by Pauline

What by Pauline does

by Pauline (legal entity: SARL BY PAULINE) is a France-based professional organizing services franchise founded in 2009 by Pauline LEVASSEUR. The company delivers two core service lines — Home Organiser (residential decluttering, sorting, categorization, storage, and filing) and Office Organiser (workspace optimization for independents, artisans, merchants, and SMEs) — plus a dedicated moving-organization offering and a training/franchise program for aspiring organizers. Service delivery is human-led, on-site, and adapted to client constraints, with franchisees operating in Paris, Toulon, Geneva, Rennes, Lyon, Bordeaux, Biarritz, and additional regions via remote/distance quotes.

The underlying 'technology' is a proprietary methodology (Home Organizing Method, Office Organizing Method) rather than a software platform. The business complements its services with content IP — the 'Tutos de Maniaks' YouTube channel, the 'Blog Bon Sens', and the book 'Range ta Vie' published by Larousse — and operates a multi-channel marketing strategy spanning organic social (Facebook, Instagram, LinkedIn, TikTok, X), earned media (Capital, TF1, France TV, Elle, Madame Figaro), and podcast appearances.

Revenue is generated through professional services fees (e.g., €609+ per day for office organizing, customized quotes for residential), franchise licensing/royalties, training programs, gift vouchers, and book royalties. The corporate entity remains founder-owned, with no external funding, a 9-employee core, and a legal capital of €2,000. The 2025 partnership with the TF1+ show 'Détox ta Maison' is the most significant recent brand-building move, alongside ongoing franchise network expansion across France and Switzerland.

Name

by Pauline

Legal name

SARL BY PAULINE

Website

https://bypauline.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

by Pauline is a France-based professional home and office organizing services franchise, founded in 2009 by Pauline LEVASSEUR, serving individual homeowners and SMBs across France and Switzerland through trained franchisees and a proprietary methodology.

Ownership category

akta.pro rank

Product category

Professional Organizing Services

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Home organizing services
• Office organizing services
• Professional decluttering
• Moving organization support
• Organizer training programs

Headquarters

HQ city

Trumilly

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Home Organizing Services: Professional home organizing services where consultants visit clients to help simplify their daily lives through organization and decluttering. Services can be delivered with client participation or autonomously with validation phases.
2. Office Organizing Services: Professional office organizing services for independents, artisans, merchants, and SMEs to improve efficiency and productivity through workspace optimization.
3. Moving Organization Services: Specialized organization services for moving, helping clients optimize their possessions before relocation.
4. Training Programs: Workshops, conferences, and training sessions to teach organizing skills to individuals and professionals.
5. Franchise Network: Franchise model allowing others to start their own home and office organizing businesses under the by Pauline brand with training, tools, and ongoing support.
6. Book Sales: Co-authored book 'Range ta Vie' published by Larousse covering organization methods and advice for the home.
7. Gift Vouchers: Gift cards for home and office organizing sessions offered as presents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

by Pauline provides professional home and office organizing services through a franchise network across France and Switzerland, helping individuals and businesses declutter, categorize, and optimize their living and working spaces. The company also delivers a Moving Organisation service to support clients during relocations, runs a Formation au métier training program that certifies aspiring professional organizers, licenses franchise rights to independent operators, and publishes the founder-authored book "Range ta vie."

Product overview

by Pauline operates as a service-based franchise network offering professional home and office organizing services. The core offerings include Home Organiser services for residential clients, Office Organiser services for professionals, Déménagement (moving organization), and Formations (professional training for future organizers). The company also maintains content platforms including the YouTube channel 'Tutos de Maniaks' and the blog 'Une certaine idée du bon sens.' Additionally, by Pauline published the book 'Range ta vie' through Larousse and maintains a franchise model for entrepreneurs. The business model centers on personalized organizing consultations rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Organiser Service Professional in-home organizing service for individuals and families: a by Pauline franchise organizer visits the home, assesses clutter, and applies a proprietary methodology to sort, categorize, and reorganize living spaces. Offered on-site or in a distance/remote format for clients outside the franchise territory.
• Office Organiser Service Professional office organizing service for businesses: a by Pauline franchise organizer applies a proprietary office methodology to declutter, categorize, and reorganize workspaces, documents, and workflows for small and mid-sized firms.
• Moving Organisation Service (Déménagement) Organizing assistance for households or businesses undertaking a move: a by Pauline organizer helps sort, decide, and reorganize belongings before, during, or after relocation to reduce load and set up the new space efficiently.
• Formation au métier (Professional Organizer Training) Training program delivered by by Pauline that teaches the company's proprietary organizing methodology to individuals seeking to become professional organizers, including future franchisees. Combines instructional content with the franchise's operational playbook.
• by Pauline Franchise License Franchise operation rights granted by by Pauline to independent franchisees, including use of the brand, access to the proprietary organizing methodology, training via Formation au métier, and ongoing support to deliver by Pauline services in defined territories across France and Geneva.
• "Range ta vie" (Book) Published book authored by founder Pauline LEVASSEUR that extends the by Pauline organizing methodology to a consumer reading audience, sold through online retail channels as a branded product.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Détox ta MaisoncoreStrategic or Co-development Partner · 1 January 2023Partnership with Détox ta Maison TV show on TF1+ platform. The by Pauline team worked behind the scenes since season 3, helping families declutter and simplify their home organization. The partnership demonstrates the company's professional expertise on a national television platform, exposing the brand to millions of viewers.
• FFPO (Fédération Francophone des Professionnels de l'Organisation)coreStrategic or Co-development PartnerPauline is a member of FFPO, a federation of organizing professionals. Membership commits to a strict code of ethics (confidentiality, benevolence, professionalism). FFPO organizes the annual Semaine de l'Organisation (SOR) event to promote the profession.
• SCHMIDT KitchensminorGTM or Marketing PartnerSCHMIDT kitchens provided showroom space for filming YouTube tutorials, allowing practical demonstrations of organization techniques in kitchen environments.
• LEITZminorGTM or Marketing PartnerPartnership with LEITZ brand in November 2017 to create office organization and filing tutorial videos for their brand.
• Decluttering Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of partners for decluttering including associations, churches, auctioneers, junk removers, and antique dealers depending on sector and needs. These partners help clients responsibly dispose of items no longer needed.
• Service Partners (Cleaning, Handyman, Moving)minorChannel Partner/ Reseller/ DistributorTrusted partners for cleaning, handyman services, and a preferred moving company for clients' relocation needs throughout France and internationally.
• Supplier Partners (onrangetout.com, Rhoto, Compactor)minorChannel Partner/ Reseller/ DistributorPreferred supplier partners including onrangetout.com, Rhoto, and Compactor for organization products and storage solutions recommended to clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NEAT Method: US-based luxury home and lifestyle organizing service with a multi-city team-based delivery model. Directly comparable to by Pauline in service offering (residential organizing, decluttering methodology) and franchise-like geographic expansion strategy, though operating in North America.
• The Home Edit: Celebrity-founded home organizing brand known for media-driven authority (books, Netflix series, retail product lines). Comparable to by Pauline in core service (professional home organizing) and reliance on founder-led media presence, though with significantly larger US brand scale.
• Espace Logique: French professional home organizing service offering personalized decluttering and space-optimization across France. Direct geographic and service-line competitor to by Pauline within the French market, targeting similar homeowner and SME customer segments.

Broad incumbents

• KonMari (Marie Kondo): Global lifestyle brand and consulting methodology built around the KonMari decluttering method. While not a localized French operator, it shapes the consumer mindset that creates demand for services like by Pauline's and operates a certified consultant network as a broader, brand-led incumbent in the organizing space.

Regional players

• Less Mess: UK-based home and office organizing service with a similar franchise-like model and on-site delivery approach. Comparable in methodology and customer profile to by Pauline but operating in a different European geography, making it a relevant regional rather than direct French-market peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/ByPauline_
• YouTubeyoutube.com/channel/UCaec0bVoE2ptPBJKLc1oaTQ
• Facebookfacebook.com/lereseaubyPauline
• LinkedInlinkedin.com/company/by-pauline
• Instagraminstagram.com/bypaulinehomeorganiser
• TikToktiktok.com/@bypaulinehomeorganiser

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about by Pauline