Name

SONEDA

Legal name

YES FACTOR LLC d/b/a Soneda

Website

https://sonedaskincare.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Beauty Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Small Electrical Appliance Manufacturing (335210), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• At-home beauty devices
• Korean skincare technology
• HIFU facial devices
• Sonophoresis skincare tools
• LED light therapy devices

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Device Sales: One-time purchase revenue from selling proprietary Korean beauty devices directly to consumers through their e-commerce store. Main products are VividLift (HIFU+Sono) and Soneda Sculpt (EMS+LED). Also offers open-box/refurbished units at discounted prices.
2. Consumables & Accessories: Recurring revenue from proprietary consumables including Ovaco Timeslip EGF+PDRN Gel Serum (subscription or one-time), replacement HIFU cartridges, and extended warranties. Gel serum subscription offers 15% discount with monthly delivery.
3. Affiliate/Partner Referrals: Revenue earned through affiliate marketing program where partners recommend Soneda products to their audience. Pro Partner Program allows aestheticians and medspa professionals to earn commissions without inventory or upfront investment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SONEDA sells Korean-manufactured at-home beauty devices directly to consumers via its Shopify e-commerce store. Its flagship VividLift combines dual-frequency HIFU and 28kHz sonophoresis to lift, firm, and boost serum absorption, while the Soneda Sculpt device delivers EMS facial toning with triple-wavelength LED therapy. The company also sells proprietary Ovaco Timeslip EGF+PDRN gel serum, replacement HIFU cartridges, extended warranties, and open-box refurbished units, supported by an affiliate/Pro Partner program for skincare professionals.

Product overview

SONEDA is a direct-to-consumer K-Beauty skincare technology company offering two core hardware devices: VividLift and Soneda Sculpt. VividLift is the flagship 2-in-1 device combining HIFU (High-Intensity Focused Ultrasound) technology with sonophoresis for deep skin lifting and enhanced product absorption. Soneda Sculpt is a complementary daily device combining EMS facial toning with triple-wavelength LED light therapy. The product ecosystem is supported by proprietary serums (Ovaco Timeslip EGF + PDRN Gel), replacement cartridges, and extended warranties. All devices are manufactured in Korea by the same manufacturer supplying professional medspas globally.

Differentiator

Problem solved

Functional benefit

Brands

• VividLift: 2-in-1 HIFU+Sono K-Beauty Device combining High-Intensity Focused Ultrasound with sonophoresis technology for at-home skincare treatments
• Soneda Sculpt

Products and services

• VividLift 2-in-1 HIFU+Sono K-Beauty Device Flagship at-home skincare device combining dual-frequency HIFU (1.5MHz + 3.0MHz) for deep structural lifting at the SMAS layer with 28kHz sonophoresis to enhance skincare product absorption by 500%. Clinically proven to increase skin hydration by 175% and improve elasticity by 30% in 8 weeks. For individual consumers seeking a medspa-grade anti-aging treatment at home.
• Soneda Sculpt EMS Facial Toning Device with Triple-Wavelength LED Light Therapy Daily facial toning device combining EMS (73Hz, 3 intensity levels) with triple-wavelength LED therapy (34-LED matrix across Red, Infrared, Green, Orange), infrared light, and 50°C therapeutic warmth. FDA-registered Class I device used gel-free for daily facial and neck muscle activation and skin treatment.
• Ovaco Timeslip EGF + PDRN Watermax Gel Serum Hydrating face serum and conductivity gel formulated for use with EMS, microcurrent, HIFU, RF, and ultrasonic facial devices. Contains PDRN, EGF, a 5-type hyaluronic acid complex, and amino acids to optimize slip and conductivity during device-assisted treatments.
• VividLift HIFU Replacement Cartridge Replacement HIFU cartridge for the VividLift device, providing approximately 300,000 shots and lasting about two years with standard use. Sold individually or via annual subscription at a 15% discount.

Quantifiable outcome

• 30% improvement in skin elasticity within 8 weeks
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• YES FACTOR LLCcoreOthersLegal operating entity for Soneda Skincare brand. YES FACTOR LLC d/b/a Soneda is registered in Natick, MA and operates the Soneda e-commerce business, handling customer service, orders, and brand operations.
• OvacostrategicTechnology or IntegrationKorean skincare manufacturer supplying the Timeslip EGF + PDRN Watermax Gel Serum, specifically formulated for use with Soneda devices. Developed using advanced biotechnology and clinical research from Korea's leading skincare institutes. Product features medical-grade PDRN and EGF ingredients optimized for device-assisted skincare.
• Korean Device ManufacturercoreOEM/ Whitelabel/ Licensing PartnerUnnamed Korean manufacturer that produces professional med spa devices for dermatology clinics worldwide. Develops and manufactures Soneda's home-use versions of HIFU and sonophoresis technology. Same factory that produces professional-grade devices supplied to medspas globally.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZIIP Beauty: At-home electrical facial device using microcurrent and nanocurrent technology. Closest peer to Soneda in terms of 'clinical-grade electrical device for at-home use' positioning, with similar gel/conductivity serum consumable model and premium pricing.
• Solawave: At-home skincare device combining red light therapy with microcurrent and facial massage. Direct peer with similar technology stack (light therapy + electrical stimulation), DTC channel focus, and celebrity-driven marketing similar to Soneda's PR-led approach.
• NuFACE: Pioneer in at-home microcurrent facial toning devices. Direct competitor in the at-home professional-grade skincare device category with overlapping target customer (anti-aging-focused consumers, 30-65), DTC-led distribution, and recurring consumable revenue model.
• BeautyBio: Premium at-home skincare tools brand featuring the GloPro microneedling device. Direct peer in the at-home clinical-grade skincare tool category with similar celebrity/expert endorsement model and recurring serum/consumable revenue.
• Tripollar: Israeli-origin brand specializing in at-home RF (radiofrequency) beauty devices. Direct peer in professional-grade at-home skincare technology with clinical claims and similar premium pricing positioning.
• Dr. Dennis Gross Skincare: Premium at-home LED light therapy mask brand. Direct peer in the LED skincare device sub-category with similar premium positioning, dermatology-credentialed branding, and DTC + retail hybrid distribution model.
• CurrentBody: Specializes in at-home beauty devices including LED light therapy masks and microcurrent tools. Direct competitor in the LED therapy and at-home clinical-grade device category with similar positioning around clinically validated results.
• PMD Beauty: At-home beauty device brand originally known for microdermabrasion, now expanded into other skincare technology. Direct competitor in DTC at-home beauty devices with similar premium positioning and As-Seen-In PR-driven marketing.

Broad incumbents

• Foreo: Established Swedish beauty device brand with broader portfolio including cleansing brushes, microcurrent, and LED devices. Larger incumbent operating across the same at-home beauty tech category with multiple product lines, wider retail distribution, and stronger brand awareness.
• Therabody: Larger wellness-tech company best known for Theragun but with growing skincare device line. Comparable as a premium-tech wellness brand extending from recovery into skincare with similar technology-driven positioning and DTC-first distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sonedaskincare
• Facebookfacebook.com/sonedaskincare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONEDA