Camp-to-Go | Kampeer & Caravan Industrie (K.C.I.)

What Camp-to-Go | Kampeer & Caravan Industrie (K.C.I.) does

Camp to Go is a Dutch media and content platform that serves as the consumer-facing brand of KCI (Kampeer & Caravan Industrie), the Dutch camping and caravan industry association. Headquartered in Bunnik, Netherlands, and operating with a 7-employee team, the platform produces editorial content, a weekly television program on RTL4 hosted by Sander Janson ("Mister Camping"), a video podcast series ("Camp to Go Talks"), and a monthly newsletter. It also operates a dealer locator tool covering the Dutch market and the KampeerSelector, a rules-based matching tool that helps users identify suitable camping accommodation.

The platform's product surface is content-led and informational rather than transactional: there is no disclosed technology stack beyond a WordPress-based website, and no AI/ML capabilities, APIs, or proprietary software are documented. The dealer locator and KampeerSelector function as lead-generation utilities that route consumer intent into the KCI-affiliated dealer network across the Netherlands. Editorial coverage spans 15+ European destination markets, including Germany, Austria, Switzerland, Scandinavia, Benelux, the UK, Ireland, France, Italy, Croatia, and Spain.

The business model centers on media monetization — content licensing and brand sponsorships (e.g., the Sunlight Kampeerestafette with Sunlight campervans) — alongside referral economics with the dealer network and likely association-funded operations through KCI. Revenue is not publicly disclosed. End-user pricing is effectively free, with the platform monetizing via advertising and partnership channels rather than direct consumer fees. Customer segments target Dutch families with children, young active couples, beginner campers seeking guidance, and experienced camper enthusiasts across Europe.

Name

Camp-to-Go | Kampeer & Caravan Industrie (K.C.I.)

Legal name

KCI (Kampeer & Caravan Industrie)

Website

https://camp-to-go.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camp to Go is a Dutch media platform under the KCI camping industry association that produces editorial content, an RTL4 TV program, a video podcast, and a dealer locator network serving Dutch and European camping households.

Ownership category

akta.pro rank

Product category

Camping & Outdoor Recreation Media

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Camping media platform
• Caravan industry content
• Camping destination guides
• Outdoor recreation information
• Camping equipment guides

Headquarters

HQ city

Bunnik

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media and Content Platform: Camp to Go generates value as a media platform connecting campers with dealers, destinations, and camping equipment brands through editorial content, TV programming, podcasts, and a dealer locator service. Revenue appears to derive from content licensing, media partnerships, and dealer network referrals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Camp to Go is a Dutch multimedia camping information platform that helps consumers discover European camping destinations, select camping equipment, and find local dealers. It distributes content via a website portal, a weekly RTL4 TV program, the Camp to Go Talks video podcast, a monthly newsletter, and free downloadable checklists, and connects users to a Netherlands-based dealer network for purchase or rental of caravans, campers, tents, and folding campers.

Product overview

Camp to Go is a Dutch camping information and media platform operated by KCI (Kampeer & Caravan Industrie). The platform provides comprehensive camping-related content including an interactive KampeerSelector tool for finding suitable accommodation, a television program on RTL4 hosted by Sander Janson, a video podcast series (Camp to Go Talks), and a monthly newsletter. The website aggregates camping information across Europe, covering destinations in 15+ countries, equipment guides for campers, caravans, tents and folding campers, practical tips, and industry news. The platform functions as a media and information hub rather than a transactional product.

Differentiator

Problem solved

Functional benefit

Products and services

• KampeerSelector Interactive online tool that helps consumers find the most suitable camping accommodation by walking them through preferences and requirements. Used by Dutch campers to match their needs to specific camping types and equipment options.
• Camp to Go TV Program (RTL4) Weekly television program broadcast on RTL4 featuring camping destinations, equipment reviews, and travel tips, presented by Sander Janson ('Mister Camping'). Targeted at Dutch camping audiences for destination inspiration and equipment discovery.
• Camp to Go Talks Podcast Video podcast series featuring interviews with camping industry experts, dealers, and enthusiasts on topics including equipment, destinations, and camping lifestyle. Distributed via podcast platforms including Spotify.
• Camping Information Portal Comprehensive website providing information about campings across more than 15 European countries, camping equipment (camper, caravan, tent, folding camper), destinations, tips, checklists, and industry news. Functions as the central content hub of the platform.
• Nieuwsbrief (Monthly Newsletter) Email newsletter delivered monthly to subscribers with the latest camping news, destination inspiration, equipment updates, and tips for campers.
• Camping Checklists Free downloadable checklists for camping preparation including vacation, summer-ready, winter camping, spring, and post-vacation maintenance checklists. Provided as practical resources to consumers preparing camping trips.

Quantifiable outcome

• The platform covers camping destinations in over 15 European countries
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KCI (Kampeer & Caravan Industrie)parent organizationOthersCamp to Go is part of KCI (Kampeer & Caravan Industrie), the Dutch camping and caravan industry organization. KCI supports the camping industry and related businesses in the Netherlands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pitchup.com: European online marketplace and content platform for camping and caravan holidays, with searchable campground directories, booking, and editorial content across many countries — directly comparable to Camp-to-Go as a digital camping discovery platform.
• Campercontact: Dutch-origin campervan and motorhome stopover database with app, reviews, and editorial content targeted at the self-propelled camping segment — directly comparable as a Dutch camping/motorhome content and locator platform.
• ACSI (Auto Camper Service International): European camping directory and card operator (Eurocampings/ACSI) covering thousands of campgrounds across Europe with reviews and member discounts — comparable to Camp-to-Go as a pan-European camping information/aggregation platform.
• Camping.info: Major German-led European camping portal with campground search, reviews, and editorial content across thousands of sites — closely comparable in role as a content-led camping discovery platform serving multiple European countries.

Broad incumbents

• The Caravan Club (UK): UK membership organization for caravan and motorhome users with campsites, magazine, and editorial content — comparable as an association-led camping media and club ecosystem in another major European market.
• Vacansoleil: European camping holiday operator and content publisher (catalogues, destination guides) selling camping trips across multiple countries — adjacent comparable as a Dutch-rooted pan-European camping brand combining media and commercial offers.
• The Camping and Caravanning Club (UK): British not-for-profit club for campers and caravanners offering sites, magazine, and camping content — analogous to Camp-to-Go as a membership/association-run camping platform with editorial reach.
• Suncamp Holidays: Dutch-based operator of camping holidays across Europe with destination content and booking site — comparable as a Dutch pan-European camping content and commercial brand addressing the same audience.
• ANWB Kamperen: Camping arm of the Dutch ANWB mobility/consumer association, providing campground directories, ratings (Top campings), and camping travel content — comparable as a Dutch association-backed camping content platform competing for the same audience.

Emerging players

• Campanyon: Online booking platform for campsites, tent pitches, and small camping sites across Europe with curated content — overlapping with Camp-to-Go as a digital camping discovery/booking platform targeting younger outdoor travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/2hJ0MdBf4X5mOhQOKMoocA
• LinkedInlinkedin.com/company/camp-to-go-kampeer-caravan-industrie-k-c-i

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp-to-Go | Kampeer & Caravan Industrie (K.C.I.)