Caddy Time
Caddy Time operates a two-sided mobile marketplace (iOS and Android) that connects golfers with pre-screened, tiered caddies on demand, with pricing from $80 to $250 per round. The company serves individual golfers, caddies, and golf courses across 7 countries, monetizing through transaction fees, event services, and branded merchandise.
- Company typePrivate
- Founded2020
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Caddy Time does
Caddy Time is a two-sided mobile marketplace that connects golfers with qualified, pre-screened caddies on demand. It was founded in December 2020 by M Brett Jaffee (CEO) and David Rider (Chief Strategist), with Bryan Rosenfarb (CTO) and Ryan O'Donnell (CMO) joining the leadership team, and is headquartered in Orlando, Florida. The company operates a core iOS and Android app through which golfers book caddies and caddies find work, with a tiered service catalogue ranging from a standard caddie at $90 (no tip) / $180 (tip included) up to a low-handicap caddie ($180), a scratch-golfer caddie ($250), and on-course coaching caddies ($250). The platform is organized around a four-tier Caddie Assessment System (Bronze, Silver, Gold, Platinum) and a dual-sided rating system that allows both golfers and caddies to review each other before rounds are confirmed.
The business model is anchored on transaction fees from caddie bookings and event services, complemented by merchandise sales (golf towels, hats, gift cards) and tournament-related product offerings such as the Caddy Time Open and the Barcelona Golf Tour. Distribution is product-led and self-serve via the App Store and Google Play, supplemented by partnership-driven demand through the PGA of Canada, Epson Tour, Hurricane Junior Golf Tour, World Golf Competition, and the WPGA Junior Foundation. The company is privately held, structured as Caddytime LLC in Florida, and in March 2025 took an equity investment from Greg Norman. The 2025 fundraising is being executed through Caddy Time Two LLC via a 200-share offering at $1,000 per share, with stated intent to fund aggressive growth over the next 12 months.
Caddy Time firmographics
Firmographics- Name
- Caddy Time
- Legal name
- Caddytime, LLC
- Website
- https://caddytime.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caddy Time operates a two-sided mobile marketplace (iOS and Android) that connects golfers with pre-screened, tiered caddies on demand, with pricing from $80 to $250 per round. The company serves individual golfers, caddies, and golf courses across 7 countries, monetizing through transaction fees, event services, and branded merchandise.
- Ownership category
- akta.pro rank
Where Caddy Time is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caddy Time business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Caddie Booking Commission: Platform fees from booking caddie services. Golfers pay for caddie services through the app; courses receive a portion of revenue from Caddy Time.
- Caddie Earnings Sharing: Caddies earn $20-50 per hour through the platform, with Caddy Time taking a transaction fee on bookings
- Merchandise Sales: E-commerce sales of branded merchandise including golf towels ($25), hats ($60), and gift cards
- Event Services: Booking services for tournament caddies, forecaddies, and special event caddie requests
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Caddy Time Caddie (No Tip Included) |
| Unit Pricing | Pay-as-you-go | Caddy Time Caddie (Includes Tip) |
| Unit Pricing | Pay-as-you-go | Low Handicap Caddie (includes Tip) |
| Unit Pricing | Pay-as-you-go | Scratch Golfer Caddie (Includes Tip) |
| Unit Pricing | Pay-as-you-go | Coaching Caddie (Includes Tip) |
| Unit Pricing | Pay-as-you-go | Entry Level Starting Price |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Caddy Time product offering
Product offeringCore offering
Caddy Time operates a two-sided mobile marketplace platform (iOS/Android) connecting individual golfers with pre-screened, skill-ranked caddies (Bronze, Silver, Gold, Platinum tiers) for tournament play, casual rounds, business deals, and skill improvement. Golfers book caddies through the app with in-app payment; caddies earn $20-50 per hour. The platform also supports tournament/forecaddie bookings and sells branded merchandise through its web store.
Product overview
Caddy Time is a two-sided mobile marketplace platform connecting golfers with qualified caddies globally. The core product is the Caddy Time mobile app (iOS/Android), which enables golfers to book various tiers of caddie services (standard, low handicap, scratch golfer, coaching, and forecaddie) and caddies to find on-demand work. The company also operates a web-based store selling merchandise (golf towels, hats, gift cards) and caddie service bookings. Premium caddie tiers are differentiated by skill level (handicap requirements ranging from standard to 3-handicap for coaching caddies) and include optional tip coverage. The platform launched in 2021 and has expanded to seven countries with rounds on four continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Caddy Time Mobile App Two-sided mobile marketplace application available on iOS and Android that connects golfers with pre-screened, skill-ranked caddies (Bronze, Silver, Gold, Platinum tiers). Enables golfers to book caddies for tournament play, casual rounds, business entertainment, and skill improvement, while caddies find on-demand job opportunities and earn $20-50 per hour. Includes dual-sided ratings, in-app booking, and payment processing.
- Caddy Time Golf Towel High-quality golf towel with built-in scrubber glove that removes dirt, grass, or sand from golf clubs, featuring a built-in handle and clip for easy access on the course.
- Caddy Time Hat Branded golf hat worn by golfers and caddies worldwide, featuring a lightweight, antimicrobial, moisture-wicking sweatband and structured front panel; available in White, Black, Navy, and Grey.
- Caddy Time Gift Cards Caddy Time gift cards valid for purchases in the United States and Canada; redeemable for Caddy Time services but not redeemable for cash or use outside of Caddy Time.
Quantifiable outcome
- Caddies earn $20-50 per hour on-demand
- +2 more outcomes
Companies that use Caddy Time
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Caddy Time technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caddy Time partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered featured, minor and core.
- World Golf CompetitionfeaturedFeatured partner for the 2025 World Golf Competition across 15 zones worldwide. A global amateur competition played on world-renowned courses including Pebble Beach, Pinehurst, Terre Blanche, Glen Eagles, and Cape Kidnappers. Culminates in World Final at Punta Espada Golf Club in the Caribbean.
- WPGA Junior FoundationminorPartnership to enhance golfing experience for junior golfers, caddies, and families in Wisconsin. Includes scholarship opportunities (donating portion of every caddied round), sponsorship of WPGA Junior Championship, and building interest in golfing and caddying.
- PGA of CanadacoreNational partnership making Caddy Time the official caddie matching service for PGA of Canada. Supported the 100th edition of the BetRegal PGA Championship of Canada. Kevin Thistle (PGA of Canada CEO) stated the partnership helps bring the rare first-class touch of connecting caddies with golfers throughout Canada.
- Epson TourcoreProfessional golf tour partnership providing caddie services for tournaments.
- The Grint TourminorGolf tour partnership for tournament caddie services.
- Hurricane Junior Golf TourminorJunior golf tour partnership providing caddie services for youth tournaments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Caddy Time competitors and assessment
Company assessmentBroad incumbents
- TeeOff: TeeOff is an online tee-time booking and golf deals marketplace operated by PGA Tour-affiliated entities. It competes for golfer booking mindshare and represents a broader incumbent in golf service marketplaces.
- Lightspeed Golf: Lightspeed Golf (formerly Chronogolf) provides cloud-based POS, tee-sheet, and member management software to golf courses. It is a broader incumbent serving the same course-operator buyer as Caddy Time.
- GolfNow: Operated under NBC Sports, GolfNow is the largest online tee-time booking marketplace in the U.S. It serves as a broader incumbent that controls golfer demand relationships with thousands of courses and could expand into adjacent services such as caddie matching.
- Clubessential: Clubessential provides club management software to private clubs and country clubs, including member management and tee-sheet systems. It serves the same golf-course buyer as Caddy Time and could integrate caddie matching as a feature.
- Supreme Golf: Supreme Golf runs a tee-time marketplace and golf course management platform, aggregating inventory from public and private courses. It is a broader golf-marketplace incumbent whose course relationships could overlap with Caddy Time's distribution channel.
Emerging players
- The Grint: The Grint is a golf social and score-tracking app that has expanded into tournament organization (The Grint Tour). It overlaps with Caddy Time's golfer-facing mobile experience and tournament channel.
- Arccos Golf: Arccos provides shot-tracking hardware and software for golfers. While its core offering is performance analytics, it operates in the same premium golfer segment that Caddy Time targets with coaching caddies.
- SwingU: SwingU is a golfer-facing mobile platform offering GPS, score tracking, and instruction content. It overlaps with Caddy Time's golfer engagement surface and could expand into on-course service bookings.
- 18Birdies: 18Birdies is a golfer-facing mobile app providing GPS rangefinder, scoring, and stat-tracking functionality. It addresses the same consumer golfer segment as Caddy Time's mobile app and could add caddie-service integrations.
Direct peers
- Go To Caddie: Go To Caddie supplies caddies with course yardage books and custom yardage-book holders and is an existing integration partner of Caddy Time. It is a direct caddie-services peer whose tools are co-marketed alongside Caddy Time bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Caddy Time social profiles
Digital presenceCaddy Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caddy Time leadership team
Management profileNumber of profiles
Profiles5 records
Caddy Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caddy Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caddy Time
What does Caddy Time do?
Caddy Time operates a two-sided mobile marketplace platform (iOS/Android) connecting individual golfers with pre-screened, skill-ranked caddies (Bronze, Silver, Gold, Platinum tiers) for tournament play, casual rounds, business deals, and skill improvement. Golfers book caddies through the app with in-app payment; caddies earn $20-50 per hour. The platform also supports tournament/forecaddie bookings and sells branded merchandise through its web store.
Is Caddy Time a public or private company?
Caddy Time is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caddy Time founded?
Caddy Time was founded in 2020. It employs 1 to 10 people.
Where is Caddy Time based?
Caddy Time is headquartered in Orlando, United States, in the North America region.
How does Caddy Time make money?
Four revenue lines are on record. Caddie Booking Commission is the primary driver. The others are caddie Earnings Sharing, merchandise Sales and event Services.
Who are Caddy Time's main competitors?
Broad incumbents on record are TeeOff, Lightspeed Golf, GolfNow, Clubessential and Supreme Golf. Emerging players are The Grint, Arccos Golf, SwingU and 18Birdies. Go To Caddie is listed as a direct peer.
Does Caddy Time have an API?
No public API is recorded for Caddy Time.