What Butterfly Effect does

Butterfly Effect is a privately held B2B offshore call center company founded in 2017 by Brice Matthews (Co-founder & Commercial Director) and Habiba Bacha (Co-founder & Director of Operations). The company operates dedicated francophone delivery teams in Fès, Morocco (its operational headquarters) and Tunisia, with a commercial footprint across four French metropolitan regions (Lyon, Bordeaux, Paris, Marseille). Its offering is organised around three service modules: Développement commercial (outbound B2B prospecting, qualification, appointment setting, quote follow-up, and transactional closing), Support & Back-office (Tier 1 customer support, multichannel helpdesk, ticket and complaint handling, data entry, and seasonal capacity reinforcement), and Fidélisation comptes clients (active account monitoring, churn-signal detection, dormant-account follow-up, upsell, and weekly portfolio reporting). Clients can select any individual stage of the commercial chain or the end-to-end flow.

The underlying technology stack is deliberately standard: CRM, telephony, and helpdesk tools integrated with client-side systems, scripts, and processes. There is no proprietary platform, no AI/ML capability disclosed, and no patents or trademarks on file. The core differentiators are operational rather than technological — co-built scripts, weekly KPI dashboards, dedicated (non-pooled) francophone agents, a 10-day launch SLA, and direct co-founder access throughout the engagement.

The revenue model is built on monthly per-agent retainers, with pilots priced from €1,200–€2,500/month offshore (or €3,500–€6,000 onshore) and full missions scaling from 2 to 20+ dedicated agents at €1,500–€3,000/month offshore and €4,000–€7,000/month onshore. This translates into a 40–60% cost advantage versus comparable French onshore providers. The go-to-market is sales-led and co-founder-driven: prospects complete a 2-minute estimation form or contact Brice Matthews directly via WhatsApp or Calendly, with a risk-free 30-day pilot as the default onboarding path. A partner referral channel (3–8% commissions to web agencies, freelancers, consultants, and ESN integrators) supplements direct sales. The customer base spans 80+ companies across SaaS (NUKEMA, XAIT), supply chain (Zetes), media (Canal Plus), aviation (Jasmin Airways), training, energy, and logistics. Legal entity is SAS BUTTERFLY EFFECT, registered in Fès, Morocco.

Name

Butterfly Effect

Legal name

SAS BUTTERFLY EFFECT

Website

https://butterfly-effect.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Butterfly Effect is a privately held B2B offshore call center founded in 2017, operating dedicated francophone teams in Morocco and Tunisia to deliver outsourced prospecting, customer support, and account retention to French PME and ETI across French-speaking Europe.

Ownership category

akta.pro rank

Product category

Outsourced B2B Call Center Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Offshore call center
• B2B prospecting services
• Customer support outsourcing
• Sales development outsourcing
• Back-office services

Headquarters

HQ city

Fès

HQ country

Morocco

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Managed services — per-agent monthly retainer: Clients pay a monthly fee per agent deployed on their mission. Missions start with a pilot period; full engagement scales to 2–20+ dedicated agents. Pricing is fixed per month based on scope, profiles mobilised, and volume. The model is subscription-like recurring revenue with per-agent unit economics.
2. Pilot fees: A 30-day test campaign is the standard entry point. Pilots are priced starting from €1,200–€2,500 for a single agent for one month (offshore rate). This generates initial one-time or short-cycle revenue before full mission commencement.
3. Partner referral commissions: BE pays 3–8% commission to business introducers (agencies, freelancers, consultants) on the revenue of signed contracts they refer. This is a cost-of-revenue line for client acquisition via the channel partner ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Butterfly Effect provides outsourced B2B call center services delivered by dedicated francophone offshore teams based in Fès (Morocco) and Tunisia, serving French-speaking businesses in France, Belgium, Switzerland, and Canada. The offering covers the full commercial chain — outbound prospecting, lead qualification, qualified appointment setting, quote follow-up, closing on transactional offers, tier-1 customer support, helpdesk, and account retention/upsell — deployed as dedicated per-agent teams, KPI-driven, and operational within 10 days.

Product overview

Butterfly Effect offers three integrated B2B call center service modules: (1) Développement commercial for outbound prospecting and appointment-setting, (2) Support & Back-office for incoming customer service and administrative tasks, and (3) Fidélisation for account retention and upsell. These services operate as standalone offerings or as a complete commercial chain, allowing clients to select specific stages (prospecting, qualification, appointment/demo, follow-up, closing) based on their internal capabilities. The company specializes exclusively in B2B francophone markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Développement commercial (Business Development) Outsourced B2B sales development services including cold calling, target identification, digital sequences, inbound scoring, ICP-based qualification, qualified appointment setting, quote and no-show follow-up, pipeline tracking, and direct closing on transactional SaaS/subscription offers. Designed for PME, ETI, and enterprises wanting to scale acquisition without recruiting in-house SDRs.
• Support & Back-office externalisé Tier-1 customer support and multichannel helpdesk delivered by francophone offshore agents: ticket handling, email and complaint management, data entry, file/case follow-up, and rapid seasonal scaling or capacity reinforcement for customer service operations. Aimed at companies wanting to absorb inbound volume without disrupting in-house teams.
• Fidélisation comptes clients (Client Loyalty) Account retention and development services including active monitoring of customer accounts, regular reviews, early churn signal detection, dormant-account follow-up, upsell execution, and weekly portfolio reporting to prevent cancellations and protect existing recurring revenue.

Quantifiable outcome

• 40% lower cost vs an in-house commercial rep
• +8 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner ecosystem (unspecified)minorOthersBE positions itself within an ecosystem of complementary call centre and BPO partners to cover overflow volumes, multilingual needs, and specialised sector requirements. Partners are not publicly named. The relationship is informal and capacity-based — BE routes overflow to partners and receives referrals from them. No formal partnership agreements or named partner entities are disclosed.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Comdata Group: European BPO/customer management firm with multilingual delivery including French support. Directly comparable to Butterfly Effect on customer support, lead generation, and back-office services for European enterprise clients.
• SCC France (Service Center Company): French BPO/call center operator providing inbound, outbound, and customer support for French enterprises. Direct comparable in dedicated multilingual team model and French enterprise customer base overlap with Butterfly Effect.
• Konecta: Major European BPO/telesales provider with extensive offshore delivery capabilities. Directly competes with Butterfly Effect in French and francophone BPO/call center services, with overlapping customer segments in French-speaking enterprise and SME markets.
• Outsourcia: Franco-Moroccan BPO group delivering customer support, telesales, and back-office from North Africa to French clients. Highly comparable delivery model (offshore Morocco) and French enterprise customer base overlap with Butterfly Effect.
• Five Star: French BPO/customer service provider offering inbound, outbound, and back-office services. Directly comparable to Butterfly Effect on dedicated multilingual support for French SME and enterprise clients.
• Armatis: French BPO focused on customer relationship management, telesales, and technical support. Closely comparable to Butterfly Effect on dedicated offshore francophone teams serving French enterprise and SME clients.

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management with extensive offshore delivery. Overlaps with Butterfly Effect on multilingual customer support and sales operations, though serving much larger enterprise accounts across many global markets.
• Webhelp (now part of Concentrix): French-origin BPO acquired by Concentrix in 2024, offering customer experience, sales, and technical support globally. Overlaps with Butterfly Effect on outbound sales and customer support for French clients, but operates at significantly larger scale across many geographies.
• Teletech International (TTEC): Global CX and BPO provider serving enterprise customers across sales, customer care, and digital services. Overlaps with Butterfly Effect on sales outsourcing and customer support, though at much larger scale across global markets.

Emerging players

• SalesLoft: Sales engagement platform enabling in-house SDR teams with cadences, dialing, and conversation intelligence. Competes for the same customer B2B prospecting budget as Butterfly Effect, but via a technology-enabled in-house motion rather than outsourced agents — an increasingly relevant substitute as AI lowers the cost of internal SDR tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MatthewsBrice
• Facebookfacebook.com/Butterfly-Effect-107809917504607
• LinkedInlinkedin.com/company/b2butterfly-effect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Effect