Carlos Machado Jiu-Jitsu Headquarters

What Carlos Machado Jiu-Jitsu Headquarters does

Carlos Machado Jiu-Jitsu Headquarters, doing business as Machado Method Jiu-Jitsu Carrollton, is a privately held martial arts academy located at 2201 Midway Road, Ste. 312, Carrollton, TX 75006. Founded in 1994 by Master Carlos Machado — an 8th Degree Coral Belt, eldest of the five Machado brothers, trained under Grandmaster Carlos Gracie and mentored by Rolls Gracie — the academy delivers pure Brazilian Jiu-Jitsu instruction directly from the Gracie-Machado source lineage and is described in its own materials as "the source of Texas Jiu-Jitsu." The academy has produced notable black belts including Rafael Lovato Jr. and Travis Lutter, and operates with approximately 10 employees under founder ownership.

The product portfolio is organized as an age-stratified curriculum: Cubs (ages 3-5), Jaguars (ages 6-11), Teens (ages 12-15), and Adults (ages 16+) for core BJJ instruction, supplemented by Summer Camp and After School programs for ages 5-12 and add-on striking disciplines (MMA Fitness, Muay Thai & Kickboxing). All programs are taught in person at the single Carrollton facility, with belt promotions earned through demonstrated technique rather than on a schedule. The member-facing layer is provided through the Motus Mission portal app, and prospective students are acquired through a complimentary first class.

The business operates on a recurring membership subscription model, with monthly training fees across all programs as the primary revenue stream. Pricing is not publicly disclosed and is communicated via direct phone (469-465-9426) or text. Customer acquisition is community-led, anchored to Master Machado's 30-year reputation in the DFW market, organic local search, word-of-mouth referrals, and the free intro class as a top-of-funnel conversion tool. The academy serves individual and family consumers across North DFW communities including Carrollton, Farmers Branch, Addison, Coppell, The Colony, Plano, and North Dallas, with no e-commerce, marketplace, or reseller channels.

Name

Carlos Machado Jiu-Jitsu Headquarters

Legal name

Machado Method Jiu-Jitsu Carrollton

Website

https://carlosmachado.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Carlos Machado Jiu-Jitsu Headquarters operates a single Carrollton, TX academy delivering pure Brazilian Jiu-Jitsu instruction under Master Carlos Machado, an 8th Degree Coral Belt with direct Gracie lineage, serving kids, teens, and adults across North DFW via recurring memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Training Fees: Recurring membership fees for access to Jiu-Jitsu classes across all age programs (Cubs, Jaguars, Teens, Adults) and specialty programs (MMA Fitness, Muay Thai & Kickboxing). Free intro class offered as customer acquisition tool.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carlos Machado Jiu-Jitsu Headquarters delivers in-person Brazilian Jiu-Jitsu instruction at a single Carrollton, TX academy under the Machado Method curriculum, taught directly by Master Carlos Machado, an 8th Degree Coral Belt. Programs are segmented by age (Cubs 3-5, Jaguars 6-11, Teens 12-15, Adults 16+) and include Summer Camp, After School, and adult add-on striking classes (MMA Fitness, Muay Thai & Kickboxing). Revenue comes from recurring membership fees, with a free intro class as the lead generation mechanism.

Product overview

Carlos Machado Jiu-Jitsu Headquarters offers a unified product portfolio centered on pure Brazilian Jiu-Jitsu instruction under the Machado Method. The core offering consists of age-differentiated programs: Cubs (ages 3-5), Jaguars (ages 6-11), Teens (ages 12-15), and Adults (ages 16+), each teaching positions, escapes, sweeps, and submissions. Supplementary programs include Summer Camp and After School for children ages 5-12. Add-on striking programs include MMA Fitness and Muay Thai & Kickboxing for adults. All programs are taught by Master Carlos Machado, an 8th Degree Coral Belt, with belt promotions earned through demonstrated technique and consistency rather than scheduled timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Cubs Program Brazilian Jiu-Jitsu instruction for children ages 3 to 5, focused on building confidence, focus, and foundational Jiu-Jitsu skills in a safe, welcoming environment at the Carrollton, TX academy.
• Jaguars Program Beginner and advanced Brazilian Jiu-Jitsu classes for children ages 6 to 11, emphasizing confidence, focus, and Jiu-Jitsu fundamentals at the Carrollton, TX academy.
• Teens Program Brazilian Jiu-Jitsu instruction for ages 12 to 15, offering sharper technique, live training, and real self-defense skills as a bridge from kids classes to adult-level training at the Carrollton, TX academy.
• Adults Program Pure Brazilian Jiu-Jitsu for adults ages 16 and up, providing fitness training, real self-defense skills, and community involvement at the Carrollton, TX academy.
• Summer Camp Summer camp program for ages 5 to 12 combining Jiu-Jitsu training, games, and structured activities during summer months at the Carrollton, TX academy.
• After School Program After-school program for ages 5 to 12 offering Jiu-Jitsu training, games, and structured activity in a productive environment after regular school hours at the Carrollton, TX academy.
• MMA Fitness Mixed Martial Arts fitness program for adults providing high-intensity conditioning that complements Brazilian Jiu-Jitsu training at the Carrollton, TX academy.
• Muay Thai & Kickboxing Striking arts program for adults combining Muay Thai and kickboxing techniques to provide a complete martial arts training offering at the Carrollton, TX academy.
• Free Intro Class Complimentary first class allowing prospective students to experience a real Brazilian Jiu-Jitsu session with no commitment or pressure at the Carrollton, TX academy.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Renzo Gracie Academy: Iconic NYC-based Gracie-lineage BJJ academy offering kids and adult programs. Directly comparable lineage-driven BJJ instruction brand.
• 10th Planet Jiu-Jitsu: Branching BJJ academy network focused on no-gi grappling with multiple US locations. Comparable structured membership-based BJJ instruction.
• ATOS Jiu-Jitsu: Multi-location BJJ academy chain founded by Andre Galvao, offering kids and adult programs with strong competition pedigree. Direct peer in lineage-branded BJJ instruction.
• CheckMat BJJ: Major BJJ association with multiple academies and competition teams. Comparable lineage-style brand with structured kids and adult programs.
• Alliance BJJ: One of the most decorated BJJ competition teams globally, operating academies worldwide. Comparable as a lineage/association-style BJJ brand with structured programs.
• Gracie Barra: Largest global BJJ association with hundreds of affiliated academies. Directly comparable as a lineage-rooted BJJ instruction brand offering kids, adult, and competition programs under a recognizable Gracie family name.

Broad incumbents

• UFC Gym: Fitness-franchise brand incorporating MMA-style training with multiple US locations. Broader incumbent in the combat-sports fitness space.
• Tiger Schulmann's Martial Arts: National multi-discipline martial arts chain offering karate, kickboxing, and self-defense for kids and adults. Broader incumbent overlapping on family/kids martial arts instruction.
• American Top Team: Large multi-discipline MMA academy chain with locations across the US. Broader incumbent with overlapping BJJ/MMA/kickboxing instruction.

Regional players

• Legacy Fight Club: DFW-area martial arts academy offering BJJ, MMA, and kickboxing. Regional peer competing in the same North Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/carlos-machado-jiu-jitsu-headquarters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlos Machado Jiu-Jitsu Headquarters