Maisons Édouard Loubet
Maisons Édouard Loubet operates the Capelongue luxury 5-star hotel in Bonnieux, Provence, offering 57 rooms and suites, two restaurants, a Biologique Recherche spa, and event spaces, serving affluent travelers within the Beaumier collection.
- Company typePrivate
- Founded-
- HeadquartersBonnieux, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maisons Édouard Loubet does
Maisons Édouard Loubet corresponds, in the supplied data, to Capelongue, a luxury 5-star hotel operated under the Beaumier collection and located on the plateau des Claparèdes overlooking Bonnieux in the Luberon region of Provence-Alpes-Côte d'Azur, France. The property offers 57 rooms and suites with contemporary Provençal design, two on-site restaurants (the gastronomic La Bastide and the wood-fired La Bergerie), a full-service spa featuring Roman bath, hammam, cold plunge, and Biologique Recherche treatments, and dedicated event spaces for private celebrations, weddings, and corporate gatherings. Additional offerings include curated 'Échappées' excursions through surrounding Luberon villages and a gift voucher program.
Revenue is generated through multiple on-property streams — accommodation, food and beverage, spa, events, and gift cards — distributed via direct website booking (in French, English, German, and Spanish), phone and email reservations, and GDS-enabled travel-trade channels, with cross-selling available through the parent Beaumier portfolio of nine-plus luxury boutique hotels across Switzerland, France, Spain, and Ibiza. The property's commercial positioning is anchored by a Michelin Key and a Condé Nast Traveler Reader's Choice ranking of #2 in France, supported by named creative collaborations with Studio JAUNE (architecture), Atelier Lamarck (landscaping), and several regional artisans, and marketing through the 'Bon Voyage' editorial journal and active social channels.
Maisons Édouard Loubet firmographics
Firmographics- Name
- Maisons Édouard Loubet
- Website
- https://capelongue.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maisons Édouard Loubet operates the Capelongue luxury 5-star hotel in Bonnieux, Provence, offering 57 rooms and suites, two restaurants, a Biologique Recherche spa, and event spaces, serving affluent travelers within the Beaumier collection.
- Ownership category
- akta.pro rank
Maisons Édouard Loubet industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industry
- Wellness-Lifestyle Boutique Hotels (THAGADAF)
Keywords
Where Maisons Édouard Loubet is headquartered
LocationHeadquarters
- HQ city
- Bonnieux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maisons Édouard Loubet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Luxury Accommodation: Revenue from 57 rooms and suites at Capelongue 5-star hotel, including direct bookings and travel agent bookings via GDS systems.
- Fine Dining (La Bastide & La Bergerie): Revenue from two on-site restaurants: La Bastide (gastronomic restaurant) and La Bergerie (wood-fired cooking), serving Provençal cuisine from morning to sunset.
- Spa & Wellness Services: Revenue from spa treatments featuring Biologique Recherche products, including Roman bath, hammam, cold bath, and therapeutic treatments.
- Events & Celebrations: Revenue from private and corporate events, weddings, and celebrations hosted at the Provençal property.
- Gift Vouchers: Sale of gift bons (gift vouchers) for hotel stays, dining, and spa experiences.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Maisons Édouard Loubet product offering
Product offeringCore offering
Capelongue is a luxury 5-star hotel in Bonnieux, Provence, operating 57 rooms and suites with contemporary Provençal design. The property offers two distinct on-site restaurants (La Bastide gastronomic, La Bergerie wood-fired cuisine), a full-service spa featuring Biologique Recherche treatments, event spaces for private and corporate gatherings, and curated regional excursions (Échappées). It is operated under the Beaumier luxury hotel collection.
Product overview
Capelongue is a luxury 5-star hotel in Bonnieux, Provence, operated by Beaumier. The property offers a unified hospitality experience centered on 57 rooms and suites, complemented by two distinct restaurants (La Bastide for gastronomic dining and La Bergerie for wood-fired cuisine), a full-service spa featuring Biologique Recherche treatments, event spaces for private and professional occasions, curated excursions, and gift card offerings. The hotel combines contemporary design with Provençal heritage, positioning itself as a destination resort for couples, families, and groups seeking immersion in the Luberon region.
Differentiator
Problem solved
Functional benefit
Products and services
- Capelongue Hotel Accommodation A 5-star luxury hotel offering 57 rooms and suites with contemporary design celebrating local Provençal heritage, featuring windows opening to gardens and terraces with views of the Petit Luberon and Bonnieux village. Targets affluent travelers, couples, families, and groups seeking immersive luxury experiences in the Luberon region.
- La Bastide Restaurant Gastronomic restaurant at Capelongue offering starred-quality Provençal cuisine. Menu dictated by ingredients from the Luberon region, operating as the property's higher-end dining concept. Open to hotel guests and external diners.
- La Bergerie Restaurant Restaurant featuring wood-fired cooking and rustic Provençal cuisine, offering a more casual dining experience than La Bastide while still highlighting regional ingredients. Open from morning to sunset.
- Capelongue Spa & Wellness Center Full-service spa featuring a Roman bath, hammam, cold plunge pool, and signature treatments using premium Biologique Recherche skincare products. Includes a tea room for post-treatment relaxation. Targeted at hotel guests and external wellness visitors.
- Capelongue Event Spaces Event and celebration venues suitable for private gatherings, weddings, and corporate events, located one hour from Aix-en-Provence and Avignon with views of the Petit Luberon and Bonnieux.
- Capelongue Gift Vouchers Gift vouchers (bons cadeaux) available for purchase, allowing recipients to redeem for hotel stays, dining experiences, and spa treatments.
- Échappées Excursions Curated excursion experiences in Provence, offering guests opportunities to discover surrounding villages, landmarks, lavender fields, and the natural landscapes of the Luberon region.
Companies that use Maisons Édouard Loubet
Customer profileSegments1 record
Ideal customer profiles3 records
Maisons Édouard Loubet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maisons Édouard Loubet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- JAUNE (Studio JAUNE)coreArchitecture studio JAUNE, led by Marine Delaloy and Paula Alvarez de Toledo, designed the contemporary reinterpretation of Capelongue's Provençal architecture. The architects have also worked on Le Moulin property and are celebrated for their sensitive approach honoring the southern French heritage.
- Atelier LamarckcoreLandscape architecture firm Atelier Lamarck designed the gardens at Capelongue, creating outdoor spaces that extend the Provençal living experience.
- Biologique RecherchecorePremium skincare brand Biologique Recherche provides signature treatments for Capelongue's spa. Expert therapists deliver specialized treatments including the Roman bath, hammam, cold bath, and post-treatment herbal tea relaxation.
- Florence Lucchini (Terre de Sens)minorCeramist based in Eyguières at the foot of the Alpilles, creating custom ceramic pieces for Capelongue's interiors, bringing artisanal Provençal craft to the property.
- Arsène WelkinminorSelf-taught painter creating colorful portraits including traditional female costume portraits commissioned for Capelongue, contributing to the property's artistic identity.
- Jérémie du Chaffaut (Midi)minorDesigner launched a contemporary Provençal furniture collection with local artisans, featuring custom seating that decorates Capelongue and Le Moulin properties.
- Gabriel Thiney (Vannier)minorBasket maker (vannier) based in Cucuron cultivating his own willow fields and gathering wild branches from forests. Creates custom pieces for Capelongue's rooms and apartments.
- Delphine Manjard (Librairie du Palais)minorArles-based bookseller with 15+ years experience, curates a selection of new and vintage books for Capelongue, particularly focused on photography books and connecting authors with readers.
- BeaumierflagshipCapelongue is owned and operated by Beaumier, a collection of 9+ luxury boutique hotels across Switzerland, France, Spain, and Ibiza. Beaumier provides brand platform, central marketing, reservations systems, and operational support across the portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Maisons Édouard Loubet competitors and assessment
Company assessmentDirect peers
- Coquillade Village: Luxury village-resort hotel in the Luberon with multiple F&B outlets, spa, gardens and cycling/wellness programming. Comparable in scale (similar room count), amenity mix and direct appeal to wellness- and gastronomy-focused Provençal travelers.
- Bastide de Marie: Luxe-property Provençal estate with rooms, gastronomic restaurant, gardens and curated artisan-led experiences. Directly comparable positioning as a small luxury experiential hotel in the Luberon/Pertuis region.
- Hôtel Crillon le Brave: Relais & Châteaux luxury hotel in Provence offering refined rooms, two restaurants, spa and curated Provençal experiences. Operates at similar price tier and targets the same affluent experiential-traveler segment in Provence.
- Domaine de Fontenille: Luxury wine-estate hotel in the Luberon with on-site gastronomy, gardens and curated Provençal experience. Closely comparable in product mix (rooms, gastronomy, vineyard/landscape-driven identity) and customer profile to Capelongue.
- La Bastide de Gordes: Airelles-owned luxury 5-star hotel in a Provençal hilltop village with comparable F&B, spa and seasonal luxury tourism dynamics. Directly competes for the same affluent Provençal traveler and shares the wellness/spa positioning emphasis.
- Le Phébus & Spa: Luxury 5-star hotel and spa in Gordes with Michelin-rated dining, spa and panoramic Provençal views. Comparable in tier, wellness emphasis and the same target affluent experiential traveler within driving distance of Capelongue.
- Villa Gallici: Relais & Châteaux luxury hotel near Aix-en-Provence with Provençal garden setting, gastronomic restaurant and spa. Comparable boutique scale, culinary focus and Provence positioning within ~1 hour of Capelongue's feeder markets.
- Le Couvent des Minimes – Spa & Relais: Luxury 5-star hotel-convent in Mane with spa (L'Occitane partnership) and gastronomy. Comparable product architecture (heritage building, spa partnership, restaurants) and same Provençal luxury positioning.
Broad incumbents
- Le Moulin de Lourmarin (Beaumier sister property): Beaumier luxury boutique hotel in Lourmarin, also in the Luberon region. Shares operational platform, brand standards and customer segment with Capelongue, providing direct insight into comparable ADR, occupancy and F&B economics.
- Les Roches Rouges (Beaumier sister property): Beaumier-managed luxury 5-star hotel on the French Riviera at Saint-Raphaël. Same brand and operating platform, comparable product (rooms, F&B, spa, beach access) but a coastal rather than Provençal-countryside positioning, illustrating portfolio economics that cap Capelongue's standalone valuation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maisons Édouard Loubet social profiles
Digital presenceMaisons Édouard Loubet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maisons Édouard Loubet leadership team
Management profileNumber of profiles
Maisons Édouard Loubet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maisons Édouard Loubet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maisons Édouard Loubet
What does Maisons Édouard Loubet do?
Capelongue is a luxury 5-star hotel in Bonnieux, Provence, operating 57 rooms and suites with contemporary Provençal design. The property offers two distinct on-site restaurants (La Bastide gastronomic, La Bergerie wood-fired cuisine), a full-service spa featuring Biologique Recherche treatments, event spaces for private and corporate gatherings, and curated regional excursions (Échappées). It is operated under the Beaumier luxury hotel collection.
When was Maisons Édouard Loubet founded?
Maisons Édouard Loubet was founded in -1. It employs 1 to 10 people.
Where is Maisons Édouard Loubet based?
Maisons Édouard Loubet is headquartered in Bonnieux, France, in the Europe region.
How does Maisons Édouard Loubet make money?
Five revenue lines are on record. Luxury Accommodation is the primary driver. The others are fine Dining (La Bastide & La Bergerie), spa & Wellness Services, events & Celebrations and gift Vouchers.
Who are Maisons Édouard Loubet's main competitors?
Direct peers on record are Coquillade Village, Bastide de Marie, Hôtel Crillon le Brave, Domaine de Fontenille, La Bastide de Gordes, Le Phébus & Spa, Villa Gallici and Le Couvent des Minimes – Spa & Relais. Broad incumbents are Le Moulin de Lourmarin (Beaumier sister property) and Les Roches Rouges (Beaumier sister property).
Does Maisons Édouard Loubet have an API?
No public API is recorded for Maisons Édouard Loubet.
What industry is Maisons Édouard Loubet in?
Maisons Édouard Loubet's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGADAF, Wellness-Lifestyle Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.