Butterwick Bakery
Butterwick Bakery is an independent UK bakery and coffeehouse in Corby with 18 employees, operating two retail stores in Northampton and Rushden Lakes. It sells handmade celebration cakes, tiered wedding cakes, vegan lines, and beverages via retail, WooCommerce e-commerce, hand delivery, and Uber Eats.
- Company typePrivate
- Founded-
- HeadquartersCorby, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Butterwick Bakery does
Butterwick Bakery is an independent, privately held UK bakery and coffeehouse headquartered in Corby, Northamptonshire, operating with approximately 18 employees. The business runs two physical retail stores, in Northampton and Rushden Lakes, supported by a WooCommerce-powered online shop. Its core products are handmade celebration cakes (ten flavour variants priced uniformly at £60 each), tiered wedding cakes in 1, 2 or 3 tier configurations, vegan equivalents across both categories, cupcake boxes for events, and ancillary in-store offerings including specialty coffee, milkshakes, hot chocolate, and dog-friendly Pup Cups and Pup Bakes. E-Gift Cards are sold through Square's digital gift card platform.
The company uses a hybrid distribution model: in-store retail, in-house hand delivery within a 20-mile radius of the Corby production bakery, same-day delivery via Uber Eats, and click-to-order e-commerce with delivery-date scheduling. The technology stack is built on WordPress with WooCommerce, Elementor for content, and Google Analytics for traffic insight, with no proprietary AI, APIs, or mobile apps. Pricing is simple and standardised (£60 per celebration cake, tier-based pricing for wedding cakes), and the customer base is fragmented across individual consumers celebrating occasions, wedding customers, corporate event planners, vegan consumers, and casual in-store diners.
Butterwick has no external investors, no funding rounds, no M&A activity, and no disclosed leadership team beyond general and store-level contact details. Customer testimonials highlight product quality, friendly staff, and pet-friendly policies as recurring themes. Strategic emphasis to date has been on product extension (vegan, seasonal, pet-focused), channel expansion (Uber Eats, hand delivery, Square gift cards), and limited geographic densification within the East Midlands.
Butterwick Bakery firmographics
Firmographics- Name
- Butterwick Bakery
- Legal name
- Butterwick
- Website
- https://butterwickbakery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Butterwick Bakery is an independent UK bakery and coffeehouse in Corby with 18 employees, operating two retail stores in Northampton and Rushden Lakes. It sells handmade celebration cakes, tiered wedding cakes, vegan lines, and beverages via retail, WooCommerce e-commerce, hand delivery, and Uber Eats.
- Ownership category
- akta.pro rank
Butterwick Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Butterwick Bakery is headquartered
LocationHeadquarters
- HQ city
- Corby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Butterwick Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Celebration and Wedding Cake Sales: Primary revenue stream from the sale of made-from-scratch celebration cakes, wedding cakes, and cupcake boxes. All products are priced at a standardised unit price of £60 for celebration cakes, with tiered pricing for multi-tier wedding cakes.
- In-Store Food and Beverage: Revenue from freshly baked goods, specialty coffee, milkshakes, and hot chocolate sold directly in physical retail locations. Stores feature barista-trained staff serving consistently great coffee and hand-spun milkshakes.
- E-Gift Cards: Digital gift cards available for purchase through Square, allowing customers to purchase gift cards for recipients to use in-store or online.
- Third-Party Delivery Orders: Orders fulfilled through third-party delivery platforms for same-day delivery of bakes, shakes, and coffee, generating revenue from platform-based transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Celebration Cakes - All Flavours |
| Unit Pricing | Multi-year contract | Wedding Cakes - Tiered Options |
| Unit Pricing | Pay-as-you-go | Cupcake Boxes |
| Unit Pricing | Pay-as-you-go | Vegan Range |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Butterwick Bakery product offering
Product offeringCore offering
Butterwick Bakery is a UK-based artisan bakery that handcrafts celebration cakes, wedding cakes, vegan bakes, cupcakes, and pup bakes from scratch using quality ingredients. The company operates two physical coffeehouse locations (Northampton and Rushden Lakes) and an online shop offering nationwide shipping of cupcakes plus a 20-mile hand-delivery radius around Corby for celebration and wedding cakes. In-store retail also includes specialty coffee, milkshakes, and merchandise such as e-gift cards.
Product overview
Butterwick Bakery is a UK-based local bakery and coffeehouse offering handmade celebration cakes and bespoke bakes. Their core product offering includes celebration cakes (10 varieties at £60 each, including Biscoff Cake, Bruce Cake, Caramel Latte Cake, Carrot Cake, Marble Cake, Rainbow Cake, Red Velvet Cake, Sticky Ginger Cake, Strawberry Shortcake, and Victoria Sponge Cake), wedding cakes (available in 1, 2, or 3 tier configurations), and vegan celebration/wedding cake options. Additional offerings include cupcake boxes for events, pup cups and pup bakes for dogs, e-gift cards via Square, and bespoke custom cakes for special occasions by enquiry. The company operates physical stores in Northampton and Rushden Lakes, with hand delivery within 20 miles of their Corby bakery, and partners with delivery services for broader coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebration Cakes Hand-made-from-scratch celebration cakes featuring a six-layer sponge with a flavoured centre, available in multiple flavours (Biscoff, Bruce, Caramel Latte, Chocolate Orange, Jammie Dodger, Kinder, Lotus, Malteser, Mint Chocolate, Reese's, Red Velvet, Salted Caramel, Strawberries & Cream, Triple Chocolate, Unicorn) for individual consumers ordering for personal occasions such as birthdays, anniversaries, christenings, and retirements.
- Vegan Celebration Cake Plant-based version of the celebration cake line, hand-made from scratch for vegan and plant-based consumers or for events where guests have dietary requirements, available for hand-delivery or collection.
- Wedding Cakes Bespoke tiered wedding cakes hand-made from scratch using quality ingredients, priced by tier (e.g., 8" tier at £90) for engaged couples and wedding planners commissioning a centrepiece cake for their reception.
- Vegan Wedding Cake Plant-based bespoke tiered wedding cake option, hand-finished in-house, for vegan couples or weddings with plant-based guests, priced alongside the standard wedding cake tiers.
- Cupcake Boxes Boxed cupcakes hand-baked in the bakery, available by box / dozen for nationwide shipping and local collection, for individual consumers and small gifting occasions.
- Pup Bakes Dog-themed baked treats including pup cupcakes and pup bakes, sold as a separate product line for dog owners who want a complementary treat alongside personal or pet celebrations.
- E-Gift Card Digital gift card sold online for a fixed value, redeemable across the bakery's product range including celebration cakes, cupcakes, and in-store café purchases, intended for gift-givers purchasing for friends, family, or colleagues.
- Specialty Coffee & Milkshakes (In-Store) Specialty coffee (sourced via Union Coffee) and milkshakes sold in the Northampton and Rushden Lakes stores to walk-in customers alongside the bakery's cake and cupcake range.
- Bespoke Bakes Bespoke / custom-made baked goods commissioned by customers requiring a specific cake design or finish not covered by the standard celebration or wedding cake catalogue.
Companies that use Butterwick Bakery
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Butterwick Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Butterwick Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatsminorUber Eats is used as a third-party delivery partner for same-day delivery of bakes, shakes, and coffee. Customer testimonials reference successful delivery experiences through the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Butterwick Bakery competitors and assessment
Company assessmentDirect peers
- Bread Ahead: London bakery and school known for sourdough, doughnuts and celebration cakes with multiple retail sites and online ordering. Comparable to Butterwick on handmade bakery products, multiple retail stores, online ordering and same-day London delivery.
- Lola's Cupcakes: UK cupcake and celebration cake specialist with multiple stores and nationwide delivery. Highly comparable on handmade occasion cakes, click-to-order e-commerce and tiered wedding cake offerings to Butterwick's cupcake boxes and celebration range.
- Hummingbird Bakery: London-based cake shop famous for its celebration cupcakes and layer cakes with multiple retail locations. Directly comparable to Butterwick in core product (handmade celebration cakes), retail-led model, and premium pricing on tiered/celebration cakes.
- Crumbs & Doilies: London cake shop specialising in bespoke celebration cakes, cupcakes and afternoon tea with both retail and online ordering. Comparable to Butterwick on handmade-from-scratch occasion cakes, tiered wedding cake range and direct-to-consumer online ordering.
- Konditor & Cook: London-based artisan bakery offering celebration cakes, wedding cakes and coffeehouse-style retail stores. Comparable to Butterwick across handmade celebration cakes, bespoke wedding tiers, cafe-retail hybrid model and emphasis on visual premium presentation.
Regional players
- Slattery's: Manchester-based family patisserie and celebration cake specialist with retail and wedding cake offerings. Comparable to Butterwick on bespoke wedding/celebration cake focus and multi-tier configurations, but serves the North West rather than the Midlands.
Emerging players
- Lily Vanilli: London-based bespoke cake studio specialising in celebration and wedding cakes with strong design-led positioning. Comparable to Butterwick on handmade-from-scratch celebration cakes, wedding tiers and Instagram-led visual brand.
Broad incumbents
- Patisserie Valerie: UK cafe-patisserie chain offering celebration cakes, pastries and coffee across a national footprint. Comparable to Butterwick on retail cake shop model, celebration cake range and in-store coffee + cake cross-sell, but at significantly larger scale.
- Gail's Bakery: UK artisan bakery chain with 100+ neighbourhood stores combining bread, pastries and cakes with coffeehouse service. Comparable to Butterwick on cafe-bakery hybrid retail, premium artisan positioning and dog-friendly community store experience.
- Greggs: UK's largest bakery chain with thousands of outlets selling baked goods, sandwiches and coffee nationwide. Comparable to Butterwick on UK bakery retail and everyday cake/bake consumption, but at mass-market price points and scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Butterwick Bakery social profiles
Digital presenceButterwick Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterwick Bakery leadership team
Management profileNumber of profiles
Butterwick Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterwick Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterwick Bakery
What does Butterwick Bakery do?
Butterwick Bakery is a UK-based artisan bakery that handcrafts celebration cakes, wedding cakes, vegan bakes, cupcakes, and pup bakes from scratch using quality ingredients. The company operates two physical coffeehouse locations (Northampton and Rushden Lakes) and an online shop offering nationwide shipping of cupcakes plus a 20-mile hand-delivery radius around Corby for celebration and wedding cakes. In-store retail also includes specialty coffee, milkshakes, and merchandise such as e-gift cards.
Is Butterwick Bakery a public or private company?
Butterwick Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Butterwick Bakery founded?
Butterwick Bakery was founded in -1. It employs 11 to 50 people.
Where is Butterwick Bakery based?
Butterwick Bakery is headquartered in Corby, United Kingdom, in the Europe region.
How does Butterwick Bakery make money?
Four revenue lines are on record. Celebration and Wedding Cake Sales are the primary driver. The others are in-Store Food and Beverage, E-Gift Cards and third-Party Delivery Orders.
Who are Butterwick Bakery's main competitors?
Direct peers on record are Bread Ahead, Lola's Cupcakes, Hummingbird Bakery, Crumbs & Doilies and Konditor & Cook. Slattery's is listed as a regional player. Lily Vanilli is listed as an emerging player. Broad incumbents are Patisserie Valerie, Gail's Bakery and Greggs.
Does Butterwick Bakery have an API?
No public API is recorded for Butterwick Bakery.
What industry is Butterwick Bakery in?
Butterwick Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 445291 and its SIC code is 5812.