Caminando Caminando

What Caminando Caminando does

Caminando Caminando is a Spanish family-owned travel agency operating as Servicios Turísticos Ruberto S.L. (wholesale/retail license CICL 24-113), headquartered in Ponferrada, León, Spain, with a team of approximately five employees. The company specializes in organized walking and cycling tours along the Camino de Santiago and adjacent pilgrimage, hiking, and cicloturismo routes across Spain and Portugal. Its itinerary catalog spans the Camino Francés, Portugués, del Norte, Primitivo, de Invierno, Finisterre, Inglés, and Sanabrés, plus extended products including the Vía de la Plata, Camiño dos Faros, Rota Vicentina, Caminhos de Fátima, Camino del Cid, and Vía Verde, available in both foot and bike variants and in dedicated Año Jacobeo 2027 guaranteed-departure editions.

Packages are sold direct-to-consumer through caminandocaminando.com (with Spanish, English, and Italian language sites) and via Instagram and Facebook channels. Per-trip pricing follows a unit model ranging from approximately €430 for a short last-100 km segment in standard accommodation to roughly €3,930 for a full Camino Francés walking route in premium accommodation, with add-on modules for custom itineraries and baggage transfer between stages. The underlying technology stack is a web-based booking and itinerary management platform with an online budget calculator; there is no mobile app, no AI-driven features, and no external investors or parent company. Marketing automation runs on Mailchimp, and the business describes itself as an 'empresa familiar' emphasizing personalized customer service and local destination expertise as its primary differentiators.

Name

Caminando Caminando

Legal name

Servicios Turísticos Ruberto S.L.

Website

https://caminandocaminando.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Caminando Caminando is a family-owned Spanish travel agency (Servicios Turísticos Ruberto S.L., Ponferrada) that organizes walking and cycling tours along the Camino de Santiago and other Iberian pilgrimage routes, selling packages direct-to-consumer to individual pilgrims through its multilingual website and social channels.

Ownership category

akta.pro rank

Product category

Pilgrimage Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Pilgrimage travel
• Camino de Santiago
• Walking tours
• Cycling tours
• Travel agency

Headquarters

HQ city

Ponferrada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organized Package Tours: Revenue generated from selling complete travel packages along Camino de Santiago and other pilgrimage/scycling routes, including accommodation booking, luggage transfer between stages, and optional services. Packages are priced per person based on itinerary length, accommodation category (standard or singular/premium), and route type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Caminando Caminando is a family-owned Spanish travel agency (wholesale/retail) that sells organized walking and cycling packages along the Camino de Santiago and other pilgrimage routes in Spain and Portugal. Packages include pre-booked private accommodation with en-suite bathrooms, daily luggage transfer between stages, optional guided support, and tailored itineraries. Custom-designed trips are also offered based on traveler preferences.

Product overview

Caminando Caminando is a family-owned travel agency specializing in organized Camino de Santiago pilgrimage tours. The product portfolio consists of two core service categories: walking tours (Camino de Santiago a pie) and cycling tours (Camino de Santiago en bici), with sub-products representing specific routes including the Camino Francés, Camino Portugués, Camino del Norte, Camino Primitivo, Camino de Invierno, Camino Finisterre, Camino Inglés, Camino Sanabrés, and the Vía de la Plata. Additional offerings include alternative itineraries such as the Camiño dos Faros, Rota Vicentina, and Camino de Fátima. The company also provides custom itinerary design services and baggage transfer as supporting modules. Services are offered in various accommodation tiers including standard hotels and premium singular alojamientos.

Differentiator

Problem solved

Functional benefit

Products and services

• Camino de Santiago a pie (Walking Pilgrimage Tours)
• Camino de Santiago en bici (Cycling Pilgrimage Tours)
• Camino Francés (French Way)
• Camino Portugués (Portuguese Way)
• Camino del Norte (Northern Way)
• Camino Primitivo (Primitive Way)
• Camino de Invierno (Winter Way)
• Vía de la Plata en bici (Silver Way by Bike)
• Camiño dos Faros (Way of the Lighthouses)
• Rota Vicentina
• Camino de Fátima
• Itinerarios a medida (Custom Itineraries)
• Traslado de equipaje (Luggage Transfer Service)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Follow the Camino: Direct competitor running organized walking and cycling trips on multiple Camino routes, with similar accommodation and luggage-transfer services aimed at international pilgrims.
• Santiago Ways: Spanish tour operator focused on guided and self-guided Camino de Santiago packages, offering walking and cycling variants with accommodation and baggage transfer — overlapping product and customer base.
• CaminoWays: Irish-headquartered specialist tour operator offering self-guided and guided walking and cycling Camino packages with accommodation, luggage transfer, and route variants — the closest direct competitor to Caminando Caminando.
• Pilgrim Paths: Specialized Camino tour operator offering walking packages with accommodation booking and luggage transfer across multiple Camino variants, comparable in scale and product positioning.

Emerging players

• Mucho Viaje / Nomaders: Emerging Spanish online travel platform aggregating small local operators and walking/cycling experiences, including pilgrimage routes; partial overlap with Caminando Caminando's product and customer base.

Broad incumbents

• Macs Adventure: Well-established UK self-guided walking and cycling tour operator covering Camino routes alongside a much wider European portfolio, including baggage transfer and accommodation hand-picking — a broader incumbent with product overlap in Camino.
• Evaneos: Online marketplace connecting travelers with local tour operators across many destinations, including Spain and Portugal; competes indirectly for the same pilgrim/walking-tour customer through a much larger platform.
• TourRadar: Multi-operator tour marketplace aggregating walking, cycling, and pilgrimage tours including Camino packages; acts as a distribution channel and competitor for direct bookings of small specialists like Caminando Caminando.

Regional players

• Spain-Holiday.com / Spain is More: Spain-focused travel and tour operator offering curated experience packages across the country including walking and cultural routes; broader Spain product set but overlaps on Camino/northern Spain itineraries.

Others

• Buendia Tours: Spain-based guided and small-group tour operator covering cultural and walking experiences; not a direct Camino competitor but illustrates the broader pool of Spanish inbound tour operators competing for the same international leisure traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CaminandoCaminando
• Instagraminstagram.com/caminandocamina
• LinkedInlinkedin.com/company/caminando-caminando

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caminando Caminando