What Bridging the Gap Mind Matters does

Bridging the Gap Mind Matters (BTG) is a UK-registered mental health charity (Charitable Incorporated Organisation, charity number 1192348) founded in 2020 by Vicky and headquartered in Congleton, Cheshire. The organisation's single core offering is the Respite Programme, which combines weekly one-to-one talking therapy with personal trainer-led exercise sessions to support individuals experiencing early-stage mental ill health who are not at crisis point but face barriers — long NHS waitlists, private therapy cost, or limited local services — to accessing timely care.

Service delivery is operational rather than technology-enabled. BTG operates through a distributed network of affiliated registered therapists (for talking therapy) and Level 3 qualified personal trainers (for exercise sessions, with DBS checks, insurance, and a 7-day onboarding commitment), supported by partnerships with 25+ gyms across North West England and adjacent regions. The organisation develops no proprietary technology; its Wix-based website serves marketing, donation, and affiliate intake purposes only. The blended therapy-plus-exercise model is BTG's distinguishing methodological asset, originating from founder Vicky's personal recovery experience.

Revenue is generated through three streams: public donations via the website (preset amounts from £25 to £600 plus custom gifts), corporate Pay It Forward subscriptions ranging from £62.50 to £750 per month providing employer-funded Respite Programme places, and self-funding by individuals at £580 for faster access. Supplementary funding is raised through community events (Burpee Challenge, 5:5:5 Challenge, live music nights) and a gym equipment donation scheme. The organisation operates with five employees, is co-managed by founder Vicky and Heather Martin, and was named East Cheshire Chamber of Commerce Charity of the Year in 2024.

Name

Bridging the Gap Mind Matters

Legal name

Bridging the Gap - Mind Matters CIO

Website

https://btg-mindmatters.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bridging the Gap Mind Matters is a UK-registered mental health charity that delivers the Respite Programme — a blended offering of talking therapy and personal training exercise sessions — to individuals with early-stage mental health struggles, funded through public donations, corporate Pay It Forward sponsorships, and self-payments.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health support
• Talking therapy services
• Exercise therapy programs
• Corporate wellbeing sponsorship
• Charity fundraising events

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Donations: BTG relies heavily on public donations to fund the Respite Programme. Donors can give via the website at various amounts (£25, £50, £100, £200, £400, £600) or custom amounts. The charity also receives donations through AmazonSmile programme.
2. Corporate Sponsorship - Pay It Forward Scheme: Monthly tax-deductible donations from businesses providing employee mental health support. Packages range from £62.50/month for 1 place per year up to £750/month for 1 place per month. Bronze sponsorship at £100/month. Also accepts £100 month donations towards mental health support.
3. Self-Funding: Individuals can self-fund the Respite Programme at £580 for those who do not qualify for funded places.
4. Fundraising Events: Various fundraising activities including challenge events, community workouts, raffles, and sponsored activities. Past events include climbing challenges, rowing challenges, and gym training events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bridging the Gap Mind Matters is a UK mental health charity delivering the Respite Programme, which combines weekly one-to-one talking therapy with personal-trainer-led exercise sessions for individuals in early-stage mental health difficulty. The charity also sells Pay It Forward corporate sponsorship packages to businesses and runs fitness fundraising events (Burpee Challenge, 5:5:5 Challenge) and a Gym Equipment Donation Scheme to fund programme delivery.

Product overview

Bridging the Gap Mind Matters is a UK mental health charity offering a single integrated programme called the Respite Programme. The core offering combines talking therapy and exercise sessions delivered through a network of affiliated therapists and personal trainers. Additional products include the Pay It Forward corporate sponsorship scheme, the 5:5:5 Challenge and Burpee Challenge fundraising events, a gym equipment donation scheme, and affiliate programmes for both talking therapy providers and exercise therapy providers. The charity's self-funding option is priced at £580, with corporate Pay It Forward subscriptions starting from £62.50 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Respite Programme Core mental health support programme combining weekly one-to-one talking therapy sessions with personal-trainer-led exercise sessions, designed to improve mental health and overall wellbeing for individuals in early-stage mental health difficulty. Delivered via a network of affiliated therapists and personal trainers, with limited fully funded places and a £580 self-funding option.
• Pay It Forward Corporate Sponsorship Scheme Corporate sponsorship programme enabling UK businesses to make monthly tax-deductible donations providing their staff with funded access to the Respite Programme, with unused allocations forwarded to local community support. Packages range from £62.50 per month (1 place per year) up to £750 per month (1 place per month).
• 5:5:5 Challenge Fitness fundraising challenge where participants run, row, or ride 5km, donate £5, and nominate five friends to continue the chain of positivity, raising funds for the Respite Programme.
• Burpee Challenge Nationwide fitness fundraising event where teams of up to 10 individuals complete 350 burpees in 60 minutes to raise funds for the BTG Respite Programme and suicide prevention awareness, with the charity aiming to collectively reach 22,500 burpees to mark UK suicide numbers over 4 years.

Quantifiable outcome

• Hundreds of individuals helped through the Respite Programme

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Evermast Steel ServicescoreGTM or Marketing PartnerCorporate sponsor in the Pay It Forward scheme. Evermast Steel Services Ltd provides structural steel and secondary installation services for industrial and domestic projects across the UK.
• Alpha and Street Legal LtdcoreGTM or Marketing PartnerCorporate sponsor providing Pay It Forward funding. Local tyre supplier and fitting centre serving Congleton and surrounding areas.
• Iron Market RiskcoreGTM or Marketing PartnerCorporate supporter in the Pay It Forward scheme. Commercial insurance broker providing business risk management services.
• Box MatecoreGTM or Marketing PartnerCorporate supporter. Platform for CrossFit, Functional, Weightlifting and SGPT gyms to deliver sessions and provide progress tracking with member engagement features.
• Network of 25+ Affiliated GymscoreChannel Partner/ Reseller/ DistributorPartner gyms providing exercise therapy locations for BTG beneficiaries. Includes Elysium (Aldford and Tarporley), LDJ Fitness, Fit with Finn, The Lifestyle Studio @ CrossFit Fierce Spirit, Southall Fitness, Radcliffe Hall, CrossFit Eccleshall, CrossFit Alpha Wolf, CrossFit MTN, JWC Health & Fitness, CR Fitness, Fullmoon Fitness, Fit Bodies Gym, Macclesfield Performance, Silk Fitness Therapy, VT Personal Training, CrossFit Fixus, Easy ST Personal Training, WolfPack, CrossFit Mendip, CrossFit Central Staffs, Samian Fitness, and CrossFit Raeda.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Headspace is a global mindfulness and mental wellbeing app with B2B offerings for employers. It is a broad incumbent competing for the same employer mental-health budget that BTG's Pay It Forward scheme targets, though delivered digitally rather than through in-person blended therapy.
• Calm (App): Calm is a global meditation, mindfulness and sleep app with growing employer and healthcare partnerships. It is a broad incumbent relevant as a competing employer-channel offering in the same mindfulness and stress-management category that BTG's blended programme sits within.
• Samaritans: Samaritans is the UK's most established mental health and suicide prevention charity, operating a 24/7 helpline. It is a broad incumbent relevant for the shared mission framing around suicide prevention that BTG uses in its fundraising campaigns, though its service model is crisis-line rather than early-intervention.
• Rethink Mental Illness: Rethink Mental Illness is a UK charity providing advice, services and advocacy for people severely affected by mental illness. It is a broad incumbent in the same UK mental health charity category, though its focus is on more severe, established conditions rather than BTG's early-intervention niche.
• Mind: Mind is the UK's largest mental health charity, providing information, support and campaigning across the full spectrum of mental health conditions. It is a broad incumbent in the same mission space as BTG, but operates nationally and at significantly greater scale rather than focusing on an early-intervention blended programme.

Emerging players

• BetterHelp: BetterHelp is a large online therapy platform providing remote access to licensed therapists. It is an emerging player in BTG's space because it addresses the same long-waitlist, affordability pain points but via a fully digital model without the exercise component.
• Togetherall: Togetherall is a clinically moderated online mental health support platform widely commissioned by UK universities, employers and the NHS. It is an emerging player because it competes for the same early-stage mental health support demand with a digital-first delivery model rather than BTG's in-person blended approach.

Direct peers

• Anxiety UK: Anxiety UK is a UK charity focused specifically on anxiety-related conditions, offering membership-based support, therapy services and resources. It is a direct peer given the overlapping focus on early-stage anxiety support, a similar UK charity model, and shared reliance on donations and membership income.
• No Panic: No Panic is a UK charity supporting people with anxiety, panic attacks and phobias through helpline, recovery groups and online resources. It is a direct peer given similar size, donation-funded UK charity structure, and overlapping target population of individuals in early-stage mental health struggle.
• Campaign Against Living Miserably (CALM): CALM is a UK-based charity focused on suicide prevention through helpline services and awareness campaigns. It is a direct peer given the shared UK charity model, donor-funded operations, and explicit alignment with BTG's suicide-prevention framing (e.g., the 22,500 burpees target tied to UK suicide statistics).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/btgmindmatters
• Instagraminstagram.com/btg_mindmatters_cio
• LinkedInlinkedin.com/company/bridging-the-gap-mind-matters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridging the Gap Mind Matters