Brownstone Surrogacy

What Brownstone Surrogacy does

Brownstone Surrogacy LLC is a New York City-based, full-service gestational surrogacy agency founded around 2021 by attorney Jarret Zafran following New York's legalization of compensated surrogacy. The agency operates under New York State Department of Health license GS221023 as a surrogacy matching program and is structured as a privately held LLC. Brownstone serves two primary customer segments: intended parents — including LGBTQ+ couples, heterosexual couples with infertility, and single parents — and gestational carriers (surrogates), providing end-to-end coordination of surrogate matching, social and medical screening, legal process support (Gestational Surrogacy Agreement and Pre-Birth Order), insurance navigation, escrow management via Seed Trust, travel logistics, mental health consultations, and 24/7 case management through postpartum.

The company's core offering is a single all-inclusive flat-fee engagement covering the full surrogacy journey, priced on a multi-year contract basis; specific fee amounts are not publicly disclosed and are provided during consultations. There is no proprietary technology platform — the underlying stack is a website intake form, a client portal (via o-jms.com), and standard communications channels. Competitive differentiation rests on the founder's personal surrogacy experience, a leadership team composed largely of former surrogates, midwives, and reproductive-medicine specialists, and the regulatory license. Brownstone generates revenue primarily through agency fees charged to intended parents, with surrogate compensation and benefits funded separately through escrow.

Go-to-market is dual-sided and predominantly organic: content marketing via blog, social media (notably TikTok and Instagram), podcast appearances, and a $3,000 surrogate referral program drive both surrogate acquisition and intended-parent inquiries. The company operates from a single New York headquarters but matches and manages journeys nationally, with documented surrogates and intended parents in states including Arkansas, Michigan, and California. Distribution is direct via website, phone, and email. Minor partnerships with Simply Chickie (Puffin with Purpose clothing line) and nonprofit A Chance for Life (breast cancer survivor surrogacy funding) extend brand reach without representing material revenue lines.

Name

Brownstone Surrogacy

Legal name

Brownstone Surrogacy LLC

Website

https://brownstonesurrogacy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surrogacy Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Gestational surrogacy services
• Surrogate matching agency
• Intended parent coordination
• Egg donor matching
• Fertility family building

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Fees (Intended Parents): Brownstone charges an all-inclusive flat fee to intended parents for full-service surrogacy matching, coordination, screening, and support throughout the journey.
2. Surrogate Compensation and Benefits: The agency facilitates surrogate compensation including base pay, benefits, and additional allowances for expenses. Compensation and benefits are funded by intended parents through escrow arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Brownstone Surrogacy is a full-service, licensed surrogacy agency based in New York City that matches intended parents with gestational carriers and manages every stage of the journey, including surrogate screening, legal coordination, insurance navigation, escrow management, travel logistics, and 24/7 case management. The agency charges a single all-inclusive flat fee to intended parents and supports surrogates with advocacy, fair compensation, and dedicated case managers throughout pregnancy and postpartum.

Product overview

Brownstone Surrogacy is a full-service licensed surrogacy agency (license number GS221023) located in New York City that provides comprehensive surrogacy matching and support services. The company operates a single integrated platform offering surrogate matching, comprehensive screening (social, medical, and psychological), personalized matching services, legal process support, insurance navigation, escrow management via Seed Trust, travel coordination, 24/7 emotional support, and postpartum care. Additional offerings include egg donor matching, surrogate mentor programs, birth planning, breast milk shipping guidance, an educational blog and resource directory, a referral program ($3,000 per referral), and all-inclusive flat-fee pricing. The agency differentiates through ethical standards, personalized service, and licensed regulatory status. Team members include Founder Jarret Zafran (Attorney), Director Yesenia Lemus, Head of Surrogate Engagement Anna Ioannou, Case Managers Jen Pia and Candace Huehls, Mental Health Consultant Dr. Claudia Pascale, and Medical Consultant Dr. Evan Milton. The company recently partnered with Simply Chickie on a 'Puffin with Purpose' clothing collection supporting breast cancer survivor surrogacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Surrogacy Matching Program A complete gestational surrogacy service that screens, matches, and supports gestational carriers and intended parents from intake through postpartum, delivered for a single all-inclusive flat fee.
• Surrogate Screening Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Simply ChickieminorStrategic or Co-development PartnerBrownstone collaborated with Simply Chickie, a 100% organic cotton kids clothing brand, to create the 'Puffin with Purpose' collection. The partnership honors surrogates' role in building families and supports breast cancer survivors through the affiliated nonprofit A Chance for Life.
• A Chance for LifeminorStrategic or Co-development PartnerA Chance for Life is a nonprofit that funds full surrogacy journeys ($150,000) for young breast cancer survivors. Brownstone serves as the organization's official match partner for surrogacy services.
• Seed TrustcoreOthersThird-party escrow service used for managing surrogate compensation and benefits payments. Referenced in customer testimonials as the escrow provider for surrogacy journeys.
• MilkStorkminorOthersMilkStork offers a surrogacy-specific bundle including coolers, pre-addressed FedEx labels, and support for surrogates pumping and shipping breast milk to intended parents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ConceiveAbilities: Full-service surrogacy and egg donation agency providing matching, screening, legal, and case management services. Operates in the same category with a similar end-to-end service model and intended-parent/surrogate customer base as Brownstone.
• Reproductive Possibilities: Surrogacy and egg donation agency serving intended parents and surrogates across the U.S. with comparable end-to-end matching and coordination services. A direct competitor in the boutique-to-mid-market agency segment.
• Family Inceptions: Boutique surrogacy and egg donation agency with a personalized-service model, ethically focused, and known for inclusive family-building services. Closely comparable to Brownstone in scale, ethos, and target customer segments.
• Growing Generations: Established full-service surrogacy and egg donation agency with a strong focus on LGBTQ+ family building, paralleling Brownstone's inclusive positioning. Directly comparable in offering, target customer, and delivery model, but with a much larger team and longer track record.
• Simple Surrogacy: Texas-based full-service surrogacy agency offering matching, legal, and case management services. A direct competitor to Brownstone in the full-service surrogacy agency category, though operating primarily in a different geography.
• Circle Surrogacy: One of the largest, longest-established full-service surrogacy and egg donation agencies in the U.S., offering matching, legal coordination, and case management. Highly comparable to Brownstone in core services, with the same intended-parent and surrogate customer base, but at significantly greater scale and geographic reach.
• International Surrogacy Center: Surrogacy agency providing matching, case management, and coordination services for U.S. and international intended parents. Operates in the same service category with similar end-to-end offerings.
• The Surrogacy Agency: Full-service surrogacy matching and case management agency serving intended parents and gestational carriers. Overlaps with Brownstone on core services (screening, matching, legal coordination, escrow support) and target customer segments.

Broad incumbents

• Inception Fertility: Parent company of a large network of fertility clinics and service brands (including surrogacy-adjacent offerings). Relevant as a scaled incumbent in the wider reproductive medicine ecosystem where Brownstone competes for intended-parent mindshare and clinic referrals.
• CCRM Fertility: Large multi-clinic fertility network that includes IVF and surrogacy-related services. While not a pure-play agency like Brownstone, it is a major competitive force in the broader fertility/reproductive services market and a potential upstream partner or competitor for surrogate referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@brownstonesurrogacy
• LinkedInlinkedin.com/company/brownstone-surrogacy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownstone Surrogacy