Battery Specialist & Golf Cars

What Battery Specialist & Golf Cars does

Battery Specialists + Golf Cars (BSPGC) is a privately held, family-owned multi-brand golf car distributor and battery retailer incorporated in Illinois as Coker Family, Inc., founded in 1985 by Danny Coker from the acquisition of Discount Battery in Taylorville, Illinois. The company operates four physical retail and service facilities across Illinois (Taylorville, Mt. Vernon, Champaign, and Highland) and serves as an authorized Club Car distributor for 80 Illinois counties plus an authorized dealer for E-Z-GO, HuntVe, Atlas, Dach, Garia, and Club Car CRU vehicles. Its customer base spans individual consumers, golf courses and resorts, commercial fleet operators, Illinois municipalities with golf-friendly ordinances, and special-events organizers.

The company's revenue mechanics span the full vehicle lifecycle: new and used vehicle sales at ASPs ranging from approximately $3,495 to over $18,000; fleet leasing with over 1,800 golf cars on permanent lease throughout Central and Southern Illinois; short-term rentals (daily, weekly, monthly) for weddings, festivals, and other events; and a service/maintenance operation using certified Club Car and E-Z-GO OEM parts and electronic diagnostics. A standalone Battery Shop division supplies batteries for automotive, marine, industrial, ATV, golf car, and consumer electronics applications, distributes Bolt Energy USA lithium golf cart batteries, operates authorized Power Wheels service, and runs a lead-acid and Ni-CD/Ni-MH recycling program. The Bolt Energy USA lithium battery line (advanced proprietary BMS, maintenance-free) and the Visage Mobile Golf Information System (cloud-based fleet management for Club Car Precedent i3) represent the most differentiated technology components in the stack. Financing is delivered through Sheffield Financial, DLL, and First National Bank of Taylorville.

The go-to-market model combines direct retail at four showrooms, a dedicated fleet sales and leasing team targeting golf courses, municipalities, and commercial operators, an event-driven special events rental program, and a referral network into REXX Battery and affiliate battery locations. As of 2020, the company achieved over $12.5 million in sales; the firm employs approximately 35 full-time staff supported by 4 service vehicles, 12 delivery vehicles, and 20 trailers. No external investors, no public listing, and no disclosed M&A or fundraising activity are present in the record, indicating growth has been entirely organic across nearly four decades.

Name

Battery Specialist & Golf Cars

Legal name

Coker Family, Inc. dba Battery Specialists

Website

https://bspgc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Battery Specialists + Golf Cars is a family-owned multi-brand golf car distributor and battery retailer operating four Illinois locations, selling and leasing Club Car, E-Z-GO, HuntVe, Atlas, Dach, and Garia vehicles to consumers, golf courses, municipalities, and commercial fleet customers.

Ownership category

akta.pro rank

Product category

Golf Car and Utility Vehicle Dealership

NAICS

Recreational Vehicle Dealers (441210)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

akta.pro secondary industries

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Golf car sales
• Utility vehicle leasing
• Fleet management
• Battery services
• Golf cart rental

Headquarters

HQ city

Taylorville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New and Used Vehicle Sales: Sales of new, used, and custom golf cars and utility vehicles across multiple brands including Club Car, E-Z-GO, Atlas, HuntVe, and Dach. Vehicles sold at various price points from approximately $3,495 to over $18,000.
2. Fleet Leasing: Short and long-term leasing of golf cars to commercial operators. Company has over 1,800 golf cars on permanent lease throughout Central and Southern Illinois.
3. Service and Maintenance: Repair, maintenance, and upgrades for golf cars using certified Club Car and E-Z-GO genuine parts and accessories, with specialized tools and electronic diagnostic equipment.
4. Battery Sales and Replacement: Wide variety of batteries for all applications including ATV, automotive, marine, industrial equipment, golf cars, and consumer electronics. Also includes starter and alternator repair.
5. Special Events Rentals: Rental fleet available for special events including weddings, picnics, parades, sporting events, and festivals on daily, weekly, and monthly basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Battery Specialist & Golf Cars sells new, used, and custom golf cars and utility vehicles from multiple brands (Club Car, E-Z-GO, HuntVe, Atlas, Dach, Garia) through four Illinois retail locations. The company also operates a fleet leasing program (1,800+ vehicles), short-term and special-event rentals, full service and maintenance, and a battery specialty business covering battery sales, recycling, and lithium upgrades.

Product overview

Battery Specialists + Golf Cars (BSPGC) is the Midwest's premier golf car dealer operating as a multi-location authorized distributor and dealer for top golf car brands. The core offering spans five major vehicle brands: Club Car (Onward, Villager, Precedent, Tempo, Carryall Utility, CRU), E-Z-GO (Liberty, RXV, TXT, S4, Valor), HuntVe (off-road UTVs), Atlas (including Atlas One), and Dach (Apollo, Falcon). BSPGC's business model centers on the full vehicle lifecycle: sales (new, used, custom), leasing (1,800+ vehicles on permanent lease), rentals, and service/maintenance. Complementing vehicle sales is a robust battery division offering Bolt Energy USA lithium batteries, a comprehensive Battery Shop (100+ battery types), Power Wheels service, and battery recycling. Fleet management is supported through the Visage Mobile Golf Information System for Club Car Precedent i3 vehicles. The company also provides financing through partner institutions. This integrated approach—combining multiple vehicle brands with battery expertise, service, leasing, and rentals—creates a comprehensive golf car ecosystem across four Illinois locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Car Passenger Vehicles Authorized-distributor sales of Club Car passenger golf cars (Onward, Villager, Precedent, Tempo, CRU) for individual consumers, golf courses, and commercial fleet operators across Illinois.
• Club Car Carryall Utility Vehicles Sales of Club Car Carryall utility vehicles targeting commercial, municipal, and institutional fleet buyers for grounds maintenance and light-duty work.
• E-Z-GO Golf Cars Dealer sales of E-Z-GO golf cars for personal and commercial buyers seeking an alternative to Club Car.
• HuntVe UTVs Dealer sales of HuntVe utility terrain vehicles for off-road, hunting, and farm/ranch buyers.
• Atlas Golf Cars Dealer sales of Atlas golf cars as a value-priced alternative to Club Car and E-Z-GO.
• Dach Golf Cars Dealer sales of Dach golf cars supplementing the multi-brand lineup.
• Garia Luxury Golf Cars Dealer sales of Garia luxury golf cars for premium personal-use and high-end resort buyers.
• Used Golf Cars Sales of pre-owned golf cars and utility vehicles across multiple brands, typically with trade-in credit available.
• Custom Golf Car Builds Custom-built golf cars tailored to buyer specifications for personal style, branding, or specialized commercial use.
• Fleet Leasing Program Leasing of 1,800+ golf cars and utility vehicles on multi-year terms to commercial and institutional fleet operators.
• Golf Car Rentals Short-term golf car and utility vehicle rentals (daily, weekly, monthly) for special events, tournaments, weddings, and corporate functions.
• Service and Maintenance Repair, preventive maintenance, and parts service for golf cars and utility vehicles across all major brands carried.
• Battery Shop / Battery Sales Retail sales of batteries for golf cars, automotive, marine, power wheels, and other applications.
• Battery Recycling Recycling of spent lead-acid and other batteries collected from customers and walk-in trade.
• Bolt Energy USA Lithium Batteries Proprietary Bolt Energy USA lithium battery upgrades with integrated battery management systems, sold as higher-performance alternatives to lead-acid batteries.
• Power Wheels Battery Sales and Service Sales and service of batteries for consumer power wheels and ride-on toys, leveraging the Battery Shop capability set.
• Visage Mobile Golf Information System GPS-based fleet telematics offered on Club Car vehicles, providing golf course operators with real-time tracking and operational visibility.
• Financing Services In-house financing for vehicle purchases and leases, with advertised APR ranges of 0% to 8.49% to support consumer and commercial buyers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Visage (Club Car)coreTechnology or IntegrationAuthorized dealer and installer of Visage Mobile Golf Information System for Club Car Precedent i3 vehicles. Cloud-based fleet management and customer communication platform.
• Power Wheels (Fisher-Price)minorImplementation/ SI/ Consulting PartnerAuthorized Power Wheels Service Center providing battery and charger options for all types of electric toy vehicles. All four locations are authorized service centers.
• Government-Approved Recycling FacilitiesminorOthersAuthorized recycler for lead-acid batteries ensuring safe and environmentally friendly recycling at government-approved facilities. Also accepts Ni-CD and Ni-MH batteries for recycling.
• Bolt Energy USAcoreTechnology or IntegrationSpecialized lithium golf cart battery brand. BSPGC is a dealer for Bolt Energy USA high-performance lithium batteries with advanced proprietary BMS, maintenance-free operation, and broad compatibility with golf cart brands including Club Car, E-Z-GO, Yamaha, and others.
• Club Car, Inc.flagshipChannel Partner/ Reseller/ DistributorAuthorized Club Car Distributor for 80 counties in Illinois and authorized dealer for Carry All Utility vehicles. Flagship brand partnership spanning over 23 years with numerous distributor of the year awards and Black & Gold Elite Partner status.
• E-Z-GO (Textron)coreChannel Partner/ Reseller/ DistributorAuthorized E-Z-GO dealer at all four locations since 2018. Sells full range of E-Z-GO golf cars, utility vehicles, and personal transportation vehicles.
• HuntVecoreChannel Partner/ Reseller/ DistributorAuthorized HuntVe dealer for American-made electric and hybrid electric off-road UTVs. HuntVe offers high quality and proven performance vehicles built to last.
• AtlascoreChannel Partner/ Reseller/ DistributorAuthorized Atlas dealer for Atlas golf cars and utility vehicles. BSPGC offers Atlas One and other Atlas models including 2-passenger and 4-passenger lithium battery options.
• DachminorChannel Partner/ Reseller/ DistributorAuthorized Dach dealer offering Dach Apollo and Dach Falcon golf car models with lithium battery options.
• GariaminorChannel Partner/ Reseller/ DistributorBecame Garia dealer in 2023, offering premium golf and utility vehicles.
• Club Car CRUminorChannel Partner/ Reseller/ DistributorBecame Club Car CRU dealer in 2023, expanding commercial utility vehicle offerings.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Club Car: Manufacturer of golf cars and utility vehicles; BSPGC's flagship OEM partner and Illinois distributor since 1999. Comparable as the upstream brand whose products, parts ecosystem, and Visage fleet management platform BSPGC sells and services — and whose direct-to-consumer ambitions could compete with BSPGC.
• Yamaha Golf Cars: Major golf car OEM competing with Club Car and E-Z-GO. Comparable as a parallel OEM whose products (and dealer/distributor arrangements) compete for the same commercial fleet, golf course, and consumer customers that BSPGC serves.
• E-Z-GO (Textron): E-Z-GO is one of the largest golf car and LSV OEMs in the U.S., and a brand BSPGC has been authorized to sell across all four Illinois locations since 2018. Comparable as a competing OEM whose dealer network, pricing, and fleet programs directly influence BSPGC's competitive positioning.

Emerging players

• Evolution Electric Vehicles: Fast-growing lithium golf cart brand offering 4–6 seat configurations at price points comparable to BSPGC's Atlas and Dach offerings. Competes for the same consumer and small-fleet buyer in the recreational vehicle category.
• ICON Electric Vehicles: Direct-to-consumer EV golf cart brand with strong online presence and customizable lithium-ion vehicles. Comparable as an emerging digital-first competitor threatening traditional dealer economics, and a brand that competes for BSPGC's individual consumer and lifestyle buyer segment.
• Tomberlin (Columbia Vehicle Group): Specialty low-speed vehicle and golf car manufacturer now part of Columbia Vehicle Group. Comparable as an EV-focused competitor targeting both consumer and commercial buyers with lithium-powered vehicles similar to those BSPGC distributes.
• Denago (EV Powersports): Emerging electric vehicle brand offering golf carts and powersports vehicles with lithium configurations at consumer price points. Comparable as a newer entrant competing for the same recreational and lifestyle buyer segment that BSPGC's Atlas, Dach, and HuntVe lines address.

Others

• Nivel Parts & Manufacturing: Leading aftermarket parts, accessories, and customization supplier for golf cars, LSVs, and UTVs. Comparable as an ecosystem supplier whose products compete with BSPGC's service offerings and parts revenue, and whose lift kits and accessories influence customer demand.
• Madjax (Golf Cart Stuff): Major golf cart aftermarket parts and accessories brand with strong direct-to-consumer e-commerce presence. Comparable as a digitally-native parts/accessories supplier that competes with BSPGC's Battery Shop and service parts revenue.

Direct peers

• Garia (owned by Garia A/S): Premium Danish-designed golf and utility vehicle brand that BSPGC became authorized to sell in 2023. Comparable as a premium-tier OEM partner and direct competitor to high-end Club Car and E-Z-GO models in BSPGC's lineup.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/battery-specialist-&-golf-cars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battery Specialist & Golf Cars