Cap City Athletic 1847

What Cap City Athletic 1847 does

Cap City Athletic 1847 is a 501(c)(3) non-profit youth soccer organization founded in 2014 and headquartered in Lansing, Michigan. It is the largest soccer club in Lansing, serving more than 700 players from age 3 through adult amateur play across 46 competitive-level teams. Core programs are structured as a development pathway: Mini Kickers (ages 3-4), Kickers (ages 5-6), Juniors (ages 7-8), and Competitive Teams (U8-U19), supplemented by the Summer Champions Cup, 5-A-Side Youth League, 3v3 Tournaments, Train and Play, Toddler Soccer and Yoga, a Women's Amateur Team, and a College Soccer Guidance Program. The organization is governed by a Board of Directors, Executive Committee, and Parent Advisory Council, with a paid coaching staff of 25+ licensed coaches.

The operating backbone is the PlayMetrics club management platform, which handles registration, payments, communication, and team scheduling. Training and competition are delivered across eight field locations concentrated in Lansing and East Lansing, including the indoor Cap City Training Center (4103 Grand Oak Dr., Lansing) and outdoor facilities such as the East Lansing Soccer Complex, Spartan Greens Turf Complex, Marshall Park, and Soccer Zone Lansing. Proprietary IP includes the Cap City Process curriculum, Block Training Concepts, Player Development Periodization, and the City Plan character-development framework; the goalkeeper track is led by Stacy DeLonge, who has trained 20+ college-bound keepers (12 Division I). Competitive teams field rosters across MSDSL, MSYSA Directors Academy, MSPSP, Pre-ECNL, ECNL Regional League (Greater Michigan Alliance), and US Youth Soccer National League.

Revenue is generated through tiered seasonal registration fees ($1,195 for U8 Competitive up to $3,395 for U13-U14 ECNL RL), supplementary youth programming (Mini Kickers $55/session, Kickers $70/session, Juniors $225-$350/session, Train and Play $20/player, 5-A-Side $600/team, 3v3 $150/team), a sponsorship stack led by UM Health Sparrow with presenting sponsors Cline & Griffin, Foster Swift, SoccerWorld, and T-Mobile, Nike uniform package sales through SoccerWorld ($267-$374), and fundraising via the annual Keara Bullen Memorial Scholarship Golf Outing (sold out at 220 golfers for three consecutive years). Go-to-market is event-driven: spring tryouts and ID sessions anchor player acquisition, layered with community engagement through MSU Soccer (Club Days, ball-kids, walk-outs), US National Team watch parties, and parent referrals; all registration flows through PlayMetrics.

Name

Cap City Athletic 1847

Legal name

Cap City Athletic 1847

Website

https://capcityathletic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Cap City Athletic 1847 is a 501(c)(3) non-profit youth soccer organization in Lansing, Michigan, serving 700+ players ages 3 through adult across 46 competitive teams, with tiered registration, sponsorships, and supplementary programs generating revenue.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer club
• Player development
• Soccer coaching
• Competitive travel teams
• Soccer training programs

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Player Registration Fees: Tiered fees by age group and league platform (ECNL RL, Pre-ECNL, MSDSL, MSPSP). Ranges from $1,195 (U8) to $3,395 (U13-U14 ECNL RL). Includes membership fee, league games, training, and tournaments.
2. Youth Soccer Programs: Mini Kickers ($55/session), Kickers ($70/session), Juniors ($225-$350 per session), Train and Play ($20/player), 5-A-Side League ($600/team + $10/game referee fees), 3v3 Tournaments ($150/team).
3. Sponsorships: Club title sponsor, presenting sponsors, and club level sponsors. Includes title sponsor (logo on jersey), goalkeeper training sponsor, training jersey sponsors, field sponsors, goals sponsors, and event sponsorships.
4. Golf Outing Fundraiser: Keara Bullen Memorial Scholarship Golf Outing. 2025 sold out with 220 golfers. Fees: $90/golfer. Sponsorship tiers: Bronze ($100), Silver ($250), Gold ($500), Presenting ($1,000), Title ($2,500).
5. Uniform Sales: Nike uniform packages through SoccerWorld. Field Player Uniform Package: $374. GK Only Uniform Package: $267. Additional fan wear through Sports Stop retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cap City Athletic 1847 operates a comprehensive youth soccer player development pathway serving children from ages 3 through adult amateur play. The club provides age-appropriate introductory programs (Mini Kickers, Kickers, Juniors), competitive travel teams competing across leagues including MSDSL, MSPSP, Pre-ECNL, Director's Academy, and ECNL Regional League, and supplementary offerings such as goalkeeper training, 3v3 tournaments, indoor leagues, technical camps, and a College Soccer Guidance Program. Programming is delivered through a centralized curriculum (The Cap City Process) with consistent coaching methodology, block training concepts, and periodized development cycles.

Product overview

Cap City Athletic 1847 is a 501(c)(3) non-profit youth soccer organization offering a comprehensive player development pathway from ages 2 through adult amateur play. The core programming consists of Mini Kickers, Kickers, and Juniors programs for youngest players, transitioning into Competitive Teams (U8-U19) competing in leagues including MSDSL, MSPSP, DA, ECNL RL, and Pre-ECNL. Supplementary offerings include 5-A-Side Youth Leagues, 3v3 Tournaments, Train and Play sessions, Summer Champions Cup, Women's Amateur Team, and Technical Camps. The organization also provides College Soccer Guidance, Goalkeeper Training, and Community Service Programs. All programming is managed through PlayMetrics for registration, payments, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Kickers
• Kickers
• Juniors
• Competitive Teams
• 5-A-Side Youth League
• 3v3 Tournaments
• Train and Play
• Summer Champions Cup
• Women's Amateur Team
• College Soccer Guidance Program
• Goalkeeper Training Program
• Keara Bullen Memorial Scholarship Golf Outing
• Community Service Programs
• High School Girls 5-A-Side League
• Toddler Soccer and Yoga
• Technical Camps

Quantifiable outcome

• 20+ goalkeepers trained who advanced to college careers, 12 in Division I
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• UM Health SparrowcoreOthersClub Title Sponsor. UM Health Sparrow provides orthopedic and sports medicine services. Logo featured prominently on club website and materials as the primary title sponsor.
• Cline & Griffin (CCG Lawyers)majorOthersClub Presenting Sponsor. Law firm providing legal services and sponsorship support.
• Foster SwiftmajorOthersClub Presenting Sponsor. Law firm providing legal services and sponsorship support.
• SoccerWorldmajorOthersClub Presenting Sponsor and official uniform vendor. Provides Nike soccer uniforms, equipment, and fan wear. Ships directly to customers.
• T-MobilemajorOthersClub Presenting Sponsor. Telecommunications sponsor providing connectivity and potentially sponsored apparel.
• Sports StopminorOthersClub Level Sponsor and fan wear retailer. Local sports retailer with locations in Grand Ledge, Mason, and St. Johns.
• NikecoreOthersOfficial uniform and apparel partner. Long-standing relationship with Nike Soccer. 2-year uniform cycle with custom kit designer.
• Spartan Goalkeeper AcademymajorStrategic or Co-development PartnerGoalkeeper-specific camp designed and run by college goalkeeper coaches and players. Offered twice per summer and winter. Enhances Cap City's goalkeeper development program.
• Velocity Performance (Conquest Fitness)minorStrategic or Co-development PartnerSpeed, agility and strength training provided by Velocity team from Conquest Fitness in Dewitt. Used during technical training nights for players U13+.
• Michigan State University SoccermajorStrategic or Co-development PartnerPartnership providing MSU Soccer Men's and Women's Club Days, walk outs, and ball kids opportunities. Allows Cap City players to engage with college soccer environment.
• ECNL (Elite Clubs National League)coreStrategic or Co-development PartnerCap City participates in ECNL Regional League - Greater Michigan Alliance. Provides national-level college recruiting exposure and showcase events for U13-U19 players.
• Michigan State Youth Soccer Association (MSYSA)coreStrategic or Co-development PartnerGoverning body for youth soccer in Michigan. Cap City is a member club competing in MSYSA leagues including Directors Academy.
• Michigan State Developmental Soccer League (MSDSL)majorStrategic or Co-development PartnerLeague of top Michigan clubs serving as foundational competitive platform for U8-U12 teams.
• Michigan State Premier Soccer League (MSPSP)majorStrategic or Co-development PartnerStatewide competitive league for U13-U19 teams not in ECNL RL or Directors Academy.
• El Dorado Golf CourseminorOthersHost venue for annual Keara Bullen Memorial Scholarship Golf Outing. 27-hole Jerry Matthews reconfiguration completed in 1996.
• PlayMetricscoreTechnology or IntegrationAll-in-one club operating system for registration, payment, communication, and team schedules. Primary technology platform for club operations.
• US Youth SoccermajorStrategic or Co-development PartnerNational governing body. Cap City teams participate in US Youth Soccer National League and President's Cup competitions.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vardar Soccer Club: Large Michigan-based youth soccer club competing in ECNL and MSPSP. Directly comparable in geography (Midwest), league participation (ECNL RL, MSPSP, DA), age range (U8-U19), and club-vs-club positioning for Michigan's top talent.
• Michigan Fire Juniors: Michigan youth soccer club operating in MSPSP, DA, and ECNL-aligned platforms with similar age-group structures and seasonal registration model.
• Michigan Hawks: Premier Michigan youth soccer club competing in ECNL. Similar size, ECNL RL participation, college placement focus, and tiered competitive programming from U8 through U19.
• Sockers FC Chicago: Midwest youth soccer club with ECNL participation and a comparable player development pathway. Operates in similar tiered league structures with strong college placement results.
• Players Development Academy (PDA): Nationally recognized youth soccer organization with ECNL teams and elite college placement record. Comparable in curriculum-driven development model, multi-age programming, and showcase/league participation.
• Nationals (Michigan): Michigan-based youth soccer organization with ECNL teams. Comparable tiered programming, league participation, and competitive recruiting profile for elite Michigan families.

Others

• US Youth Soccer: National governing body for youth soccer in the U.S. and Cap City's partner for National League and President's Cup participation. Comparable in adjacent role of organizing youth soccer competitions but functions as a federation rather than operating club.
• ECNL (Elite Clubs National League): National league platform in which Cap City competes. Comparable in serving elite youth soccer clubs and operating showcase events for college recruiting, but operates as a league rather than a club.

Emerging players

• i9 Sports: Franchised youth sports league operator offering multiple sports including soccer. Comparable in youth sports programming, seasonal registration, and community-based delivery, though multi-sport and franchise rather than single-club.

Broad incumbents

• La Galaxy Academy (LAFC/MLS NEXT equivalent): Professional MLS club academy serving as a broad incumbent in elite youth soccer development. Comparable in offering top-tier competitive pathways, college placement, and curriculum-based development, though larger and professionally funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capcityathletic
• Instagraminstagram.com/capcityathletic
• LinkedInlinkedin.com/company/cap-city-athletic-1847

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap City Athletic 1847