Burrito Loco

What Burrito Loco does

Burrito Loco is a privately held Czech Tex-Mex quick-service restaurant chain headquartered in Prague, founded circa 2015 (with firmographic data citing 2012). The company operates a small multi-unit restaurant business built around a 'Build Your Own' customization concept covering burritos, bowls, quesadillas, tacos, salads, soups, burgers, and a dedicated vegan menu. Food preparation emphasizes fresh, locally sourced ingredients prepared according to traditional Mexican recipes, and locations operate with extended late-night hours. Distribution runs through both company-owned storefronts for dine-in and takeout and third-party delivery aggregators (Foodora, Wolt, Bolt Food), with no proprietary mobile app or loyalty platform in evidence.

The business operates a hybrid company-owned and franchise model. By mid-2016 the chain had reached 7 Prague locations; the first non-Prague franchise opened in Zlín (Moravia) in March 2022. Pricing is set per item in Czech Koruna, with main burrito SKUs ranging from 109 CZK (Speedy Burrito) to 229 CZK (Kick Ass Burrito Carne Asada). Revenue derives from in-store and delivery transactions plus franchise fees and royalties. The company is small (approximately 30 employees), privately held with no disclosed institutional investors, funding rounds, or financial statements, and reports no patents, awards, or leadership bios in available sources. Customer concentration is dispersed across individual consumers in the Czech market, though geographic concentration in Prague is the dominant operational dependency.

Name

Burrito Loco

Legal name

Burrito Loco

Website

https://burritoloco.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Burrito Loco is a privately held Czech Tex-Mex quick-service restaurant chain in Prague offering customizable burritos, bowls, quesadillas, tacos and vegan options through company-owned and franchised locations plus third-party delivery platforms.

Ownership category

akta.pro rank

Product category

Quick-Service Mexican Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican fast food
• Tex-Mex restaurant
• Burrito restaurant
• Quick-service dining
• Franchise restaurant chain

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and takeout restaurant sales: Direct sales from customer purchases at restaurant locations for dine-in and takeout orders. Customers customize burritos, bowls, tacos, quesadillas and other menu items.
2. Delivery partner orders: Orders received through third-party delivery platforms (Foodora, Wolt, Bolt Food) where the company prepares and delivers food to customers.
3. Franchise fees and royalties: Revenue from franchise partnerships where franchisees pay to open and operate Burrito Loco locations under the brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Burrito Loco operates a Czech-based Tex-Mex fast food restaurant chain offering customizable burritos, bowls, tacos, quesadillas, salads, soups, and vegan menu items through company-owned and franchise locations. Customers can dine in, take out, or order delivery through Foodora, Wolt, and Bolt Food, with a Build Your Own concept allowing thousands of ingredient combinations. The company also sells franchise partnerships to expand the brand.

Product overview

Burrito Loco is a Mexican fast food restaurant chain offering Tex-Mex street food. The core product portfolio centers on customizable burritos (Burrito Grande, Speedy Burrito, Kick Ass Burrito), quesadillas (Deluxe and Cheese varieties), tacos, taco salads, and burrito bowls. The menu features a 'Build Your Own' customization system alongside chef-designed specialty items. Additional offerings include soups, a dedicated vegan menu, snacks, desserts, and extras. The company operates both company-owned and franchise locations, with delivery services available through third-party platforms (Foodora, Wolt, Bolt Food). The brand emphasizes fresh, locally sourced ingredients and traditional Mexican recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Burrito Grande Large flour tortilla filled with cheese, rice, and choice of beans, salsa, and additional ingredients. Available with chicken, carne asada steak, beef, pork carnitas, grilled vegetables, bean, or vegan options, priced 159-184 CZK.
• Speedy Burrito Medium-sized flour tortilla packed with cheese, rice, lettuce, pinto beans, Pico de Gallo and choice of salsa. Available with chicken, beef, pork carnitas, grilled vegetables, or bean options at 109 CZK.
• Kick Ass Burrito Large flour tortilla filled with Carne Asada steak grilled to order, cheese, rice, guacamole, jalapeño peppers, tomatoes, sour cream, onion, cilantro, lettuce, corn, beans, and choice of salsa. Priced at 229 CZK.
• Quesadilla Deluxe Large grilled flour tortilla filled with melted cheese and choice of filling, topped with sour cream and choice of salsa.
• Quesadilla Cheese Flour tortilla grilled with cheese served with choice of salsa, priced at 139 CZK.
• Tacos Soft corn tortilla filled with choice of filling, cheese, lettuce and salsa. Available with chicken, beef, pork carnitas, grilled vegetables, bean, or vegan options at 55-65 CZK.
• Taco Salad Large bowl filled with lettuce, tortilla chips, cheese, rice, beans, salsa and choice of additional ingredients, priced 135-169 CZK.
• Burrito Bowl Large portion of rice and beans, with cheese, tortilla chips, salsa and other ingredients of choice. Priced similarly to Taco Salad at 135-169 CZK.
• Soups Hearty soups including Chicken Chili Soup at 55 CZK, Beef Chili Soup at 59 CZK, and Soup of the Day at 49 CZK (vegetarian option available).
• Vegan Menu Vegan versions of classic dishes served with grilled vegetables. Includes Burrito Grande at 135 CZK, Burrito Bowl at 135 CZK, Taco Salad at 135 CZK, and Tacos at 55 CZK.
• Snacks and Desserts Includes Chips and Salsa at 55 CZK, Chips Salsa and Guacamole at 69 CZK, Kids Quesadilla at 55 CZK, Brownie at 45 CZK, Chipotle Brownie at 45 CZK.
• Delivery Service Mexican dishes and beverages available for delivery through third-party partners including Foodora, Wolt, and Bolt Food, targeted at customers hosting parties, watching sports, or wanting food at home.
• Franchising Program Franchise partnership opportunity offered to partners seeking to open and operate Burrito Loco locations under the brand, with a proven track record of success.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• FoodoracoreChannel Partner/ Reseller/ DistributorFood delivery partner allowing customers to order Burrito Loco Mexican food for delivery through the Foodora platform in Czech Republic.
• WoltcoreChannel Partner/ Reseller/ DistributorFood delivery partner enabling customers to order Burrito Loco menu items for home delivery through the Wolt app and platform.
• Bolt FoodcoreChannel Partner/ Reseller/ DistributorFood delivery partner providing Burrito Loco delivery services to customers through the Bolt platform in Prague.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wahaca: UK-based Mexican restaurant chain offering burritos, tacos, and bowls with a customizable menu. Closely comparable to Burrito Loco on cuisine, menu structure, and target customer (urban diners seeking fresh Mexican).
• Qdoba Mexican Eats: Fast-casual Mexican chain with build-your-own burritos, bowls, tacos, and quesadillas. Direct functional and menu comparator to Burrito Loco in product offering and customization model.
• Moe's Southwest Grill: US fast-casual chain focused on burritos, tacos, and bowls with customization and a Southwest/Mexican positioning. Comparable to Burrito Loco on product mix, custom-built meals, and brand voice.
• Chilango: UK burrito-focused fast-casual chain. Similar build-your-own burrito/bowl model to Burrito Loco with comparable price point and urban delivery-led distribution strategy.
• Tortilla: UK-founded fast-casual burrito/bowl chain built around a Build-Your-Own model. Directly comparable to Burrito Loco in product format, customization-driven UX, and urban European QSR positioning, but operates at much larger scale.

Broad incumbents

• Taco Bell: Global QSR Mexican chain under Yum! Brands. Not a direct niche competitor to Burrito Loco today, but represents the dominant Mexican QSR brand any European Mexican chain must position against; potential future entrant into Czech Republic.
• Chipotle Mexican Grill: US-based fast-casual pioneer built around customizable burrito bowls with fresh, locally sourced ingredients — highly comparable value proposition to Burrito Loco's 'Fresh Mex' positioning, though operating at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz5DhJp2hk5K-QdzK2W5R3Q
• LinkedInlinkedin.com/company/burrito-loco-cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burrito Loco