Caravan and Motorhome Club

What Caravan and Motorhome Club does

The Caravan and Motorhome Club (trading name of The Caravan Club Limited, registered in England and Wales no. 00646027) is a UK-headquartered, membership-based touring organisation founded in 1907 and operating from East Grinstead, West Sussex. It serves leisure consumers in the caravan, motorhome, campervan, and touring segments by providing access to a curated network of more than 2,600 campsites — including over 145 Club-owned UK campsites, more than 2,000 Certificated Locations (CLs), affiliated sites, and overseas sites across 17 European countries — plus worldwide escorted and independent motorhome tours to Australia, New Zealand, Canada, the USA, and Southern Africa.

The company's core offerings span campsite bookings (managed through the bookings.caravanclub.co.uk platform and a native iOS/Android application), a portfolio of insurance and cover products (Caravan Cover, Motorhome, Campervan, Car, Home, and Cycle/E-Bike insurance distributed through partners Devitt and Bikmo, plus MAYDAY UK and European breakdown cover via Green Flag), training courses, and member benefits such as the Great Savings Guide and discounts on ferry and Eurotunnel crossings. Its technology stack includes a responsive booking platform, a 24/7 AI-powered digital assistant called Lizzie that handles text-based knowledge retrieval for campsite recommendations across phone and WhatsApp, and the Club Together community forum for member engagement.

The business operates a hybrid subscription plus transaction model: annual membership fees provide baseline recurring revenue, individual pitch fees and tour bookings generate transactional income, insurance and ferry commissions produce affiliate revenue, and training courses and shop sales contribute supplementary income. The company is authorised and regulated by the Financial Conduct Authority (no. 311890) for general insurance and credit activities, holds Green Tourism Gold sustainability certification, and is supported by a workforce of approximately 535 employees.

Name

Caravan and Motorhome Club

Legal name

The Caravan Club Limited

Website

https://camc.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Caravan and Motorhome Club is a UK membership-based touring organisation providing members access to 2,600+ campsites across the UK, 17 European countries, and worldwide, alongside insurance, breakdown cover, training, and tours for caravan and motorhome leisure consumers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Touring Membership Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

Keywords

• Camping membership services
• Caravanning and motorhome touring
• Uk campsite network
• Touring insurance products
• Outdoor recreation club

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to Club campsites, Certificated Locations, member discounts, and exclusive offers. Membership includes benefits such as £15 saving per night on UK Club campsite pitch fees and access to the Great Savings Guide with up to 50% off attractions.
2. Campsite Bookings: Revenue from booking fees and pitch charges at Club-owned campsites across the UK. Includes various pitch types (grass, non-electric, serviced pitch upgrades) and seasonal pitches.
3. Insurance Products: Commission revenue from insurance partnerships including caravan cover, motorhome insurance, campervan insurance, car insurance, breakdown and recovery (MAYDAY), and travel insurance (Red Pennant). Products offered through Devitt with competitive pricing promises.
4. Ferry and Crossing Bookings: Commission revenue from booking ferry crossings and Eurotunnel services for European travel. Members receive up to 10% discount on ferry and Eurotunnel crossings.
5. Training Courses: Revenue from caravanning courses including caravan towing courses and motorhome courses, priced from £184.
6. Worldwide Tours: Revenue from escorted and independent motorhome tours to destinations including Australia, New Zealand, Canada, USA, and Southern Africa, with tours starting from £3,599.
7. Club Shop and E-Gift Vouchers: Retail revenue from the Club shop offering gift vouchers and member-exclusive products.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

The Caravan and Motorhome Club is a membership-based touring organisation providing members with access to a curated network of over 2,600 campsites across the UK and Europe, complemented by partner-distributed insurance products (caravan, motorhome, campervan, car, home, cycle, and travel cover) and breakdown recovery services. Members receive benefits such as £15 saving per night on UK Club campsite pitch fees, ferry and Eurotunnel booking discounts, and access to worldwide escorted and independent motorhome tours, supported by the Lizzie digital assistant and Club Together community forum.

Product overview

The Caravan and Motorhome Club operates a membership-based platform offering a comprehensive range of touring and camping services. The core product portfolio centers on insurance products (Caravan Cover, Motorhome Insurance, Campervan Insurance, Car Insurance, Home Insurance, Cycle/E-Bike Insurance) provided through partner integrations with Devitt and Bikmo, plus breakdown recovery (MAYDAY UK and European) through Green Flag. Accommodation services span over 2,200 UK and overseas campsites including Club campsites, Certificated Locations (CLs), and Affiliated sites, with glamping offered through Experience Freedom partnership. The Club also provides worldwide motorhome holidays, escorted and independent tours across UK, Europe, and global destinations. Digital services include the Lizzie 24/7 AI digital assistant for campsite recommendations, a mobile app on Google Play, and the Club Together community forum. Additional offerings comprise training courses, the Great Savings Guide member benefits program, and roof tent holiday packages.

Differentiator

Problem solved

Functional benefit

Brands

• Experience Freedom: Glamping accommodation service offering unique glamping experiences across 11 beautiful locations in the UK

Products and services

• UK Club Campsites Over 145 quality-assured UK campsites owned and operated by the Club, bookable through the online booking platform and mobile app, available to members and non-members with member pitch fee discounts.
• Certificated Locations (CLs) Over 2,000 privately owned campsites across the UK meeting Club standards, searchable through the Club's booking system for members.
• Affiliated Campsites Partner campsites affiliated with the Club network, providing additional booking options through the Club platform.
• European Campsites Overseas campsites across 17 European countries bookable through the Club's platform with site night vouchers and ferry/crossing packages.
• Caravan Cover Specialist caravan insurance cover protecting caravans whether at home or on holiday, designed for member needs and offered through the Devitt partnership.
• Motorhome Insurance Defaqto 5 Star Expert rated motorhome insurance offering a price beat guarantee of at least £25 off renewal quotes, distributed through the Devitt partnership.
• Campervan Insurance Defaqto 5 Star Expert rated campervan insurance with a price beat guarantee of at least £25 off renewal quotes, distributed through the Devitt partnership.
• Car Insurance Car insurance products distributed through the Devitt integration with online quote retrieval capabilities.
• Home Insurance Home insurance products provided through the Devitt integration with online quote and renewal capabilities.
• Cycle and E-Bike Insurance Specialist insurance for cycles and electric bikes provided through the Bikmo integration for Club members.
• MAYDAY UK Breakdown Cover UK roadside and recovery cover from £80, ensuring holiday continuation if vehicle needs assistance, distributed through the Green Flag partnership.
• MAYDAY European Breakdown Cover Breakdown cover for European travel and touring holidays, distributed through the Green Flag partnership.
• Red Pennant Travel Insurance Specialist travel insurance products for overseas holidays and touring abroad.
• Worldwide Motorhome Holidays Worldwide escorted and independent motorhome tours including destinations such as Australia, New Zealand, Canada, USA, and Southern Africa, with tours starting from £3,599.
• Glamping Holidays (Experience Freedom) Unique range of glamping accommodation across 11 beautiful UK locations including pods, shepherd's huts, and safari tents, with CAMC members receiving a 20% discount through the Experience Freedom partnership.
• Training Courses Expert training courses for caravanning and motorhome skills including caravanning courses, motorhome courses, and manoeuvring training, with prices starting from £184.

Quantifiable outcome

• Over 2,600 campsites available to members
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Experience FreedomcoreGTM or Marketing PartnerGlamping accommodation partnership offering CAMC members 20% discount at 11 locations across the UK. Members enter their membership number at checkout to receive the discount. Experience Freedom provides unique glamping accommodation options including pods, shepherd's huts, and safari tents.
• DevittcoreChannel Partner/ Reseller/ DistributorInsurance partner distributing caravan, motorhome, campervan, car, and home insurance products through dedicated quote portals. The Club earns commission on insurance products sold, with Devitt providing the insurance infrastructure and pricing.
• Green Flag (MAYDAY)coreChannel Partner/ Reseller/ DistributorBreakdown recovery partner providing MAYDAY UK and European Breakdown Cover. Products offered exclusively to members with pricing starting from £80 for UK Roadside & Recovery cover.
• EurotunnelminorGTM or Marketing PartnerChannel for booking Eurotunnel crossings to France, offered as part of overseas holiday packages. Members receive up to 10% discount on crossings.
• Ferry OperatorsminorChannel Partner/ Reseller/ DistributorPartnership with ferry operators for cross-channel and European ferry crossings, integrated into the Club's overseas booking platform. Members receive up to 10% discount on ferry crossings.
• TentBoxminorGTM or Marketing PartnerRoof tent partner featured on the Club website, promoting roof tent camping as an alternative touring option. The Club's 2,600+ campsites are available to roof tent users.
• Bikmo (Cycle and E-Bike Insurance)minorChannel Partner/ Reseller/ DistributorCycle and E-Bike Insurance partnership through Bikmo, offered as an additional insurance product. Members can obtain quotes via the Club's insurance pages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Harvest Hosts: Membership-based platform offering overnight stays at vineyards, farms, and breweries for self-contained RVs. Comparable as a subscription-driven outdoor accommodation product targeting the same RV enthusiast segment.
• Hipcamp: Digital marketplace connecting campers with private land, RV sites, and unique outdoor stays. Comparable as an aggregator competitor that bypasses traditional membership clubs, though primarily North American.
• RoverPass: Reservation and property management platform for RV parks and campgrounds. Comparable as an enabling technology layer for the same RV park operator ecosystem that CAMC participates in.
• Pitchup.com: UK and European online marketplace for booking campsites and glamping. A relevant competitive threat as it offers aggregated inventory without membership friction, but no equivalent membership benefits or owned network.

Direct peers

• Good Sam Club: US-based membership organisation for RV enthusiasts offering discounts, insurance, roadside assistance, and campground access. Directly comparable member-benefit model, though primarily North American.
• Brit Stops: UK-based membership scheme providing motorhome stopovers at pubs, farms, and vineyards. Closely comparable as a paid membership offering motorhome touring benefits with a curated, partner-driven network.
• The Camping and Caravanning Club: The UK's other major membership-based camping and caravanning organisation, founded 1901. Operates a comparable network of campsites and member benefits, making it the closest head-to-head competitor for UK caravanning enthusiasts.

Others

• Eurocamp / Vacansoleil: European camping holiday operators offering pre-erected tents and mobile homes at established campgrounds. Comparable as an adjacent European outdoor accommodation distribution business targeting UK outbound holidaymakers.

Broad incumbents

• KOA (Kampgrounds of America): North America's largest system of franchised campgrounds with a loyalty/KOA Rewards programme. Comparable as a broad RV/camping park operator with subscription benefits, though serving a different geographic market.

Regional players

• Aires Services / Campercontact: European motorhome stopover database and network of aires, with paid premium features. Comparable as a paid digital companion for European motorhome touring that competes for a share of CAMC's European touring member wallet.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/candmclub
• YouTubeyoutube.com/CaravanandMotorhomeClub
• Facebookfacebook.com/candmclub
• Instagraminstagram.com/candmclub
• TikToktiktok.com/@candmclub
• LinkedInlinkedin.com/company/candmclub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravan and Motorhome Club