Buro

What Buro does

Buro Seating is a New Zealand-founded (1994) ergonomic office furniture brand now headquartered in Sydney, Australia and operating as a brand within ACCO Brands following the March 2025 acquisition. The company designs, manufactures and wholesales a portfolio of task chairs, conference and visitor seating, soft seating, office pods, and (from 2026) desks and mobile storage under four sub-brands: Buro (core ergonomic chairs), Konfurb (design-led seating designed with international designers such as Martin Ballendat and Claudio Bellini), Koplus (acoustic office pods launched 2023) and Mondo (value-tier ergonomic seating). Its core proprietary technology is Buro Dynamic Intelligence™, a mechanical auto-adjustment system featured in the Buro Mentor chair that adapts to user weight and movement.

Buro generates revenue through wholesale distribution via a network of 70+ authorized resellers across Australia, supplemented by showrooms in Sydney and Brisbane; the company does not sell directly to consumers. Customers span office/corporate, healthcare (aged care and clinical), education, government and hospitality segments, with named accounts including South Australia Police, Stats NZ, Arcare Aged Care, James Cook University and the Australian Physiotherapy Association. Marketing is content-led (case studies, ergonomic guides) and credibility is reinforced by an extensive certification portfolio (AFRDI Blue Tick including 142 rated-load at 185kg, AFRDI Green Tick Silver/Gold/Platinum, FSC, ISO 9001/14001/45001, GREENGUARD, Sedex), international design awards (Red Dot Best of the Best, iF Design Award) and a 10-year product guarantee. The go-to-market emphasises channel partners with regional Key Account Managers covering NSW-ACT, VIC-SA-TAS, QLD-NT and WA, plus a National Sales Manager for Australia.

Name

Buro

Legal name

Buro Seating

Website

https://buroseating.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Buro Seating is an Australasian wholesaler of ergonomic office furniture, offering chairs, office pods, soft seating and desks across the Buro, Konfurb, Koplus and Mondo sub-brands, distributed through 70+ resellers to corporate, healthcare, education and government customers.

Ownership category

akta.pro rank

Product category

Office Furniture (Ergonomic Seating)

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721), Office Furniture (except Wood) Manufacturing (337214)

SIC

Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Electronics & TV Rental (Home Entertainment) (CRAIAOAD)

Keywords

• Ergonomic office chairs
• Office furniture wholesale
• Commercial seating solutions
• Healthcare aged care seating
• Acoustic office pods

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Furniture Sales: Buro generates revenue through the sale of ergonomic office furniture including chairs, desks, tables, soft seating, and accessories. Products are sold through a network of authorized resellers across Australasia. Buro is a wholesaler, selling to resellers who then sell to end customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Buro designs, manufactures, and wholesales ergonomic office furniture — primarily chairs (task, executive, conference, visitor, drafting, kneeling, gaming, and soft seating), plus acoustic office pods, desks, tables, and storage — across four sub-brands (Buro, Konfurb, Koplus, Mondo) to commercial, healthcare, education, government, and hospitality buyers in Australasia via a network of 70+ authorized resellers. The portfolio is anchored by proprietary Buro Dynamic Intelligence™ automatic-adjust seating technology and supported by comprehensive ergonomic, sustainability, and safety certifications.

Product overview

Buro is a leading brand of ergonomic office furniture across Australasia, offering a comprehensive portfolio of seating and workspace solutions. The company operates four distinct sub-brands: Buro (core ergonomic chairs), Konfurb (award-winning design-focused furniture), Koplus (acoustic office pods), and Mondo (value-priced ergonomic chairs). The product range includes ergonomic task chairs (Buro Mentor, Metro, Roma, Quantum, Tidal, Vela, Axon, Elan, Force, Persona, Artemis, Odyssey, Mantra), gaming chairs (Maverick, Sentinel, Navigator, Raider in collaboration with PowerA), specialized seating (drafting chairs, kneeling chairs, stools), conference and visitor chairs (Maxim, Lindis, Konfurb series), soft seating and booths (Konfurb Arco, Gem, Orbit, Skann, Vienna, Neo, Hady, Buro York), office pods (Koplus), and new categories (desks, mobile pedestals, tables, storage added in 2026). The core differentiator is Buro Dynamic Intelligence technology in Mentor chairs that automatically adjusts to users. Products are designed for office, healthcare, education, and hospitality environments with international certifications including AFRDI, FSC, ISO 9001, ISO 14001, ISO 45001, and GREENGUARD.

Differentiator

Problem solved

Functional benefit

Brands

• Konfurb: A product sub-brand offering ergonomic seating and collaborative furniture, including the Konfurb Duoblock, Konfurb Harmony, Konfurb Fly Series, and other chairs. The Konfurb brand made its international debut at the 2024 NeoCon Show in the US.
• Koplus
• Mondo

Products and services

• Buro (Core Ergonomic Seating Range)
• Konfurb (Design-Led Seating and Collaborative Furniture)
• Koplus (Acoustic Office Pods)
• Mondo (Value-Priced Ergonomic Chairs)
• Buro Dynamic Intelligence™ (Proprietary Seating Technology)
• Buro X PowerA Ergonomic Gaming Chair Series (Sentinel, Navigator, Raider)
• Buro Maverick 247 Controller Chair
• Desks and Mobile Pedestals
• Commercial Tables
• Buro Persona 24/7 (First AFRDI 142 Certified Chair)
• Buro Mentor (Advanced Ergonomic Chair with Dynamic Intelligence)

Quantifiable outcome

• Improved posture and reduced workstation injuries through ergonomic design
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• PowerAcoreStrategic or Co-development Partner · 1 November 2025Buro collaborated with PowerA to launch the Buro X PowerA Ergonomic Gaming Chair Series, debuting at PAX in November 2025. Includes Sentinel, Navigator, and Raider gaming chairs.
• ACCO BrandscoreOthers · 1 March 2025ACCO Brands acquired Buro in March 2025. Buro now operates alongside other ACCO Brands properties including Kensington, PowerA, Quartet and Floortex, offering a more complete workspace solution.
• Greening AustraliacoreStrategic or Co-development Partner · 1 March 2022Buro donates to Greening Australia supporting their mission to plant half a billion trees by 2030. Greening Australia tackles environmental challenges through planting millions of native trees and plants, protecting native species, and supporting Traditional Owners' aspirations.
• Trees That CountcoreStrategic or Co-development Partner · 1 January 2021Buro works with Trees That Count to mitigate CO2 footprint and help protect New Zealand's threatened biodiversity. Trees That Count is a conservation charity that plants native trees to increase biodiversity. Buro ranked 53rd in NZ having funded 4,183 native trees since 2021.
• Australian Physiotherapy AssociationcoreStrategic or Co-development Partner · 1 January 2020Buro partnered with the Australian Physiotherapy Association to ensure chairs meet the highest standards of postural support. Selected chairs are APA endorsed after stringent testing.
• Salvation ArmyminorStrategic or Co-development PartnerBuro works with Salvation Army in Brisbane, Sydney, Melbourne, and Auckland for repurposing pre-loved furniture as part of the Product Stewardship Programme.
• Mainland AuctionsminorStrategic or Co-development PartnerBuro works with Mainland Auctions in Christchurch for repurposing furniture through the Product Stewardship Programme.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Zenith Interiors: Australasian commercial furniture supplier offering ergonomic seating, workstations, and acoustic solutions to corporate, government, and healthcare clients - directly overlapping Buro's verticals and customer base.
• Humanscale: Ergonomic specialist focused on task chairs, sit/stand desks, and wellness-driven office products, overlapping Buro's core ergonomic chair proposition and targeting the same corporate and government specifiers.
• Schiavello: Australian-headquartered contract office furniture manufacturer with a comparable product portfolio (seating, workstations, storage) and direct competition for specifiers and corporate accounts across Australasia.

Broad incumbents

• Kokuyo: Japanese office furniture manufacturer with Asia-Pacific distribution, competing in ergonomic seating and office furniture categories overlapping Buro's range, particularly in education and corporate segments.
• Haworth: Global office furniture manufacturer with deep Australasian distribution (Haworth Australia) competing across ergonomic seating, workstations, and architectural interiors that overlap Buro's commercial seating range.
• MillerKnoll (Herman Miller): Owner of Herman Miller, Knoll, and other premium workplace brands; competes with Buro in ergonomic task chairs (Aeron, Embody) and is increasingly active in Australasia via dealer networks.
• Kinnarps: European office furniture group with a presence in Australasia, offering ergonomic seating and workspace solutions targeting the same corporate, education, and public-sector customers as Buro.
• Steelcase: World's largest office furniture manufacturer, with Steelcase Asia Pacific operations in Sydney and Melbourne, directly competing for enterprise ergonomic seating and workspace contracts in Australasia.
• HNI Corporation: US-listed office furniture manufacturer (HON, Allsteel, Gunlocke) competing in ergonomic task seating and contract furniture with international distribution that overlaps Buro's enterprise customer base.

Others

• Officeworks: Australia's largest office supplies retailer and a Buro reseller; relevant as a channel partner and competitive benchmark for the value/Mondo tier against other retail office chair brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/buroseating
• Facebookfacebook.com/buroseating
• LinkedInlinkedin.com/company/buro-seating
• Instagraminstagram.com/buro.seating

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buro