Holland Park Hawks FC

What Holland Park Hawks FC does

Holland Park Hawks Football Club is a nonprofit community football club founded in 1977 and headquartered at Whites Hill Reserve in Camp Hill, Brisbane, Australia. The club operates a fully integrated player development pathway spanning introductory MiniRoos programs (U5-U12), Metro Academy and Football Queensland (FQ) Academy development streams (U8-U18), senior men's and women's Football Queensland Premier League (FQPL) teams, community Metro seniors, and Masters O35/O45 football. It serves 1,000-1,100 registered player members across all age groups, supported by a volunteer committee and a small paid coaching staff led by Technical Director Vinicius de Oliveira and FQPL Head Coach Luke DeVere (a former Socceroo and Brisbane Roar player). The club is governed by Football Queensland and Football Australia and uses their respective registration platforms (Squadi and PlayFootball) for member intake and fee collection.

The club's revenue is generated through player registration fees (tiered by program level, ranging from $155 for the U5 Kick-Off program to $700 for FQPL seniors), corporate sponsorship from 16+ local businesses (including a 10-year flagship partnership with Carina Leagues Club), canteen operations managed by Sports Club Catering, a pre-loved merchandise stall, and revenue from holiday clinics and development programs. All programs are delivered through a volunteer-driven direct-to-consumer model, with field access secured via leases at Whites Hill State College and Cavendish Road State High School in addition to the club's home grounds.

Technology infrastructure is minimal and utility-grade: a WordPress website (hphawksfc.com.au), live-streaming of FQPL matches, and QR-code canteen ordering. There is no proprietary technology, no AI/ML capability, and no data flywheel. Distribution is entirely direct-to-consumer via the club's website and the Squadi and PlayFootball registration platforms. The club's competitive position rests on its community ecosystem, geographic footprint, multi-decade brand, and integrated pathway rather than technology differentiation.

Name

Holland Park Hawks FC

Legal name

Holland Park Hawks Football Club

Website

https://hphawksfc.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Park Hawks FC is a nonprofit community football club founded in 1977 in Camp Hill, Brisbane, serving 1,000-1,100 registered players across an integrated U5-to-Masters pathway including FQPL1 men's and FQPLW2 women's teams, funded primarily through registration fees and local sponsorships.

Ownership category

akta.pro rank

Product category

Community Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community football club
• Youth football programs
• Senior football league
• Inclusive football programs
• Football development pathway

Headquarters

HQ city

Camp Hill

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Player Registration Fees: Registration fees are collected through both PlayFootball (Football Australia governing body fee) and Squadi (Football Queensland governing body fee plus club fee). Fees vary by program level — community football, Metro Academy, FQ Academy, and senior FQPL programs each have different price points. Installment payment options are available.
2. Sponsorship and Advertising: Local business sponsors provide financial support in exchange for fence signage, logo placement on club materials, social media exposure, and live stream branding. Sponsorship packages include perimeter fence business signage (with $500 player fee rebate), infrastructure naming rights, scholarship funds, and club infrastructure contributions.
3. Canteen Operations: The club's canteen is operated by Sports Club Catering (SCC), which runs the canteen during season fixtures. SCC provides a revenue share or facility usage arrangement with the club.
4. Pre-Loved Merchandise Sales: Pre-loved boots and uniform stall sells second-hand club gear at $15 per item. New uniform items are sold through the Squadi online store.
5. Holiday Clinics and Development Programs: Holiday clinics (Advanced and Community/Fun-Based) and the Community Skills Development Program generate revenue through per-session or block registration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Holland Park Hawks FC is a community amateur football club delivering tiered football participation and player development programs across age groups from U5 (MiniRoos Kick-Off) through to Masters O35/O45, including community football, Metro Academy, FQ Academy, FQPL, FQPLW, Metro Seniors, and an inclusive All Abilities program. The club operates on a direct registration model via Football Queensland's Squadi platform and Football Australia's PlayFootball platform, with programs delivered at Whites Hill Reserve and leased school fields in the Camp Hill and Holland Park area of Brisbane.

Product overview

Holland Park Hawks FC is a community football club offering a comprehensive player pathway from MiniRoos (U5) through to senior football. The club operates a tiered program structure: community football programs (U5-U18) provide inclusive participation; Metro Academy and FQ Academy programs offer accelerated development for aspiring players; and senior programs (FQPL, FQPLW, Metro Seniors, Masters) deliver competitive football at various levels. Supporting services include holiday clinics, development training, an All Abilities inclusive program, pre-loved uniform shop, and club canteen.

Differentiator

Problem solved

Functional benefit

Products and services

• U5 MiniRoos Kick-Off Program Introductory football program for children aged 3.5–5 years, offering 45-minute weekly sessions focused on developing balance, coordination, agility, and basic football skills through fun games and activities at Whites Hill Reserve.
• U6 & U7 In-House Program Mixed-gender in-house MiniRoos program for players aged 6–7, featuring Monday training and Saturday games with no ladders, finals, or recorded results, emphasizing fun, participation, and skill introduction.
• U8 & U9 MiniRoos Program MiniRoos program for players aged 8–9 competing in regionalised competitions without finals or premierships, with one weekly training session and Saturday home-and-away fixtures across mixed, boys', and girls' teams.
• U10–U12 MiniRoos Program Community football program for players aged 10–12 with two weekly training sessions and Saturday home-and-away fixtures in regionalised MiniRoos competitions, with separate boys' and girls' training schedules.
• U13–U18 Metro Junior Program Divisional football program for players aged 13–18 featuring a structured development framework based on tactical periodisation, volunteer-coached Saturday matches with home-and-away fixtures.
• FQ Academy Football Queensland's state-wide development program delivered by the club for players U9–U18 offering a structured curriculum-led training aligned with Football Australia National Curriculum, focusing on technical foundations, game understanding, and long-term player development; the club has achieved high silver status.
• Metro Academy (Boys and Girls U8–U16) Pre-FQ Academy development program bridging community football and the FQ Academy, offering structured two-night-per-week training with accredited coaches and competition at highest community football levels.
• Community Skills Program In-season development program for community players aged 6–10 wanting additional weekly training to accelerate technical development and prepare for Metro Academy pathway progression, delivered by Dynamic Football Development (DFD).
• Advanced Holiday Clinics High-intensity holiday training clinics for Metro Academy and Academy players aged 9+, including outfield and specialist goalkeeper programs with age-group split sessions, delivered by Dynamic Football Development (DFD).
• Community Holiday Clinics (Fun-Based) Fun, games-based holiday program for community players aged 6–12 of all abilities, focusing on enjoyment, participation, confidence-building, and basic skill development through inclusive activities.
• All Abilities Program Inclusive football program introduced in 2024 for children and adults aged 6–21 of all abilities, including those with physical, intellectual, or emotional challenges, featuring Saturday morning sessions at Whites Hill Reserve with buddy support and tailored activities.
• FQPL Senior Program High-performance senior men's football program competing in FQPL1 (Men's First Team and U23s, coached by ex-Socceroo Luke DeVere) and FQPL6 men's teams, with live-streamed matches.
• FQPLW Senior Female Program Women's senior football pathway program competing in FQPLW2 from 2025, with Women's First Team (coached by 2025 nominated Coach of the Year Brendan Pitt) and Under 23s.
• Metro Seniors Community stream senior men's and women's football program offering Division 1 and Division 3 teams for players seeking competitive community-level football.
• Masters O35/O45 Football Social senior football for Over 35s and Over 45s with Friday night matches, Monday training, and multiple divisions, offering 6 teams across both age groups.
• Pre-Loved Boots and Uniform Shop Second-hand shop selling pre-loved football boots and club uniforms at $15 per item, operating from the clubhouse during office hours (Mon–Fri 10am–4pm) and Saturday mornings; new uniform items sold via Squadi online store.
• Club Canteen On-site canteen operated by Sports Club Catering (SCC) during season fixtures (February–September), offering coffee and food with QR code ordering available.

Quantifiable outcome

• Men's team promoted to FQPL1 in 2024
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship, core and supporting.

• Carina Leagues ClubflagshipGTM or Marketing Partner · 1 January 2015Carina Leagues Club has been a sponsor and supporter of Holland Park Hawks FC for 10 years (since approximately 2015). They provide financial sponsorship, have funded a new PA system for game days and events, and offer a $2 membership with benefits for club members. Their continued investment supports both on-field and off-field club development.
• Ray White Holland ParkcoreGTM or Marketing PartnerReal estate agency providing sponsorship and community support. Awarded Ray White Office of the Year (QLD) Community Contribution Award, reflecting their commitment to local community clubs.
• 4Sure OnlinecoreGTM or Marketing PartnerDigital design agency that built and maintains the club's website (hphawksfc.com.au). Provides ongoing web development and digital marketing services as part of their sponsorship.
• Optimum Consulting GroupsupportingGTM or Marketing PartnerHR and recruitment consultancy providing sponsorship support. Targets workforce attraction, engagement, and retention — aligned with community club talent development values.
• BA CreativesupportingGTM or Marketing PartnerFull-service digital agency providing brand, web design, and digital marketing services. Also provides sponsored playing shirts for U6 participants in the full season program.
• Commercial Cleaning GroupsupportingGTM or Marketing PartnerFamily-owned commercial cleaning business established in 2013, operating across southeast Queensland. Provides sponsorship support to the club.
• NumberWorks'nWords CarinasupportingGTM or Marketing PartnerSpecialist maths and English tutoring service. Fence sponsor providing player fee support and community education services complementary to the club's youth focus.
• Snap Fitness 24/7 CarinasupportingGTM or Marketing Partner24/7 gym located in Carina, offering fitness facilities to club members. Sponsorship supports player athletic development and community health.
• Exo Accounting SolutionssupportingGTM or Marketing PartnerBookkeeping and accounting services firm (QBCC licensed, XERO certified partner) providing sponsorship and potentially club financial administration support.
• Brislec ServicessupportingGTM or Marketing PartnerData and electrical specialists established in 2006, servicing southeast Queensland with 500+ clients. Supports the club as a local business sponsor.
• Reliable Pool CaresupportingGTM or Marketing PartnerLocal family pool care business established in 2001. Has supported the club, local schools, and charities since 2001. Run by Mitch who has been part of the community for years.
• Swimart Camp HillsupportingGTM or Marketing PartnerSilver sponsor. Pool and spa service specialist in Camp Hill area. Provides sponsorship support to the club.
• SimPROsupportingGTM or Marketing PartnerGold sponsor. Job management software company based at Garden City Office Park, Eight Mile Plains. Provides sponsorship support.
• Octivo TeamwearsupportingGTM or Marketing PartnerAustralian sportswear manufacturer providing teamwear for the club. Delivers elite performance sportswear representing Australian craftsmanship.
• BLRBOXsupportingGTM or Marketing PartnerRecruitment platform app designed to connect with soccer players based on criteria such as position, skill level, and experience. Provides technology-enabled recruitment support.
• Fox and Hounds Country InnsupportingGTM or Marketing PartnerCountry inn at the base of Tamborine Mountain, 30 minutes from Surfers Paradise and 45 minutes from Brisbane. Provides sponsorship and community engagement.
• Sports Club Catering (SCC)coreStrategic or Co-development PartnerSCC operates the club's canteen during season fixtures (February–September). They staff the canteen with their own employees and young Hawks FC players/families, manage the menu and QR code ordering system. The arrangement provides canteen revenue/income for the club while delivering food and beverage services to members and spectators.
• Dynamic Football Development (DFD)coreStrategic or Co-development PartnerDFD delivers the club's Advanced Holiday Clinics (outfield and goalkeeper programs) and the Community Skills Program. Led by Sam Flannery (former Brisbane Roar youth player and Football Queensland GK Coach). Provides professional, structured development training aligned with the club's academy pathway.
• Football Queensland (FQ)flagshipStrategic or Co-development PartnerGoverning body for football in Queensland. The club is affiliated with FQ, participates in FQ competitions (FQPL, FQPLW, FQ Academy, MiniRoos), uses FQ's registration platform (Squadi), and delivers the FQ Academy program under FQ's framework and curriculum.
• Football Australia (FA)flagshipStrategic or Co-development PartnerNational governing body for football in Australia. Players must register through Football Australia's PlayFootball system in addition to FQ's Squadi. The club operates under FA's statutes, regulations, and national curriculum.
• Whites Hill State CollegecoreOthersThe club leases field space from Whites Hill State College (approximately 2 minutes' drive from the main clubhouse) to accommodate its large membership. Used for training by Metro Academy teams, Metro Senior teams, and Masters. Parking available on Samuel Street and Abbott Street.
• Cavendish Road State High SchoolsupportingOthersThe club leases field space from Cavendish Road State High School for Metro Academy teams. Approximately 2 minutes' drive from the main clubhouse. Many club members attend the school's Football Academy Program. Parking on surrounding streets.
• Small Steps 4 Hannah FoundationsupportingOthersThe club hosts an annual major charity day for the Small Steps 4 Hannah Foundation, which raises awareness about domestic and family violence. The club has raised over $55,000 for this cause over five years ($7,583.56 in 2025 alone).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easts FC (Brisbane): Established Brisbane community football club with junior development programs and senior competitive teams. Comparable pathway structure and regional catchment.
• Brisbane City FC: Community football club based in Brisbane with a comparable age-group player pathway from MiniRoos through senior competitive teams. Similar scale and Football Queensland affiliation make it a direct local competitor for member registrations.
• Moreton Bay United FC: Community football club in the greater Brisbane region with comparable MiniRoos-to-senior pathway and Football Queensland participation.
• Logan Lightning FC: South-east Queensland community football club offering MiniRoos through senior competitive teams. Comparable program structure and Football Queensland competition participation.
• Redlands United FC: South-east Queensland community football club with junior and senior programs affiliated with Football Queensland. Comparable scope and community-club model.
• Souths United FC: Brisbane community football club that competes in Football Queensland leagues, including the Metro Cup (Veto Cup) in which Holland Park Hawks has previously competed against them. Direct peer on FQ competition pathway.
• Lions FC: Large Brisbane-based community football club with a similar end-to-end pathway including youth academy and senior competitive teams. Comparable scale and southside/Brisbane catchment make it a direct peer for member and sponsorship competition.
• Rochedale Rovers FC: Brisbane southside community football club operating a junior-to-senior pathway with Football Queensland affiliation. Directly comparable in scale, geography, and program structure.

Others

• Football Queensland: The state governing body for football in Queensland. Holland Park Hawks is affiliated with Football Queensland and delivers the FQ Academy program under its framework — making it an ecosystem enabler/partner rather than a competitor.

Broad incumbents

• Brisbane Roar FC: Professional A-League football club in Brisbane. While not a direct community club competitor, it operates the broader NPL pathway in the region and has poached Holland Park Hawks' Football Director as an NPL assistant coach — making it both an aspirational benchmark and a competitor for elite coaching talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hphawksfc
• Instagraminstagram.com/hphawksfc
• LinkedInlinkedin.com/company/holland-park-hawks-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Park Hawks FC