What C3dweb Agência Digital does

C3Digital (legal name C3dweb Agência Digital) is a Brazilian performance digital marketing agency founded in 2005 and headquartered in Jundiaí, São Paulo. The company operates as a 17-person, founder-led firm serving 220+ clients with a stated R$50M+ in cumulative managed media. Its core service offering is organized around five integrated modules: Tráfego Pago (paid media management across Google Ads, Meta, TikTok, LinkedIn, and Bing), SEO e IA Search (combining algorithmic SEO with Generative Engine Optimization for AI platforms), Otimização de Conversão / CRO (continuous A/B testing and behavioral optimization), Inbound Marketing (content and automation), and CRM e Consultoria (CRM implementation and sales-marketing integration). Two proprietary methodologies unify delivery: Método C3, a 5-step cyclic operating system, and Método Hoteleiro C3Digital, a 5-pillar hospitality-specific framework covering channel acquisition mapping, destination intelligence, RevPAR management, guest purchase timing, and low-season strategy. The technology stack includes GA4, Google Tag Manager, RD Station for marketing automation, and an exclusive MakeTalk.ai integration for WhatsApp automation in the hospitality vertical.

The company is vertically specialized, with hospitality (hotels reducing OTA dependency) and tourism/destinations as primary segments, complemented by B2B industrial and retail/services. Revenue is generated through quote-based monthly retainer engagements initiated via a free diagnostic consultation model, with no public pricing tiers. Distribution is entirely domestic Brazil-focused, with all client acquisition flowing through the website's "Fale com um especialista" contact form and WhatsApp. Notable clients include Visit Iguassu, Turismo Itaipu, Del Rey Quality Hotel (5-year partnership), Grupo Bella Itália (3+ year partnership), Kopron, ECOPRO, Bogari Hotel, Artpharma/Almaderma, and D&A Inspeções. The company holds Google Partner, Meta Business Partner, and RD Station Partners certifications.

C3Digital is a privately held, bootstrapped entity with no disclosed external funding, parent company, or subsidiaries. Ownership and leadership rest with CEO Francine Nunes (15 years of digital marketing leadership) and Head of Operations/Co-founder Thais Rodrigues Castro (15 years in the internet market). The company previously operated under the name C3dweb and now does business as C3Digital. AI is applied as an execution layer across content production, GEO, image generation, and lead qualification, but humans retain strategic decision-making authority — consistent with a sales-led, services-based agency model rather than a product or platform company.

Name

C3dweb Agência Digital

Legal name

c3digital

Website

https://c3digital.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

C3Digital is a 17-person, founder-owned Brazilian performance marketing agency in Jundiaí, SP, serving 220+ clients across hospitality, tourism, B2B industrial, and retail verticals with paid media, SEO, CRO, inbound, and CRM services.

Ownership category

akta.pro rank

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Professional Services: C3Digital is a performance digital marketing agency offering retainer-based professional services. Clients engage the agency for ongoing campaigns across paid media, SEO, CRO, inbound marketing, CRM implementation, and hospitality-specific strategies. Revenue is generated through service contracts and management fees, typically structured as monthly retainers with scope across multiple digital marketing disciplines.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

C3Digital is a Brazilian performance digital marketing agency that sells retainer-based professional services across five core modules — Paid Traffic, SEO and AI Search, Conversion Optimization (CRO), Inbound Marketing, and CRM Consulting — unified by its proprietary cyclic Método C3 framework. It also operates a dedicated Hospitality vertical built on the specialized Método Hoteleiro C3Digital, combining Google Hotel Ads, RevPAR and direct-booking strategy, and an exclusive MakeTalk.ai WhatsApp automation integration.

Product overview

C3Digital is a performance marketing agency operating as an integrated platform of five core service modules — Tráfego Pago (paid media management), SEO e IA Search (algorithmic and generative AI search), Otimização de Conversão/CRO (conversion optimization), Inbound Marketing (content and automation), and CRM e Consultoria — unified by two proprietary methodologies: the Método C3 (5-step cyclic approach) and the specialized Método Hoteleiro (5-pillar hotel revenue method). The agency also offers Google Hotel Ads as a dedicated channel module and integrates MakeTalk.ai for WhatsApp automation in its hotel marketing vertical.

Differentiator

Problem solved

Functional benefit

Products and services

• Tráfego Pago (Paid Traffic Management) Multichannel paid advertising campaign management across Google Ads (Search, Display, YouTube, Performance Max, AI Max), Meta Ads, TikTok Ads, LinkedIn Ads, and Bing Ads, focused on qualified leads and conversions measured via ROI for Brazilian business clients.
• SEO e IA Search Algorithmic SEO for Google and Bing combined with Generative SEO (GEO) for visibility inside AI engines such as ChatGPT, Gemini, and Perplexity. Includes technical SEO, content strategy, link building, and semantic optimization for AI citation, offered to business clients seeking organic growth.
• Otimização de Conversão (CRO) Conversion Rate Optimization service using GA4 analysis, user behavior mapping, A/B testing, and Google Tag Manager implementations to identify funnel bottlenecks and reduce CAC while increasing ROAS for business clients.
• Inbound Marketing Strategic content marketing with marketing automation for lead attraction, engagement, and conversion through funnel design, persona mapping, buyer journeys, nurturing flows, and integrated sales-marketing campaigns aimed at B2B clients.
• CRM e Consultoria CRM implementation and consulting for marketing and sales integration, including data integration with paid campaigns and landing pages, smart automation flows, segmentation, and data-driven decision-making for scalable growth of business clients.
• Marketing Hoteleiro (Hotel Marketing Vertical) Dedicated hotel marketing service built on the proprietary 5-pillar Método Hoteleiro, covering channel acquisition, destination intelligence, purchase timing, RevPAR management, and low-season strategy. Bundles Google Hotel Ads, direct-booking optimization, and MakeTalk.ai WhatsApp automation for hotel clients seeking to reduce OTA dependency.
• Google Hotel Ads Implementation Hotel-specific paid media service appearing in Google search results alongside OTAs with direct pricing and booking links. Integrated with booking engines (Omnibees, Hoteliga, Stays) for real-time availability and rates, designed to reduce OTA dependency by 15-25 percentage points within 6 months for hotel clients.

Quantifiable outcome

• 12x ROAS on paid media campaigns (example from CRO page: R$12.4K investment generating R$148K return)
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• MakeTalk.aicoreTechnology or IntegrationC3Digital has an exclusive partnership with MakeTalk.ai, integrating WhatsApp automation into its hospitality marketing workflow. The integration connects ad campaigns (Instagram/Facebook) to WhatsApp conversations, AI-powered lead qualification, CRM pipeline management, and commercial team handoff — creating a full-funnel tracking system from ad impression to confirmed reservation. This is marketed as a C3Digital exclusive in the hotel marketing vertical.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iProspect: Global performance digital marketing agency (Dentsu group) with significant Brazil presence. Competes for the same enterprise performance marketing budgets across paid media, SEO, and CRO that C3Digital targets, with broader geographic reach and deeper media-buying scale.
• Publicis Brasil: Brazilian arm of global advertising holding company Publicis. Competes for the same digital performance and brand marketing briefs in Brazil, particularly from enterprise hospitality, tourism, and B2B clients that C3Digital also serves, but at significantly larger scale and with broader capabilities.
• Africa Creative: One of Brazil's largest independent creative and digital agencies. Competes for digital performance and integrated marketing mandates from large Brazilian brands, including hospitality and tourism, with a much larger headcount and broader media footprint than C3Digital.
• WMcCann: Major Brazilian advertising and digital marketing agency (McCann Worldgroup). Competes for integrated digital marketing engagements across B2B and consumer verticals in Brazil, with broader media planning and creative capabilities than C3Digital's performance-focused offering.

Direct peers

• Tambourine: US-based digital marketing agency specializing in the hospitality vertical, with comparable services (direct booking optimization, hotel SEO, paid media, CRM). Comparable to C3Digital's hospitality vertical — both compete for hotel marketing budgets globally, though Tambourine operates at larger scale and primarily in North America.
• Rock Content: Brazilian-origin content marketing and SEO company with growing performance and inbound marketing services. Competes directly with C3Digital in SEO, content, and inbound marketing for Brazilian mid-market and enterprise clients, with a more productized content marketplace model.
• Resultados Digitais (RD Station): Brazilian martech company and inbound marketing platform (RD Station) that C3Digital already partners with as an RD Station Partner. Operates in the same inbound marketing, automation, and CRM implementation space with a strong overlap in target mid-market clients, making it both a partner and a competing service provider for similar Brazilian accounts.
• HeBS Digital: Hospitality-focused digital marketing agency offering website design, SEO, paid media, and CRM services to hotels. Directly comparable to C3Digital's hospitality vertical with a similar productized offering around direct booking optimization and OTA dependency reduction.
• Conversion (now part of Bionexo ecosystem / independent): Brazilian performance marketing agency specializing in CRO, paid media, and inbound — directly overlapping with C3Digital's CRO and paid traffic modules. Targets similar Brazilian mid-market clients and competes on the same set of performance marketing capabilities.

Emerging players

• Lighthouse (formerly Leonardo and Fornova): Hospitality technology company offering digital marketing, metasearch, and direct booking tools for hotels. Not a pure agency but competes with C3Digital's hotel marketing services (Google Hotel Ads, direct booking, OTA displacement) at a more productized, technology-driven layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/c3digitalagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3dweb Agência Digital