Brooklyn Pizza

What Brooklyn Pizza does

Brooklyn Pizza is a single-location, family-owned pizza restaurant operating in Denver, Colorado since 2012. Founded by David Lustig (a self-taught chef who passed away in July 2020), the business is positioned as the Mile High City's kosher and vegetarian New York-style pizzeria. The sole retail site at 890 South Monaco Parkway Unit 7 (Glendale/Cherry Creek area) seats approximately 30 inside plus a few outdoor tables, with about 59 total employees across front-of-house and back-of-house roles. The concept centers on hand-tossed dough with a foldable crispy crust, a Brooklyn-neighborhood-themed specialty pie menu (Park Slope, Crown Heights, Canarsie, Sheepshead Bay, Bensonhurst, Sunset Park), celebrity-named wraps and sandwiches, jumbo calzones, salads, plant-based meat alternatives, and dessert/beverage items.

The business has no proprietary technology stack; operations are traditional restaurant food preparation supplemented by a broad digital-distribution layer. Customer access is provided through dine-in, take-out, direct phone catering (303-355-5777), and seven third-party digital channels: Zing (primary direct online ordering), UberEats, Slice, DoorDash, GrubHub (delivery), plus SpotOn (pick-up) and Order.store (extended delivery). Marketing is organic and community-driven via Instagram (@brooklynpizza5280), Facebook, Yelp, Google Reviews, and local Jewish-community events such as the Celebrate Israel Walk & Festival.

Brooklyn Pizza operates under kosher certification from Scroll-K, Vaad HaKashrus of Denver. Revenue is generated through unit-priced food and beverage sales (small pies $18-$26, large pies $28-$40, gluten-free 10-inch $23-$30, slices $4-$7, appetizers $7-$13, calzones ~$19-$22), event catering, and aggregator-driven delivery — all transacted as one-time consumer payments. The primary customer segments are kosher-observant Jewish families in Denver (especially for Shabbat and Yom Tov), vegetarian and vegan diners, Denver metro residents seeking East Coast-style pizza, and event/party organizers needing kosher catering. The restaurant remains privately held with no identified institutional investors or parent company, and continues to be operated by family ownership carrying on the founder's legacy.

Name

Brooklyn Pizza

Legal name

Brooklyn Pizza Denver

Website

https://brooklynpizzadenver.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Brooklyn Pizza is a single-location, family-owned kosher and vegetarian New York-style pizza restaurant in Denver, Colorado, founded in 2012, serving individual diners, kosher-observant families, and event caterers via dine-in, take-out, and seven third-party delivery platforms.

Ownership category

akta.pro rank

Product category

Kosher Pizza Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Kosher pizza restaurant
• New York style pizza
• Vegetarian pizza menu
• Event catering services
• Brick and mortar dining

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Take-out Sales: Traditional restaurant revenue from customers dining in or taking food to go. The restaurant offers a full menu including pizzas, calzones, appetizers, wraps, sandwiches, salads, and desserts with seating for 30.
2. Third-party Delivery Platform Orders: Revenue from orders placed through delivery aggregators including Zing, UberEats, Slice, DoorDash, and GrubHub, which take a commission on each transaction.
3. Catering Services: Event catering services for parties, celebrations, meetings, and gatherings. Catering is handled by direct phone contact at 303-355-5777.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Brooklyn Pizza operates a single-location, dine-in restaurant in Denver, Colorado, serving hand-tossed New York-style pizza certified kosher by Scroll-K, Vaad HaKashrus of Denver. The menu includes specialty pies, calzones, appetizers, entrees, wraps, sandwiches, salads, desserts, and beverages, with both vegetarian and vegan options. The restaurant offers dine-in, take-out, third-party delivery, and event catering services.

Product overview

Brooklyn Pizza is a single-location, locally-owned pizza restaurant in Denver, Colorado. The company offers a single unified product: a full-service Kosher and vegetarian pizza restaurant with dine-in, take-out, and delivery capabilities. The core offering centers on hand-tossed, New York-style pizza with specialty pies (Park Slope White Pie, Crown Heights Veggie, Canarsie Pesto, Sheepshead Bay, Bensonhurst Sicilian, Sunset Park Supreme), complemented by a full menu of appetizers, calzones, entrees, wraps and sandwiches, salads, desserts, and beverages. The restaurant also provides catering services for events and gatherings. Online ordering is facilitated through multiple third-party delivery platforms (Zing, UberEats, Slice, DoorDash, GrubHub, SpotOn, Order.store), and the entire menu is available for dine-in or take-out.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza (Specialty Pies) Hand-tossed, New York-style kosher pizzas with Brooklyn-themed specialty pies such as Coney Island Cheese, Flatbush Fresh Garlic, Boro Park BBQ 2.0, Williamsburg Greek, Park Slope White Pie, Crown Heights Veggie, Canarsie Pesto, Sheepshead Bay, Bensonhurst Sicilian, and Sunset Park Supreme. Available in small, large, gluten-free 10-inch, and house slice sizes.
• Appetizers Side items including Fried Pickles, French Fries, Garlic Knots, Cheese Fries, Cheesy Curly Fries, and Spicy Curly Fries, with optional add-ons such as Mozzarella/Cheddar mix or Garlic/Parmesan.
• Calzones Jumbo calzones including The Mozzarella, Napoli (with meatless meatballs and faux Italian sausage), The Dairy Free, Veggie Combo Calzone, and Sunset Park Supreme Calzone.
• Entrees Main dishes including Tilapia Street Tacos, Fish & Chips with Tilapia, and Chick'n Tenders with fries, with 7-grain plant-based chicken alternatives.
• Wraps and Sandwiches Celebrity-themed wraps and sandwiches including Jerry Seinfeld Wrap, Spike Lee TKO Wrap, Rhea Perlman Tuna Sandwich, Mel Brooks Cheese Melt, Spicy Chick'n Wrap, The Biggie Sandwich, and Trey Anastasio Wrap.
• Salads Fresh salads including Greek Salad (Roma tomatoes, cucumber, green peppers, feta cheese, kalamata olives with house vinaigrette) and Brooklyn Salad (chopped lettuce, diced tomato, cucumber with 7-grain chicken strips or tuna salad).
• Desserts

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Scroll-K, Vaad HaKashrus of DenvercoreOthersBrooklyn Pizza is certified kosher by the Scroll-K, Vaad HaKashrus of Denver. This is a regulatory certification partnership that validates the restaurant's kosher status. Customers can contact Scroll-K at 303-595-9349 or visit http://www.scrollk.org/ for more information about the certification.
• ZingcoreChannel Partner/ Reseller/ DistributorPrimary online ordering and delivery partner. Brooklyn Pizza offers delivery through Zing with a direct online ordering link at zingmyorder.com for their location at 890 S Monaco St Pkwy 7, Denver, CO 80224.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party delivery platform providing expanded delivery area coverage for Brooklyn Pizza. Orders placed through UberEats bring pizza to customers who prefer this delivery aggregator.
• SliceminorChannel Partner/ Reseller/ DistributorPizza-specific delivery platform partner offering delivery service for Brooklyn Pizza menu items.
• DoorDashminorChannel Partner/ Reseller/ DistributorOn-demand delivery platform partner for Brooklyn Pizza orders.
• GrubHubminorChannel Partner/ Reseller/ DistributorRestaurant delivery platform partner for Brooklyn Pizza menu items.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza chain with strong vegetarian/vegan menu positioning. Comparable as a competing option for Denver's vegetarian pizza consumer segment, though lacking kosher certification.
• MOD Pizza: Fast-casual pizza chain with locations in Denver, offering customizable pies with vegan cheese and vegetarian options. Comparable as a vegetarian-friendly pizza competitor operating in the same Denver metro market.

Others

• EZ Cater: Online catering marketplace connecting restaurants to corporate and group orders. Comparable as a potential channel partner that could help Brooklyn Pizza scale its currently phone-based catering business.
• Slice (delivery platform): Pizza-focused delivery aggregator already partnered with Brooklyn Pizza. Included as an adjacent ecosystem enabler rather than direct competitor; comparable as an infrastructure touchpoint for pizza-specific ordering logistics.

Broad incumbents

• Domino's Pizza: Largest U.S. pizza chain with extensive Denver delivery coverage. Comparable as the dominant delivery-platform competitor that sets baseline customer expectations on price, speed, and digital ordering convenience.
• Marco's Pizza: National pizza franchise operating in Denver metro. Comparable as a broader pizza incumbent offering dine-in, delivery, and catering across overlapping geography, though lacking Brooklyn Pizza's kosher/vegetarian specialty.

Regional players

• Blackjack Pizza: Colorado-based pizza chain headquartered in Denver with multiple locations across the Front Range. Comparable as a regional pizza competitor with overlapping delivery footprint, though not kosher-certified.

Direct peers

• Aroma Pizza & More: Kosher pizza restaurant operating in Brooklyn, NY with multiple locations. Direct peer as a kosher-certified pizzeria focused on similar customer demographics (observant Jewish community) with comparable specialty pie menus and catering offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrooklynPizzaDenver
• Instagraminstagram.com/brooklynpizza5280
• LinkedInlinkedin.com/company/brooklyn-pizza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Pizza