What Carlor Technology Co.,LTD does

Carlor Technology Co.,LTD is a small Shenzhen-based manufacturer of personal massage and wellness devices, founded in 2011 and operating with approximately 7 employees. The company designs and produces over 100 SKUs across 11 product categories including massage guns, neck and shoulder massagers, foot massagers, back massagers, massage chairs, massage pillows, massage cushions, massage mattresses, vibration foam rollers, massage balls, and handheld massagers. Core technologies combine Shiatsu deep-kneading mechanisms, vibration motors, air compression systems, infrared/graphene heating elements, and rechargeable lithium battery platforms, with cordless and USB-rechargeable form factors targeting home, office, car, and travel use cases.

The company's business model centers on direct-to-consumer hardware sales through its own e-commerce storefront at carlor.com.cn, which is bilingual (English/Chinese) and supported by a weekly-updated XML sitemap indexing 200+ product URLs. Notably, no public pricing is listed on the website, suggesting that a meaningful portion of revenue flows through B2B, OEM/ODM, or quote-based channels rather than transparent retail. The company holds a registered patent on the CL-MG22 massage gun across CN, EU, and US jurisdictions, and operates an in-house testing laboratory with ROHS, compression strength, drop, and salt spray capabilities. Customer segments are primarily individual consumers (home/office/travel) with a secondary corporate wellness positioning. Carlor has no disclosed funding, no ownership transparency, no public listings, and no named enterprise customers, indicating a privately-held manufacturer with a global export orientation but limited disclosed institutional validation.

Name

Carlor Technology Co.,LTD

Legal name

Carlor Technology Co.,Ltd

Website

https://carlor.com.cn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carlor Technology Co.,LTD is a Shenzhen-based manufacturer of over 100 personal massage device SKUs across 11 categories, including massage guns, neck/foot/back massagers, massage chairs, and recovery tools, selling direct-to-consumer via its own bilingual e-commerce storefront with a global export orientation.

Ownership category

akta.pro rank

Product category

Personal Care Massage Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Massage equipment manufacturing
• Shiatsu massager devices
• Percussion massage guns
• Vibration therapy products
• Personal wellness devices

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Product Sales: Carlor Technology generates revenue through the direct sale of massage equipment products including neck massagers, back massagers, foot massagers, massage chairs, massage guns, and related accessories to consumers worldwide via their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Carlor Technology Co.,LTD manufactures and sells a comprehensive range of massage equipment and personal wellness devices, including neck/shoulder massagers, back massagers, foot and leg massagers, massage chairs (zero gravity and leisure), percussion massage guns, vibration foam rollers, massage pillows, cushions, mattresses, and massage balls. Products incorporate Shiatsu kneading, heating therapy, vibration, and air compression technologies, with both corded and rechargeable battery-powered designs targeted at home, office, and travel use.

Product overview

Carlor Technology Co.,LTD is a manufacturer of massage devices and wellness products based in Shenzhen, China. The product portfolio is organized into 11 main categories: Body Massagers (handheld devices), Massage Mattresses (full body vibration mats), Massage Guns (percussion muscle massagers), Massage Chairs (zero gravity and leisure chairs), Foot Massagers (Shiatsu and air compression devices), Neck Massagers (3D/4D and cordless neck/shoulder massagers), Back Massagers (lumbar support and back relief devices), Massage Pillows (portable heated pillows), Massage Cushions (seat-style massagers), Vibration Foam Rollers (fitness recovery tools), and Massage Balls (portable trigger point therapy devices). The product lineup includes over 100 individual SKUs ranging from portable handheld massagers to full-body massage chairs. Core technologies include Shiatsu deep-kneading massage, vibration therapy, air compression, heating therapy, and rechargeable lithium battery systems. Products are designed for home, office, and car use with various power options (AC adapters, USB charging, battery-operated).

Differentiator

Problem solved

Functional benefit

Products and services

• Body Massagers Handheld and specialized body massagers covering various body parts, including wireless massage hammers and percussion muscle massagers for personal use.
• Massage Mattresses Full body vibration massage mats designed for lying down, with multiple vibration motors and heating elements for neck, back, and lumbar areas.
• Massage Guns Percussion muscle massage devices for deep tissue massage, muscle recovery, and pain relief, with variable speed levels and interchangeable massage heads.
• Massage Chairs Full body massage chairs including zero gravity recliner chairs, robotic S-track systems, and leisure massage chairs for home and office use.
• Foot Massagers Devices for foot and leg massage including Shiatsu foot massagers, air compression foot massagers, heated foot massagers, and foldable designs.
• Neck Massagers Massage devices specifically designed for neck and shoulder areas, including Shiatsu neck massagers, cordless neck massagers, and 3D/4D neck and shoulder massagers.
• Back Massagers Massage devices for back relief including back massagers, lumbar massagers, and ergonomic designs with adjustable massage heads.
• Massage Pillows Portable pillow-shaped massage devices with heating functions, designed for neck, back, and body massage with kneading massage heads.
• Massage Cushions Seat cushion-style massagers for chair or car use, featuring Shiatsu massage, vibration, and heating functions.
• Vibration Foam Rollers Fitness and recovery devices combining vibration therapy with foam roller design for muscle relaxation and mobility improvement.
• Massage Balls Portable massage balls with vibration functionality for targeted trigger point therapy and muscle recovery.
• Full Body Zero Gravity Shiatsu Electric Massage Chair (CL-966) Full body zero gravity Shiatsu massage chair with 4 preset programs (Sleep, mild, relaxing, strong), ergonomic armrest link, customizable timer up to 30 minutes, converts to recliner chair with extended footrests.
• Robotic S Track Zero Gravity Full Body Massage Chair Recliner (CL-969) S-track robot-hands massage chair with 12 massage types, 6 auto programs including Thai stretch and Chinese acupoint massage, heating and vibration system, foot roller massage, and 2 wheels for easy movement.
• CL-MG22 Mini Muscle Massage Gun Patented mini muscle massage gun with 6 speed levels (5+AI), 1400-3000rpm, 8MM amplitude, 2000mAh battery with 8-hour battery life, 380g. Patent protection in CN, EU, and US.
• Eye Massager for Eye Care (CL-1143) Eye massager that relieves eye strain, dry eyes, sinus pressure and headaches, featuring 4 massage modes, rechargeable lithium battery with USB charging, and adjustable headband.
• 3D Neck & Shoulder Massager (CL-340R) 3D neck and shoulder massager with new powerful mechanical arm massage nodes, hands-free design, 10-minute timer, 2 levels of heating, 2 speeds, 2 modes, 1800mAh battery with Type-C charging.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hyperice: Hyperice is a premium recovery and wellness brand with Hypervolt massage guns and vibrating foam rollers — directly comparable to Carlor's percussion massage guns and CL-MR vibration foam rollers, though positioned at a much higher price point.
• Panasonic: Panasonic has a long-standing massage chair and personal massage category, including the Real Pro and Urban Series. It is a credible comparable for Carlor's higher-end massage chair SKUs and represents a global incumbent the company must differentiate against.
• HoMedics: HoMedics is a long-established US mass-market brand for massage, relaxation and personal wellness products. It serves the same end consumer with similar Shiatsu, percussion and massage-cushion products but at significantly broader scale and retail presence.
• OSIM: OSIM is a leading Asian massage-chair and wellness brand with deep retail presence. Carlor's zero-gravity and S-Track massage chairs (CL-966, CL-969) compete directly with OSIM's home massage chair portfolio.
• Theragun (Therabody): Therabody is the premium global leader in percussive massage therapy devices. Its Theragun line overlaps directly with Carlor's massage gun SKUs (CL-MG18 through CL-MG22) at the higher end of the same category.

Direct peers

• Renpho: Renpho is a Chinese-origin consumer health and wellness brand selling massage guns, foot massagers, neck massagers and related personal-care devices globally through Amazon and DTC. It directly competes with Carlor in the same product categories and target consumer.
• Bob and Brad: Bob and Brad is a popular D2C and Amazon-native percussion massage gun brand popular with consumers and chiropractors. It competes head-to-head with Carlor's massage gun line in the mid-tier price band.
• Breo: Breo is a Chinese-headquartered massager brand covering neck, eye, head and full-body massage devices. It is a direct comparator to Carlor in the consumer personal-massage category with overlapping product lines and global e-commerce distribution.
• Naipo: Naipo is a Shenzhen-based manufacturer and brand of Shiatsu neck/back massagers, foot massagers and massage pillows with a near-identical SKU profile to Carlor. Both compete in the same Amazon and DTC channels with comparable technology.

Emerging players

• Xiaomi / Mijia (consumer health line): Xiaomi's Mijia ecosystem includes connected massage devices, smart fitness and personal health tools sold at low price points. It is an emerging direct competitor in the smart, entry-level massage device category where Carlor's AI-enabled massage guns are positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carlor-technology-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlor Technology Co.,LTD