Candi Elektronik
Candi Elektronik is a privately-held Indonesian multi-brand retailer of consumer electronics and home appliances, founded in 2011 in Solo, Central Java. It serves households and HORECA businesses across Central Java via five physical showrooms, an e-commerce platform, and WhatsApp-based sales.
- Company typePrivate
- Founded2011
- HeadquartersSurakarta (Solo), Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Candi Elektronik does
Candi Elektronik is an Indonesian multi-brand retailer of consumer electronics and home appliances, founded on 7 July 2011 in Surakarta (Solo), Central Java, and operating under the brand "Candielektronik.co.id — Termurah & Terpercaya" (cheapest & most trusted). The company runs a hybrid distribution model comprising five physical showrooms across Central Java (Solo headquarters, Sragen, Sukoharjo, and Kartasura) alongside an owned e-commerce platform at candielektronik.co.id that lists products across categories including air conditioners, refrigerators and coldchain, washing machines, TVs and audio, small appliances (rice cookers, blenders, dispensers, mixers), air and water solutions (fans, air purifiers, air coolers), commercial HORECA equipment, kitchen and cookware, beauty care, and accessories. The catalog spans over forty brands, with Tier-1 manufacturers such as LG, Sharp, Panasonic, Samsung, Electrolux, Daikin, and Philips alongside Tier-2 brands including Aqua, Gea, Cosmos, Modena, Polytron, and TCL.
The technology layer is conventional retail e-commerce — a product catalog site with category browsing, pricing in Indonesian Rupiah, member registration, and integrated WhatsApp contact buttons on every product page (numbers 6282350819000 and 081958595000) enabling pre-sale inquiry and order support. Pricing is unit-level per SKU (ranging from roughly Rp99,000 for accessories to over Rp83 million for high-end commercial appliances), with promotional campaigns and free shipping to the Solo area. Payment options include bank transfers (BCA, BNI, BRI, Mandiri, Permata), digital wallets (ShopeePay, GoPay), and retail-cash vouchers (Alfamart, Visa). Store-level warranty (12–14 days with unboxing video and receipt) sits atop manufacturer warranties (typically 1-year spare parts, 10-year compressor on applicable products).
Candi Elektronik serves two customer segments: end-consumer households in Central Java (primary), purchasing appliances such as refrigerators, ACs, washing machines, TVs, and small home appliances; and commercial / HORECA businesses (secondary), purchasing built ovens, coffee machines, planetary mixers, ice cream machines, display freezers, and sealers for food service and hospitality use. The company is privately held, with no disclosed funding rounds, parent company, or institutional investors, and reports 21 employees. Operations are limited to a single country (Indonesia) and a single province (Jawa Tengah), with all stores concentrated in the Greater Solo / Surakarta corridor.
Candi Elektronik firmographics
Firmographics- Name
- Candi Elektronik
- Legal name
- Candi Elektronik
- Website
- https://candielektronik.co.id
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Candi Elektronik is a privately-held Indonesian multi-brand retailer of consumer electronics and home appliances, founded in 2011 in Solo, Central Java. It serves households and HORECA businesses across Central Java via five physical showrooms, an e-commerce platform, and WhatsApp-based sales.
- Ownership category
- akta.pro rank
Candi Elektronik industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Candi Elektronik is headquartered
LocationHeadquarters
- HQ city
- Surakarta (Solo)
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Candi Elektronik business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Electronics and Home Appliances: Candi Elektronik generates revenue through direct retail sales of consumer electronics and home appliances. Products are sold at fixed prices displayed on the e-commerce platform, with occasional promotional discounts. The company sells a wide range of brands including LG, Sharp, Panasonic, Samsung, Electrolux, Aqua, Gea, Modena, and many others across categories such as air conditioners, refrigerators, washing machines, kitchen appliances, and small electronics. Sales occur both in-store and online, with payment options including bank transfers (BCA, BNI, BRI, Mandiri, Permata), e-wallets (ShopeePay, GoPay), and retail vouchers (Alfamart, Visa).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Candi Elektronik product offering
Product offeringCore offering
Candi Elektronik is an Indonesian multi-brand retailer of consumer electronics and home appliances. It operates a hybrid physical-and-online storefront model under the Candi Store / Candi Partner brand, with four modern-concept retail locations across Central Java (Solo, Sragen, Sukoharjo, Kartasura) and an e-commerce site (candielektronik.co.id). The assortment spans air conditioners, refrigerators and coldchain, washing machines, TV/audio/video, small appliances, commercial HORECA equipment, kitchen and cookware, beauty care, and accessories, drawing on 40+ brands such as LG, Sharp, Panasonic, Samsung, Electrolux, Daikin, Aqua, Gea, Modena, Philips, and Polytron.
Product overview
Candi Elektronik is an Indonesian e-commerce platform (candielektronik.co.id) selling electronics and home appliances. The company operates as a multi-brand retailer offering a comprehensive portfolio of products across major categories: Air Conditioners (LOW WATT, STANDARD, INVERTER, FLOOR STANDING), Refrigerators & Coldchain (FREEZER, BOX FREEZER, 1-5 DOOR, MULTI DOOR, SIDE BY SIDE, BOTTOM FREEZER, BIG REFF), Washing Machines (DRYER, FRONT LOADING, TOP LOADING, TWIN TUB), TV/Audio/Video (LED, OLED, QLED, MINI LED), Small Appliances (rice cookers/Magic Com, blenders, mixers, air fryers, dispensers, vacuum cleaners), Air & Water Solutions (air purifiers, fans, air coolers), Commercial Appliances for HORECA, Kitchen & Cookware, Beauty Care products, and Accessories. The platform features products from over 40 brands including LG, Samsung, Sharp, Panasonic, Electrolux, Daikin, Philips, Aqua, Modena, Polytron, and many others. Candi Elektronik was established on July 7, 2011, and operates multiple physical stores in Central Java, Indonesia (Solo, Sragen, Sukohardo, Kartasura).
Differentiator
Problem solved
Functional benefit
Companies that use Candi Elektronik
Customer profileSegments2 records
Ideal customer profiles2 records
Candi Elektronik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Candi Elektronik partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and supporting.
- LG IndonesiamajorCandi Elektronik serves as a retail distributor for LG products including refrigerators, bottom freezers, washing machines, air conditioners, TVs, and home appliances across all store and e-commerce channels.
- Sharp IndonesiamajorSharp products including TVs, refrigerators, air conditioners, air purifiers, washing machines, small appliances, and beauty care items are sold through Candi Elektronik's retail and e-commerce channels.
- Panasonic IndonesiamajorPanasonic products including rice cookers/magic com, washing machines, dispensers, blenders, and beauty care items are distributed through Candi Elektronik stores and online platform.
- Samsung IndonesiamajorSamsung products including TVs, air conditioners, washing machine dryers, and refrigerators are sold through Candi Elektronik's retail network.
- Electrolux IndonesiamajorElectrolux products including refrigerators (including 4-door units), washing machines, dryers, magic com/rice cookers, and mixers are distributed through Candi Elektronik.
- Aqua (Aqvia / Panasonic Aquaver)coreAqua brand freezers, box freezers, refrigerators, and dispensers are sold through Candi Elektronik stores and e-commerce.
- Gea (Panasonic Gobel)coreGea commercial and home appliances including freezers, box freezers, commercial ovens, planetary mixers, and display cases are distributed through Candi Elektronik.
- Daikin IndonesiacoreDaikin air conditioners and air purifiers are sold through Candi Elektronik's retail and e-commerce channels.
- CosmoscoreCosmos brand products including rice cookers/magic com, blenders, mixers, wall fans, desk fans, standing fans, dispensers, ovens, and irons are sold through Candi Elektronik's platform.
- BCA (Bank Central Asia)supportingBank transfer payment option for online and in-store purchases.
- BNI (Bank Negara Indonesia)supportingBank transfer payment option supported on the e-commerce platform.
- BRI (Bank Rakyat Indonesia)supportingBank transfer payment option supported on the e-commerce platform.
- Mandiri (Bank Mandiri)supportingBank transfer payment option supported on the e-commerce platform.
- ShopeePaysupportingDigital wallet payment option available on the e-commerce platform for convenient online transactions.
- GoPaysupportingDigital wallet payment option available on the e-commerce platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Candi Elektronik competitors and assessment
Company assessmentBroad incumbents
- Shopee Indonesia: Major Southeast Asian e-commerce platform with deep Indonesian penetration. Comparable as a marketplace where Indonesian consumers purchase the same LG, Sharp, Samsung, Panasonic, and Electrolux appliances at competitive prices with integrated logistics.
- Tokopedia: One of Indonesia's largest e-commerce marketplaces. Comparable because it sells the same multi-brand consumer electronics and home appliance categories that Candi Elektronik offers, with much larger assortment and nationwide reach — representing the primary online competitive threat.
- Hartono Electronics (Hartono Group): Large Indonesian electronics and appliance retail chain under the Hartono Group conglomerate. Comparable multi-brand consumer appliance retail targeting Indonesian households with national footprint and both offline and online presence.
Regional players
- iBox (Apple Authorized Reseller Indonesia): Indonesia's authorized Apple premium reseller with a nationwide chain of premium retail stores. Comparable as a multi-brand-channel electronics retailer in Indonesia but specialized in Apple products and accessories rather than major home appliances.
Others
- Sharp Electronics Indonesia: Indonesian subsidiary of Sharp Corporation selling consumer electronics and home appliances. Comparable as both a key brand supplier to Candi Elektronik and an OEM competitor with its own direct retail and online channels in Indonesia.
- LG Brand Shop Indonesia: LG's own official retail brand shops across Indonesia. Comparable as a competing sales channel for the same products Candi Elektronik distributes for LG (refrigerators, washing machines, ACs), and represents both a partner and a competitive threat as OEMs expand direct retail.
Direct peers
- Erafone: Indonesia's leading mobile devices and consumer electronics retailer operating extensive physical stores nationwide plus e-commerce. Comparable as a multi-brand consumer electronics retailer serving Indonesian households with authorized distribution partnerships, though focused more on mobile/IT than major appliances.
- Best Denki: Japanese-origin consumer electronics and home appliance retail chain with Indonesian operations. Direct peer in multi-brand major appliance retail (refrigerators, washing machines, TVs, ACs) with both physical showrooms and online channels, serving Indonesian household consumers.
- Bhinneka: Long-standing Indonesian e-commerce and retail platform specializing in consumer electronics, IT, and home appliances. Comparable as a multi-brand electronics/appliance retailer with both B2B and B2C channels and brand-distribution partnerships across major OEMs.
- Electronic City: One of Indonesia's largest consumer electronics and home appliance retail chains with multi-store physical presence and an e-commerce platform. Directly comparable as a multi-brand authorized reseller of major appliance OEMs (LG, Sharp, Samsung, Panasonic, Electrolux) targeting Indonesian households, though at significantly larger national scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Candi Elektronik social profiles
Digital presenceCandi Elektronik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candi Elektronik leadership team
Management profileNumber of profiles
Candi Elektronik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candi Elektronik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candi Elektronik
What does Candi Elektronik do?
Candi Elektronik is an Indonesian multi-brand retailer of consumer electronics and home appliances. It operates a hybrid physical-and-online storefront model under the Candi Store / Candi Partner brand, with four modern-concept retail locations across Central Java (Solo, Sragen, Sukoharjo, Kartasura) and an e-commerce site (candielektronik.co.id). The assortment spans air conditioners, refrigerators and coldchain, washing machines, TV/audio/video, small appliances, commercial HORECA equipment, kitchen and cookware, beauty care, and accessories, drawing on 40+ brands such as LG, Sharp, Panasonic, Samsung, Electrolux, Daikin, Aqua, Gea, Modena, Philips, and Polytron.
Is Candi Elektronik a public or private company?
Candi Elektronik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Candi Elektronik founded?
Candi Elektronik was founded in 2011. It employs 11 to 50 people.
Where is Candi Elektronik based?
Candi Elektronik is headquartered in Surakarta (Solo), Indonesia, in the Asia region.
How does Candi Elektronik make money?
One revenue line is on record: retail Sales of Electronics and Home Appliances.
Who are Candi Elektronik's main competitors?
Broad incumbents on record are Shopee Indonesia, Tokopedia and Hartono Electronics (Hartono Group). iBox (Apple Authorized Reseller Indonesia) is listed as a regional player. Others are Sharp Electronics Indonesia and LG Brand Shop Indonesia. Direct peers are Erafone, Best Denki, Bhinneka and Electronic City.
Does Candi Elektronik have an API?
No public API is recorded for Candi Elektronik.
What industry is Candi Elektronik in?
Candi Elektronik's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 4492 and its SIC code is 5900.