privately held, bootstrapped (no disclosed funding rounds), operates with a small core team of four named managers and 11–50 employees total, and is led by a Product Officer, Head of Content, Sales Manager, and Business Development Manager.

Monetization combines free directory listings with tiered paid offerings: a multi-month Branding Plan (custom profile, banner ads, Telegram posts, YouTube video, job listings), a Premium Plan (homepage placement, category placement, dedicated support, UTM tracking), and individual pay-as-you-go banner and widget placements across localized versions. Go-to-market is hybrid — self-serve onboarding via online business request forms combined with sales-led outreach for premium packages, supplemented by active social media presence on LinkedIn, Instagram, Facebook, and Telegram, plus event listings and industry partnerships (Blask, AFFPRO).

Name

AFFCatalog

Legal name

AFFCatalog

Website

https://affcatalog.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

AFFCatalog is a B2B directory platform founded in 2024 that aggregates and verifies affiliate programs, CPA networks, iGaming brands, experts, events, and service providers across four languages for affiliate marketers and advertisers in the iGaming vertical.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Directory

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Affiliate marketing directory
• IGaming affiliate programs
• CPA affiliate networks
• B2B affiliate catalog
• Affiliate partner discovery

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Directory Listings: Companies can create profiles and get listed in the affiliate marketing directory. Listing requests are submitted through business forms and reviewed by the AFFCatalog team.
2. Branding Plan: 3-month package including custom-branded profile with personalized skin and background, 1 month of banner advertising, 3 promotional posts on AFFCatalog Telegram channel, YouTube promo video on profile page, and up to 10 job listings.
3. Premium Plan: Homepage display across all localized versions, targeted catalog category placement, brand-matched page design, regular content updates, dedicated support team, no third-party ads, YouTube promo video, and TOP 1-12 placement on relevant directory homepage.
4. Promotional Advertising: Various advertising options including Promo Stripe (pinned at homepage top), Start Page Widget, Main Page Widget, Listing Page ad banners, and Single Page ad banners with different placements and specifications.
5. Telegram Channel Promotions: Native ads integrated into themed Telegram posts, engagement with active AFFCatalog users through promotional content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AFFCatalog operates a B2B directory platform that aggregates and verifies affiliate programs, CPA networks, affiliate teams, experts, iGaming brands, events, payment solutions, and service providers across multiple verticals including iGaming, Betting, Dating, Nutra, Crypto, Finance, and Ecommerce. The platform enables companies and professionals to be listed and discovered through advanced filtering by industry, GEO, commission model, and traffic source, while monetizing through premium listing subscriptions, advertising placements, and banner packages.

Product overview

AFFCatalog is a B2B affiliate marketing directory platform that aggregates and verifies affiliate programs, CPA networks, affiliate teams, experts, iGaming brands, events, payment solutions, and service providers across multiple verticals including iGaming, Betting, Dating, Nutra, Crypto, Finance, and Ecommerce. The platform operates as a unified directory ecosystem with multiple interconnected modules: the Core AFFCatalog Directory serves as the main hub, complemented by specialized directories for Affiliate Programs, Affiliate Networks, Affiliate Teams (PPC/SEO), Experts, iGaming Brands, Events, Payment Solutions, Trackers, App Services, BI Tools, Content Services, Link Building, and Casino Platforms. The platform offers multilingual support across English, Ukrainian, Portuguese, and Russian, and provides value-added services including a Verified Badge Program for trust building, UTM Tags for campaign attribution (Premium/Branding plans), Advertising & Media Kit packages for brand visibility, and dedicated Support Center for partner assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• AFFCatalog Directory Platform
• Advertising & Media Kit
• Verified Badge Program

Quantifiable outcome

• 2,257+ iGaming experts, 1,554 brands, and 351 affiliate networks in one searchable directory
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• BlaskminorGTM or Marketing PartnerBlask is an iGaming marketing company that has partnered with AFFCatalog. According to their CMO Yana Makarochkina, AFFCatalog is the leading directory for the iGaming space and they are proud to partner with the platform.
• AFFPROminorGTM or Marketing PartnerAFFPRO is an affiliate marketing company led by CEO Vadym Romashko who actively uses AFFCatalog as a reference resource and networking tool, regularly referring people to the platform for affiliate marketing information.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AffBank: AffBank is one of the largest affiliate networks and directories for iGaming and finance verticals, with a similar CPA-focused audience and verified contact database. It is the closest direct comparison to AFFCatalog's network directory module.
• Affiliate Guard Dog: Affiliate Guard Dog is a verification and rating service for iGaming affiliate programs and networks, sharing AFFCatalog's emphasis on verified status and program legitimacy for affiliate decision-makers.
• iGB Affiliate: iGB Affiliate is a media property covering iGaming affiliate programs, networks, and industry events (including the iGB L!VE conference). Comparable to AFFCatalog on both directory and event modules.
• CasinoAffiliatePrograms (CAP): CAP is a long-running iGaming affiliate program directory that lists casino and betting affiliate programs with terms and reviews. Closely matches AFFCatalog's Affiliate Programs Directory in scope and audience.
• GPWA (Gambling Portal Webmasters Association): GPWA is an established directory and community for gambling webmasters and iGaming affiliates, offering program listings, reviews, and member verification. Overlaps directly with AFFCatalog's verified-listing and trust-badge approach.

Broad incumbents

• Better Collective: Better Collective is a publicly listed sports betting and iGaming affiliate media company operating multiple vertical-specific portals. Comparable audience (operators and affiliates) and overlapping vertical coverage, but at much larger scale and with a portfolio of owned sites.
• Gambling.com Group: Gambling.com Group operates a portfolio of sports betting and casino affiliate sites across multiple regulated markets. Comparable in vertical focus (sportsbook and casino) and affiliate-sourcing intent but at the scale of a public company.
• Catena Media: Catena Media is a publicly listed affiliate media company with deep iGaming and sports betting content, including program directories and comparison sites. Direct competitor in affiliate-sourcing but at significantly larger scale.

Emerging players

• STM Forum: STM Forum is a large affiliate-marketing community with educational content and traffic-source discussions. Comparable in audience to AFFCatalog's Experts and Affiliate Teams directories but community-led rather than directory-led.
• AffiliateFix: AffiliateFix is a community/forum for affiliate marketers that also surfaces programs and networks. Less structured as a directory than AFFCatalog but serves the same affiliate-marketing decision-maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affcatalog
• LinkedInlinkedin.com/company/affcatalog
• Instagraminstagram.com/affcatalog

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFFCatalog