What Cannabis Creative Movement does

The Cannabis Creative Movement is a Denver, Colorado-based joint initiative founded in April 2021 that develops and distributes free downloadable PDF educational guidebooks on critical social issues affecting the cannabis community. It is structured as a collaboration between two private marketing firms—PufCreativ (an award-winning community-focused cannabis marketing agency) and The 9th Block (a branding and communications firm serving cannabis, healthcare, and tech industries)—rather than as an independent revenue-generating entity. Since inception, it has produced eleven guides covering women's health, anti-racism, veteran wellness, mental health, opioid awareness, sexual assault support, suicide prevention, LGBTQ+ inclusivity, environmental sustainability, responsible outdoor recreation, and workforce reentry for those impacted by the War on Drugs.

Each guide is co-developed with a domain-specific nonprofit partner (Cannabis Doing Good, The Cannabis Conservancy, The Full Spectrum, CannaVenture, Lupus Howse Foundation, Colorado Coalition Against Sexual Assault, The Wake Up Project, Leaf411, Wilderness on Wheels, and the Cannabis Impact Fund). Distribution is exclusively digital via cannabiscreativemovement.com with no registration, payment, or premium tier. The initiative develops no proprietary software, API, or technical platform—it is a content-driven social impact project that leverages the marketing capabilities of its founding agencies.

The organization operates without external funding, parent company control, or disclosed revenue. Go-to-market is community-led: earned media via Globe Newswire (Yahoo Finance, MarketWatch, Benzinga, Associated Press), organic social (Facebook, Twitter, Instagram, LinkedIn), email newsletter capture, and industry recognition through the ADCANN Awards 'Marketing Campaign of the Year' (2022 and 2023). The audience spans cannabis consumers, advocacy communities, and cannabis businesses, with women identified as the primary persona. Pricing is uniformly free; the freemium model is exercised at zero cost with no monetization layer.

Name

Cannabis Creative Movement

Legal name

Cannabis Creative Movement

Website

https://cannabiscreativemovement.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannabis Creative Movement is a Denver-based joint initiative of PufCreativ and The 9th Block that produces and distributes free downloadable PDF educational guides on social issues facing the cannabis community while supporting partner nonprofits.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Educational Guide Distribution (Free): The Cannabis Creative Movement produces and distributes educational guidebooks free of charge to raise awareness on critical social issues (mental health, anti-racism, LGBTQ+ inclusion, environmental sustainability, veterans' wellness, etc.) while supporting nonprofit organizations. The initiative does not generate direct revenue; it serves as a social impact and education platform powered by its founding agency partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cannabis Creative Movement is a joint initiative of PufCreativ and The 9th Block that develops and distributes free downloadable PDF educational guidebooks on social issues affecting the cannabis community (mental health, anti-racism, LGBTQ+ inclusion, veterans' wellness, environmental sustainability, opioid awareness, sexual assault support, women's health, and responsible recreation). Each guidebook is paired with a partner nonprofit organization so that education and cause awareness are bundled together, with all content delivered at no cost through the cannabiscreativemovement.com website.

Product overview

Cannabis Creative Movement is an educational guidebook series that develops and distributes downloadable PDF guides on key social issues affecting the cannabis community. The initiative is a joint effort powered by PufCreativ and The 9th Block agencies. The series consists of eleven distinct educational guides covering topics including: From Jails to Jobs (workforce and equity), A Wellness Resource Guide for Veterans, Green Cannabis Guide (sustainability), Mental Health Check 2021 (wellness), CannaCurious Guide For Women (women's health), Sexual Assault Support Guide, Suicide Prevention Guide (The Wake Up Project), Leaf 411 Opioid Awareness Guide, Anti-Racism Guide, Responsible Recreation Guide, and The Pride Guide (gender identity). Each guide focuses on a particular issue while featuring information from a nonprofit organization working to combat that issue, helping raise awareness and funds for critical social causes.

Differentiator

Problem solved

Functional benefit

Products and services

• CannaCurious Guide For Women A free PDF guidebook for women who are familiar with or just getting acquainted with cannabis and CBD, covering topics from sexual health and skin care to chronic-pain management, produced with CannaCurious Magazine and the Lupus Howse Foundation.
• Mental Health Check 2021 A free PDF wellness guide addressing burnout, COVID-related stress, and social-media fatigue, with tips on how to cope with these challenges in natural ways, created by PufCreativ.
• Sexual Assault Support Guide A free PDF guide developed in partnership with the Colorado Coalition Against Sexual Assault, addressing sexual harassment and assault awareness in the context of the #MeToo movement and providing survivor support resources.
• The Wake Up Project Suicide Prevention Guide A free PDF suicide prevention and support guide providing resources for family and friends of those who died by suicide, addressing symptoms of depression, anxiety, and thoughts of suicide.
• Leaf 411 Opioid Awareness Guide A free PDF opioid awareness guide bringing attention to opioid use for chronic pain and explaining how cannabinoids can offer a safe and effective option either in place of or in conjunction with opioids.
• Anti-Racism Guide A free PDF guide developed in partnership with Cannabis Doing Good, providing an overview of racism issues in the cannabis industry and concrete steps businesses can take to implement positive changes.
• Responsible Recreation Guide A free PDF guide created with CannaVenture to help cannabis consumers make better, more informed choices when enjoying nature, ensuring enjoyment of the outdoors for generations to come.
• The Pride Guide A free PDF comprehensive guide to understanding the differences between Sex, Intersex, and Gender, created in partnership with The Full Spectrum to distribute free educational gender resources during LGBTQ+ Pride Month.
• Green Cannabis Guide A free PDF sustainability guide showing how consciously cultivated cannabis can contribute to a green future, helping businesses show leadership, honesty, and commitment to environmental stewardship, in partnership with The Cannabis Conservancy.
• A Wellness Resource Guide for Veterans A free PDF resource guide addressing the challenges veterans face when transitioning out of military life, countering stereotypes and providing wellness information, including cannabis as an alternative therapy, for the veteran community.
• From Jails to Jobs Guide A free PDF guidebook providing resources for businesses seeking employees and supporting individuals looking to begin or grow a career in cannabis, while raising awareness of diversity and inclusion issues and the impact of the War on Drugs.

Quantifiable outcome

• 6 educational guides created and distributed in first year (2021)
• +3 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• PufCreativcoreStrategic or Co-development PartnerPufCreativ is an award-winning community-focused cannabis marketing agency and co-founder of the Cannabis Creative Movement. The agency provides marketing expertise, content creation capabilities, and industry connections to support the initiative's mission of educating the cannabis community on critical social issues.
• The 9th BlockcoreStrategic or Co-development PartnerThe 9th Block is a branding and communications firm focused on the cannabis, healthcare, and tech industries. As co-founder of the Cannabis Creative Movement, they contribute branding strategy, communications expertise, and industry relationships. Key personnel include Wes Donahoe (Chief Marketing Officer) and Jim Dissett (contact).
• Cannabis Doing Good (CDG)majorStrategic or Co-development PartnerCannabis Doing Good educates and consults with cannabis companies on social responsibility, racial equity, and environmental justice. CDG partnered with Cannabis Creative Movement to develop the Anti-Racism Guide. CDG launched the Cannabis Impact Fund (501c(3) nonprofit) which supports grantees including Bail Project, Color of Change, Black Futures Lab, Hood Incubator, and Minorities for Medical Marijuana.
• The Cannabis ConservancymajorStrategic or Co-development PartnerThe Cannabis Conservancy is an internationally recognized sustainability standard development and certification services company for the cannabis industry. Partnered with Cannabis Creative Movement to create the Green Cannabis Guide / Sustainability Guide focusing on environmental, economic, and social sustainability for cannabis businesses.
• The Full SpectrummajorStrategic or Co-development PartnerThe Full Spectrum is a nonprofit organization that supports the cannabis LGBTQ+ industry and community. Partnered with Cannabis Creative Movement to create The Pride Guide: Gender, which provides education on gender identity and expression. Neil Lequia is founder and current Board President.
• CannaVenturesupportingGTM or Marketing PartnerCannaVenture is an event-planning service focused on outdoor cannabis adventures (hikes, camping trips, disc golf tournaments). Founded in 2016, CannaVenture partnered with Cannabis Creative Movement to create the Responsible Recreation Guide. Founder Ben Owens serves as Crew Leader.
• Wilderness on WheelssupportingGTM or Marketing PartnerWilderness on Wheels is a 501(c)(3) nonprofit providing wheelchair-accessible hiking, fishing, and camping facilities for people with different abilities. Featured in the Responsible Recreation Guide as the beneficiary nonprofit. Over 116,000 hours invested by 3,500+ volunteers.
• Lupus Howse FoundationsupportingGTM or Marketing PartnerLupus Howse Foundation provides educational resources for women struggling to live with lupus. Partnered on the CannaCurious Guide for Women. Founded by Kimberly Howse in response to her own lupus diagnosis in 2005.
• Colorado Coalition Against Sexual Assault (CCASA)supportingGTM or Marketing PartnerColorado Coalition Against Sexual Assault is a nonprofit organization working to combat sexual assault. Featured in the Sexual Assault Support Guide.
• The Wake Up ProjectsupportingGTM or Marketing PartnerThe Wake Up Project focuses on suicide prevention and support for survivors. Featured in the Suicide Prevention Guide. Works to provide resources for those affected by suicide loss.
• Leaf411supportingGTM or Marketing PartnerLeaf411 is a nonprofit focused on opioid awareness and education about cannabis as an alternative for chronic pain. Featured in the Opioid Awareness Guide.
• Cannabis Impact FundsupportingGTM or Marketing PartnerCannabis Impact Fund (501c(3) nonprofit) promotes racial justice and supports BIPOC communities by leveraging a conscious cannabis sector. Nonprofit arm of Cannabis Doing Good. Encouraged for donations in the Anti-Racism Guide.
• CannaCurious MagazinesupportingGTM or Marketing PartnerCannaCurious Magazine collaborated on the CannaCurious Guide for Women, serving as a trusted cannabis education resource for women.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• High Times: Long-standing cannabis media brand with cultural and policy coverage. Comparable as a cannabis education/advocacy publisher with a much larger editorial operation and subscription model.
• Weedmaps: Cannabis marketplace and education platform. Overlaps with CCM's cannabis-community education mission and is an obvious potential acquirer of an education-vertical brand.
• Leafly: Largest cannabis education and strain-locator platform. Comparable as a cannabis-focused content/education publisher, though Leafly operates at much larger scale with paid editorial staff and marketplace monetization.
• Marijuana Policy Project: Largest US cannabis policy reform organization. Comparable as an established cannabis advocacy/education body where CCM's policy-adjacent guides (From Jails to Jobs, Anti-Racism) align with MPP's reform mission.
• NORML: Long-running cannabis policy advocacy and education nonprofit. Comparable as an established cannabis education and advocacy organization at much greater scale.

Direct peers

• Herb: Cannabis lifestyle and education publisher producing guides, articles and video on cannabis culture, health and policy. Closest comparable on cannabis-content-plus-education positioning.
• CannaCurious Magazine: Cannabis education publication for women, co-produced the CannaCurious Guide for Women with CCM. Direct overlap on women's-health cannabis education and persona.
• Leaf411: Nonprofit cannabis nurse hotline and education resource. Co-produced the Opioid Awareness Guide with CCM and overlaps on harm-reduction and patient education.
• The Cannigma: Cannabis-focused educational content publisher covering science, health, policy and culture. Most direct comparable on educational mission and content format, though with paid journalism and broader topic scope.
• Cannabis Doing Good: Social responsibility and equity consultancy for the cannabis industry, partnered with CCM on the Anti-Racism Guide. Most direct comparable on cannabis social-impact and education programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/canna_movement
• Facebookfacebook.com/cannacreativemovement
• LinkedInlinkedin.com/company/cannabis-creative-movement
• Instagraminstagram.com/cannabiscreativemovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabis Creative Movement