Name

Ticketmaster Norge

Legal name

Ticketmaster

Website

https://business.ticketmaster.no

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Box Office & Access Control (MPAGAAAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event ticketing platform
• Live entertainment ticketing
• Ticket sales management
• Event marketing services
• Ticket resale marketplace

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Primary Ticket Sales Commission: Transaction-based revenue from ticket sales on the Ticketmaster marketplace. Event organizers pay a fee for using the platform to sell tickets, with automatic inclusion in marketing campaigns, partner network distribution, and Google Ads at no extra cost.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ticketmaster Norge operates a cloud-based ticketing marketplace and platform that enables event organizers to create, market, sell, and scan tickets for concerts, festivals, theater, sports, and other live events across Norway. The core platform (TM1) and self-service sub-brand (Universe) are bundled with automated marketing services, partner network distribution, and secure payment processing, while consumers discover and purchase tickets through ticketmaster.no, the Ticketmaster app, and integrations across 1,200+ global partner platforms.

Product overview

Ticketmaster Norge operates as a platform-plus-modules architecture centered on its core ticketing platform. The main Ticketmaster platform serves as the marketplace for ticket sales with over 1 million monthly visitors, while TM1 provides web-based event management and the Universe sub-brand handles self-service ticketing for smaller events. Additional modules include Smart Queue for high-demand ticket management, Ticketmaster Resale for verified secondary sales, and Ticketmaster Partnernettverk for distribution across 1200+ partner platforms. Marketing capabilities are delivered through automated marketing tools, Ticketmaster App, and Ticketmaster New Music initiative. The TM1 Reports App provides analytics on mobile. All modules connect through flexible APIs and integrate with major platforms including Spotify, Meta, Google, Apple Music, and Shazam.

Differentiator

Problem solved

Functional benefit

Products and services

• TM1 Web-based event management system that enables event organizers to create events in under 8 minutes, collaborate with team members, generate reports, monitor real-time ticket sales, and manage event-day operations. It includes the TM1 Events app for event creation and the TM1 Reports app for analytics, and is recommended for larger organizers with numbered seating.
• Universe Self-service ticketing platform for seminars, lectures, exhibitions, and events without numbered seating. Enables organizers to set up ticket sales in minutes with website integration, custom dashboards, booking calendars, waitlist functionality, and visibility on Ticketmaster's marketplace and marketing channels.
• Ticketmaster Resale Official verified resale platform within the Ticketmaster marketplace that enables secure secondary ticket sales, protecting buyers from fraud while giving organizers full visibility into ticket lifecycles. Includes controls for configuring resale settings and compliance with Norwegian law limiting resale to face value.
• Smart Queue Queue management technology for high-demand ticket releases. Manages traffic during peak periods through verified account login, waiting rooms, and real-time updates, and provides organizers with data on audience activity and demand.
• Ticketmaster App Mobile application for ticket purchasing and management featuring personal recommendations, seamless ticket transfer and resale, integrated entry scanning, and global availability for fans.
• TM1 Reports App Mobile analytics app for iOS and Android allowing organizers to monitor event performance, sales data, and audience insights on the go.
• Ticketmaster Partnernettverk (Partner Network) Distribution network that shares event information with 1,200+ global partners including Spotify, Facebook, Google, Shazam, Apple Music, and Apple Maps, automatically providing event visibility across platforms without additional effort from organizers.
• Ticketmaster Markedsplass (Marketplace) SEO-optimized ticket marketplace with over 1 million monthly visitors, featuring rich event pages, interactive seat maps, secure payment options, and AI-powered search visibility.
• Ticketmaster Automatisert Markedsføring Automated marketing services identifying high-probability audiences and delivering recommendations through email, website, and paid Google search throughout the purchase process. Includes browse retargeting, affinity-based targeting, and purchase history segmentation.
• Ticketmaster New Music Marketing initiative supporting emerging artists across 9 markets including Norway. Includes exclusive blog interviews, extended landing pages, social media posts, segmented newsletters, Spotify playlist inclusion, and festival guide coverage.

Quantifiable outcome

• 24% more sales with unique purchase and visit data from Ticketmaster vs Meta AI
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Apple MusiccoreGTM or Marketing Partner · 25 March 2026Concert Discovery integration in Apple Music (iOS 26.4) places live events directly in the streaming experience. Concert sections on homepage, artist pages, and Browse. Includes notifications for favorite artists' tours. 140M monthly active users on Apple Music, access to 1B+ Apple users through Shazam, Maps, Spotlight, and Photos.
• ShazamcoreGTM or Marketing Partner · 8 September 2024Integration with Apple's music recognition app Shazam enables fans to find tickets on song and artist pages with direct links to Ticketmaster. Includes exclusive watch faces, concert photos, and notifications for upcoming events. Part of broader Apple ecosystem including Apple Maps, Spotlight search, and Siri integration.
• SpotifycoreGTM or Marketing PartnerTicketmaster has a priority partnership with Spotify, enabling fans to easily discover events while listening to music. Integration helps fans find concerts directly from Spotify, driving ticket sales through seamless connection to Ticketmaster marketplace.
• Facebook (Meta)coreGTM or Marketing PartnerFacebook integration automatically creates Facebook events when events are published on Ticketmaster. Generated 64% increase in reach and 20% increase in sales globally in 2024. Partners help market events to their existing user base.
• GooglecoreGTM or Marketing PartnerEvents displayed on Google Events with dates and pricing. Also includes YouTube advertising integration. Google Search campaigns automatically created for all Ticketmaster customers at no extra cost.
• SchibstedminorGTM or Marketing PartnerAccess to Norway's largest media surfaces including VG and Aftenposten. Partnership enables organizers to combine Ticketmaster's own data with Schibsted's segmentation tools for precise audience targeting. Valuable for brand building, credibility, and engagement around events.
• SnapchatminorGTM or Marketing PartnerSnapchat advertising integration for reaching younger audiences. Part of Ticketmaster's paid social strategy combining Ticketmaster data with platform algorithms for targeted campaigns.
• UniversecoreChannel Partner/ Reseller/ DistributorUniverse is Ticketmaster's self-service ticketing platform for smaller events. Targets seminars, exhibitions, and time-based events without numbered seating. Offers easy setup, customizable dashboards, and access to Ticketmaster's marketplace and marketing channels.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Billetto: Nordic self-service ticketing platform serving Denmark, Sweden, Norway, and other European markets. Directly comparable for SMB organizers and smaller events in the same geography Ticketmaster Norge serves via Universe.
• Hoopla: Norwegian ticketing and event platform serving local organizers across concerts, festivals, and cultural events. Directly comparable as a domestic Norwegian competitor targeting similar organizer and consumer audiences.

Emerging players

• Tixel: Verified fan-to-fan ticket resale platform with face-value and capped-resale models well-suited to European regulatory regimes including Norway. Comparable as an emerging resale alternative to Ticketmaster Resale.
• Dice: Mobile-first ticketing platform focused on live music with strong recommendation and discovery features, particularly in the UK and Europe. Comparable in the music-concert segment with a fan-discovery emphasis similar to Ticketmaster's AI recommendation engine.
• TicketSwap: European fan-to-fan ticket resale platform with strong Nordic presence. Comparable as a resale alternative to Ticketmaster Resale, particularly relevant in Norway where face-value resale rules apply.

Broad incumbents

• StubHub: Global secondary ticketing marketplace owned by Viagogo. Comparable in the verified-resale space and competes for secondary-ticket demand, though constrained in Norway by face-value resale regulation.
• Live Nation Entertainment: Parent company of Ticketmaster and the world's largest concert promoter. Provides strategic oversight, capital, and global infrastructure to Ticketmaster Norge — comparable as the parent ticketing/promotion conglomerate that shapes the Norwegian entity's competitive context.

Direct peers

• Eventbrite: Global self-service ticketing platform targeting SMBs, community events, and live experiences. Directly comparable to Ticketmaster's Universe offering and competes for small-to-mid organizer accounts across the same event categories.
• See Tickets: European-headquartered primary ticketing provider serving concerts, festivals, theater, and sports across multiple European markets. Directly comparable in B2B organizer model, transactional fees, and event-day scanning services.
• AXS (AEG): Primary ticketing platform owned by AEG, one of the largest global concert/festival promoters. Directly comparable to Ticketmaster in primary ticketing, scanning, and resale across live music and sports — operates similar venue-integrated ticketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ticketmasternorge
• TikToktiktok.com/@ticketmasternorge
• Facebookfacebook.com/ticketmasternorge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketmaster Norge