What Blask does

Blask is an AI-driven analytics platform purpose-built for the global iGaming industry, operated by Cyprus-incorporated Marketapp Limited (founded 2023). The platform processes billions of search queries to generate real-time market intelligence across 134+ countries, using proprietary metrics — Blask Index (up to 95% accuracy for established brands), Brand's Accumulated Power (BAP), Acquisition Power Score (APS), and Competitive Earning Baseline (CEB) — to measure brand strength, customer acquisition capacity, and revenue potential. Computer vision crawlers scan 1,000+ casino sites daily to track 40,000+ games, surfacing per-game demand (Share of Interest) and lobby placement (Game Visibility Rank).

The company serves four primary customer segments: iGaming operators, game providers, affiliates, and iGaming media/research firms. Named customers include Evoplay (game provider), Already Media (media), 3SNET (analytics buyer), and Premier Bet (operator with Sub-Saharan Africa deployment). Revenue is generated through subscription-based SaaS with annual billing, supplemented by market reports and data insights. The licensing model is per legal entity, so multi-brand operators must subscribe separately for each brand, subsidiary, or affiliate — creating a land-and-expand mechanic.

Blask monetizes through both enterprise field sales (with a "Talk to sales" motion) and a self-serve platform at app.blask.com for mid-market customers. Go-to-market is reinforced by an active presence at SiGMA, SBC, and iGB Affiliate events, where the company has won multiple awards (Startup of the Year 2024, Best Tech 2025, Rising Star 2025, Best AI Solution 2026). Geographic priorities visible in source data include LATAM (notably Brazil via a January 2026 brmkt.co partnership), Europe, Africa, and parts of Asia-Pacific. Blask appears to be founder-led and self-funded; no external investors, parent company, or funding rounds are disclosed in the available data.

Name

Blask

Legal name

Marketapp Limited

Website

https://blask.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Blask is an AI-driven iGaming analytics platform that processes billions of search queries and uses computer vision across 1,000+ casino sites to deliver real-time market intelligence, brand benchmarking, and revenue forecasting for operators, game providers, affiliates, and iGaming media in 134+ countries.

Ownership category

akta.pro rank

Product category

iGaming Analytics Software

NAICS

Gambling Industries (7132), Software Publishers (513210)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• IGaming analytics platform
• Market intelligence software
• Competitive intelligence SaaS
• Brand performance tracking
• Casino game analytics

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription-based SaaS Platform Access: Blask operates as a B2B SaaS platform providing analytical intelligence via subscription licenses. Users access the platform through paid subscriptions with different tiers based on scope and duration. The license is granted exclusively to the legal entity identified during registration, with each separate brand, subsidiary, or affiliate requiring its own Subscription.
2. Reports and Data Insights: Blask publishes market reports (e.g., Brazil betting market report, LATAM iGaming during World Cup) and generates Data Insights including marketing reports, analytical models, predictive metrics, and industry-specific data points. These may be bundled with subscriptions or sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Blask sells an AI-driven SaaS analytics platform that delivers real-time iGaming market intelligence, brand performance tracking, and competitive benchmarking to online casino operators, sportsbooks, game providers, and affiliates. Its proprietary metrics (Blask Index, BAP, APS, CEB, GVR, SoI) analyze billions of search queries and scan casino lobbies via computer vision to surface market size, brand share, acquisition capacity, revenue baselines, and game demand across 134+ countries.

Product overview

Blask is an AI-driven iGaming analytics platform operating as a unified ecosystem with core modules. The main Blask Platform provides competitive intelligence through proprietary AI metrics (Blask Index, BAP, APS, CEB) that process billions of search queries to deliver real-time market insights across 134+ countries. Blask Games is a dedicated casino game analytics module tracking 40K+ games across 1K+ casino sites, featuring Game Visibility Rank (GVR), Share of Interest (SoI), and lobby placement analysis. The platform also includes Customer Profile for demographic insights, Brand Discovery for competitor monitoring, and World Cup Index for tournament-specific analytics. All modules share a unified dashboard architecture with customizable widgets, hourly metric updates, and cross-product data integration.

Differentiator

Problem solved

Functional benefit

Brands

• Blask Index: AI-powered metric that analyzes billions of search queries to provide real-time insights into market size and brand performance with up to 95% accuracy.
• Blask Games
• Brand's Accumulated Power (BAP)
• Acquisition Power Score (APS)
• Competitive Earning Baseline (CEB)
• Blask AI

Products and services

• Blask Platform Unified AI-driven iGaming analytics SaaS platform providing competitive intelligence through proprietary metrics (Blask Index, BAP, APS, CEB) that analyze billions of search queries to deliver real-time market insights, brand performance tracking, and revenue forecasting for operators, affiliates, and game providers across 134+ countries.
• Blask Games Dedicated casino game analytics module tracking 40,000+ games across 1,000+ casino sites, providing operator lobby rankings (Game Visibility Rank), player demand insights (Share of Interest, Blask Index), and competitive positioning data for game providers, operators, and affiliates.
• Weekly Digest Recurring weekly intelligence publication delivering a pulse of global iGaming markets powered by Blask Index data, providing top gainers and decliners analysis, market spotlights, regional snapshots, and methodology notes for industry subscribers.
• World Cup Index Specialized analytical tool for tracking iGaming market dynamics during the 2026 FIFA World Cup, monitoring market shifts driven by tournament fixtures across multiple countries.

Quantifiable outcome

• Up to 95% accuracy for established brands in market size measurement
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

One partnership is on record.

• brmkt.cocoreStrategic or Co-development Partner · 28 January 2026Blask partnered with brmkt.co to produce a joint report on Brazil's betting market after regulation. The report provided insights on Brazil's GGR of R$17.4 billion (USD 3.2 billion), 17.7 million unique bettors, 78 licensed operators managing 182 active brands in H1 2025. The collaboration projects total 2025 GGR at USD 6.27 billion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartico: AI-driven CRM and gamification platform serving iGaming operators with real-time player analytics, segmentation, and marketing automation. Comparable as a vertical SaaS analytics peer with subscription pricing and AI/ML positioning similar to Blask.
• Eilers & Krejcik Gaming: Specialized research and consulting firm focused exclusively on the gaming, casino, and sports betting industries. Comparable because it provides competitive intelligence, market research, and proprietary data products to operators, suppliers, and investors in iGaming.
• Optimove: CRM and marketing analytics platform purpose-built for the iGaming and gambling industry. Comparable as it serves operators and game providers with player analytics, segmentation, and campaign optimization—a horizontal analytics peer within the same vertical.
• Fast Track: iGaming-specific CRM, gamification, and real-time data platform for online casino and sportsbook operators. Directly comparable as it serves the same primary customer segment (iGaming operators) with subscription-based SaaS analytics and player engagement tooling.
• H2 Gambling Capital: Leading B2B market intelligence and data provider for the global gambling and iGaming industry. Directly comparable as it sells subscription-based data, forecasts, and reports on iGaming operator performance, GGR, and market sizing—overlapping with Blask's Blask Index and CEB revenue forecasting.

Broad incumbents

• Genius Sports: Sports data, technology, and media company serving sportsbooks, leagues, and media partners globally. Comparable as a data-driven sports betting intelligence incumbent, though its scale and product breadth (official data, trading services) exceed Blask's narrower analytics focus.
• Stats Perform: Sports data and AI analytics company serving sportsbooks, media, and leagues with proprietary data feeds and predictive models. Adjacent peer offering sports betting-relevant intelligence but broader scope and deeper league partnerships than Blask.
• Sportradar: Global sports data and content company providing odds, data feeds, and integrity services to sportsbooks and media. Overlaps with Blask in sports betting market intelligence and brand performance tracking, but operates a much broader portfolio at significantly larger scale.

Others

• Similarweb: General-purpose digital market intelligence platform offering website traffic, audience, and competitive analytics. Adjacent peer whose traffic estimation methodology shares conceptual overlap with Blask Index, though it serves all verticals rather than specializing in iGaming.

Regional players

• Catena Media: iGaming-focused affiliate media company providing content, leads, and market intelligence to operators across multiple geographies. Comparable as it sells subscription/lead-gen intelligence to iGaming operators, though its primary business model is affiliate traffic rather than analytics SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blask_research
• YouTubeyoutube.com/@Blask_official
• LinkedInlinkedin.com/company/blask-analytics
• TikToktiktok.com/@blask_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blask