Capalaba Bulldogs Football Club

What Capalaba Bulldogs Football Club does

Capalaba Bulldogs Football Club (legal name: Capalaba Football Club) is an Australian community football club headquartered at John Fredericks Park on Old Cleveland Road in Capalaba, Brisbane, Queensland. The club operates an integrated football pathway spanning MiniRoos Kick-Off programs for children aged 4-11, junior boys and girls (U13-U18), senior men's and women's teams competing in Football Queensland Premier League (FQPL) and National Premier Leagues Women's (NPLW), Masters/Over-35s, and an FQ Academy tier. It also runs paid individual-development modules including the ONE Pathway performance program, a dedicated Goalkeeper Development Program, school-holiday development camps, and UK Football Tours for international experience. The business model is fee-for-service and event-based: recurring per-term registrations ($80-$110 for MiniRoos, $260 for ONE Pathway, $350 for GK Development), transactional canteen and hospitality revenue on match days, tiered Gold/Silver/Bronze sponsorship with local partners (F45, Kappa, Rebel Sport, Jetts, etc.), and ancillary services including pitch-side physiotherapy through PhysioNation, a High Performance Unit led by an Exercise Physiologist, and a wellbeing/counselling partnership with The Pranic Circle. The club competes in the state's elite women's and men's leagues, follows Football Australia Safeguarding and Queensland Blue Card compliance, and runs community events such as Pink Weekend. Operations are supported by 14 employees plus a broader volunteer and committee structure, with no external equity or parent-company backing disclosed.

Name

Capalaba Bulldogs Football Club

Legal name

Capalaba Football Club

Website

https://capalababulldogs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Capalaba Bulldogs Football Club is a Brisbane-based community football club operating an integrated pathway from MiniRoos (ages 4-11) through NPL and NPLW senior teams, supplemented by paid performance programs, holiday camps, UK tours, and on-site specialist services.

Ownership category

akta.pro rank

Product category

Community Football Club (Amateur Sport Services)

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Community football club
• Youth football programs
• Football coaching services
• Amateur sports club
• Football player development

Headquarters

HQ city

Capalaba

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and Registration Fees: Recurring fees from player registrations across MiniRoos, Juniors, Seniors, and Masters programs. Fees vary by program level and include Football Australia registration charges.
2. Performance Programs: Fee-based performance development programs including ONE Pathway ($40/session or $260 per 8-week term), GK Development ($50/session or $350 per term), and Development Camps.
3. Canteen and Hospitality: On-site canteen operations generating revenue during game days and events. Also seeking casual hospitality staff including baristas and bar staff for match days and events.
4. Sponsorship: Gold, Silver, and Bronze sponsorship tiers with various partner logos displayed on website. Sponsorship packages likely include signage, branding, and event partnerships.
5. UK Football Tours: International tour packages to UK for football experiences, managed by Business Development contact Jason Buchanan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Capalaba Bulldogs Football Club delivers community football programs and competitive team participation across all age groups and skill levels. Core offerings include MiniRoos/Kick-Off (ages 4-11), junior boys and girls programs (U13-U18), senior men's FQPL and senior women's NPLW teams, Masters/Over 35s social football, and specialised performance pathways such as the ONE Program and Goalkeeper Development. The club operates from John Fredericks Park and is affiliated with Football Queensland and Football Brisbane.

Product overview

Capalaba Bulldogs Football Club is a community football organization offering a comprehensive range of football programs across all age groups and skill levels. The club operates a tiered structure including MiniRoos/Kick-Off programs for children aged 4-11, junior programs for boys and girls (U13-U18), senior men's and women's teams competing in FQPL and NPLW, and specialized development pathways including the ONE Performance Program and Goalkeeper Development. The club also offers holiday clinics, UK Football Tours, and wellness support services.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniRoos / Kick-Off Program

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• PhysioNationcoreStrategic or Co-development PartnerOfficial physiotherapy service provider for Capalaba FC. Yannik Wouts leads PhysioNation with pitch-side clinic located at Capalaba Bulldogs Football clubrooms. Services include musculoskeletal care, sports injuries, elite rehabilitation, and strength and conditioning. Open to general public with discounted rates for club members.
• Nicola Carlish (Head of High Performance Unit)coreOthersExercise Physiologist and Strength & Conditioning Coach serving as Head of High Performance Unit. Provides performance support for players from academy through to senior squads, focused on physical and mental preparation.
• Tina Good / The Pranic CircleminorStrategic or Co-development PartnerIntegrative Wellbeing Director providing psychotherapy and counselling services. Available at Capalaba FC Club House on Tuesday evenings with discounted rates for members. Specializes in trauma support and elite athlete performance.
• Football QueenslandcoreTechnology or IntegrationState governing body for football in Queensland. Club affiliated and participates in FQPL and NPLW competitions managed by Football Queensland. Uses Football Queensland registration systems.
• Football AustraliacoreTechnology or IntegrationNational governing body for football in Australia. Player registrations include Football Australia fees. Club follows Football Australia's Safeguarding Policies.
• Football BrisbanecoreChannel Partner/ Reseller/ DistributorLocal governing body for football in Brisbane area. Club participates in Football Brisbane competitions for Metro and divisional teams.
• Coles MiniRoosminorGTM or Marketing PartnerNational supermarket chain sponsoring the MiniRoos Kick-Off program. New participants receive Coles MiniRoos Participant Pack delivered to their home.
• FQ AcademycoreStrategic or Co-development PartnerFootball Queensland Academy partnership providing development pathway and standards for the club's performance programs including ONE Pathway.
• Gold, Silver, and Bronze SponsorsminorGTM or Marketing PartnerMultiple tiered sponsors including F45, Kappa, Redlands Gentle Dental Care, Southside Air, Rebel Sport, Jetts Fitness, Cannon Logistics. Sponsor logos displayed on website and likely at grounds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lions FC: One of Brisbane's largest community football clubs with an extensive multi-tier program. Similar in offering breadth and community orientation but operating at greater scale.
• Rochedale Rovers FC: Brisbane-based community football club competing in Football Brisbane divisions with similar MiniRoos-through-senior programming.
• Redlands United FC: Redland City community football club operating in the same geographic catchment as Capalaba Bulldogs. Comparable program structure from MiniRoos to senior football.
• Holland Park Hawks FC: Brisbane community football club offering junior and senior programs in a similar divisional structure. Comparable grassroots operating model.
• Olympic FC: Brisbane-based community football club fielding teams from juniors through seniors. Similar operating model to Capalaba Bulldogs with community-focused programs and participation in Brisbane/Queensland league structures.
• Eastern Suburbs FC: Brisbane-based community football club with a multi-tier program from juniors through seniors. Similar divisional structure and community orientation.
• Wynnum Wolves FC: Brisbane bayside community football club with broad age-range programs, overlapping geography with Capalaba Bulldogs in the eastern Brisbane corridor.
• Mitchelton FC: Brisbane northern suburbs community football club with junior and senior programs in Football Brisbane competitions. Comparable community-led operating model.
• Peninsula Power FC: Redlands/Brisbane community football club competing in NPL Queensland. Direct competitive peer at the same elite state tier as Capalaba with similar age-range programs.

Broad incumbents

• Brisbane Roar FC: Professional A-League football club based in Brisbane; broader incumbent in the same sport with overlapping talent pathways and brand recognition in the Brisbane football ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capalaba-bulldogs-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capalaba Bulldogs Football Club