Campcation

What Campcation does

Campcation AB is a Stockholm-headquartered online travel marketplace, founded in 2020, that aggregates campsites, motorhome pitches, caravan stopovers, and glamping accommodations across 35+ European countries for booking through a single web platform. The product is a self-serve booking engine with country-specific landing pages, filterable search by destination, dates, accommodation type, facilities, and activities, secure payment processing (Swish, Mastercard, Visa, American Express), and a stamp-based loyalty rewards program. The supply side is sourced through a separate partner onboarding portal (join.campcation.com) that now lists over 2,500 partner campsites, with particularly close Nordic-region partnerships enabling pitch reservations at roughly 400 campsites.

The company monetizes via transaction-fee commissions on bookings routed through the marketplace, with no centralized pricing published and pricing set by individual campsite operators. Go-to-market is product-led growth: direct consumer bookings via the web platform, supplemented by email marketing for the loyalty program, earned media coverage in Swedish press (Expressen, Aftonbladet, Di Digital), and a referral/partnership channel surfaced through dedicated collaboration and partner inquiry pages. Distribution is digital-first, direct-to-consumer, and global in reach despite the Nordic anchor.

Campcation is a venture-backed private limited company that has raised ~23 MSEK cumulatively (12 MSEK seed in May 2022, 11 MSEK in June 2023) and reported 600% year-over-year growth in mid-2023. The team is small (12 employees), there is no mobile app, no public API, no disclosed AI/ML capability, and no enterprise customer base; revenue, GMV, and valuation are not publicly disclosed.

Name

Campcation

Legal name

Campcation AB

Website

https://campcation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Campcation AB is a Stockholm-based online marketplace founded in 2020 that lets European travelers search and book campsites, motorhome pitches, caravan stopovers, and glamping stays across 35+ countries from a single platform, monetizing via booking commissions from over 2,500 partner campsites.

Ownership category

akta.pro rank

Product category

Campsite and Outdoor Accommodation Booking Marketplace

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Campsite booking platform
• Motorhome pitch reservations
• Glamping marketplace
• Outdoor accommodation booking
• European camping directory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Booking Commission: Platform generates revenue through commissions on campsite and motorhome pitch bookings. The marketplace connects travelers with partner campsites across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Campcation operates an online marketplace booking platform that aggregates over 2,500 campsites, motorhome stopovers, and glamping accommodations across 35+ European countries. Travelers use the platform to search, filter, and reserve pitches and stays, while campsite owners register their properties through a separate partner portal. The company monetizes by earning commissions on bookings completed through the platform.

Product overview

Campcation operates as a single unified booking platform that allows travelers to discover and book camping, glamping, and motorhome pitches across Europe. The platform aggregates over 2,500 partner campsites and motorhome stopovers in 35+ countries. The core product is complemented by a rewards loyalty program (stamps for nights stayed), gift card functionality, and a partner registration portal for campsite owners. The company focuses on the Nordic market while expanding across Europe, offering pitch booking services at 400+ campsites in the Nordic region specifically.

Differentiator

Problem solved

Functional benefit

Products and services

• Campcation Booking Platform Online booking marketplace enabling travelers to search, filter, and book campsites, glamping accommodations, and motorhome pitches across 35+ European countries. Filtering supports destination, date, accommodation type (motorhome, caravan, tent, glamping), facilities, activities, pets, and price.
• Campcation Partner Registration Dedicated portal at join.campcation.com where campsite owners and motorhome stopover operators can register and list their properties on the Campcation platform. Also includes an admin login for existing partners to manage their listings.
• Campcation Gift Cards Digital gift cards available for purchase that can be redeemed against bookings made on the Campcation platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Partner Campsites (2,500+)coreChannel Partner/ Reseller/ DistributorNetwork of over 2,500 partner campsites and motorhome stopovers across Europe. Close cooperation with Nordic campsites enables pitch reservations at 400 locations. Campsite owners can register via join.campcation.com to list their properties on the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camping.info: Camping.info is a European campground directory and booking platform operating in multiple countries, directly comparable to Campcation's aggregated campsite inventory and booking marketplace model.
• Campspot: Campspot is an online reservation platform for private campgrounds, RV parks, and glamping resorts in North America, providing a directly comparable booking infrastructure for the same operator and traveler segments Campcation serves.
• The Dyrt: The Dyrt is a U.S.-based campground discovery and booking marketplace that combines user-generated reviews with reservation functionality — analogous to Campcation's traveler-facing campsite aggregation and booking model.
• Pitchup.com: Pitchup.com is a UK-headquartered online booking platform for campsites, caravan parks, and glamping sites across Europe — the closest direct competitor to Campcation in terms of product, geographic focus, and customer base.
• Hipcamp: Hipcamp is a North American marketplace for campsites, glamping, and RV stays on private and public land; its two-sided marketplace model, partner onboarding portal, and trip-planning UX closely mirror Campcation's core product.

Emerging players

• Yescapa: Yescapa is a European motorhome and campervan rental marketplace headquartered in France, comparable to Campcation on geography (pan-European) and target customer (motorhome/caravan travelers).
• Outdoorsy: Outdoorsy is a peer-to-peer RV and campervan rental marketplace. While focused on vehicle rentals rather than campsites, it serves the same European/North American outdoor-traveler segment Campcation targets.

Broad incumbents

• Airbnb: Airbnb operates a global accommodation marketplace that has expanded into glamping and unique stays, making it an incumbent platform whose campsite-adjacent inventory competes with Campcation for the same European traveler.
• Booking.com: Booking.com is the dominant European travel OTA with an expanded campsite and holiday-park inventory category. It is a broad incumbent that overlaps with Campcation on European travelers and on campsite supply acquisition.

Regional players

• Eurocamp: Eurocamp is a European operator of family camping holidays and parc bookings across France, Spain, Italy, and Croatia — a complementary channel serving the same European camping traveler demographic Campcation addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campcation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campcation