What ONG Cabelegria does

ONG Cabelegria (legal name Associação Cabelegria de Auxílio a Pessoa com Câncer) is a São Paulo-based Brazilian nonprofit founded in 2013 by Mariana Robrahn and Mylene Duarte to produce and donate wigs free of charge to cancer patients experiencing chemotherapy-induced hair loss and to individuals with alopecia or other hair-loss conditions. The organization runs a donation-driven model: individuals donate hair of at least 15cm in length, companies provide financial sponsorship through the Empresa Amiga program, and a partner collective of skilled seamstresses (Coletivo de Mulheres Sartasiñani) transforms the donated hair into finished prosthetics via manual sewing and assembly. Since founding, Cabelegria states it has received over 420,000 hair donations and distributed more than 14,000 wigs, with a post-2021 production capacity of 500+ wigs per month enabled by the SICOOB-backed Peruca Alegria project.

The organization distributes wigs through three channels — free national mail delivery via Correios, fixed Wig Banks embedded inside partner hospitals, and the Banco de Perucas Móvel (Mobile Wig Bank), a truck converted into a salon claimed as the world's first mobile wig-distribution unit that brings on-site selection services to hospitals, schools, and events. Beyond wig production, the mission has expanded to female empowerment, professional training, and income-generation programs, with the Sartasiñani partnership currently employing 9 seamstresses. A network of collection points (salons, hospitals, shopping malls) and institutional partners (GRAACC, Hospital Santa Marcelina, Inca Voluntário, Instituto Mauricio de Sousa, Receita Federal, and others) supports inbound supply, while a corporate partner roster including Soneda, Kemira (AFK), Completa Seguros, Lifetime Investimentos, Oracle, Takeda, EDP, CCR, and CAOA Chery provides diversified funding.

The financial model rests entirely on charitable giving: one-time donations of R$100 are framed as funding one wig, monthly recurring donations are accepted (under R$0.85/day), PIX transfers go to [email protected], and corporate sponsorships are structured in tiered Small/Intermediate/Large plans. No revenue figures are publicly disclosed. The organization is governed by a board led by Founder/President Mariana Robrahn, staffed by a small core team of approximately 8 people (Project Director, Psychologist, Social Worker, Administrative Assistant, Fundraiser, plus two board members), and is LGPD-compliant under Brazilian data protection law. Stated operational gaps include a 2+ ton hair inventory waiting to be processed into roughly 50,000 additional wigs and an unfunded production shortfall of approximately 350 wigs per month.

Name

ONG Cabelegria

Legal name

Associação Cabelegria de Auxílio a Pessoa com Câncer

Website

https://cabelegria.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ONG Cabelegria is a Brazilian nonprofit founded in 2013 that transforms donated hair into wigs and provides them free to oncology and alopecia patients via mail, hospital wig banks, and the world's first mobile wig bank.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Wig Styling, Customization & Maintenance (HSALAAAL)

akta.pro secondary industries

Hair Extensions, Wigs & Hairpieces (CRABABAH), Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Hair donation services
• Wig manufacturing
• Nonprofit oncology support
• Cancer patient wigs
• Corporate philanthropy programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Donations: Individual donations at R$100 per wig produced, monthly recurring donations accepted, and PIX transfers to [email protected]. Corporate sponsorship through the Empresa Amiga program.
2. Hair Donations: Accepts hair donations of minimum 15cm length via mail or collection points. Hair is processed into wigs at no cost to donors.
3. Corporate Partnerships (Empresa Amiga): Companies can sponsor wig production, engage employees through workshops, and support the Mobile Wig Bank program. Partnership tiers include Small, Intermediate, and Large enterprise plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ONG Cabelegria collects hair donations from individuals and financial contributions from supporters and corporate sponsors to manufacture wigs through the Coletivo de Mulheres Sartasiñani seamstress collective, then donates these wigs free of charge to cancer patients experiencing hair loss from chemotherapy and to individuals with alopecia or other hair-loss conditions. The organization distributes wigs via Correios mail service, fixed hospital-based Wig Banks, and the world's first Mobile Wig Bank truck.

Product overview

ONG Cabelegria is a nonprofit organization offering a portfolio of interconnected products and services centered on wig donation for cancer patients. The core offering consists of wig donation (Doação de Perucas) distributed via Correios and Wig Banks, supported by the Mobile Wig Bank (Banco de Perucas Móvel) — the world's first mobile wig bank. Hair donation collection (Doação de Cabelo) feeds into wig manufacturing (Confecção de Perucas) via the Coletivo de Mulheres Sartasiñani partnership. The Programa Empresa Amiga enables corporate sponsorship of wig production, while Oficinas Corporativas provide employee engagement experiences. A digital donation certificate system (Certificado de Doação) tracks hair donations. The Projeto Peruca Alegria (2021) expanded production capacity through SICOOB partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Doação de Perucas (Wig Donation) Free wig donation service for oncology patients and people with conditions causing hair loss, distributed through Correios (Brazilian mail), Fixed Wig Banks at partner hospitals, and the Mobile Wig Bank.
• Banco de Perucas Móvel (Mobile Wig Bank) The world's first and only Mobile Wig Bank — a truck converted into a 'mini salon' providing personalized, humanized service for patients to choose their wigs at hospitals, schools, and events across Brazil.
• Confecção de Perucas (Wig Manufacturing)
• Doação de Cabelo (Hair Donation Collection) Hair donation collection service accepting any hair type (including chemically treated and colored) with minimum 15cm length, available through Correios mail or partner collection points, with digital donation certificate issued upon confirmation.
• Programa Empresa Amiga (Corporate Partnership Program)

Quantifiable outcome

• 14,000+ wigs donated since 2013
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• SICOOBcoreStrategic or Co-development PartnerIn 2021, launched the Peruca Alegria project with SICOOB to address the difficulty of finding qualified seamstresses for wig production. The project significantly increased production capacity from 50-80 wigs/month to over 500 wigs/month.
• Coletivo de Mulheres SartasiñanicoreStrategic or Co-development PartnerWomen's collective fully responsible for wig production. Integral production partner that enabled scaling from 1 full-time seamstress to capacity for 500+ wigs/month.
• GRAACCminorGTM or Marketing PartnerPediatric oncology hospital partner listed among organization's supporters
• Hospital Santa MarcelinaminorGTM or Marketing PartnerHospital partner listed among organization's supporters
• Inca VoluntáriominorGTM or Marketing PartnerCancer institute volunteer organization partner
• Instituto AméricasminorGTM or Marketing PartnerPartner institute listed among organization's supporters
• Instituto Doses de AmorminorGTM or Marketing PartnerPartner institute listed among organization's supporters
• Instituto Dr. ArnaldominorGTM or Marketing PartnerPartner institute listed among organization's supporters
• Instituto Mauricio de SousaminorGTM or Marketing PartnerPartner institute listed among organization's supporters
• Instituto Quimioterapia e BelezaminorGTM or Marketing PartnerPartner institute focused on chemotherapy and beauty
• Receita FederalminorGTM or Marketing PartnerBrazilian Federal Revenue Service donated confiscated human hair to the organization for wig production
• SonedaminorGTM or Marketing PartnerCorporate partner listed in Empresa Amiga program
• Kemira (AFK)minorGTM or Marketing PartnerCorporate sponsor/partner listed in Empresa Amiga program
• Completa SegurosminorGTM or Marketing PartnerInsurance company partner in Empresa Amiga corporate program
• Lifetime InvestimentosminorGTM or Marketing PartnerInvestment company partner with testimonial endorsement in Empresa Amiga program
• Casa Rodrigues & CominorGTM or Marketing PartnerPartner salon listed among organization's supporters
• CAOA CheryminorGTM or Marketing PartnerCorporate partner with event collaboration on 31/10/2025
• E-business ParkminorGTM or Marketing PartnerCorporate partner with event collaboration on 28/05/2025
• OracleminorGTM or Marketing PartnerCorporate partner with event collaboration on 30/01/2026
• TakedaminorGTM or Marketing PartnerCorporate partner with event collaboration on 17/01/2026
• EDPminorGTM or Marketing PartnerCorporate partner with event collaboration on 10/12/2024
• CCRminorGTM or Marketing PartnerCorporate partner with event collaboration on 27/11/2024
• Casa Chris RodriguesminorGTM or Marketing PartnerCollection point partner in São Paulo state
• Claudia Scarpel (São José dos Campos)minorGTM or Marketing PartnerCollection point partner in São Paulo state
• Corte e Brinque (Santos)minorGTM or Marketing PartnerCollection point partner in São Paulo state
• Galaxy Hair ShopminorGTM or Marketing PartnerCollection point partner for hair donations
• Hospital Darcy VargasminorGTM or Marketing PartnerHospital with collection point (Humanization Room) for hair donations
• Santana Parque ShoppingminorGTM or Marketing PartnerShopping mall partner with collection point
• Shopping Campo LimpominorGTM or Marketing PartnerShopping mall partner with collection point

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Children With Hair Loss: US nonprofit providing free wigs and hair replacements to children with medical hair loss, accepting donated hair from across the country — directly comparable donor-driven wig-provision charity.
• Hair We Share: US nonprofit providing free wigs to adults and children with medical hair loss using donated human hair — comparable supply model, beneficiary base, and free-distribution distribution model.
• Maggie's Wigs 4 Kids of Michigan: US nonprofit providing free wigs and support services to children experiencing hair loss due to cancer and other medical conditions — closely comparable mission, age-segment focus, and donor-supplied production model.
• EBeauty Community: US nonprofit distributing free wigs to women undergoing chemotherapy, supported by community-driven donations — comparable mission, donor model, and oncology-patient beneficiary focus.
• Wigs for Kids: US nonprofit providing free wigs to children affected by hair loss due to chemotherapy, alopecia, burns, etc., using donated hair — closest mission and operational analog to Cabelegria, including the hair-donation supply model.
• Angel Hair Foundation: Nonprofit providing free wigs to children experiencing medically related hair loss — comparable mission, beneficiary profile, and donated-hair-to-wig supply chain.
• Locks of Love: US-based nonprofit that provides free wigs to children and young adults experiencing medical hair loss, built on donated human hair — directly comparable mission, donor model, and beneficiary profile to Cabelegria.
• Pantene Beautiful Lengths: Brand-led hair donation program collecting ponytails and converting them into wigs for women who have lost hair due to cancer treatment — comparable donated-hair-to-wig supply chain and beneficiary focus.
• Instituto Quimioterapia e Beleza: Brazilian NGO supporting chemotherapy patients with beauty-related resources, including wig-related services — explicitly listed as a Cabelegria partner, indicating overlapping mission and beneficiary segment within Brazil.

Regional players

• GRAACC: Major Brazilian pediatric oncology hospital and support organization — directly comparable Brazilian oncology beneficiary base and institutional donor network, though focused on treatment rather than wig distribution specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cabelegria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONG Cabelegria