What Camera Rentals does

The Rentals Group B.V. is a privately held Dutch equipment rental platform headquartered in Amsterdam, operating through four consolidated brands: Camera Rentals, Het Licht Equipment Rental, Het Raam Digital Cinema, and Light Unit. The company rents professional film, television, and commercial production equipment on a day-rate basis, with a catalog spanning camera packages (Arri Alexa 35, Sony Venice 2, RED V-Raptor XL 8K), one of Europe's largest lens collections of over 150 sets (including rare rehoused vintage optics from Canon, Angénieux, and Lomo), lighting fixtures (Arri HMI/LED, Creamsource, Nanlux), motion control rigs (Bolt, Milo, Cinebot MAX by Mark Roberts Motion Control), camera stabilizers (DJI Ronin, FreeFly Movi), transport and generator fleets (including Euro 6 and electric vehicles), portable power solutions, and underwater housings. Operational infrastructure includes test lanes, darkroom facilities, secure storage, and in-house lens technicians across two Amsterdam locations operating as a unified inventory system.

Revenue is generated entirely through usage-based day-rate rentals, with prices ranging from €7.50 to €4,500 per day excluding VAT depending on equipment tier; multi-day and project-based discounts are offered but not publicly listed. Go-to-market is direct B2B enterprise field sales: productions contact the company via phone, email, or website for project-based equipment coordination, with professional account management for major bookings. Distribution is Amsterdam-centric physically, supplemented by European rental partners that offer the company's lenses at reduced rates, and industry events (notably the annual Amsterdam Lens Event) serve as the primary marketing channel targeting cinematographers and lens enthusiasts. The company is GDPR-compliant, serves primarily European productions, and shows no public funding, M&A, or expansion beyond organic consolidation of its four brand operations.

Name

Camera Rentals

Legal name

The Rentals Group B.V.

Website

https://camerarentals.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rentals Group B.V. is an Amsterdam-based equipment rental platform renting professional cameras, lenses, lighting, and motion control rigs on a day-rate basis to feature film, television, and commercial productions across Europe, operating through four consolidated brands.

Ownership category

akta.pro rank

Product category

Film and Cinema Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Camera equipment rental
• Cinematography lens rental
• Professional lighting rental
• Motion control rental
• Film production equipment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Day-rate rental of professional film equipment including cameras, lenses, lighting, motion control, transport, generators, power solutions, and underwater equipment. Pricing varies by equipment type and package, ranging from €7.50 to €4,500 per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Rentals Group B.V., operating under brands Camera Rentals, Het Licht, Het Raam, and Light Unit, rents professional film and television production equipment on a daily basis. The inventory spans high-end digital cinema camera packages, one of Europe's largest lens collections (over 150 lens sets), professional lighting fixtures, motion control systems, camera stabilizers, transport vehicles and generators, portable power solutions, and underwater housings, supported by in-house technicians and test lanes at two Amsterdam locations.

Product overview

The Rentals Group operates Camera Rentals as a unified rental platform combining multiple high-end rental companies including Camera Rentals, Het Licht, Het Raam, and Light Unit. The company offers one of Europe's largest lens collections with over 150 lens sets, alongside professional camera packages (Arri Alexa, Sony Venice, RED), lighting equipment (Arri, Creamsource, Kino Flo), motion control systems (Milo, Bolt, Cinebot by Mark Roberts Motion Control), gimbals (DJI Ronin), transport/generators, power solutions, and underwater equipment. The platform provides comprehensive production support through fully equipped test lanes, darkroom facilities, secure storage, in-house lens technicians, and locations in Amsterdam East and West with flexible logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Arri Alexa 35 Package

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CinerebelscoreStrategic or Co-development PartnerCinerebels provides motion control safety and quality standards for The Rentals Group's motion control equipment (Bolt, Milo, Cinebot). The partnership ensures professional deployment and support of motion control systems on set.
• Mark Roberts Motion ControlcoreTechnology or IntegrationThe Rentals Group uses Flair software by Mark Roberts Motion Control and staff are trained by MRMC. Part of a community offering 24/7 service and support for motion control operations.
• European Rental PartnersminorChannel Partner/ Reseller/ DistributorPartnerships with rental companies across Europe offering Camera Rentals' lenses at specially reduced rates, allowing partners to expand offerings without heavy investment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keslow Camera: US-based independent camera and lens rental house serving feature, episodic, and commercial clients. Comparable premium inventory model and customer base, although primarily serving the North American market.
• Clairmont Camera: Canadian-anchored camera and lens rental company with US operations serving film and episodic productions. Comparable premium-rental model and independent ownership profile to Camera Rentals.
• Panavision: Global leader in film and television equipment rental with proprietary Panavision and Primo optics. Competes with Camera Rentals for the same premium feature, episodic, and commercial productions, with deeper studio relationships and broader geographic coverage.
• Otto Nemenz: Long-established Hollywood-based camera, lens, and lighting rental house. Competes for the same high-end film and commercial productions with a similarly premium, independent positioning.
• ARRI Rental: ARRI's owned rental division providing premium Alexa/AMIRA camera and large-format lens rentals globally. Direct competitor for high-end film and commercial productions, with the OEM advantage and global footprint that Camera Rentals lacks.

Regional players

• Vantage Film Rentals: London-based camera and lens rental house serving UK and European productions. Overlapping product categories (premium digital cinema cameras, anamorphic and vintage lens sets) but UK-centric footprint.
• Procam: UK-based broadcast and film equipment rental house serving productions across Britain and Europe. Comparable cinema and broadcast camera/lens offering, but operating primarily from the UK rather than the Netherlands.
• HD Films: Netherlands-based camera, lighting, and grip rental supplier serving Dutch film and commercial clients. Directly comparable operating model and local customer overlap, including lighting and grip categories where Het Licht competes.
• Hot Camera: Netherlands-based professional camera rental house serving Dutch and European productions. Most direct geographic competitor to Camera Rentals within the domestic Dutch market.
• WTS: Dutch film and broadcast equipment rental and post-production services provider. Comparable Amsterdam base and Dutch production customer base, with broader post-production capabilities alongside rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camera-rentals-amsterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camera Rentals