What INCAvoluntário does

INCAvoluntário is the official Social Actions Area of the Instituto Nacional de Câncer (INCA), Brazil's national cancer reference center, based in Rio de Janeiro. Formalized in 2003 under Portaria 241/242 and built on volunteer work dating to the 1950s, the organization operates as a nonprofit that delivers social support to cancer patients and their families across six INCA hospital units (INCA I, II, III, Hospital do Câncer II, Hospital do Câncer IV, and CEMO). Its service portfolio is structured around seven core programs: PAAP (food cards via Programa Nutrir, transportation, diapers, hygiene products, equipment loans), Hospital Humanization (music therapy, pet therapy, clown therapy, beauty workshops), Banco do Bem (internal funding mechanism for humanization projects), Cultura e Lazer (patient outings to Rio landmarks), Geração de Renda (vocational training at Ateliê Gaivota), Realizando Sonhos (dream fulfillment), and Projeto Aurora (palliative care bag program). Operational support is provided by Fundação do Câncer for administrative, legal, and financial management.

The organization's technology footprint is minimal: a WordPress-based website for donations and communications, a PIX and credit card donation portal, and a Filmoteca virtual reality project developed with Instituto Rope that delivers immersive experiences to hospitalized patients. No proprietary AI/ML systems, platform, or data flywheel is disclosed. Distribution is entirely embedded inside the INCA hospital ecosystem, with patient referrals routed through INCA's Social Work service.

INCAvoluntário is funded primarily through donations, with 75.8% of 2025 total revenue (R$ 6,578,060.14) coming from direct individual and corporate donations. Revenue streams include recurring individual donations (suggested R$1.40/day), one-time individual gifts, corporate donations (including tax-incentivized giving up to 2% of Lucro Real taxable income), material donations (diapers, food, hygiene items, wigs) coordinated through partners like JMC Fraldas, Cabelegria, Super Prix, and Granado, and solidarity raffles. In 2025, 2,636 patients and 7,000+ family members benefited from the Programa Nutrir food card program alone, and 14,122 patients were served in 2024 (more than double the 6,750 in 2023). The organization is supported by approximately 250 active volunteers, a ~20-person staffed team, and dozens of corporate partners including Bristol Myers Squibb, Airbnb.org, Vasco da Gama, Fluminense, Botafogo, Cacau Show, and Shopping Leblon.

Name

INCAvoluntário

Legal name

INCAvoluntário

Website

https://incavoluntario.org.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

INCAvoluntário is the nonprofit Social Actions Area of Brazil's National Cancer Institute (INCA) in Rio de Janeiro, delivering social support — food cards, transportation, hygiene supplies, humanization programs, and income generation — to cancer patients and families across INCA hospital units, funded primarily through individual and corporate donations.

Ownership category

akta.pro rank

Product category

Oncology Social Support Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Other Individual and Family Services (624190), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Rare Disease & Special Needs Support Organizations (BPAGACAM), Financial Assistance & Benefits Navigation Services (BPAGAEAK), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Oncology patient support
• Hospital humanization services
• Cancer nonprofit programs
• Volunteer coordination services
• Patient social assistance

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Financial Donations: One-time or recurring financial donations from individuals, processed via credit card or PIX. The suggested daily donation is R$1.40. Monthly and one-time donation options are available.
2. Corporate Donations and Partnerships: Financial and in-kind contributions from companies, including product donations, event sponsorships, and fundraising campaigns. Companies can also participate through corporate volunteering.
3. Tax-Incentivized Corporate Donations: Companies taxed under Lucro Real can donate up to 2% of operating profit to INCAvoluntário, receiving an average 33% reduction in IRPJ and CSLL. This is a tax-deductible giving mechanism for businesses.
4. Material Donations: Physical donations including food, hygiene products, diapers, wigs (through Cabelegria), and other materials for patients. Partners such as JMC Fraldas and Super Prix facilitate specific material donation streams.
5. Raffle Fundraising: The organization conducts solidarity raffles (rifas) as a fundraising mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

INCAvoluntário operates social support programs for cancer patients receiving treatment at INCA hospital units in Rio de Janeiro, delivering food assistance (Programa Nutrir), transportation aid, hygiene kits, hospital humanization activities, cultural and leisure programming, income-generation training, dream fulfillment, and palliative care support. The organization is funded through individual donations, corporate tax-incentivized contributions, and material donations, while coordinating 250+ active volunteers across its program portfolio.

Product overview

INCAvoluntário is the Social Actions Area of Brazil's National Cancer Institute (INCA), operating as a nonprofit charitable organization rather than a technology company. Its product portfolio consists of seven core social programs supporting cancer patients: the Patient Support and Reception Program (PAAP) providing food cards, transportation, and supplies; Hospital Humanization with therapeutic activities; Banco do Bem funding humanization projects; Culture and Leisure trips; Income Generation vocational training; Realizing Dreams experience fulfillment; and Projeto Aurora palliative care support. Additional services include financial, material, and tax-incentivized donation programs. The organization manages approximately 250 active volunteers and partners with the Fundação do Câncer for administrative support.

Differentiator

Problem solved

Functional benefit

Brands

• Programa de Apoio e Acolhimento ao Paciente (PAAP): Program providing food cards, transportation assistance, diapers, hygiene products, and equipment loans to vulnerable patients.
• Banco do Bem
• Cultura e Lazer
• Geração de Renda
• Realizando Sonhos
• Projeto Aurora
• Humanização Hospitalar

Quantifiable outcome

• 14,122 patients served in 2024, more than doubling from 6,750 in 2023
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered flagship, core and minor.

• Airbnb.orgflagshipGTM or Marketing Partner · 1 January 2026Airbnb.org launched its Estadias Médicas (Medical Stays) program in Brazil in partnership with INCAvoluntário, providing free accommodation for cancer patients and companions traveling to Rio de Janeiro for treatment. The program covers lodging costs while hosts receive their normal payment. INCAvoluntário serves as the local healthcare partner connecting patients to the program. This partnership addresses a major barrier to treatment adherence for patients traveling from other regions.
• Fundação do Câncer (Fundação Ary Frauzino para Pesquisa e Controle do Câncer)coreStrategic or Co-development Partner · 1 January 2003Fundação do Câncer provides comprehensive administrative, legal, financial management, and institutional support to INCAvoluntário. Created in 1991 (initially as Fundação Ary Frauzino), the foundation has supported oncology projects in Brazil for over three decades. For INCAvoluntário, it formalizes contracts with partners, manages financial resources, provides legal support, and ensures governance compliance. This partnership is the backbone of INCAvoluntário's operational structure.
• Instituto BeabacoreStrategic or Co-development PartnerBrazilian partner in the Airbnb.org Estadias Médicas program alongside INCAvoluntário and ChildFund, contributing to the medical stays initiative for patients traveling for cancer treatment.
• ChildFundcoreStrategic or Co-development PartnerInternational development organization partnering with Airbnb.org and INCAvoluntário on the Estadias Médicas program to support pediatric and vulnerable patients traveling for cancer treatment.
• Instituto RopecoreTechnology or IntegrationInstituto Rope developed the Filmoteca virtual reality project in partnership with INCAvoluntário, providing VR headsets and immersive experiences (visits to tourist destinations, natural landscapes, monuments) to cancer patients during hospitalization. The project uses technology as a humanization tool, helping reduce anxiety and provide emotional relief.
• Buchecha (Samba Artist)flagshipGTM or Marketing PartnerLong-time partner artist who performs at INCAvoluntário events, including the Children's Day celebration, bringing joy and entertainment to pediatric patients and families. His performances create emotional impact and media visibility for the organization's mission.
• PINK Maquiagem ArtísticaminorGTM or Marketing PartnerProfessional artistic makeup artist participating in INCAvoluntário's Children's Day and other humanization events for over 15 years, transforming children into superheroes and fantasy characters.
• Dream EventosminorGTM or Marketing PartnerEvents company providing entertainment services including a photo platform and 'robózão' (large robot character) for children's events at INCAvoluntário celebrations.
• Musa CosméticoscoreGTM or Marketing PartnerMusa Cosméticos partnered with INCAvoluntário on a Spa dos Pés (foot spa) workshop for income generation program participants. The company provided products and professional training, supporting the Geração de Renda program's mission to restore self-esteem and provide vocational skills to patients.
• Vasco da Gama Sports ClubflagshipGTM or Marketing PartnerVasco da Gama athletes (volleyball, basketball, and futsal teams) visited pediatric patients at INCA on International Childhood Cancer Day, providing entertainment, emotional support, and inspiration to young patients.
• Fluminense Football ClubminorGTM or Marketing PartnerRio de Janeiro football club participating in INCAvoluntário's Children's Day celebration, bringing player visits and entertainment to pediatric patients.
• Botafogo de Futebol e RegatasminorGTM or Marketing PartnerRio de Janeiro football club participating in INCAvoluntário's Children's Day celebration, bringing player visits and entertainment to pediatric patients.
• Instituto ZENcâncerminorGTM or Marketing PartnerPartner that authored and donated copies of the book 'Baú da Gisele' for distribution to pediatric patients during INCAvoluntário's Children's Day celebration.
• Corcovado EngenhariacoreGTM or Marketing PartnerConstruction company that executed the Banco do Bem-funded revitalization of the INCA pediatric radiotherapy room into a space-themed, child-friendly environment. The project transformed the treatment space to reduce pediatric patient anxiety and anesthesia needs.
• 4 Estações (Character Entertainment)minorGTM or Marketing PartnerCharacter entertainment company that brought the Stitch character to a pediatric patient's 15th birthday celebration organized by the Realizando Sonhos project.
• Lu Rodrigues (Debutante Dress Store)minorGTM or Marketing PartnerBoutique that provided the debutante dress for a 15-year-old patient's quinceañera celebration through the Realizando Sonhos project.
• Mix Luxe (Sneaker Store)minorGTM or Marketing PartnerRetail partner that gifted the patient's preferred sneakers in her preferred color and pattern for the Realizando Sonhos 15th birthday celebration.
• AnimasomminorGTM or Marketing PartnerCompany that provides professional entertainment services for INCAvoluntário humanization events and recreational activities for children in treatment.
• Dreams EventosminorGTM or Marketing PartnerEvents company that provides professional staff for recreational activities at INCAvoluntário events, supporting humanization programming.
• JMC FraldascoreGTM or Marketing PartnerDiaper manufacturer offering pre-packaged donation kits through its website for INCAvoluntário, facilitating direct material donations to patients.
• CabelegriacoreGTM or Marketing PartnerHair donation organization enabling individuals to donate hair for making wigs for cancer patients. INCAvoluntário partners with Cabelegria to provide wigs to patients, with 704 wigs distributed in 2024.
• Super PrixcoreGTM or Marketing PartnerSupermarket chain offering a 'solidarity bag' (bolsa solidária) program through its website enabling customers to make food donations to INCAvoluntário.
• Instituto ABIHPECminorGTM or Marketing PartnerPersonal care and hygiene industry institute that supports INCAvoluntário through product donations and partnerships for patient hygiene assistance.
• A Nossa DrogariaminorGTM or Marketing PartnerPharmacy chain partnering with INCAvoluntário as a donor and supporter of social programs for cancer patients.
• GranadominorGTM or Marketing PartnerPersonal care brand that supports INCAvoluntário through product donations for patient hygiene and personal care.
• Farm (Fashion Brand)minorGTM or Marketing PartnerBrazilian fashion brand that supports INCAvoluntário through donations and partnership campaigns.
• Cacau ShowminorGTM or Marketing PartnerChocolate brand that supports INCAvoluntário's campaigns and donations, including holiday chocolate distributions to patients.
• Shopping LeblonminorGTM or Marketing PartnerShopping mall in Rio de Janeiro that supports INCAvoluntário through partnerships and fundraising campaigns.
• KinoplexminorGTM or Marketing PartnerCinema chain that partners with INCAvoluntário, potentially through cultural activities and entertainment for patients.

Scale indicators15 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Make-A-Wish Brasil: Brazilian branch fulfilling wishes of children with critical illnesses, including cancer. Directly comparable to INCAvoluntário's 'Realizando Sonhos' dream-fulfillment program for pediatric oncology patients.
• Hospital de Amor: Large Brazilian cancer hospital network with deep social programs (transportation, lodging, food, volunteer programs) for oncology patients across multiple states. Directly comparable mission of coupling cancer care with social support for low-income patients.
• GRAACC: Brazilian nonprofit dedicated to pediatric cancer treatment and support at Hospital do GRAACC in São Paulo. Comparable model combining clinical excellence with extensive volunteer-driven social support for children and families.
• Fundação do Câncer: Sister foundation that provides administrative, legal, and financial backbone to INCAvoluntário and runs its own oncology research, prevention, and patient-support programs nationally. Closest governance peer given direct operational relationship.
• Casa Ronald McDonald (Brazil): Brazilian affiliate of Ronald McDonald House Charities providing free lodging and support to families of children undergoing cancer treatment far from home. Highly comparable lodging-plus-humanization model, especially after INCAvoluntário's Airbnb.org partnership.
• Instituto Oncoguia: Brazilian nonprofit focused on cancer patient advocacy, education, and navigation of the public health system. Comparable patient-navigation and rights-based support model for oncology populations.

Emerging players

• Instituto Beaba: Brazilian nonprofit partnering with INCAvoluntário and ChildFund on the Airbnb.org Estadias Médicas program. Comparable social-support model for pediatric patients with extended-stay needs.

Broad incumbents

• American Cancer Society: U.S.-based large cancer-focused nonprofit with patient lodging, transportation, and support programs. Comparable in scale, program mix, and donation-led funding model, though operating in a different healthcare system.
• A.C. Camargo Cancer Center: Major Brazilian oncology hospital and research institution with its own social action, volunteer, and patient-support programs. Comparable in serving cancer patients across economic strata but operates as a private institution rather than a public-hospital-anchored nonprofit.
• Leukemia & Lymphoma Society: U.S.-based nonprofit providing financial assistance, co-pay support, and lodging for blood-cancer patients. Comparable patient-direct support model including transportation, food cards, and humanization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/incavoluntario
• LinkedInlinkedin.com/company/incavoluntario

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INCAvoluntário