Cardie
Cardie is a Polish e-commerce and wholesale greeting card and stationery company founded in 2020, serving Polish consumers and B2B retail partners with over 200 original in-house designs across cards, planners, posters, and invitations.
- Company typePrivate
- Founded2020
- HeadquartersRabka-Zdrój, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cardie does
Cardie is a Polish sole proprietorship that designs and sells greeting cards, planners, posters, and invitations through both direct-to-consumer e-commerce and B2B wholesale channels. Founded in April 2020 by Kamila Markocka and headquartered in Rabka-Zdrój, the company operates with a small team of 13 employees and maintains an in-house catalog of over 200 original designs. The business sells greeting cards and adjacent stationery items at unit prices between 6 and 45 PLN, with designs created internally and printed locally in Poland.
The company runs its own online storefront on WooCommerce and produces its designs in-house, keeping the supply chain domestic. The product range has been deliberately expanded beyond greeting cards into adjacent stationery categories, including planners, posters, and invitations for various occasions, allowing the brand to address multiple gifting and lifestyle use cases rather than a single product niche.
Cardie's go-to-market combines D2C online sales with B2B wholesale partnerships. The most significant wholesale partner is Empik, Poland's largest bookstore chain, with distribution across 100+ Empik stores since March 2022. Additional wholesale placements at Bonito.pl, Tantis.pl, and e.Leclerc supplement the D2C channel and broaden physical and digital shelf presence across the Polish market.
Cardie firmographics
Firmographics- Name
- Cardie
- Legal name
- Kamila Markocka
- Website
- https://cardie.pl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cardie is a Polish e-commerce and wholesale greeting card and stationery company founded in 2020, serving Polish consumers and B2B retail partners with over 200 original in-house designs across cards, planners, posters, and invitations.
- Ownership category
- akta.pro rank
Where Cardie is headquartered
LocationHeadquarters
- HQ city
- Rabka-Zdrój
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Cardie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (B2C): One-time purchase model for greeting cards, invitations, planners, and posters sold directly to consumers through the cardie.pl e-commerce website. Prices range from 6 PLN to 45 PLN depending on product type.
- B2B Wholesale: Wholesale supply of greeting cards and stationery to retail partners, bookstores, florists, and cafes. Attractive discounts offered for orders of 50+ units with free delivery within Poland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Greeting cards priced between 6-12 PLN |
| Unit Pricing | Pay-as-you-go | Invitations (birthday, communion, wedding) priced from 2.29 PLN to 19.99 PLN |
| Unit Pricing | Pay-as-you-go | Planners and notebooks: 14.90 PLN to 29.90 PLN |
| Unit Pricing | Pay-as-you-go | Posters: 45 PLN |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Cardie product offering
Product offeringCore offering
Cardie designs and produces greeting cards, invitations, paper planners and notebooks, and posters for occasions such as birthdays, weddings, Christmas, Easter, baptisms, communions, and anniversaries. Products are designed in-house and printed locally in Rabka-Zdrój, Poland, and are sold both directly to consumers through the cardie.pl e-commerce website and through wholesale to retail partners including Empik, Bonito.pl, Tantis.pl, and e.Leclerc.
Product overview
Cardie is a Polish greeting card and paper goods e-commerce company founded by Kamila Markocka and headquartered in Rabka-Zdrój, Poland. It operates exclusively as an online store at cardie.pl (WooCommerce-based), with over 200 unique greeting card designs. The product portfolio consists of four core offerings: (1) Kartki (greeting/occasion cards) — the primary product line covering birthdays, weddings, Christmas, Easter, baptisms, anniversaries, thank-you notes, and congratulations; (2) Plannery (planners) — paper daily and weekly planners in A4/A5/A6 formats; (3) Plakaty (posters) — A4 wall art prints; and (4) Zaproszenia (invitations) — for weddings, communions, and children's birthdays. A B2B partner program offers bulk purchases to retailers. Cards are designed in-house and printed locally, with free personal pickup available at the Rabka-Zdrój office (Tuesday–Friday).
Differentiator
Problem solved
Functional benefit
Products and services
- Kartki (Greeting/Occasion Cards)
Companies that use Cardie
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Cardie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cardie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EmpikcoreMajor retail partnership with Empik, Poland's largest retail chain. Cardie products are available in over 100 Empik physical retail locations across Poland. Products have been available since March 2022 with regular restocking. Empik.com also offers Cardie products through their online store.
- Bonito.plminorOnline bookstore partnership supplying Cardie greeting cards to customers of the Bonito.pl online platform.
- Tantis.plminorOnline retailer partnership distributing Cardie products through the Tantis.pl platform.
- e.LeclercminorPartnership with e.Leclerc retail chain, supplying Cardie greeting cards to their stores across Poland.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Cardie competitors and assessment
Company assessmentEmerging players
- Lovepop: Lovepop is a design-led greeting card and pop-up card brand. It is comparable to Cardie as a smaller, design-forward card brand with premium positioning and a multi-channel retail and DTC presence.
Direct peers
- Moonpig: Moonpig is a leading online personalized greeting card retailer in the UK. It directly competes with Cardie in the digital-first greeting card category, operating a similar model of designing/curating cards and selling direct-to-consumer with same-day dispatch.
- Papier: Papier is a premium DTC stationery and greeting card brand with a design-led, illustrated catalog. It is highly comparable to Cardie in product mix (cards, planners, notebooks, invitations), premium positioning, and direct-to-consumer e-commerce model.
- Funky Pigeon: Funky Pigeon is a UK personalized greeting card and gift retailer, owned by WHSmith. It directly competes with Cardie in occasion-based cards and gifting, though with stronger personalization technology.
- Thortful: Thortful is an online greeting card marketplace connecting independent artists with consumers. It overlaps with Cardie's product category and DTC model, though it operates a marketplace rather than a proprietary design studio.
- Rifle Paper Co. Rifle Paper Co. is a premium illustrated stationery and greeting card brand with worldwide wholesale distribution. Comparable to Cardie in its emphasis on distinctive illustrated design, premium pricing, and product breadth across cards, planners, and paper goods.
Others
- 123Greetings: 123Greetings is one of the largest digital ecard platforms. It represents the digital substitute category for physical greeting cards and a structural headwind relevant to Cardie's medium-term outlook.
Broad incumbents
- American Greetings: American Greetings is a major greeting card publisher with broad retail and digital presence. It competes with Cardie at the high-volume mass end of the same occasion-based card market.
- Card Factory: Card Factory is a large UK-based greeting card and gift retail chain. While operating at much larger scale and primarily in physical retail, it competes with Cardie for the same value-conscious occasion-driven card buyer.
- Hallmark Cards: Hallmark is the world's largest greeting card manufacturer and publisher with broad retail distribution. While Cardie operates as a small artisan brand, both compete for the same consumer occasions and shelf space across gift and stationery retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Cardie social profiles
Digital presenceCardie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardie leadership team
Management profileNumber of profiles
Profiles1 record
Cardie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardie
What does Cardie do?
Cardie designs and produces greeting cards, invitations, paper planners and notebooks, and posters for occasions such as birthdays, weddings, Christmas, Easter, baptisms, communions, and anniversaries. Products are designed in-house and printed locally in Rabka-Zdrój, Poland, and are sold both directly to consumers through the cardie.pl e-commerce website and through wholesale to retail partners including Empik, Bonito.pl, Tantis.pl, and e.Leclerc.
Is Cardie a public or private company?
Cardie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cardie founded?
Cardie was founded in 2020. It employs 11 to 50 people.
Where is Cardie based?
Cardie is headquartered in Rabka-Zdrój, Poland, in the Europe region.
How does Cardie make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are B2B Wholesale.
Who are Cardie's main competitors?
Lovepop is listed as an emerging player. Direct peers are Moonpig, Papier, Funky Pigeon, Thortful and Rifle Paper Co.. 123Greetings is listed as an others. Broad incumbents are American Greetings, Card Factory and Hallmark Cards.
Does Cardie have an API?
No public API is recorded for Cardie.