Burleigh Heads RLFC

What Burleigh Heads RLFC does

Burleigh Heads RLFC (trading as the Burleigh Bears) is a community rugby league football club based at Pizzey Park in Miami, Gold Coast, Queensland, founded in 1924. It operates six teams across male and female competitions, including the Hostplus Cup (Queensland's top-tier reserve grade), QRLW (women's), Harvey Norman U19/U17 Women, Cyril Connell Challenge, Mal Meninga Cup and Gold Coast A Grade/Reserve/U20s, functioning as an NRL pathway club for the Gold Coast region.

The club's core product is competitive rugby league teams plus associated pathway programs for junior players; its supporting offering includes the UAA Park (Bob Singh Oval) home ground, the Laurie Oar Event Centre hospitality venue co-located at Burleigh Leagues Club, an online merchandise store on Shopify, tiered corporate sponsorship packages across nine teams, and a $50/year Old Boys alumni membership. It does not operate proprietary technology beyond off-the-shelf SaaS (Shopify, Intix, Raisely, MySideline).

Revenue is generated primarily through corporate sponsorship (Principal Partner UAA, Premier Partner Betr, and multiple Major Sponsors across training apparel, game-day apparel and field signage), merchandise sales, annual membership subscriptions, and event-based income such as the annual Old Boys Reunion. The club is led by CEO Damian Driscoll under a volunteer management committee headed by President Paul Khan, with Head Coach Luke Burt (until end of 2027) overseeing the Hostplus Cup program after winning the 2025 Grand Final 22-8 over Norths Devils.

Name

Burleigh Heads RLFC

Legal name

Burleigh Bears RLFC

Website

https://burleighbearsrlfc.com.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Burleigh Heads RLFC (Burleigh Bears) is a 1924-founded community rugby league club on the Gold Coast operating six men's and women's teams in Queensland competitions as a pathway to the NRL, monetised through sponsorship, merchandise and alumni membership.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby league
• Rugby league club
• Player development pathways
• Corporate sports sponsorship
• Club membership programs

Headquarters

HQ city

Miami

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Packages: Corporate sponsorship packages available across all nine teams including training apparel, game day apparel, and field signage. Multiple partnership tiers from Principal Partner to Gold Partners.
2. Merchandise Sales: Online merchandise store selling club apparel and merchandise through Shopify platform.
3. Old Boys Membership: $50 annual membership for former players, coaches and volunteers including season pass, Old Boys polo shirt, and 12-month Burleigh Heads Leagues Club membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Burleigh Heads RLFC (Burleigh Bears) operates as a community rugby league football club fielding competitive men's, women's, and youth teams in Queensland Rugby League competitions including the Hostplus Cup, QRLW, and Gold Coast local leagues. The club delivers player development pathways into the NRL, supported by merchandise sales, corporate sponsorship packages, and Old Boys/supporter memberships.

Product overview

Burleigh Heads RLFC (Burleigh Bears) operates as a community rugby league football club offering multiple competitive teams across various age groups and competitions. The club's core product portfolio consists of rugby league teams spanning from junior to senior levels, including the Hostplus Cup men's squad (state-tier competition), QRLW women's team, and various Gold Coast-based men's and women's competitions. Supporting services include venue facilities (Laurie Oar Event Centre hospitality venue and UAA Park home ground), merchandise retail through Shopify, sponsorship packages for corporate partners, and membership programs for supporters and Old Boys. The club functions as a pathways club providing direct routes into the NRL for male and female players.

Differentiator

Problem solved

Functional benefit

Products and services

• Hostplus Cup Squad The club's premier open-age men's rugby league team competing in the Queensland Rugby League Hostplus Cup, the state's top-tier reserve grade competition.
• QRLW Squad The club's women's rugby league team competing in the Queensland Rugby League Women's (QRLW) competition.
• Junior & Youth Development Teams Youth teams including Harvey Norman U19/U17 Women, Cyril Connell Challenge (Under-19 men), Mal Meninga Cup (Under-19 men), and Gold Coast U20s, providing age-based development pathways.
• Gold Coast Senior Teams Open-age men's teams competing in the Gold Coast Rugby League including A Grade, Reserve Grade, and Gold Coast U20s competitions.
• Merchandise Store Online store selling club apparel and merchandise operated through Shopify.
• Corporate Sponsorship Packages Corporate sponsorship packages across nine teams including training apparel, game day apparel, and field signage options, with multiple partnership tiers.
• Old Boys Membership $50 annual membership for former players, coaches, and volunteers including season pass, Old Boys polo shirt, and 12-month Burleigh Heads Leagues Club membership.
• Laurie Oar Event Centre Hospitality A game-day hospitality venue at Burleigh Leagues Club offering general admission and corporate hospitality packages for match viewing.
• Talent Development Program Junior development program offering opportunities for young players, including participation in external carnivals such as the Broncos Affiliate Clubs Carnival and school holiday clinics with NRL crew support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered minor, principal partner, premier partner, major sponsor and core.

• PNG ChiefsminorStrategic or Co-development Partner · 1 January 2028Head Coach Luke Burt signed as Assistant Coach with PNG Chiefs commencing in 2028 season. Burt remains Head Coach at Burleigh Bears through 2027 season.
• UAA (Underwriting Agencies of Australia)principal partnerGTM or Marketing PartnerPrincipal partner of Burleigh Bears RLFC. UAA logo appears prominently on team apparel and official communications.
• Betrpremier partnerGTM or Marketing PartnerPremier partner of the club. Online gambling/exchange platform.
• PFD Foodservicesmajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Major sponsor tier listed on official website.
• McDonald'smajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Major sponsor tier listed on official website.
• LSC Shopfittingmajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Major sponsor tier listed on official website.
• Turner Freeman Lawyersmajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Major sponsor tier listed on official website.
• First Choice Solarmajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Major sponsor tier listed on official website.
• 102.9 FM Hot Tomatomajor sponsorGTM or Marketing PartnerMajor sponsor of Burleigh Bears. Local radio station partner.
• NRLcoreStrategic or Co-development PartnerGoverning body partnership. The club provides pathways directly into the NRL. NRL crew supports school holiday clinics and talent development programs.
• QRL (Queensland Rugby League)coreStrategic or Co-development PartnerGoverning body for Hostplus Cup, QRLW, and various youth competitions. The club participates in QRL statewide competitions.
• Burleigh Leagues ClubcoreStrategic or Co-development PartnerHome venue partner. Laurie Oar Event Centre located at Burleigh Leagues Club. General admission and corporate hospitality packages offered.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Souths Logan Magpies: Hostplus Cup and Gold Coast-aligned community rugby league club with comparable junior-to-senior pathways. Direct peer in competing for player talent and corporate sponsors in Queensland.
• Ipswich Jets: Hostplus Cup and statewide Queensland community rugby league club with similar multi-team structure, junior development programs, and NRL pathway ambitions.
• Wynnum Manly Seagulls: Hostplus Cup competitor and longstanding Queensland community rugby league club. Similar historical heritage, multi-team structure, and pathway focus to Burleigh Bears.
• Central Queensland Capras: Queensland Hostplus Cup community club with comparable semi-professional operating model, regional footprint, and NRL pathway role to Burleigh Bears.
• Norths Devils: Queensland Hostplus Cup competitor and 2025 Grand Final opponent of Burleigh Bears. Comparable semi-professional community rugby league club model competing for the same talent and sponsorships in the Brisbane/Gold Coast corridor.
• Redcliffe Dolphins: Queensland community rugby league club historically serving as an NRL pathway feeder. Comparable on-field product, sponsorship model, and pathways positioning to Burleigh Bears.
• Tweed Heads Seagulls: Direct geographic and competition peer to Burleigh Bears, also based on the Gold Coast/Tweed border region and competing in the Hostplus Cup and Gold Coast Rugby League competitions. Comparable size, community-club structure, and pathway-club model.

Regional players

• Townsville Blackhawks: Hostplus Cup community club operating in a different region (North Queensland) but with the same QRL statewide competition structure and pathway-club positioning as Burleigh Bears.

Broad incumbents

• Gold Coast Titans: NRL franchise that Burleigh Bears directly feeds as a pathway club. Represents the upper-tier incumbent in the same regional ecosystem and a key commercial and talent counterpart.

Emerging players

• PNG Chiefs: Emerging Pacific rugby league club that recently hired Burleigh's Head Coach Luke Burt. Operates as a competing pathway destination for Pacific talent, making it a strategic peer for talent flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/burleighbearsrlfc
• LinkedInlinkedin.com/company/burleigh-bears-rlfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burleigh Heads RLFC