Bikmo

What Bikmo does

Bikmo is a UK-headquartered specialist cycle and e-mobility insurance broker founded in 2014, operating across five European markets (UK, Germany, Austria, Ireland and Switzerland) with a regulated German subsidiary (Bikmo GmbH, IHK Munich). The company insures over 75,000 riders and serves both individual cyclists — across road, MTB, e-bike, cargo, triathlon and kids' bike categories in three cover tiers (CLIK theft-only, GO theft + damage, PLUS full protection) — and cycling-industry businesses through Bikmo for Business (retail, fleet, events, commercial, repair and bespoke cover). Underwriting is delivered through specialist capacity providers including Hiscox (UK retail shop cover) and UNIQA (DACH), with ARAG providing the £250k legal expenses companion cover embedded as standard in UK policies.

Bikmo's underlying technology is the Bikmo Cloud self-service platform (24/7 policy management, claims lodgement, insured-value changes and B2B fleet management) and a partner-facing Bikmo API that enables retailers, brands, e-bike subscription companies and micromobility operators to embed cycle insurance directly into their own checkout flows. Differentiated product features include a fleet management system for hire/lease/subscription operators paying only for bikes on-risk, a Sold Secure lock compliance underwriting rule, a multi-bike (50%) and e-bike (25% UK, 30% DE/AT) discount structure, and the publicly published Open Project claims dataset used to inform product and pricing.

The business model is multi-stream: consumer and B2B insurance premiums paid monthly at 0% interest or annually with no surcharge; embedded and white-label distribution generating premium share and per-policy fees; commission-based health insurance referrals via General & Medical; and a 2-week free trial bundled with Cyclescheme purchases. Go-to-market is hybrid: direct-to-consumer self-serve quote-and-buy in five country storefronts, dedicated B2B account managers for commercial clients, and channel/API distribution through retailers, brands, governing bodies, trade associations and membership organisations. Bikmo is BCorp certified (since September 2019) and a 1% For The Planet member (since 2020), with disclosed funding of ~£3.4M Series A extension (Oct 2023, led by Puma Private Equity with Development Bank of Wales and Hiscox) and ~£4.75M growth funding (Dec 2024).

Name

Bikmo

Legal name

Bikmo Limited

Website

https://bikmo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikmo is a UK-based specialist cycle and e-mobility insurance broker operating in five European markets, offering consumer cycle cover, B2B commercial insurance and embedded/API products to over 75,000 riders and cycling-industry businesses.

Ownership category

akta.pro rank

Product category

Specialty Cycle Insurance

NAICS

Tour Operators (56152), Travel Arrangement and Reservation Services (5615), Recreational Goods Rental (532284)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel Spend Analytics, Dashboards & BI (THACADAD)

akta.pro secondary industries

Station-Based Bike Rentals (Bikeshare) (THADAGAD), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cycle insurance
• Bicycle insurance
• E-bike insurance
• Commercial bike insurance
• Specialty insurance broker

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Consumer cycle insurance premiums: Recurring monthly or annual premiums from individual cyclists insuring personal bikes (road, MTB, e-bike, cargo, triathlon, kids). Customers can pay monthly at 0% interest or take an annual contract with no surcharge; pricing is usage- and value-based (driven by insured bike value).
2. B2B commercial cycle insurance premiums and broker commissions: Premiums and broker commissions from cycling businesses (bike shops, fleets, event organisers, repair centres, tour operators, manufacturers, distributors, activity providers, mobility operators). Sold via dedicated account managers and tailored to seasonal stock levels.
3. Adventure sports travel insurance premiums: Recurring premiums from Bikmo-branded Non-competitive and Competitive Travel policies covering cycling-specific travel risks.
4. Health insurance referral commission: Distribution and referral revenue from General & Medical private health insurance products marketed through Bikmo's cycling-focused channel (10% customer discount funded by Bikmo).
5. Embedded / white-label and API distribution: White-label and API-integrated cycle insurance offered to retailers, brands, membership bodies and micromobility platforms (e.g., Brompton, Blike), generating premium share and per-policy fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Bikmo is a specialist cycle and e-mobility insurance provider operating across the UK, Germany, Austria, Ireland and Switzerland. It underwrites and distributes consumer cycle insurance (CLIK theft-only, GO theft + damage, PLUS full personal + bike protection), adjacent travel and health cover, and a Bikmo for Business B2B programme serving bike shops, hire and subscription fleets, event organisers, repair centres, manufacturers and micromobility operators. Policies are sold via a self-serve online storefront, embedded partner/white-label arrangements and a dedicated B2B sales motion, all managed through the proprietary Bikmo Cloud account and Bikmo API.

Product overview

Bikmo operates a multi-product insurance platform organised into three lines: (1) consumer cycle insurance delivered across the UK, Germany, Ireland and Austria in three cover tiers (CLIK for theft-only, GO for theft and accidental damage, and PLUS for full personal-and-bike protection), with bike-type sub-products for e-bikes, mountain bikes, road bikes, cargo bikes and triathlon; (2) adjacent consumer covers — Bikmo Travel Insurance (non-competitive and competitive variants) and Bikmo Health Insurance (delivered with underwriter General & Medical); and (3) Bikmo for Business, a B2B programme with retail/hire, fleet, events, commercial, repair-services and bespoke verticals, distributed to manufacturers, retailers, brokers and mobility platforms via the Bikmo Partners programme and a documented Bikmo API. All consumer policies are managed 24/7 through the Bikmo Cloud Account.

Differentiator

Problem solved

Functional benefit

Brands

• Bikmo for Business: The commercial/B2B division of Bikmo offering specialist insurance for cycling businesses including retail & hire, fleet, events, commercial, bespoke and repair services.
• Bikmo Travel

Products and services

• Bikmo Cycle Insurance (CLIK) Theft-only entry-level cover tier for cyclists, including £250k legal expenses, £250 accessory/kit cover, 365 days worldwide cover, optional personal cover upgrades, and access to the Bikmo Cloud account.
• Bikmo Cycle Insurance (GO) Mid-tier cover combining theft and accidental damage with public liability insurance for riders who want bike and equipment protection without personal-accident extensions.
• Bikmo Cycle Insurance (PLUS) Top-tier full-protection cover bundling theft, accidental damage, vandalism, medical/dental/optical, £25k serious personal accident, £2m public liability and optional road/crit/circuit racing.
• Bikmo Electric Bike Insurance Specialist cover for pedal-assist e-bikes up to 250W/15.5mph meeting UK EAPC regulations, with a 25% premium discount (30% in DE/AT) and cover for battery, motor, gearbox and control system.
• Bikmo Mountain Bike Insurance MTB-specific cycle insurance covering trail, enduro, downhill, XC and cyclocross events as standard, including worldwide cover, transit damage, and custom-build valuation support.
• Bikmo Road Cycle Insurance Road-bike insurance covering sportives as standard with optional Race cover for crits, road and circuit racing, including worldwide cover, clothing/accessories and returning-home cover.
• Bikmo Cargo Bike Insurance Insurance for cargo bikes including electric cargo bikes used for commuting, family transport, and business use (excluding hire/reward, courier, food delivery, fare-paying passengers).
• Bikmo Triathlon Insurance Multi-discipline cover bundling bike, kit, wetsuit, GPS, transition-area theft and event-fee protection for triathlon and duathlon events worldwide, plus optional RACE upgrade.
• Bikmo Travel Insurance Adventure-sports travel cover offered in Non-competitive (leisure cycling, MTB to 2,500m) and Competitive (road/TT/track races, cyclocross, duathlon, triathlon, MTB to 5,380m, BMX) variants with delays, baggage, medical-emergency and repatriation benefits.
• Bikmo Health Insurance
• Bikmo for Business — Retail & Hire Insurance Tailored bike-shop insurance for retailers and hire operators with stock/inventory cover, public and product liability, employers' liability, business interruption, demo/hire fleet cover, goods-in-transit and professional indemnity, underwritten by Hiscox.
• Bikmo for Business — Fleet Insurance Bike, e-bike and e-cargo fleet insurance for hire, lease and subscription operators with on/off-risk management, trade replacement valuation, and 24/7 online claims handling.
• Bikmo for Business — Cycling Event Insurance Cycling-event insurance for organisers covering cancellation/postponement, weather cancellation, public and employers' liability, non-appearance, equipment damage, participant injury and event travel extensions.
• Bikmo for Business — Commercial Insurance General commercial cover for cycling organisations including property damage, theft, employers'/public/product liability, business interruption, cyber, D&O, cargo and supply, non-payment, professional indemnity, events, group personal accident, business travel and equipment inspection.
• Bikmo for Business — Bespoke Insurance Solutions Custom-built insurance programmes for cycling, mobility and gig-economy businesses that don't fit standard categories, including manufacturer, distributor and innovation coverage; delivered in partnership with Tribe Advisory (e.g., Deliveroo, Tier Mobility).
• Bikmo for Business — Cycle Repair Services Insurance Cover for bicycle service centres and mobile mechanics including tools & equipment, customer-bikes-in-care, professional indemnity, mobile-mechanic transit cover and public liability.
• Bikmo Partners (B2B/API distribution) B2B programme embedding Bikmo cycle insurance into retailer, membership-brand, manufacturer, broker and marketplace offerings, including the Bikmo Replacement scheme that routes at least 25% of claim value back to independent retailers.

Quantifiable outcome

• Insures over 75,000 riders
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

27 partnerships are on record, tiered flagship advocacy partnership, flagship trade-body partnership, flagship oem partnership, flagship oem/retail partnership, flagship governing-body partnership, flagship distribution partnership, core oem partnership, minor oem partnership, core theft-prevention partner, core membership partner, core retail partner, flagship commercial broking partner, minor retail partner, core governing-body partnership, minor governing-body partnership, flagship embedded-insurance partnership, core legal-expenses partner, flagship api integration customer, core health-insurance partner and core underwriting partner in dach.

• Cycling UKflagship advocacy partnershipGTM or Marketing Partner · 16 December 2024Key partnership announced alongside Bikmo's £4.75M growth funding (Dec 2024) to support expansion across Europe and enhance insurance offerings.
• Association of Cycle Traders (ACT)flagship trade-body partnershipStrategic or Co-development Partner · 16 December 2024Key partnership announced alongside Bikmo's £4.75M growth funding (Dec 2024), supporting independent cycle retailers — see also the Bikmo Repair Services page which references the ACT.
• Trekflagship oem partnershipStrategic or Co-development Partner · 16 December 2024Key partnership announced alongside Bikmo's £4.75M growth funding (Dec 2024). Trek also cited as an example bike in the cycle-vs-home insurance case study.
• Bromptonflagship oem/retail partnershipStrategic or Co-development PartnerBrompton appears on the Partners page logo wall, the Events page 'trusted by' logo wall, and the E-Bike page 'Trusted by' section. Bikmo specifically insures Brompton Electric bikes and supports product-protection schemes for the brand.
• British Cyclingflagship governing-body partnershipGTM or Marketing PartnerListed on the Partners page logo wall and the Events page 'trusted by' logo wall, and featured as 'Trusted by' on the E-Bike page. Bikmo provides cycle insurance for the UK's national governing body for cycling.
• Cycleschemeflagship distribution partnershipChannel Partner/ Reseller/ DistributorListed on the Partners page logo wall and Events page 'trusted by' logo wall. Powers Bikmo's 2-week free trial cycle insurance bundled with Cyclescheme bike purchases.
• Pinarellocore oem partnershipStrategic or Co-development PartnerFeatured as 'Trusted by' on the E-Bike page. Listed on Partners page logo wall. Premium bike brand aligned with Bikmo's specialist cover for high-value cycles.
• Cervélocore oem partnershipStrategic or Co-development PartnerFeatured as 'Trusted by' on the Partners page logo wall as one of Bikmo's manufacturer partners.
• Yeti Cyclescore oem partnershipStrategic or Co-development PartnerFeatured as 'Trusted by' on the E-Bike page and the Partners page logo wall as one of Bikmo's manufacturer partners.
• Norcocore oem partnershipStrategic or Co-development PartnerListed on the Partners page logo wall as one of Bikmo's manufacturer partners.
• Reillyminor oem partnershipStrategic or Co-development PartnerListed on the Partners page logo wall as one of Bikmo's manufacturer partners.
• Ghostminor oem partnershipStrategic or Co-development PartnerListed on the Partners page logo wall as one of Bikmo's manufacturer partners.
• Miriderminor oem partnershipStrategic or Co-development PartnerListed on the Partners page logo wall as one of Bikmo's manufacturer partners.
• Santa Cruz (SC)minor oem partnershipStrategic or Co-development PartnerListed on the Partners page logo wall (SC) as one of Bikmo's manufacturer partners.
• BikeRegistercore theft-prevention partnerGTM or Marketing PartnerListed on the Partners page logo wall as one of Bikmo's partners (UK national cycle database for theft recovery).
• CAMCcore membership partnerGTM or Marketing PartnerListed on the Partners page logo wall as one of Bikmo's membership-based partners.
• Freewheelcore retail partnerChannel Partner/ Reseller/ DistributorListed on the Events page 'trusted by' logo wall as a cycling retailer partner.
• Pure (Pure Electric)core retail partnerChannel Partner/ Reseller/ DistributorListed on the Events page 'trusted by' logo wall as a cycling retail partner.
• Tribe Advisoryflagship commercial broking partnerImplementation/ SI/ Consulting PartnerSpecialist broker partner collaborating with Bikmo on complex commercial cycle/mobility programmes. Joint work includes embedded cover for Deliveroo's rider community and operational cover for Tier Mobility's London e-scooter trials. Bikmo describes Tribe as key for the gig-economy and micromobility segment.
• Willdienstrad (Willerby)minor retail partnerChannel Partner/ Reseller/ DistributorListed on the Business page 'Who We Work With' logo wall as a Bikmo retail/commercial partner.
• Cycling Irelandcore governing-body partnershipGTM or Marketing PartnerListed on the Events page 'trusted by' logo wall as a national cycling body partner.
• Triathlon Irelandminor governing-body partnershipGTM or Marketing PartnerListed on the Events page 'trusted by' logo wall as a triathlon body partner.
• Deliverooflagship embedded-insurance partnershipOEM/ Whitelabel/ Licensing PartnerDeliveroo logo appears on the Business page 'Who We Work With' wall and on the Partners page. Bikmo provides valuable protection for Deliveroo's rider community via Tribe Advisory (gig-economy / micromobility specialism).
• ARAGcore legal-expenses partnerTechnology or IntegrationUnderwriter of Bikmo's free £250k legal expenses companion cover included as standard on UK policies (excludes Channel Islands & Isle of Man).
• Blikeflagship api integration customerOEM/ Whitelabel/ Licensing PartnerBikmo's first fleet insurance partner — an e-bike subscription company. Blike uses Bikmo's API and managed claims service to embed insurance in its subscription package. Bikmo quote on the Fleet page.
• General & Medical Healthcarecore health-insurance partnerChannel Partner/ Reseller/ DistributorChosen by Bikmo as its private health insurance partner. Provides over 1,000 UK private hospitals and 24/7 virtual GP access; Bikmo customers get a 10% discount via Bikmo's link.
• UNIQAcore underwriting partner in dachStrategic or Co-development PartnerUNIQA logos displayed on the German homepage as Bikmo's insurance partner in the DACH region.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Laka: Laka is a UK-based specialist cycling insurer using a peer-to-peer mutual model where premiums are returned if claims are low. It is Bikmo's most direct head-to-head competitor, explicitly named on Bikmo's own comparison page, with overlapping product range (theft, accidental damage) and overlapping target customer (commuter and enthusiast cyclists).
• Yellow Jersey Cycles: Yellow Jersey is a UK specialist cycle insurance broker offering theft, accidental damage, and personal accident cover for road, MTB, e-bike and commuting cyclists. It is a direct competitor explicitly named on Bikmo's 'Compare cycle insurance' page and competes on similar price points and cover features.
• Eversure: Eversure is a UK-based specialist cycle and e-bike insurance provider targeting enthusiast cyclists and commuters. It is the third direct competitor explicitly benchmarked on Bikmo's comparison page, with overlapping UK consumer focus and similar theft-and-damage product positioning.

Broad incumbents

• Hiscox: Hiscox is a UK-listed specialty insurer that underwrites Bikmo's B2B retail shop product and is also an equity investor (Oct 2023 Series A extension). As a broader specialty insurer with deeper capital and broader product lines, Hiscox is both a critical partner and an incumbent that could compete in specialist cycle insurance at scale if commercially motivated.
• Markel International: Markel is a global specialty insurer with deep experience in niche and specialist insurance lines including motorsport and leisure vehicles. Markel competes as a broader incumbent that could offer capacity to cycle insurance programmes at scale, comparable to Hiscox's role for Bikmo.
• Lemonade: Lemonade is a US-listed InsurTech using AI-driven underwriting and a B-Corp-style social impact model. Bikmo's B Corp positioning, cloud-based underwriting, and digital-first customer experience align with Lemonade's playbook, though Lemonade operates at much greater scale across renters, homeowners, pet, and life insurance.
• Petplan: Petplan is the UK's leading specialist pet insurance provider and is the closest analogue to Bikmo's specialist-insurer playbook: a single vertical, deep brand recognition, multi-tier product range, and dedicated underwriting capacity. It demonstrates the scale-up trajectory Bikmo aspires to in cycling.

Emerging players

• Velogear: Velogear is a UK-based specialist cycle insurance broker focused on enthusiast cyclists with theft and accidental damage cover. It competes in the same niche as Bikmo but has a narrower product range and no comparable B2B or API distribution layer.
• Pedal Cover: Pedal Cover is an Australian-headquartered specialist cycle insurance provider that has expanded into European markets. It targets similar enthusiast cyclists with theft, accidental damage and race cover, partially overlapping Bikmo's premium customer segment in DACH and UK.
• Zego: Zego is a UK InsurTech that started in motor and gig-economy insurance and has expanded into broader mobility verticals. It is comparable to Bikmo on InsurTech DNA, embedded/API distribution, and micromobility exposure, though currently more focused on motor than two-wheelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bikmo
• Xx.com/ridebikmo
• Facebookfacebook.com/ridebikmo
• LinkedInlinkedin.com/company/bikmo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikmo